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Brand Awareness Lead Generation Website Traffic Thought Leadership Social Engagement Market Intelligence/Research
Marketing Solutions®
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Innovative Solutions. Proven Results.
With so many choices and new opportunities, it can be challenging to know where and how to invest your marketing dollars. When you partner with Firehouse, you reach the largest audience of fire service personnel with our unmatched combination of product platforms and market reach.1
Use the strength of Firehouse to promote your brands and products and benefit from the industry's most powerful, integrated media solutions to engage customers at different points in the purchasing process—in a trusted environment with high visibility and responsiveness.
Choose from our print products reaching the highest qualified circulation, award-winning and responsive digital platforms, industry-renowned lead generation and analytics programs, and leading conferences/events to deliver successful results for your marketing objectives.
While market conditions and technology may change, one thing remains the same—in print, online, and in-person, Firehouse is where the fire service has turned for 40 years for life-saving information they need to perform their jobs safely and where marketers turn for optimal results.
PRINTDisplay AdvertisingMarketplace Advertising Classified AdvertisingBellybands/Inserts/RideAlongs40th Anniversary “Vintage” AdsHigher Education Ad PackagesDIGITALRun of Site Banner AdvertisingRun of Channel Banner AdvertisingGeo-Targeted Banner AdvertisingHigh-Impact Advertising (wallpaper, page peel, welcome ad, pop up video)Expanded Banner AdsCustom Email BlastsNewsday eNewsletter SponsorshipsTargeted Channel eNewsletter SponsorshipsBuyer’s Guide Category SponsorshipsIndustry Insights BlogsFeatured Video ProgramsRetargeting ProgramsANALYTICSProprietary Engagement ReportsMarket Intelligence ReportsBrand Satisfaction SurveysEVENTSFirehouse WorldFirehouse ExpoStation Design ConferenceINTEGRATED PLATFORMS
Valor & Community Service Awards SponsorshipsEVT of the Year Awards Program SponsorshipsLegends & Icons Hall of Fame SponsorshipsTargeted Supplement AdvertisingCustom Supplement SponsorshipsTechnical Rescue Ad PackagesHoliday Gift Guide Ad PackagesStation Design Awards Program Featured Job ListingWebcast SponsorshipsAd Readership StudiesLead Profiler ProgramsLead NurturingTRACKtion Lead ProgramsTRACKtion Video
Marketing Objectives
1. Publisher's own data.
Brand Awareness Lead Generation Website Traffic Thought Leadership Social Engagement Market Intelligence/Research
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TRENDS
Marketing Objectives
84% of B2B marketers say “brand awareness” is the most important goal, followed closely by “lead generation” at 83%.1
1. 2015 B2B Marketing Trends – North America: CMI/Marketing Profs
1.Print Distribution: June 2015 BPA statement Firehouse 69,450; June 2015 BPA statement FireRescue 40,996; June 2015 ABC statement: Fire Engineering 30,318. 2. August 2015 Readership Study 3. Total Qualified Circulation: June 2015 BPA Firehouse, 81,106; June 2015 ABC Fire Engineering, 41,545; June 2015 BPA FireRescue, 53,305.
4. June 2015 BPA Firehouse, titles from paragraph 3a to include: Fire Chiefs, Assistant/Deputy Fire Chiefs, Battalion Chiefs, Division Chiefs, District Chiefs, President, Owner, Vice President, Secretary/Treasurer, Fire Marshal, Commissioner, Federal, State, and Local Fire Officials/City Mgrs, Training Officer, Instructor, Captain/Lieutenant/Commander, other Chiefs and other Managers. June 2015 ABC Fire Engineering, titles from paragraph 3a to include: (a) Chiefs, Assistant Chiefs, Fire Marshals, Commissioners and other Municipal Fire Officials, (b) Fire Companies, (d) Other Fire Officials, Federal,
State, and Local, including City Managers. June 2015 BPA FireRescue, titles from paragraph 3a to include: Fire Chiefs/Fire Commissioners, Assistant Chiefs/Deputy Chiefs, Battalion Chiefs/District Chiefs/Shift Commanders, Company Officers/Supervisors, Training Officers/Chiefs/Instructors, and Fire Marshals/Inspectors.5. Title/Rank from paragraph 3a Firehouse June 2015 BPA
81,106
Total Qualified Circulation3
Connecting you to MORE decision-makersLargest Industry Audience = Maximum Engagement
59% Fire Chief, Assistant/Deputy Chief, Battalion Chief, Division Chief, District Chief/other Chiefs
9% President, Owner, Vice President, Secretary/Treasurer, Fire Marshal, Commissioner, Federal, State and Local Fire Officials, City Manager/other Managers
7.1% Captain/Lieutenant/Commander
8.1% Firefighter 1.6%Training Officer, Instructor
0.7% Engineer
11.3% California State Firefighters Association Member
1.6% Other
1.6% EMS Director/Coordinator, Paramedic, EMT
Breakdown by Title/Rank5
delivers 28,454 MORE print copies than its nearest competitor.1
Reach MORE Chiefs & Officers
Firehouse® .............81,106Fire Engineering ..... 41,545FireRescue ............. 53,305
Firehouse® – Highest Qualified Circulation3
Firehouse® .......... 62,238Fire Engineering .....19,442 FireRescue ............. 33,603
Firehouse® – More Chiefs & Officers4
®
Marketers targeting the fire service need look no further than Firehouse®, whose magazine circulation of 81,106 subscribers provides broad coverage, while penetrating deep into the market.
