WELCOME

MEDIA PLANNING

By Sachin BS

• What is Media plan

• Types of Media

• Functions

• Objectives

• Strategies

• Selection

• Analysis

OUTLINE

WHAT IS MEDIA PLAN

Media planning is generally the task of a media

agency and entails finding media platforms for a

client's brand or product. The job of media

planning involves determining the best

combination of media to achieve the marketing

campaign objectives.

An essential part of the advertising business.

TYPES OF MEDIA

FUNCTIONS

The main function of a media plan is to create an

advertising campaign that will achieve your strategic

objective. • Goal: Delivering ad to target audience• Decisions:

• Which audience?• Where?• When?• How long?

• Increasing simplicity of media planning

OBJECTIVES• Reaching the target

• Sales geography: Where to advertise

• Timing: When to advertising

• Duration: How long to advertise

• GRPs (is a term used in advertising to measure the size of an

audience reached by a specific media or schedule)

• Gross Ratings Points: Media planners convert

impressions to gross rating points in order to

compare the efficiency of media schedules.

STRATEGIES

• Media planners determine the most cost-effective

media that will reach the target audience and satisfy

the media objectives.

• Strategies are designed to deliver on the media

objectives, to deliver the right level of exposure in

terms of reach and frequency.

• Cost Efficiency

• Scheduling Strategies: Timing strategies and The

media budget

• Use of Inventory

SELECTION & IMPLEMENTATION

• Choosing the right media which is best suitable to

reach audiences

• Implementing the media plan in a right way so that

the campaign runs as per the schedule.

• Monitor the campaign throughout the scheduled time

and ensure that the goal is achieved without any

hassles

ANALYSIS

• Collection of data from various media.

• Examine the whole performance of the campaign by

running several reports at the end of the schedule.

• Look out for extensions if the goal is not achieved.

• And if the goal is achieved, send out the campaign

data to billing.

INFORMATION COURTESY

• Andrew - Head of Sales, London

• Jessica - Director of Sales, Sydney

• Justin - Vice President of Sales, New York

• Danielle - Senior Director of Sales, Singapore

• Mike - Associate Director of Sales, Los Angeles

• Kiran Kumar - Senior Manager, Ad-Operations, London

• Shruthi - Senior Sales Executive, Bangalore

THANK YOU