MANAGING THE MEDIA

Media Training Session for:

Presented by:Ann Baldwin

115 Fenn Road Newington, CT 06111P (860) 408-1580 F (860) 408-1582

www.baldwinmedia.net

MANAGING THE MEDIA

The Media has its agenda…

What’s yours?

MANAGING THE MEDIA

Attitude + Behavior + Candor =

CREDIBILITY Credibility is defined as a “source of honor” Credibility is personal Having credibility means that you are believable, trustworthy & reliable

MANAGING THE MEDIA

Attitude + Behavior + Candor =

CREDIBILITY Trust is nontransferable Trust speaks to your integrity When others have confidence in you they are open to your influence

MANAGING THE MEDIA

Communications PreparationKeys to Successful Messages Form a communications team Organize & maintain a complete file system with updated information Create a media plan Effective communication begins with YOU

MANAGING THE MEDIA

Communications PreparationKeys to Successful Messages Keep your team informed Watch for changes in the message How will this new information be communicated ?

MANAGING THE MEDIA

Got the Message -Get the Message!

What is your key message?Focus on your organization’s key messagesWhat is the background and historyof that message?

MANAGING THE MEDIA

Crisis Communicati

ons

MANAGING THE MEDIA

Strategies for Crisis CommunicationsTake Control

Be aggressive… take control Use the media as a tool to dispel any rumors Never speculate on the cause, cost, or future ramifications of a crisis

MANAGING THE MEDIA

Strategies for Crisis CommunicationsTake Control

Firmly establish the spokesperson during a crisis The most effective and decisive thing you can do is respond immediately

MANAGING THE MEDIA

Strategies for Crisis CommunicationsPrevent Panic

Understanding human nature is important Panic increases exponentially the longer people must deal with uncertainty Respond immediately Gear your statements to the most basic human needs first

MANAGING THE MEDIA

The Impact of Social Media During a Crisis

Local News “Blogs”

MANAGING THE MEDIA

Be Prepared

Pre-Interview

Check List

MANAGING THE MEDIA

Pre-Interview ChecklistPreparing for Media InterviewsRequest Interview Particulars:

Topic? Location? Name of Interviewer? Will there be other guests?

MANAGING THE MEDIA

Top Ten List

Characteristics of a Good

Answer

MANAGING THE MEDIA

Top 10 Characteristics ofA GOOD ANSWER:1. A good answer is Honest2. is Stated Positively3. is Expressed in Layman’s Terms4. is Specific5. is Concise

MANAGING THE MEDIA

Top 10 Characteristics ofA GOOD ANSWER:

6. Has the main point “up front”7. Does not include more information

than is necessary8. Does not repeat loaded or slanted

words

MANAGING THE MEDIA

Top 10 Characteristics ofA GOOD ANSWER:

9. Uses the opportunity to state the school district’s point of view

10. Does not sound antagonistic, evasive, or defensive

MANAGING THE MEDIA

The Surprise Media VisitALWAYS

Have a trusted member of your company act as a “traffic cop” to help you field questions or prevent media from speaking to employees at random Have a specific and central prearranged space available for a “crisis” press availability

MANAGING THE MEDIA

The Surprise Media VisitNever, Never, NEVER

Face a group of reporters alone Allow yourself to get pinned in a hallway, office, or work area Allow your emotions to affect your statement to the media Turn the media away without a response or a statement

MANAGING THE MEDIA

The Surprise Media VisitNever, Never, NEVER

Lie to a reporter “just to get them off your back” Allow yourself to engage with a pushy reporter Release names of people involved in a crisis until after their families have been notified

MANAGING THE MEDIA

PersonalStyle

MANAGING THE MEDIA

Personal CommunicationsNon-Verbal Communications Body language Gestures Eye Contact Be your own best critic

Volume, Pitch, Rate Pronunciation & Diction Slang and worse

MANAGING THE MEDIA

Presented by:

Ann BaldwinBaldwin Media Marketing115 Fenn RoadNewington, CT 06111(860) 408-1580www.baldwinmedia.net