Research TaskBy Dan Twist

Genre: Rock/Metal

Content: It delivers the hottest news, reviews, gig guides, exclusive features and posters.

Publisher: Bauer Media Group

Target Audience: • The average reader is 22 years old.• The average reader is male.• The average reader goes to concerts and festivals.• Readers are eight times more likely to spend £200 on

albums.• The average reader has varying interests in several bands. • The average reader is influenced by music trends

Genre: Rock, Alternative and Indie Music

Content: It contains information on the latest artists but due to falls in distribution it will also focus on other topics such as film and fashion.

Publisher: Time Inc.uk

Target Audience: • 34% of readers are working full time,18% work part time

and 26% are full time students.• 79% of NME readers like to listen to new bands. • 52% of their readers are interested in taking a musical

course or qualification.• 59% of readers believe they like to keep up with the latest

technology. • 66% of readers are male and 34% are female.• The median age of readers is 23.

Genre: Electronic dance and clubbing magazine

Content: The magazine contains information on dance events and reviews music and club nights.

Publisher: Development Hell

• The majority of Mixmag readers are single and live in cities • The median age of MixMag readers are 24

Online Audience