media kit · stunning color photography from the area’s finest photographers. from the lush...
TRANSCRIPT
MEDIAKIT
2017
Home & Design’s content is 100% focused on building, buying, or improving luxury homes.
We are an indispensable resource of information on architecture, custom building, fine
communities, interior design, home furnishings, the latest trends & innovations for luxury
living, and the leading companies that deliver the highest quality. In print and online, Home &
Design delivers your message to an affluent audience that is actively purchasing products and
services for luxury homes.
In addition to branding your company to the right consumers, Home & Design provides
opportunities to network with other businesses servicing the luxury home market. You will be
enhancing your business on a business-to-business level as well as business-to-consumer.
The right image, the right audience, and the lowest cost per impression of any comparable media
has made Home & Design the area’s undisputed leader in luxury homes for 16 years. Home &
Design needs to be an integral part of any marketing plan designed to reach that market.
REACHING THE LUXURY HOME MARKET
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TARGET AUDIENCE & READER SURVEY
Target AudienceAge 34+
Homeowners 100%
Gender 70% Female/30% Male
Household Income $250,000+
Household Value $1,000,000+
Reader SurveyHundreds of Home & Design readers were asked to take part in a survey to determine their
reasons for using our publication. Here is what our readers said:
“In the next 12 months will you?”
Improve your existing home 59.5%
Build or buy a new home 38.5%
“On what topics would you like specific information?”
Interior Design 78%
Kitchens & Baths 66%
Furniture 51%
Pools & Patios 48%
Flooring 33%
Architecture 31%
Windows & Doors 23%
Home Entertainment 22%
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BRANDED CONTENT
Each year Home & Design produces two issues, in January and May. Each issue is filled with
stunning color photography from the area’s finest photographers. From the lush landscaping and
cutting-edge architecture on the exterior, to the tastefully designed interiors and the latest home
innovations on the inside, Home & Design offers our readers the greatest portfolio of local luxury
homes and condominiums available anywhere.
The most powerful way to establish yourself as a leader in the luxury home market is by having
your work published.* You attain credibility, showcase your talents, and set yourself apart from the
competition when showcased in one of our coffee-table magazine’s editorial features.
At Home & Design, we turn first to our advertisers to spotlight their work. Whether it be a complete
home tour or an individual room in our Distinctive Design section, our advertisers have multiple
opportunities each year to be featured at no cost.
Home & Design also offers sponsored content for our clients that would like to increase
awareness of a development, a project, or a new home-related product or service.
All our editorial is created by our talented staff and made available for those featured to use in their
social media marketing efforts. Content is king on the web and having professional, fresh editorial
for your site helps boost rankings.
*A study by the Custom Content Council revealed that 78% of respondents reported that branded content (custom editorial) is “more effective than advertising.” 22% still consider advertising more effective. Home & Design provides you to maximize the impact of both.Source : Printceo.com
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DISTRIBUTION
Home & Design’s distribution targets affluent consumers that are actively buying, building, or
improving luxury homes. By reaching consumers when they are shopping for local, reputable
companies that offer the finest home products and services, your advertisements have
maximum impact.
Controlled DistributionHome & Design is available complimentary at
our advertisers’ locations. People actively buying,
building, and improving their homes are visiting real
estate offices, luxury development sales centers,
custom builder models, interior designers’ offices,
and product showrooms. Reaching potential clients
as soon as they begin to shop or enter a design
professional’s office puts your message in front of
the right people at precisely the right time.
Luxury Home-Related EventsHome & Design carefully selects the most visible and well-attended consumer and trade events
annually to distribute complimentary copies of the magazine. Events like the Parade of Homes, the
annual House & Garden Tour, ASID and IDS events, showroom and community grand openings,
and our annual Luxury Home Show, allow us to strategically reach our target audience.
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over
52% Showrooms
Real Estate Offices, Retail Showrooms, Architects,
Interior Designers, Furniture Stores, etc.
8% Events3% Newsstand1% Subscribers1% Waiting Rooms1% Industry Partners
22% Online
11% DirectMail
TOTAL REACH 194,248
DISTRIBUTION (continued)
Direct Mail Home & Design is a beautiful coffee-table publication and we make sure it is found on the finest
coffee tables. Each January we mail to the 10,000 highest valued homes in our market. People
moving to our area have friends and relatives that visit before they relocate and your ad is always
right at hand.