320,369 Potential Audience2
Pass-along readership average of 2.95Firehouse® continues to maintain a decisive edge over the competition in circulation, with not only the highest-qualified circulation, but also one that reaches more chiefs and officers than any other trade publication in the industry.4
t the head of the Firehouse team is Editor-in-Chief
Tim Sendelbach, a nationally recognized leader in the
fire service. A 30-year student and educator of the fire
and emergency services, Sendelbach provides editorial direction for
Firehouse Magazine, Firehouse.com, Firehouse World and Firehouse
Expo, all with the underlying purpose of serving America’s bravest.
Firehouse Magazine and Firehouse.com offer readers top-quality
content that maximizes reader engagement. Firehouse contributors
include up-and-coming leaders who offer a fresh perspective on
new tactics and technologies, as well as nationally recognized and
accomplished fire service leaders who connect with the long-time
readership of this great publication. With a newly developed Editorial
Advisory Board, Firehouse provides editorial leadership unrivaled by
any other fire service publication or website.
Unparalleled Leadership & Content
Editorial Advisory Board
Firehouse ContributorsAllen Baldwin: Fire Chief, Winchester (VA) Fire and Rescue
Marc Bashoor: Fire Chief, Prince George’s County (MD) Fire/EMS
Robert Burke: Hazardous Materials and Fire Protection Consultant
Daniel Byrne: Firefighter/Paramedic and Community Support Officer,
Burton (SC) Fire District
Harry R. Carter: Fire Protection Consultant; Battalion Chief (ret.),
Newark (NJ) Fire Department
Michael Daley: Lieutenant, Monroe Township (NJ) Fire District
Bob Duemmel: Deputy Coordinator for Special Operations, Monroe County, NY
Vincent Dunn: Deputy Chief (ret.), FDNY
David P. Fornell: Assistant Chief, Casstown Community (OH) Fire Department
Barry Furey: Emergency Communications Consultant; Former Director,
Raleigh-Wake (NC) Emergency Communications Center
Richard Gasaway, PhD: Principal Consultant, Gasaway Consulting Group;
Fire Chief (ret.), Roseville (MN) Fire Department
Steven M. Gillespie: Professor, Columbia Southern University
Billy Goldfeder: Deputy Fire Chief, Loveland-Symmes (OH) Fire Department
David Griffin: Captain, Charleston (SC) Fire Department
Jonathan Hall: Firefighter, City of Saint Paul (MN) Fire Department
Paul Hashagen: Firefighter (ret.), FDNY; Fire Chief (ret.), Freeport, NY, Fire Department
Gary Ludwig: Fire Chief, Champaign (IL) Fire Department
Ronald E. Moore: Division Chief (ret.), McKinney (TX) Fire Department
Kevin O’Connor: Assistant to the General President of the IAFF
Steve Prziborowski: Deputy Chief, Santa Clara County (CA) Fire Department
Shane Ray: President, National Fire Sprinkler Association;
Volunteer Firefighter, Dutchess County, NY
Kevin Roche: Founder and Principal, FACETS Consulting; Fire Protection
Engineer and Assistant to the Fire Chief (ret.), Phoenix Fire Department
John Salka Jr.: Battalion Chief (ret.), FDNY
Tom Shand: Consultant, Emergency Vehicle Response
James P. Smith: Deputy Chief (ret.), Philadelphia Fire Department
Timothy R. Szymanski: Public Education & Information Officer,
Las Vegas Fire & Rescue
Curt Varone: Director, Legal and Liability Risk Management Institute
(Fire Service Division); Deputy Assistant Chief (ret.), Providence (RI) Fire Department
Charles Werner: Fire Chief (ret.), Charlottesville VA, Fire Department
Michael Wilbur: CEO, Emergency Vehicle Response; Lieutenant (ret.), FDNY
Janet Wilmoth: Special Projects Director, Wilmoth & Associates
Sarah Apgar: Firefighter/EMT, Halesite (NY) Fire Department
Richard Bowers: Fire Chief, Fairfax County (VA) Fire and Rescue
Brian Fennessy: Fire Chief, San Diego Fire-Rescue Department
Ed Hartin: Fire Chief, Central Whidbey Island (WA) Fire & Rescue
Gavin Horn: Research Program Director, Illinois Fire Service Institute
Brian Schaffer: Assistant Fire Chief, Spokane (WA) Fire Department
John B. Tippett, Jr.: Deputy Chief of Operations, Charleston (SC)
Fire Department
Josh Waldo: Deputy Fire Chief, Boseman (MT) Fire Department
Janet Wilmoth: Special Projects Director, Wilmoth & Associates
Robin Zevotek: Research Engineer, Underwriters Laboratories (UL),
Firefighter Safety Research Institute
My goal is to provide our readers with content that not only keeps them engaged in what’s happening in the fire service but that also challenges them to improve and enhance their performance by employing new techniques, new tools and new technologies. The safety and operational effectiveness of our readers is paramount, and any information we share is focused first and foremost on them.
