By Rakhi Marwaha

WHAT KIND OF MEDIA INSTITUTIONS MIGHT DISTRIBUTE YOUR MEDIA

PRODUCT AND WHY?

I researched different companies that distribute and produce magazines in order to find out which was the best one for my

magazine.

WHAT I DID ?

Over 300 magazines in 15 different countriesJoined Bauer Media Group in 2008

One of the biggest in EuropeThey publish magazines but also TV, radio,

online and digital business Magazines are based on the audiences as

they engage with readers and listener directlyWell known, therefore access to large

audiences

BAUER

http://www.bauermedia.co.uk/

Wide range of magazines mostly based on fashion such as Vogue and Glamour - 2 of

the top 10 fashion magazinesBased in the USA they have apps, websites

and magazinesCater for all lifestyles and people mostly

look into fashion, food, home, culture rather than just music

Most magazines made are well known with a good reputation

CONDÉ NAST

http://www.condenast.co.uk/

UK’s leading media company - 22 magazine brands and 21 digital assets

Established in 1910 by William Randolph Hearst

Owned by Hearst Corporation which is known to be one of the largest media companies with

a wide diversity in the magazines Produce magazines, television, newspaper and business publishing along side internet radio

and distribution

NATIONAL MAGAZINE COMPANY

http://www.hearst.co.uk/

They research upmarket men and women For men hey have a portfolio that consists

of NME an many moreThe market for women is weekly and

consists of Ideal Homes and InStyle as well as many more

They already have a high-end music magazine under them (NME) so they

wouldn’t have much to offer for HoodBeatz as a magazine as it follows similar paths to NME being the younger ‘funky’ magazine

therefore they wouldn’t be ideal

IPC

http://www.ipcmedia.com/

Started from a small scale magazine called Kung Fu Monthly and worked its way up to one

of the top 5 media institutionsPublishes Men’s Lifestyle, one of the most

successful modern magazines along side music magazine Blender and Maxim radio

A UK independent magazine company who publishes 31 magazines and online magazines

Researches all over the world not just in Britain which is why they are successful in America but

have a British origin

DENNIS

http://www.dennis.co.uk/

I had to decide between Bauer Media Group and National Magazine CompanyThe next slides show reasons as to why I

had narrowed it down to these two companies and how it was beneficial for

my magazine

MY DECISION

• Has a wide audience. They engage with audiences so they will be able to understand the magazine HoodBeats and why its important

• They will relate to people that are from the underground industry and people that listen to grime music according to my magazine

• Being a well known group it allows the magazine to be available to more than it usually would be

• Helps the people in the magazine get more exposure and gives an insight to individuals rather than looking at everyone as a whole

National Magazine Company

• They are one of the leading groups so maximum exposure of the magazine will be out there

• They are well known and have a good reputation so people will react to the magazine in a positive way rather than it being ignored on the shelf

• They have diversity both in terms of their range of products and their audience, so it will be beneficial for the company itself as they will branch out to a whole new field that they aren’t yet established in which will benefit both the company and my magazine

Bauer Media Group V.

S.

National Magazine Company would be the best kind of company to distribute my magazine as

they would benefit as well as the magazine itself so they can gain exposure and widen the audience

that they haveIt will also help the struggling artists within the

Grime industry because the company is successful in the UK and beyond

The magazine will also get exposure as they have access to other media factors such as radio and

television so that can be promoted and recognized

Institution: National Magazine Company