Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

We decided to use black and white filters on several shots. This filter is used in many R&B and rap videos and goes along with the product conventions.

We put Waseem up against a plain white background to carry on with our stripped back look and used lighting to have a more defined look to Waseem and his silhouette.

Nelly- Get Like Me stays in black and white filter with a white background throughout

We did however decide to define Waseem using a silhouette effect which moved away from the R&B and Rap conventions as you can see in the Nelly video

Robin Thicke

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Like many RnB videos, our video revolves around a women and how our star is trying to win her.

The song itself is about a beautiful women and how R. Kelly fell for her. We wanted to personify this women in our video so our audience could relate to it more.

This is a shot of a the love interest in the video R.Kelly- Same Girl, another song about a girl in which she is displayed as an object of desire which we took inspiration from.

We wanted to make this shot similar to the one of Waseem to how the both of them are linked together in the video.

We wanted to use the club scene conventions with Waseem at the very heart of it. This agrees with the conventions of R&B Rap genre we are trying to fit into.

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

We used slow motion so the people dancing were in time with the slower beat.

We made all the actors stay close together so it looked like a busy club like in the 50 Cent video.

We put pink filter paper over the lights to make it look like club lighting

I have noticed a boom in product placement in music videos due to the vast number of people watching videos on YouTube and Vevo. We decided to follow suit.

Product placement was originally used more in Hollywood movies and goes as far back as films like E.T and Back to the Future. Now however, companies like Beats by Dre have diversified and moved towards music videos as a way of gaining more exposure.

Beats Smoke machine added to fit in with the club vibe we were trying to create.

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

This shot from above looking down on Waseem makes for a larger variety of shots

It gives off the affect that the club we are trying to create looks busy

It centre on our star as following convention as this is an effective camera within RnB Rap genre as we look down upon the star of the video.

Notorious BIG

Dancers round him to give off club effect

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

We wanted to make Waseem look iconic, this camera angle of the Waseem makes us look up to him as well as looking up at him

The Black and White filter adds for a classy finish. We wanted to make our video ooze with class and sophistication

Pharrell Williams

Jay-Z

Sunglasses and smart suit very much in keeping with the genre and its conventions

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

We wanted to try something a more experimental for the silhouette shot by fading in Tamara (the love interest).

We wanted to do what more and more modern music videos are doing by developing and telling a story through our video

Purple lighting in keeping with our colour scheme

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Romantic narrative in keeping with the R&B conventions and song lyrics

We went for a timeless classical black white and red colour scheme in keeping with the stripped back conventions of R&B matching our magazine advert

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

We wanted our album cover to encapsulate the lifestyle we feel our star would have.

Bold eye catching cover with the smashed wine glass and the title immortal. We wanted people to read into the cover and title like people would a piece of art dividing opinion in its meaning.

Lyrics inside the digipak, common in pop digipaks in keeping with the R&B genre

Small print including the various record companies involved as well as a bar code and production team involved

Track listings we came up with on the back. We wanted the album to tell a story and you can see a clear narrative from our track names

Wine and money very much in keeping in the R&B conventions and lifestyle.

Gives thanks to those involved with the album with a simple shot of Waseem with his iconic diamond graphic t-shirt used in the magazine advert.

We went for a timeless classical black white and red colour scheme in keeping with the stripped back conventions of R&B matching our magazine advert

Iconic diamond graphic t shirt which grabs your attention immediately

Quotes and reviews from well know and respected popular music experts

Reminding people they can purchase the album digitally, an increasingly popular trend throughout music adverts

Small print including the various record companies involved as well as a bar code and production team involved

Casual iconic pose highlighting the diamond graphic and sunglasses

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Eye catching and unique looking font for the album and artist name