A
— Editor-in-Chief Tim Sendelbach
View Editor-in-ChiefTim Sendelbach's
challenge to the fire service
Are YouAll In?
Jan. 31–Feb. 4, San Diego CAFDSOA Apparatus SymposiumJan. 18–20, Scottsdale, AZFireRescue EastJan. 20–23, Daytona Beach, FL
Ad Readership Study
FDNY SymposiumNew York, NY
FDICApril 18–23, Indianapolis, IN
Harrisburg Fire ExpoMay 20–22, Harrisburg, PA
NYSFC, June 15–18, Verona, NYMSFA, June 18–24, Ocean City, MD
CVVFAAug. 3–5, Harford, MD
IAFC Aug. 19–20,San Antonio, TX
Ad Readership Study
Oct. 18–22, Nashville, TN Oct. 3–7, New Orleans, LAVintage Ad Opportunity Holiday Gift Guide
Issue Issue Highlights Special Features Product Showcases Bonus Distribution/ Print Deadlines Added Market Value
Fire & Emergency Apparatus InnovationsWildland Firefighting Strategy & TacticsInternational Innovations
Fire-Based EMSFirefighter Training
Emergency CommunicationsIncident Command
Firefighter TrainingFireground AccountabilitySimulators & Classroom Technologies
Hazardous Materials Response Engine & Ladder Company Operations
Volunteer & Rural Firefighting Extrication
Firefighter Health & SafetyBasic Firefighter Training
Officer DevelopmentEmergency Communications
Wildland FirefightingFire Protection/Fire Prevention, Public Education & Safety
40th Anniversary IssueFireground OperationsFireground Safety
Apparatus Innovations First-Due Hazmat Operations
Firefighter Health & FitnessFirefighter Training
Apparatus Components
Thermal Imaging Cameras & SCBA
Fire Department Software
Training Props/Accountability Systems
Scene Lighting & Flashlights
Drafting Supplies/Water Supply
Radios & Dispatch Equipment; Fans & Ventilation Equipment
Fire Station Components & Design
Rescue Tools
Personal Protective Equipment
Apparatus Cabs & Chassis
Hazmat Equipment
SUPPLEMENT: CENTER FOR PUBLIC SAFETY EXCELLENCE (CPSE)
HIGHER EDUCATION
COMBINATION FIRE DEPT. RUN SURVEYTECHNICAL RESCUE
HIGHER EDUCATION
TECHNICAL RESCUE
SUPPLEMENT: APPARATUSNATIONAL RUN SURVEY – Fire Dept. Profiles
NATIONAL RUN SURVEY – Total Calls, Engine & LadderHIGHER EDUCATION
SUPPLEMENT: STATION DESIGNNATIONAL RUN SURVEY – Chiefs, Stations & Specialty Units
NATIONAL RUN SURVEY – Pay Scales & StaffingTECHNICAL RESCUE
VOLUNTEER RUN SURVEYFIREHOUSE VALOR & COMMUNITY SERVICE AWARDS
APPARATUS SHOWCASESTATION DESIGN AWARDSHIGHER EDUCATION
TECHNICAL RESCUE
®
Subject to change
TM
2016 Editorial Calendar®
January
February
March
April
May
June
July
August
September
October
November
December
Editorial calendar subject to change
Insertions: Dec. 2Materials: Dec. 9
Insertions: Jan. 4Materials: Jan. 8
Insertions: Feb. 1Materials: Feb. 8
Insertions: Mar. 2Materials: Mar. 9
Insertions: Apr. 1Materials: Apr. 7
Insertions: May 3Materials: May 10
Insertions: June 1 Materials: June 8
Insertions: July 1Materials: July 11
Insertions: Aug. 3Materials: Aug. 10
Insertions: Sept. 2Materials: Sept. 8
Insertions: Oct. 4Materials: Oct. 11
Insertions: Nov. 1Materials: Nov. 8
®®
Valor Awards
Regular Columns & DepartmentsAs Firehouse Sees ItFor the RecordFire PoliticsFire StudiesSafety & SurvivalClose CallsUniversity of ExtricationResearchEMSFire LawThermal ImagingHot ShotsOn the JobProgress ReportInternational ExchangeHealth & WellnessFire TechnologyLeadership LessonsChief ConcernsFire DispatchThe Fire Service PIOEVOCApparatus ArchitectNew DeliveriesNew ProductsRekindlesTools & TechnologyThe Fire Scene
Webcast TopicsFitness, Health & WellnessFireground OperationsLeadership/Career AdvancementHazmatWildland FirefightingApparatus OperationsTrainingCommunicationsTechnical RescueCommand & ControlInternational ExchangeFire Prevention & Safety
Fitness JanuaryAprilJulySeptemberDecember
Behavioral Health FebruaryMayAugustNovember
NutritionOn Firehouse.com
MarchJuneOctober
New in 2016: Columns on the Cutting Edge
International ExchangeAt Firehouse, our goal is to seek out and provide our readers with the best information available.
