media studies | codes and conventions
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Codes And Conventions in Music VideosReuben Biggelaar | Marlon Millwood
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StyleThe Style of a music video must be decided before planning can even begin, because it determines the whole direction of the video.
• Performance-The band actually playing the song
• Narrative-the video tells a story which fits in with the lyrics or style of the song
• Conceptual-a combination of the two
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Camera ShotsDifferent camera angles and shots are used for different purposes.
• Wide angle-establishes scene, shows location
• Close up-shows actors/musicians emotions
• Cut In-shows detail by ‘zooming’ in on a detail in a shot
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Camera AnglesCamera Angles show different levels of power and who has control in a video
• High Angle shows a lack of power or control over the situation, and also a sense of fear.
• Low Angle shows power and control. These two shots are often used in conjunction with each other to show who in a scene is in control
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LightingLighting in a music video is used to show very quickly and easily the mood and feel of the video, sometimes to extreme cases. This is because being a fairly short video with generally no dialogue it can be hard to do so with other means.
• Dark lighting could portray dark angry emotions of a character
• Coloured tint sets the scene to be in a certain location or sets a tone either warm or cool.