media studies
DESCRIPTION
Media Studies. Review!. Question 1. What was the earliest form of media we discussed ? Oral. Question 2. Which famous Canadian said, “The medium is the message ?” Marshall McLuhan. Question 3. What event was most important to the creation of print media ? Invention of paper in China. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/1.jpg)
REVIEW!
Media Studies
![Page 2: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/2.jpg)
Question 1
What was the earliest form of media we discussed?
Oral
![Page 3: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/3.jpg)
Question 2
Which famous Canadian said, “The medium is the message?”
Marshall McLuhan
![Page 4: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/4.jpg)
Question 3
What event was most important to the creation of print media?
Invention of paper in China
![Page 5: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/5.jpg)
Question 4
What was Carl Linnaeus credited with?The introduction of racial categories
![Page 6: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/6.jpg)
Question 5
What event really contributed to the widespread sharing of print media?
![Page 7: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/7.jpg)
Question 6
What is phrenology?The study of human skulls to determine
personality traits and intelligence
![Page 8: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/8.jpg)
Question 7
What were the 5 categories of race that Johann Friedrich Blumenbach created?
Caucasian, Ethiopian/Negroid, American, Malayan, Mongolian
![Page 9: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/9.jpg)
Question 8
Where did the word ‘Caucasian’ originate from?
The Caucasus mountains from which Blumenbach determined the people there to be the most beautiful and contain the best physical traits.
![Page 10: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/10.jpg)
Question 9
Give me two examples of how racism was used to justify/create atrocities.
Holocaust, Slavery, South African Apartheid, Belgians in Rwanda
![Page 11: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/11.jpg)
Question 10
What is hegemony?
![Page 12: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/12.jpg)
Question 11
We discussed six of the common stereotypical roles African Americans were relegated to in the early part of the century. Can you name two?
Coon, Tom, Mammy, Picaninny, Tragic Mulatto, Buck
![Page 13: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/13.jpg)
Question 12
Name one way early forms of media stereotyped the Chinese?
Feminization
![Page 14: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/14.jpg)
Question 13
In what century do we find some of the earliest forms of racism in print media (towards Jews)?
15th Century
![Page 15: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/15.jpg)
Question 14
What is ‘juxtaposing’?Placing two unrelated objects side by side
and eliciting meaning from it.
![Page 16: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/16.jpg)
Question 15
Quickly outline Jane Elliot’s experiment.
![Page 17: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/17.jpg)
Question 16
What is a subculture?In sociology, anthropology and cultural
studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.
![Page 18: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/18.jpg)
Question 17
What three subcultures did we discuss?Greasers, punk rockers, hip-hop culture
![Page 19: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/19.jpg)
Question 18
What musical genres did each one attach themselves to?
Rock ‘n roll, punk rock, hip hop (I know, the answer is obvious)
![Page 20: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/20.jpg)
Question 19
What does ‘marginalized’ mean?
![Page 21: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/21.jpg)
Question 20
What was the common between all of the subcultures we discussed?
They were usually marginalized groups that created a culture/style away from that of the dominant society.
![Page 22: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/22.jpg)
Question 21
Where did hip-hop culture originate?South Bronx, NY
![Page 23: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/23.jpg)
Question 22
What happens when a subculture meets a dominant culture?
Filtering out of the more extreme aspects of the culture to become more acceptable. “Softening”
![Page 24: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/24.jpg)
Question 23
List 4 marketing methodsRefer to handout on marketing methods
![Page 25: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/25.jpg)
Question 24
What are the two methods utilized by psychologists to collect data about children's habits.
Traditional and naturalistic
![Page 26: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/26.jpg)
Question 25
What is the naturalistic method?The naturalistic method meant the
observation of the target group in their natural surrounding. It was much more invasive than the traditional method.
![Page 27: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/27.jpg)
Question 26
Who were the griots?Native of West Africa, these were poets and
singers who chronicled the history of their people.
![Page 28: Media Studies](https://reader036.vdocuments.us/reader036/viewer/2022062520/56816182550346895dd113dd/html5/thumbnails/28.jpg)
Question 27
What sector of society did the greasers style and ideals represent?
Working class/blue collar/low socio-economic group