Q3. What kind of media institution might distribute your media product

and why?

Bauer Media• Bauer is one of the main distributors of magazines as they are Europe’s largest privately

owned publishing group.• Bauer is a world wide producer offering over 300 magazines in 15 countries as well as

online, TV and radio station.• They distribute music magazines such as Q, MOJO, and Empire

Why Bauer media would be good for my magazine?• It is a major distributor that already distribute many magazines successfully.• Although they already produce rock magazines my magazine is different as it will

be different from the others• Bauer provide a digital copy or a download version of the magazine online which

is a feature that many distributors don’t offer giving a competitive advantage over the other distributors.

Because of these points I have decided to choose this distributor for my magazine.