Research Into institutions that distribute similar products.

http://www.mediauk.com/magazinesSarah Hicks

• http://www.mediauk.com/owners/88/bauer-media

Bauer media also own many other media articles such as radio stations and many other magazines to name a few there are:Arena (magazine), radio city 96.7 Liverpool, garden news (magazine) Grazia (magazine), heat (radio), Kerrang (magazine) smash hits (radio) and TFM (radio) and many others but they are the most well known ones.

Owner: Bauer MediaWebsite: http://www.bauermedia.co.ukDate looked at: 17th January 2012

What my research has shown.

From my research it is clear to me that Bauer Media do a variety of products such as radio and magazines but the magazines aren’t all music ones as there are some ones for bird watchers and some for gardeners etc. This allows them to attract a larger target market and by doing this they have specialized in a variety of genres.

Another magazine that they publish: Kerrang

• Bauer Media produce a wide variety of music magazines but also produce items such as radio and TV. Kerrang! Is produced by Bauer Media as well as Q magazine but the difference is that they aim to a different target market as they are different genres of music. Q magazine is seen as a general music magazine for all music genres whereas Kerrang! Is a rock magazine. By having a variety of different genre magazines it means that Bauer Media will have a wider target market as they will have been able to aim to a wider audience as not everyone likes the same type of music.

• My magazine that I am hoping to produce will be similar to Q magazine as I hope that it will attract a wide target audience and the way that I hope to do this is to not aim to one specific genre and have it as ‘general’. The information that will be inside if my magazine will be of a different content as I will not be including the same artists nor the same layout however I will make sure that I include the same layout so that I know that I have included everything that I need to keep up with the standards of popular music magazines that are already out and are selling well in the media.

Conde Nast Digital

• http://www.condenast.co.uk/• Date accessed: Monday 23rd January 2012

Magazine titles owned by Conde Nast digital:

• VOGUE• Brides (magazine)• Easy Living• Glamour• Vanity Fair

• Conde Nast Digital only own magazines and these tend to be magazines that are about fashion. Conde Nast Digital could be interested in using my magazine as a one that they own as it will widen their target audience as it will add more variety to their range.