media psychological effects
TRANSCRIPT
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Media psychology
Digital natives, digital trendsand media psychological effects
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Digital natives Digital trends Current digital trends Media psychological effects Q&A
Content
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Digital natives
"'native speakers' of the digital language of computers, video games and the Internet." – Prenzky, 2001
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Digital natives
Characteristics
Grew up in technology and internet Creating content Being active instead of passive (online) High involvement in Social media
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Digital natives
Time spend onlineAt home
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Digital nativesMobile users
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• Twitter• YouTube• Amazon.com
Digital trends
• Facebook• Hyves• LinkedIn
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Digital trends
Current digital trends
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Digital trendsCompanies following up on digital trends – Social advertising
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Digital trendsCompanies following up on digital trends – Social advertising
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Digital trendsCompanies following up on digital trends – Social advertising
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• Attributes to reach the consumers• Reviews are more trustworthy than product descriptions• Facebook• How use of colour influences consumers
Media psychological effects
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Attributes to reach the consumers
Media psychological effects
Using faces to look at the “clicking”-point
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Attributes to reach the consumers
Media psychological effects
Using faces to look at the “clicking”-point
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Attributes to reach the consumers
Media psychological effects
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Media psychological attributes to reach the consumers
Media psychological effects
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Media psychological attributes to reach the consumers
Media psychological effects
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Attributes to reach the consumers
Media psychological effects
Directing the visitor to the “like” button
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Attributes to reach the consumers
Media psychological effects
Facing the wrong way14 October 2011
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Attributes to reach the consumers
Media psychological effects
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Attributes to reach the consumers
Media psychological effects
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Attributes to reach the consumers
Media psychological effects
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Media psychological effects12.5% Conversion Rate
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Media psychological effects31.0% Conversion Rate
148.3% improvement !
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Reviews are more trustworthy than product descriptions
Media psychological effects
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Reviews are more trustworthy than product descriptions
Media psychological effects
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Media psychological effects
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Media psychological effects
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Media psychological effects
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How use of colour influences consumers
Media psychological effects
![Page 31: Media psychological effects](https://reader035.vdocuments.us/reader035/viewer/2022062405/5559ef2ed8b42a39498b542a/html5/thumbnails/31.jpg)
How use of colour influences consumers
Media psychological effects
![Page 32: Media psychological effects](https://reader035.vdocuments.us/reader035/viewer/2022062405/5559ef2ed8b42a39498b542a/html5/thumbnails/32.jpg)
How use of colour influences consumers
Media psychological effects
![Page 33: Media psychological effects](https://reader035.vdocuments.us/reader035/viewer/2022062405/5559ef2ed8b42a39498b542a/html5/thumbnails/33.jpg)
How use of colour influences consumers
Media psychological effects
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Q&A
Media psychological effects