Media Through The Ages

Tatjana Harrington-Steward and Bethany Jones

Age Groups

0-10

11-15

16-21

22-30

31-40

41-60

60+

The reason that we chose to use these age groups are because there are changes in the media consumption between each group. It is easier to analyse the data as the changes are more significant than using age groups with 10 year or 5 year gaps, it’s easierwith a range.

Other Divisions to consider

Gender

Disposable Income

Location

Relationships and Family

Occupation

Results for 0-10 years

Media used- TV, DVD player, CD player, MP3/iPod, Tablet,

Wii, Games Console

• Males- Play more video

games on different

medias such as Play

Station, XBOX, Tablet, IPod

Touch etc…

• Females- Watch more TV

and films on mainly the TV.

They then listen to music

and play some games but

not as much as males.

Results for 11-15 years

Media used- TV, CD player, IPod/MP3, Radio, DVD Player,

Mobile Phone, Laptop, Computer, Social Networks, Video

and Computer Games.

• Males- Again males

play more games than

females and don’t

social network as much

but usually has an

account on main networks such as

Facebook and Twitter.

• Females- Social

Network more than

males and spend more

time on their phone or

laptop than any other

media.

Results for 16-21 years

Media used- TV, CD player, IPod/MP3, Radio, DVD Player,

Mobile Phone, Smart Phone, Laptop, Computer, Wider range of

Social Networks, Video and Computer Games, Internet

Shopping, Downloading music, watching videos online.

• Males-Play more games on games consoles than any other media and watch TV or listen to music online. Music downloads are very popular. Use Social Networking more and Smart Phones are very common.

• Females- Wider range of Social Networks like Snapchat and Instagram. Music Downloads and Internet Shopping very common. Smart Phones are used continuously and cinema trips with friends are common.

Results for 22-30 years

Media used- TV, CD player, IPod/MP3, Radio, DVD Player, Mobile Phone, Smart Phone, Laptop, Computer, Wider range of Social Networks including LinkedIn, Video and Computer Games less common, Internet Shopping, Downloading music, watching videos online.

• Males- Less games are played as work becomes more important. Smart Phones become more important and LinkedIn is a common Social Network for Businessmen.

• Females- Internet shopping is common with women of this age as they typically have young families and shopping online is convenient for them. Less time spent on many devices usually have one main device. This tends to be their smart phone.

Results for 31-40 years

Media used- TV, CD player, IPod/MP3, Radio, DVD Player, Mobile/Smart Phone, Laptop, Computer, Wider range of Social Networks including LinkedIn, Video and Computer Games less common, Internet Shopping more common, Ebooks, uncommon to download media.

• Males- Again less

games are played as

work becomes more

important. Ipads are

more common for

commuting. Ebooks are used for commuting

also.

• Females- Use their smart

phones daily and

possibly computer for

work either at home or

at work. Ebooks are

more common as more

time to read or use it to

pass commuting time.

Results for 41- 60 years

Media used- TV, CD player, IPod, Radio, DVD Player,

Mobile/Smart Phone, Laptop, Computer, Tablet, Small range of

Social Networks mainly Facebook, Internet Shopping, TV catch

up services common.

• Males- More

businessmen using

Mobiles or Smart

Phones, laptops etc…

TV catch up used to

see shows they missed. Not too much range in

technology used.

• Females- Less devices

used mainly laptops and

Smart Phone. Still keeps

up to date on Social

Media, TV catch ups

and TV common as

retirement becomes

closer.

Results for 61-70

Media used- TV, CD player, IPod, Radio, DVD Player,

Mobile/Smart Phone, Laptop/Computer, Tablet, Very small

range of Social Networks such as Facebook, TV catch up

services.

• Both Males and Females use a lot less media. They watch

TV more often and start to replace laptops and

computers with Tablets for ease of use. May have one or

two social networking sites to talk to family and friends.

Radio used more often and DVD players aren’t

uncommon. Both genders use similar media as they reach retirement age and a lot less than younger

generations although change is forced upon them.

Results for 71+

Media used- TV, CD player, Radio, DVD Player, Mobile Phone,

Laptop/Computer, Tablets maybe.

• Both Males and Females use simple media such as Radio

and TV but some of the population embrace change and start using tablets whereas majority resist and use

simple mobile phones if any.