To achieve this, we are expanding our scope and reaching out to international fire service leaders to
share tactics, techniques and technologies being employed in departments throughout the world.
Fire Service ResearchThe number of individuals and institutions conducting important fire service research continues to grow.
This new column provides readers an opportunity to learn about some of this critical research that could
directly affect their operational safety and effectiveness, the health and wellbeing of their firefighters as
well as potential advancements in technologies and/or equipment that is in development.
Health & WellnessWhile the fire service has made great strides in reducing the number of LODDs over the last 10 years, we
must keep a strong focus on firefighter health and wellness. Current statistics show that the majority
of LODDs are cardiac-related. These deaths, coupled with the rising number of occupational
cancers and behavioral health-related issues facing firefighters, are of critical importance. To keep
firefighters strong, both mentally and physically, Firehouse contributors will tackle health and wellness
from all angles including fitness, behavioral health and nutrition.
Planned months for Health & Wellness coverage include:
Print Supplements January: Center for Public Safety Excellence (CPSE)June: Apparatus August: Station Design
Valor & Community Service Awards OctoberSponsorship opportunities are available for the Valor & Community Service Awards (previously known as the Heroism & Community Service Awards), the largest program of its kind honoring firefighters from across the nation for exemplary action above and beyond the call of duty.
SUPPLEMENT®
STATION DESIGN
Inside: A3: Winning with the Community
A8: 15 Questions to Ask an Architect
A12: Training in the Station
A16: Gender & the Fire Station
A20: Lessons Learned
Print Sponsorship and Value-Added Opportunities
SUPPLEMENT®
• Specs • Vehicle Size
• Financing
• Tankers/Tenders
INSIDE:
52 l Firehouse l October 2015
TECHNICAL RESCUE
By Ruel Douvillier
TTech Rescue Training Building a training program around NFPA 1006: Standard for Technical
Rescuer Professional Qualifications.
Training is critical
when it comes to your
team being ready for
complex technical
rescue situations.
Photo by Rob Reardon
RUEL DOUVILLIER spent 20 years in the U.S. Army, serving as a medic, infantryman
and paratrooper. He served five years as a paramedic with New Orleans, LA, Emergency
Medical Services and 14 years with the New Orleans Fire Department, most of that time
with heavy technical rescue squads. Douvillier has also served with private ambulance
services and volunteer and combination fire departments and has extensive experience
as an instructor. He is presently the Task Force Leader of the Louisiana Task Force One,
the state and regional USAR team, and the operations manager for SAR Specialists, an
emergency response training company.
You can tell quite a lot about an orga-
nization by the requirements they vol-
untarily set, and a team that is forced to
meet standards that it collectively feels
are unattainable or undesirable may resort
to falsification to attain those standards.
The last thing we need in our profession
is more bureaucracy, yet I have always
felt that meeting the standards of an out-
side agency is the best way of validating a
training program.
NFPA 1006, in my opinion, is the best
way of setting realistic, attainable train-
ing goals for any technical rescue team
that wishes to be taken seriously. Many
reputable agencies, such as the Interna-
tional Fire Service Accreditation Con-
gress (IFSAC), Proboard, FEMA and the
State Urban Search & Rescue Alliance
(SUSAR) use NFPA 1006 to certify train-
ing programs that will be taught under
their banners. One can hardly ignore such
a well-respected document.
Breaking down the Standard
The Standard is well built, easily under-
standable and navigable. Chapters 1
through 4 are explanatory, showing the
scope and purpose of the document, giv-
here is no mandatory standard for technical rescuers in the
United States. We have NFPA 1006: Standard for Technical
Rescuer Professional Qualifications; however, this is a
“wanna meet”—not a “gotta meet” goal. Don’t mistake me; I
am not advocating a mandatory set of standards in this field.
FIR_52-57_1015 Technical Rescue.indd 52
9/11/15 1:17 PM
June 2015/$6.00
Proudly Serving America’s Bravest
VALOR & Community
Service Awards
PAUL SNODGRASS, a Firehouse® contributing editor, is a former fire chief with 20 years of fire service experience.
