media studies
DESCRIPTION
Marginalized Groups and Musical Subculture. Media Studies. What is Subculture?. In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/1.jpg)
Media StudiesMarginalized Groups and Musical Subculture
![Page 2: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/2.jpg)
What is Subculture?
In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.
![Page 3: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/3.jpg)
Youth Subculture
Greasers, Punk Rockers, Hip Hop Movement
Originated from marginalized groups as a way of expressing themselves
Utilized media to form a culture differing from the dominant one.
![Page 4: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/4.jpg)
Greasers and Rock ‘N Roll
1950’s Named for the “grease” they used in
their hair From low socio-economic
backgrounds Influenced language, dress, body
language Rock ‘n Roll-Elvis Presley, Jerry Lee
Lewis
![Page 5: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/5.jpg)
Greasers and Rock ‘N Roll
![Page 6: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/6.jpg)
Punk Rock and the 70’s
Started as a revival of greaser culture to counter the “softening of rock”
“Rock and roll by people who didn't have very much skills as musicians but still felt the need to express themselves through music”
Class values were shunned, embracement of lower social income “lifestyle”
Influenced fashion, social attitude The Ramones, Sex Pistols, The Clash
![Page 7: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/7.jpg)
Punk Rock and the 70’s
![Page 8: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/8.jpg)
Hip Hop Culture
Originated in the South Bronx among Afro-Caribbean, Latin American and African Americans.
Initially was a way to express and “negotiate their experiences of marginalization, brutally truncated opportunity and oppression...”
Retains a strong cultural influence up until today.
Expresses freedom or oppression?
![Page 9: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/9.jpg)
Hip Hop Culture
Influence on language Influence on clothing Moved away from an exclusively
“racial’ form of expression.
![Page 10: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/10.jpg)
Subculture Meets Dominant Culture Dominant culture recognizing and
adopting a subculture leads to a “softening” of the culture to make it more “acceptable”
![Page 11: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/11.jpg)
Looking for the Links
1. What are the similarities? (Themes, tone, mood, beat etc.)
2. What are some of the differences?3. What kind of values are being
portrayed?4. What kind of attitude towards
society is being shown?5. What kind of appeal did
marginalized people find in this music?
![Page 12: Media Studies](https://reader035.vdocuments.us/reader035/viewer/2022062520/56816525550346895dd7ac09/html5/thumbnails/12.jpg)
Assignment