Waiting Room Copies Home & Design is delivered to high-traffic waiting rooms where each copy gets multiple
impressions. Although not as focused on our target audience, this allows us to introduce Home
& Design to thousands of new readers each year. When ready to buy, build, or improve a luxury
home, they will know where to turn.
Paid Distribution Home & Design is a top seller in magazine retailers locally and throughout the Midwest. Barnes
& Noble, Books-A-Million, Publix locally and Meijer’s up north. We are expanding our reach in
those markets with an aggressive national distribution plan headed by one on the nation’s leading
newsstand consultants.
Subscriptions Each year, people throughout the country request copies of Home & Design to be mailed to them.
We offer them a special package of two magazines for the price of one.
Industry Partners As part of our marketing efforts, our representatives make sure every company that is related to the luxury
home market gets a copy. Businesses you could not otherwise reach are receiving Home & Design.
Online In addition to our print circulation, each year thousands of people visit us online and choose to
read our digital editions. Our digital magazines allow people who are out-of-market to instantly
access our magazines free of charge.
Copies per Issue 30,000 2016 Online Visitors 51,748
Annual Readership 142,500 (Through September 2016) (x2.375)
Total Reach 194,248
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Do you have a web marketing strategy?
As an advertiser in Home & Design magazine, you immediately become part of the area’s premier luxury home website, www.HomeAndDesign.net.
Our content-rich website provides valuable information and resources to luxury home buyers moving into our area and to the ever-increasing number of local residents using the web to find companies that provide quality homes, home products, and home services.
The full digital editions of Home & Design are available free on our website. Readers can flip through the magazine without having to be in the area or having to pay for a subscription.
Our categorized online Resource Section lists all our advertisers by type of business. Anyone, anywhere can easily find the leading home product and service companies. Each listing is linked directly to your website! See for yourself how thousands of people use our website to connect with our advertisers. More exposure translates to more business and this exposure is available exclusively at Home & Design.
ONLINE
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Congratulations on being featured in the latest edition of Home & Design.As a valued client, we would like to provide you with additional marketing tools to showcase your beautiful project. Attached to this email is a cover graphic that will link directly to your feature on our website.
Please provide the information below to your web designer:
DIRECT LINKhttp://www.homeanddesign.net/sunshine-mid-century/
EMBED CODE<a href=”http://www.homeanddesign.net/sunshine-mid-century/” target=”_blank”><img class=”alignnone size-full wp-image-9061” title=”Home_De-sign_mid-century_Cover” src=”http://www.homeanddesign.net/wp-content/uploads/2016/05/Home_Design_Mid-Century_Cover-2.jpg” alt=”” width=”300” height=”390” /></a>
If you would like to size down the graphic, you can do so by simply proportionately changing the width & height values at the end of the embed code … see below for examples:
width=”200” height=”267”width=”150” height=”200”width=”100” height=”133”
PLEASE SEE SEPARATE ATTACHED JPG for the “Cover-Icon” graphic to use in other web-related marketing i.e. Social Media etc.
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Estates of Excellence Home Tour at Quail West
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Thousands of luxury home buyers and people
looking for design ideas will visit the beautiful
collection of new home models at Quail West.
Everyone will receive a copy of Home &
Design Magazine.
Like No Other
Reach clients you can’t reach anywhere else!For advertising information 239.598.4826
Exclusive Magazine Sponsor of These Important Events
Naples Garden Club’s 62nd Annual House & Garden Tour
Everyone that attends this
sell-out event receives a
copy of Home & Design
with their admission
CBIA’s 2017
Home & Design will be
distributed at the scattered-
site Parade models reaching
a very targeted audience
of home buyers and people
looking for design ideas.
Luxury Home Show at theRitz-Carlton Golf Resort
Thousands attend the
Luxury Home Show at the
Ritz-Carlton and everyone
gets a quality tote-bag
and a free copy of H&D.
WHAT PEOPLE ARE SAYING ABOUT US
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Home & Design magazine provides a direct link to our market and is
recognized as the leading platform in Southwest Florida for showcasing
the best in residential design & development.”
- KIRA KRÜMM OWNER AND PRINCIPAL INTERIOR DESIGNER, KIRA KRÜMM INTERNATIONAL DESIGN
The magazine has been an exceptional networking opportunity. I have
made my investment back just by being part of the magazine and its loyal
network of advertisers and the magazine hasn’t even been distributed
yet! The business to business opportunities are amazing.
- JOSH EVANS, P.E. PRESIDENT, J.R. EVANS ENGINEERING, PA
Page after page of distinctive rooms with wonderful ideas for home furnishings, cabinetry, flooring, cornice molding, tile, granite, etc. made renovation easy.