He is the Laboratory Coordinator at Eastern Kentucky University in Richmond, KY. Snodgrass holds a bachelor’s degree
in political science from Augsburg College in Minneapolis, MN, and a master’s degree from the University of Phoenix.
He has been writing about, designing and teaching traditional and online courses since 2005. He can be contacted at
By Paul SnodgrassHIGHER EDUCATION
54 l Firehouse l July 2015
Social Intelligence
Within the week, Grant’s crew responded
to a single-family residential structure fire.
On arrival, a bystander took Grant aside and
told him that he was sure that no one was
home because the residents should all be
at work. Grant was considering his tactical
options when the new firefighter shared his
observations: “I notice there’s a car in the
driveway on the backside of the house, and
the garage doors are open,” he said.
At first, Grant didn’t accept the informa-
tion because of the source. He shot back,
“There isn’t anyone home.”
Grant immediately ordered a primary
search and notified dispatch to send another
alarm. During the search, firefighters found
a terrified mother and her daughter inside
the structure. Quick action and hard work
by suppression crews saved the mother and
daughter. They made a full recovery, and
the fire was extinguished with no damage
to exposures.
Win the Fire Service
A scientific approach to improving interpersonal communication
Social intelligence is the ability to get along with peers, subordinates, supervisors, regardless of
the stressors or rank structure within an organization. Photo by Jarod Trow
hen Paul Grant was a newly minted captain at a suburban
Denver fire department, a new firefighter reported to work with a
seemingly good attitude, but standoffish behavior. Grant initially
figured the rookie might consider himself a fire genius, possessing
all the answers. He soon found out how wrong he was.
paulsnodgrass
Connect with Paul
FIR_54-59_0715 Higheredv2.indd 54
6/15/15 1:57 PM
®®
Valor Awards40th Anniversary IssueJoin Firehouse as we celebrate 40 years of “Proudly Serving America’s Bravest” with unique anniversary content each month (print, digital, social media), culminating with a one-of-a-kind Collector’s Edition issue in October and Vintage Ad opportunity. Half-page or larger advertisers in the October Firehouse Expo Show issue will have an opportunity to run a vintage ad of equivalent size to celebrate the history of their company—with ours.
Technical Rescue March, May, September, DecemberSpecial section marketing opportunity within Firehouse to include promotion in print and in the Technical Rescue eNewsletter.
Higher Education February, April, July, NovemberQuarterly section dedicated to higher education. Special packages available for qualified institutions providing fire service educational curriculums.
Holiday Gift Guide November Print & Email PromotionPosition products as holiday must-haves in the Holiday Gift Guide featured in the November issue, Cyber Monday eBlast and social media promotion.
Ad Readership Study February, SeptemberAdvertisers can measure the effectiveness of their ad campaigns against the competition with this exclusive research that includes ad recall scores and verbatim comments. All half-page or larger advertisers will be included at no charge.
Ad Sizes1 page (full bleed) ....... 7-7/8" x 11"2/3 (full 2 columns) ...... 4-5/8" x 10"1/2 (horizontal) .............. 7" x 4-7/8"1/2 (island) ..............4-5/8" x 7-1/2"1/2 (vertical) ................ 3-1/2" x 10"1/3 (vertical) ................ 2-1/4" x 10"1/3 (horizontal) .............. 7" x 3-1/8"1/3 (square).............4-5/8" x 4-7/8"1/4 (vertical) ............3-1/2" x 4-7/8"Marketplace ............3-1/2" x 4-5/8" Spread ........................15.75" x 11"
Supplement size:1 page (full bleed) ....... 7-5/8" x 11"
Premium Positions4-Color only
Back cover ..................................................................................... 15% premium
Second cover spread...................................................................... 10% premium
Inside back cover ........................................................................... 10% premium
Other requested positions ..................................................................5% premium
MarketplaceFour-color advertising at a cost-effective rate.
Generate sales leads and build brand awareness.
1x ........................................................................................................... $1,160
3x ............................................................................................................$1,050
6x ............................................................................................................... $990
12x ..............................................................................................................$935
*For black/white rates, deduct $1,100 full page/$600 fractional page
Submission Of Ad Material
Sending files is easy.
