media scenario 28 2 14 abp news
TRANSCRIPT
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Quick Snapshot
Week 1 - 8’2014
MCCS
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ABP NEWS Week: 1-8’14
TG – MF,15+ SEC:ABCMarket - HSM
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Hindi News at # 3 positionGE
C
HIND
I ...
HIND
I...
MUS
IC
KIDS REG
SPOR
TS
INFO ENG
LIFE
T...
RELI
G...
BUS
...
ENG
ENT
05
1015202530354045
40
12
6 4 4 3 2 1 1 1 0 0 0
% Genre Share
Source : TAM Period : Wk 8’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED BY 12% THIS WEEK.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF
CHANNELS THAT ARE AVAILABLE.
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VS. last year 36% increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
5.0
6.8
% Genre Share
Wk 1-8'13 Wk 1-8'14
Source : TAM Period : Wk 1-8Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
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ABP News maintaining its position
Aaj Tak ABP News India TV Z News India News News 240%
5%
10%
15%
20%
25%
21%
14%12%
9% 8% 8%
% Mkt Share
Wk1-8'14
Source : TAM Period : Wk 1-8’14
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ABP News #2 in Reach
Aaj Tak ABP News
Z News India TV
IBN 7 NDTV India
01020304050 44
3832 29 27 26
CS 15+
Reac
h in
Mn.
Source : TAM Period : Wk 1-8 ‘14
Aaj Tak
ABP News
Z News
India TV
NDTV India
IBN 70102030405060 52
4538 35 31 31
CS 4+
Reac
h in
Mn.
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ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 1-8’14
Market Share %
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Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 8’14
Date Time from Time to Programme Dur {Min} TVT 00021 Feb 14 19:59 20:50 KAUN BANEGA PRADHANMANTRI 52 33322 Feb 14 20:01 20:53 KAUN BANEGA PRADHANMANTRI 53 32522 Feb 14 19:00 19:55 KAUN BANEGA PRADHANMANTRI 56 31018 Feb 14 20:43 20:51 FATAFAT 9 27620 Feb 14 21:31 21:53 KHABAR DIN BHAR 23 26721 Feb 14 19:28 19:52 FATAFAT 101 25 26119 Feb 14 20:57 21:53 ABP LIVE 57 25919 Feb 14 22:29 22:38 FATAFAT 51 10 25921 Feb 14 21:58 22:23 24 GHANTE REPORTER 26 25519 Feb 14 22:45 22:50 MANORANJAN FATAFAT 6 254
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Network Performance
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TV Tday MCCS Zee Net Net. 18 India TV Ndtv Net0%
5%
10%
15%
20%
25%
30%
26%23%
18%
12% 12%
8%
Wk 52'13 - 7'14
Wk 52'13 - 7'14
Source : TAM Period : Wk 1-8’14
MCCS maintaining its position amongst top 2
players
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Thank You