Contractors are listed to help us achieve the look we were after. Now,
when guests comment about the beautiful results, we refer them to Home
& Design magazine. We congratulate you on your fine publication.
- CHARLES AND DOROTHY BAUSS | LOYAL READERS
We advertise in Home & Design both in Sarasota and Naples. We have
found H&D to be a great media company to work with and they go
out of their way to support and promote their advertisers. The publication is well-respected in the industry. The people that run and operate the magazine have
demonstrated to be the utmost in professionalism, delivery and quality
of service. Their attention to detail surpasses all others and the assistance
that we receive in our ads can only be described as superior. In the end
I could not provide enough accolades when referring to Home & Design.
- ARTURO GUIDO LEGNO BASTONE WIDE PLANK FLOORING
I typically don’t have the need to advertise, but the level and quality of this publication makes it worth my while.- JOHN COONEY | STOFFT COONEY ARCHITECTS
Home & Design led me directly to an incredibly talented professional who has helped me complete my home perfectly. I will certainly continue to use the magazine as a
resource in future projects!”
- RUTHE LLOYD | LOYAL READER over
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WHAT PEOPLE ARE SAYING ABOUT US(continued)
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I love the polished look and feel of the magazine, and figured that if no
new business came my way, my design firm would be in good company.
After advertising in just one issue, I was pleasantly surprised to receive
an email from a prospective client expressing interest in my design work.
She told me that she saw my ad in Home & Design and loved both my
ad and the custom bookmark (designed by Creative Design & Print)
that she found in my page. She and her husband retained my firm and
signed a million dollar renovation and design contract. Home & Design has made me a believer in the power of advertising my company!- MICHAEL BIONDO MICHAEL BIONDO LIFESTYLE DESIGN
We are thrilled to be investing our marketing dollars with Home & Design magazine. We give a copy to all of our customers, and genuinely
feel that the publication is a true representation of great design in our
region.
- DIANA & LAURIE | CINNABAR DESIGN
Home & Design magazine provided me with a wealth of inspirational ideas for my large house renovation. Follow up questions
submitted to the staff are answered in a timely fashion (refreshing in the
industry!), and I love the large-page format and excellent print quality. A
reference tool as well as a beautiful coffee table magazine!
- MARTHA PRICE | LOYAL READER
We could not be happier about the response we are receiving from our ad
in Home & Design magazine. We feel it’s a perfect fit! And our customers
are THRILLED when we tell them that a beautiful copy is complimentary.
- STACIE CARROLL | PEACH TREE DESIGNS
Over the past few years we have received, and are continuing to
receive, an excellent response from our ads in Home & Design.
It is an extremely valuable tool for us and a great resource for our clients. - KELLY AND CLAY COX | KITCHENS BY CLAY
HomeAndDesign.net
MECHANICALS & DEADLINES
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Ad Specs Deadlines
Full PageTrim 10” x 11-15/16”Live 9” x 10-15/16”Bleed 10.5” x 12-7/16”
OFFSET CROPMARKS:A single set of cropmarks need to be offset .25” for all bleed ads (full pages and spreads)
TRIM: Ad needs to be designed to final page size
BLEED: Ad needs to include a .25" bleed past the trim
LIVE AREA: It is recommended that text and logos stay .5" from the trim.
2-Page SpreadTrim 20" x 11-15/16"Live 19" x 10-15/16"Bleed 20.5" x 12-7/16"
GUTTER:Keep text and logos .5" out on either side
of the middle of the ad
“2/3 Page”Home Resources Section (index)Ad Size6.5" x 10.875"
January 2017 Issue:Editorial October 3, 2016Ad Materials November 14, 2016
May 2017 Issue:Editorial February 10, 2017Ad Materials March 13, 2017
PRODUCTION & POLICIES All ads must be supplied in print-ready PDF format at 300 dpi. All ads must be in CMYK format with text being 100% black. Offset crop marks at .25” (not in image). No bleed marks please.
Ads received after deadline shall incur a $250 late processing charge. Publisher has the right to either run previous creative or provide placement in the following issue. Press proofs should be ordered if client is looking for an exact color match. The cost of each press proof is $40. Publisher only guarantees pleasing color acceptable to industry standards and has the right to refuse any ad.
Please note: Although we will make every effort to quality control submitted ads, we cannot accept responsibility for content errors and/or omissions, nor for borderline resolution issues in ads that are client-created.
Email ads to: [email protected]
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