Go to WeTransfer.comSimply upload and add your file (up to 2GB)Enter the email address you are sending toEnter your email addressType in a messageClick Transfer and you're done
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For print ad material send to:[email protected]
For digital ad material send to:[email protected]
For questions about print materials, contact: LuAnn Hausz(800) 547-7377 ext. 1616For questions about digital materials, contact: Thea Reeves(800) 547-7377 ext. 1611
Mechanical RequirementsPrinted: Offset
Trim size: 7-3/4" x 10-3/4"
Live matter: 7" x 10"
Binding method: perfect bound
Colors available: 4-color process
Screen: Black 120; 2/C 120; 4-color 133
BleedFull Pages & Covers .........................................7-7/8" x 11"
(Keep live matter 1/2" from top, bottom and sides)
Classified Display (per column inch)
1 issue ......................................................... $305 per issue
3 or more issues .......................................... $285 per issue
6 or more issues .......................................... $265 per issue
12 or more issues ........................................ $255 per issue
Color .......................................... $50.00 per additional color
Classified1 issue ............................................................$3.50 per word
3 or more issues ..........................................$3.30 per word
6 or more issues ..........................................$3.00 per word
12 or more issues ........................................$2.90 per word
2016 Advertising Rates
September 2015/$6.00
WILDLAND FIREFIGHTINGThe Case for Interagency Cooperationp.40
Proudly Serving America’s Bravest
FIRE SERVICE STATISTICSNational
Run SurveyPay Scales & Staffing
p.54
FIRE PREVENTION4 Keys to a Successful
Fire Prevention Program
p.46
October 2015/$6.00
Proudly Serving America’s Bravest
VOLUNTEER & RURAL FIREFIGHTING
in the Rural Environmentp.42
FIREGROUND SAFETY
The Normalization Of Deviance Conceptp.48
TECHNICAL RESCUEAn NFPA 1006-Based Training Programp.52
FIRE SERVICE STATISTICSVolunteer Run Survey
p.58
FIR_1a_1015epub October.indd 1 9/10/15 5:35 PM
Holiday Gift GuideNovember issue, plus Cyber Monday eBlast and social mediaFour-color advertising at a cost-effective rate.
Generate sales leads and build brand awareness.
Net Advertising Rates1/4 page + slot in the Cyber Monday eBlast ................................................... $2,305
1/2 page + slot in the Cyber Monday eBlast ................................................... $2,940
Full page + slot in the Cyber Monday eBlast ................................................... $4,245
94 l Firehouse l November 2013
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The MONOPOLY name and logo, the distinctive design of the game board, the four
corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive
elements of the board and playing pieces are trademarks of Hasbro for its property
trading game and game equipment. ©1935, 2009 Hasbro. All rights reserved. ®/TM
denotes U.S. trademarks.
MONOPOLY®: Firefighters 2nd Alarm Edition
Holiday Gift Guide
Indicate 155 on Reader Service Card Indicate 156 on Reader Service Card
Indicate 157 on Reader Service Card
4-Color Net Rates
Ad Size 1x 3x 6x 9x 12x
Full Page 7,640 7,300 6,970 6,835 6,475
2/3 Page 6,645 6,135 5,880 5,430 5,170
1/2 Page Island 5,985 5,475 5,375 5,170 4,970
1/2 Page 5,840 5,350 5,240 5,050 4,855
1/3 Page 4,720 4,260 4,010 3,875 3,705
1/4 Page Vert. 4,570 3,950 3,800 3,605 3,365
2 pg. Spread 13,645 13,615 12,780 12,005 11,260
Outbound Marketing3
Powerful Website Marketing SolutionsFirehouse.com• New design rated Excellent/Very Good by 88% of visitors1
• Over 500,000 unique monthly visitors2
• Over 2 million monthly page views2
• Average session duration up 60%2
• 50% of traffic is mobile2
• 83% visit at least weekly • 55% visit 4–7 times per week • 30% visit daily1
Responsive Design Benefits• Optimized website usability across all devices and screens• Entirely “in-view” banner ads• Targeted, content-specific banner ad placement• Dynamic page loads
• Increased engagement
1. June 2015 Firehouse website survey2. Google Analytics (March-May 2015)
eNewsletter Distribution
Newsday (Daily) .........................................101,011
Jobs Central (Weekly) ..................................25,382
Channel-specific .............................. Varies by topic
Sponsored eBlasts .............................102,869
3. Publisher’s own data
Facebook.com/Firehousecom ................................ 366,000+Facebook.com/firehouse.products.innovations ...... 13,000+
Twitter @FirehouseNews......................36,000+LinkedIn Firehouse.com Group ..............7,600+NEW! Instagram Firehouse Magazine
Social Media3
3. Publisher’s own data
Best Website Redesign
Page Peel
Web Banner AdsRun of Site Banners Impressions Monthly RateLeaderboard........................................ 100,000 .................. $2,245
(970 x 90, 728 x 90, and 300 x 50)
Med.Rectangle Banner (300 x 250) ...... 100,000 .................. $2,245
Half Page (300 x 600) .......................... 100,000 .................. $2,585
Website Marketing970 x 90 Leaderboard
300 x 600 Half Page
970 x 90 Leaderboard
Online Home of Fire Service Decision-Makers
300 x 250 Medium Rectangle Banner
Super Medium Rectangle 600 x 250
Super Half Page 600 x 600
Super Leaderboard 970 x 415
1658 x 1058Wallpaper
550 x 480Welcome
Ads dynamically load throughout
page scroll
Be Seen In Focused Channels
