media trust sponsored workshop — forrester
DESCRIPTION
TRANSCRIPT
Interactive investments will grow in the recession
Net 43% would increase spend
Marketers got more bullish throughout 2008
Net 13% would increase spend
Performance matters
"As the economy continues to put pressure on advertising budgets, marketers are
looking for increased accountability for every dollar they spend.”
– Michael Walrath, Yahoo!
Neil Strother
+1 425.827.7150
www.forrester.com
Thank you
Entire contents © 2009 Forrester Research, Inc. All rights reserved.