media scenario 6.1.14 abp m ajha

Quick Snapshot

Week 45 – 52’2013

MCCS

ABP MajhaWeek: - 45-52’2013

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mar

athi

GEC

Mar

athi

New

s

Mar

athi

Mov

.

Mar

athi

Mus

ic

0

5

10

15

20

25

18

4 30

% Genre Shares

Source : TAMPeriod : Wk 52’2013

Vs. Last year genre shares almost neck to neck

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.53.9

3.3

Wk 45-52'12 Wk 45-52'13

Source : TAM Period : Wk 45-52’Year : 2012 & 2013

ABP Majha ruling the chart with 32% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra Jai Maha0%

5%

10%

15%

20%

25%

30%

35%32%

24% 23%

13%

8%

% Mkt. Share

Wk 45-52'13

Source : TAM Period : Wk 45-52‘2013

ABP Majha the leader in reach

Source : TAM Period : Wk 45-52’2013

ABP Majh

a

Z 24 Ta

as

IBN Lokm

at

TV9 M

aha

Jai Mah

arasht

ra048

1213 12 11

6 4

Reach in Mn.

4+ CS

02468

1012 11 10 9

54

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

Source : TAM Period : Wk 45-52’2013

% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 27% 35% 40% 33% 34% 32% 32% 32%IBN Lokmat 25% 27% 22% 26% 23% 24% 24% 25%TV9 MAHARASHTRA 14% 12% 12% 8% 15% 13% 13% 12%Z 24 Taas 22% 25% 21% 25% 25% 23% 23% 23%Jai Maharashtra 12% 2% 5% 8% 2% 8% 8% 8%

Top 10 Shows Across Marathi News Genre

Date Time From Time To Programme Genre TVTs 000s

12/23/2013 19:59 21:21 PUNE DINAK-NASHIK DINAK News Bulletin 153

12/23/2013 21:33 21:54 ABP MAJHA VISHESH Interviews/Port 149

12/25/2013 21:59 22:56 10 CHYA BATMYA News Bulletin 133




12/22/2013 13:00 15:25 DUPARCHYA BATMYA News Bulletin 113


12/25/2013 19:32 19:55 MUMBAI EAST WEST News Bulletin 99

12/25/2013 21:24 21:57 ABP MAJHA VISHESH Interviews/Port 98

Source : TAM Period : Wk 52’2013

Thank You

media scenario 6.1.14 abp m ajha

News & Politics