media planning - market research powerpoint
TRANSCRIPT
Market Research This Presentation includes the results from the market research
questionnaire. The Purpose of the questionnaire was to see what who are target audience are likely to be and what they except from your final product. This questionnaire was helpful because
when we come to making our product we know exactly what to include in order to meet the needs of our target audience.
Are Horror Movies Popular
Firstly we had to determine weather or not
horror movies was a popular genre of film.
And our questionnaire showed that 100% of
the public watched horror movies.
0%
100%
Do You Watch Horror Movies
Yes No
Which horror movies do you prefer?
0%
Old Movies85%
New Movies 15%
Which Horror movies Do You Prefer?
The results also show that the
majority of people prefer old horror
movies to new ones. That helps our
team because we can see
specifically what conventions they
used that was successful.
How Old Are Our Viewers Likely To Be ?
The questionnaire showed that 60% of the people who filled out our questionnaire where
aged between 15-20 years old. This means that we can focus on them as they are the majority.
0%
60%20%
15%
5%
How Old Are You
15-20 21-25 26-31 32-37
Expectations of a Horror Film
0%
15%
15%
25%10%
10%
15%
10%
What Is Your Favourite Horror Movie?
The Possession
Scream
the Conjuring
The Omen
Saw
Final Destination
Insidious
0%
25%
15%
15%
20%
10%
15%
What Do You exepect To See In a Horror Movies?
Blood
Scary faces
Murder
Suspense
Mysteriousness
Good Plot
What Scares the most?
0%
30%
40%
30%
0%0%
What Scares You Most In a Horror Film?
Exorcism
Physiological
Serial killer
Monster/Fiction creatures
Other please State
Exorcism
Serial Killer
Physiological
This helps with the making of our film because, this way we know what to include that will have the best effect.