media services north campus feb 2001 miami-dade community college enrollment management media...

Media Services North Campus Feb 2001

Miami-Dade Community CollegeMiami-Dade Community College

Enrollment ManagementEnrollment Management


Presentation to Presentation to The Board of TrusteesThe Board of Trustees

March 19, 2002March 19, 2002


Enrollment ManagementEnrollment Management

Definition:

A comprehensive plan focusing on both recruitment and retention to guide an institution toward reaching its desired enrollment state.


Demographic and academic Demographic and academic characteristics of our studentscharacteristics of our students

• Member of a minority group• A first language other than English• Lower placement scores• Attending part time• Working while enrolled • Being an older student• First in the family to attend college


Establish measurable goals for recruitment and retention 1.1.

GoalGoal

Campus-based planning is currently underway to develop these goals:

• First draft will be ready by April 1, 2002.

• Plans will include target groups, strategies, and measurable outcomes.

• College wide priorities will be established.

• Successful campus strategies will be adopted college wide.


Identify significant groups to target for recruitment and retention2.2.

GoalGoal

• Attract and retain academically prepared students

• Improve student performance in key courses and programs

• Target programs with high volume and high attrition such as

1. Mathematics2. College Prep3. ESL


Identify significant groups to target for recruitment and retention (con’t.)2.2.

GoalGoal

Determine the type of students to target:

• For example, students enrolling less than 2 years after high school seem to graduate in the shortest amount of time.

< 2 yrs. 2-6 7-11 >11 yrs.

3.25 years

3.77 years

4.0 years

3.76 years


Identify significant groups to target for recruitment and retention (con’t)2.2.

GoalGoal

• Yet, students who enroll several years after high school have the highest grade point average.

< 2 yrs. 2-6 7-11 >11 yrs.

2.16 GPA

2.35 GPA

2.47 GPA

2.52 GPA


Implement a system for evaluating services3.3.

GoalGoal

• Every service needs to be evaluated

• Expand the use of surveys: - Enrolled Student Surveys conducted every 2 years - Graduating Student Survey to be conducted next in 2002-03

• Use “Point of Service” surveys


Implement a system for evaluating services (con’t)3.3.

GoalGoal

Focus groups conducted with students in - Mathematics - ESL - College Prep (in progress) - Transferring students with and without a

degree (planning stage)

Focus group information already in use - by the Math Roundtable - in new faculty orientation


Identify the retention rate and performance of students in key courses4.4.

GoalGoal

• Identify key courses and programs with high attrition and/or low success

For example, these are the classes with the lowest pass rates:

• MAT 1033 44.2%• MAC 1105 46.8%• BSC 2085 55.8%• MAC 2233 55.9%• PSC 1515 57.4%

Source: IR Research Note, March 2, 2001


Implement system to collect, analyze and report recruitment and retention data5.5.

GoalGoal

• Determine what information to collect and how; use the data to make decisions

• Get information easily into the hands of those who can use it (especially faculty and staff)

• Need a system which easily tracks students from initial inquiry to graduation

• Collect constant feedback from students, faculty and staff


Implement system to evaluate the effectiveness of

recruitment and retention activities6.6.GoalGoal

• Establish baseline measures

• Use them to determine effectiveness of strategies and activities

• Determine enrollment yield and completion rates of students by relevant factors/ categories


Activities and goals for Year Two include…

• Identification of enrollment and retention barriers for students

• Develop empirically derived profiles of successful students

• Establish a process for changing prospects into admitted/enrolled students


Other activities and goals for Year Two include…

• Design a process for re-enrolling current students

• Develop a system to respond to and track inquiries

• Create a recruitment plan with measurable outcomes for each campus

• Create a retention plan with measurable outcomes for each campus