• Leadership• Training & Tactics• Apparatus• Rescue• Safety & Health• Technology & Communications• Prevention & Investigation• Careers & Education• Stations
Run of Channel Banners Impressions Monthly Rate Leaderboard ........................................ 100,000 .................. $2,920
(970 x 90, 728 x 90, and 300 x 50)
Med. Rectangle Banner (300 x 250) ..... 100,000 .................. $2,920
Half Page (300 x 600) .......................... 100,000 .................. $3,360
Geo-Targeted ROS Banners Impressions Monthly RateLeaderboard .......................................... 30,000 .................... $925
(970 x 90, 728 x 90, and 300 x 50)
Med. Rectangle Banner (300 x 250) ........30,000 ................... $925
High-Impact AdsWelcome Ad .......................................................................$90 cpm
Page Peel ..........................................................................$90 cpm
Wallpaper Ad ...........................................................$3,380 per day
Pop Up Video ............................................................Call for pricing
Expanded Ads – Ask sales rep for pricing
Super Leaderboard ......................... 970 x 90 expands to 970 x 415
Super Medium Rectangle ............. 300 x 250 expands to 600 x 250
Super Half Page ............................ 300 x 600 expands to 600 x 600
Pop Up Video
Firehouse Digital Marketing Solutions
E-mail Blasts
Jobs Central
Newsday Daily eNewsletter
Webcasts
Featured Media
eProduct Showcase
Sponsorship Rate WebcastsSponsor a Firehouse Webcast .......................... $10,210Custom Webcast ...................................... $10,000 & up
Email BlastsExclusive Custom Blast ...................................... $7,020Slot in eProduct Showcase Blast ..................$1,090/slot
eNewslettersDaily eNewsletter Exclusive Sponsor .........$1,930/week(600 x 100 & 300 x 250)Weekly Jobs eNewsletter Sponsor ............$570/mailing(300 x 250)
Monthly Targeted Channel rateChannel eNewsletter Reach1 per edition(600 x 100 & 300 x 250 ) Leadership ................................... 17,944 ............... $1,900 Training & Tactics ....................... 100,121 ............... $5,270Apparatus ..................................... 17,201 ............... $2,450Safety & Health ............................. 55,214 ............... $2,860Technology & Communications ..... 17,024 ............... $1,900Prevention & Investigation ............ 16,259 ............... $1,900Careers & Education ..................... 15,180 ............... $1,900Stations ........................................ 30,821 ............... $2,450
Sponsorship RateLead Profiler ProgramTurn clicks into actionable leads utilizing Firehouse’s exclusive integrated database and Lead Profiler Program. Ask your rep for more details................... $615 setup fee per e-mail effort.
Lead NurturingAutomate follow-up communication to qualified leads interested in your product ......................... Call for pricing
Tech Rescue Monthly eNewsletterAsk your sales rep about Tech Rescue print/digital advertising packages.Monthly eNewsletter ......................................$1,115/slot
Industry Insights BlogTwo homepage blogs per month, Newsday exposure.1 sponsorship available per month.............$2,700 month
Featured Job Listing .................................$745/month
VideoFeatured Video Package .............................. $2,870/week(includes 6 months archived on Firehouse video channel)TRACKtion Video ....................................... Call for pricing
Online Buyer's Guide Category SponsorshipExclusive ad positions within the categoryIncludes Leaderboard Ad (970 x 90, 728 x 90, 300 x 50), 300 x 250 Banner Ad, 300 x 600 Banner Ad.
Category Monthly RateApparatus ...........................................................$1,650
Apparatus Components ......................................$1,035
Arrival, Size-Up, On-Scene Equip. .......................$2,620
At The Station ........................................................$800
Collectibles, Memorials, Plaques, Photography .....$300
Dispatch/Response/Communications ....................$300
Outfitting Your Firefighter ...................................$1,030
Rescue & Special Ops .........................................$1,095
Training & Education ..............................................$680Channel eNewsletter
Online Buyer's Guide
1. Publisher’s own data
View to see how video can be an impressive marketing tool
Firehouse Analytics gives you a competitive advantage by transforming data into meaningful information and actionable market knowledge.
TRACKtion LeadsCombine direct marketing with social media and primary research to generate highly qualified leads that convert into sales.• Use multiple marketing products to drive a
unified message and generate leads• Acquire contact information, demographics,
research data and more• Leverage social media
TRACKtionVideoTurn a video into a sales lead through a targeted email to our database.We can report on each viewing session to include who watched and for how long,plus number of interactions with calls-to-action. You end up with a report of potential customers.
Lead Nurturing Build relationships with interested prospects.Further qualify a buyer who has expressed interest in your product with a scheduled follow-up eBlast that is designed to bring the interested party further down the sales funnel and a step closer to actual purchase. We can customize a program to suit your needs.
Lead Profiler Turn clicks into contacts.Firehouse Analytics will identify and provide you with demographics of who is responding to your marketing campaign utilizing our cutting-edge integrated database. Let us help you identify your best prospects.
DATA DRIVEN. RESULTS FOCUSED.
®
ANALYTICS
1. CMO.com
Performance-Driven PortfolioWhen you partner with Firehouse, you reach the largest network of fire service professionals with marketing intelligence that only Firehouse can deliver:
• Campaign analytics• Proven lead generation programs• Higher quality leads• Increased conversion rates• Brand engagement measurement• Shortened sales cycle• Increased sales
Unprecedented platforms and reach deliver leads like you’ve never seen before. Identify the people most likely to purchase your products and services!
Engagement ReportIdentify strengths and weaknesses in your marketing strategy.Measure the exposure and engagement your brand receives from information consumed on our digital platforms, including news, articles, press releases, blog posts, videos, webcasts, white papers and more.
Visitors to a website who are retargeted with display ads are 70% more likely to convert to a sale on that website.1
New for 2016RetargetingReach prospective buyers throughout their online experience.Now you can advertise to your website visitors as they browse other sites on the Internet and they will continue to see your ad.• Packages start at $1,375 per month• Minimum 3-month commitment
Market Intelligence ReportAn exclusive 360 degree view of your brand.A new business intelligence report that will reveal competitive strengths and weaknesses in products and marketing programs.
Data can be classified in four general areas of evaluation• Brand Satisfaction• Brand Awareness• Brand Support• Return on Investment
Measurements for these critical benchmarks will be based on primary research and actual performance by your company using Firehouse communication vehicles.
1. CMO.com
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Conference Sessions Jan. 31–Feb. 4 Exhibit Hall Feb. 2–3
Firehouse World is the leading fire service conference and tradeshow on the West Coast and has a proven track record of providing cutting-edge education and
training and featuring the latest technology available to the fire service.
#FHWorld16
TRAINING WITHOUT
BARRIERS OR BORDERS
11% Chiefs
15% Captain, Lieutenant, Commander
10% EMS - Committee member, Coordinator,
Administrator, Supervisor, Director
6% Engineer/Mechanic
27% Firefighter
3% Instructor/Trainer
1% Paramedic
14% Other
13% Student
Show Attendees1
San Diego Convention Center San Diego, CA
New for 2016• More than 80 conference sessions and moderated panels, featuring U.S. and international instructors• Staff rides—field studies conducted on the grounds of two critical events in Southern California• 250+ exhibitors and a Demo Day featuring the latest tools and technologies• Firehouse Fitness Showcase and Circuit Workouts• Special Burn Survivors Benefit Program
Firehouse World brings together all levels of the fire service, including current and future leaders.
1. Publisher's own data.
To learn how your company can maximize your visibility at either show, contact Group Show Manager Brian Cassell at [email protected]
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Conference Sessions Oct. 18–22 Exhibit Hall Oct. 20–22
Firehouse Expo is making a change in location to bring our leading national education and training to a currently underserved market. With Firehouse Expo, exhibitors will have an opportunity to create and strengthen relationships, not just in Tennessee and the Southeast region, but also with those loyal Firehouse Expo attendees who have already expressed their excitement with the new venue. After meeting with more than 25 Tennessee fire service associations, the Firehouse team has seen that the level of commitment and interest is clear, and we are looking forward to working with all of them to meet the needs of their memberships and our attendees at Expo.
While Nashville is known as Music City and famous for its music scene, the city is easily reached by air and car and offers a wide variety of networking and social options for exhibitors, attendees
and their families. Music City Center is a new, state-of-the-art convention center and the perfect location for our exhibitors to feature their newest products just in time for next year’s fire department budgets.
Discounts available for Firehouse advertisers and FEMSA/FAMA members #FHExpo16
I am elated that Firehouse has chosen Music City as its location for Firehouse Expo in 2016. The State Fire Marshal’s Office and the Tennessee fire service are proud to host such an elite conference and exposition. Nashville is an exciting city to visit and will provide an outstanding atmosphere for a successful conference next year.
–Gary West, State Fire Marshal
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North American Sales Representatives Greg Toritto
Group Publisher, Firehouse (800) 547-7377 ext. 2010(773) 263-0401 (Mobile)
Rich Gluth, FF/A-EMTUpper Midwest, West
(800) 547-7377 ext. [email protected]
Dan McKinneyNortheast, Southeast
(800) 547-7377 ext. [email protected]
Jack Gardner Northeast, Midwest
(800) 547-7377 ext. [email protected]
Marcela Cretaro West, Gulf Coast, Canada, Classifieds, Marketplace
(800) 547-7377 ext. 6396(262) 473-9217 (Mobile)[email protected]
Firehouse Public Safety Partners
YOUR FIREHOUSE SALES TEAM