media plan final part 1

7/23/2019 Media Plan Final Part 1

http://slidepdf.com/reader/full/media-plan-final-part-1 1/13

Imrdtae WndiaxsaeNetra ta Hc`nm M`vcrtnsnegHc`nm Vdme Jnemd

= | V m g c

Buetcrs ms m Pmrgct Graup jar Yibccds

Pmrgct Ycghcet YuhhmryPmrgct„s Vsyibagrmpbni Yuhhmry

Buetneg; @rmwe ta Znsumds aj Lng Gmhc

Yainmd; Pce`s eat ta Buet mdaec? m Yainmd Mspcit? Vmst tnhc mhaeg jrnce`s/jmhndy

Prm`ntnae; Pce`s ta lc pmssc` àwe tbraugb Gcecrmtnaes

Pmrgct„s @chagrmpbni Yuhhmry

Gce`cr; 2>% Hmdc

Hmrntmd Ytmtus; E/M

Mgc \megc; 03-30

Pmrgct Gcagrmpbni Yuhhmry

Hctra Vrnarnty Ea. =; Hneecmpadns, HE

Hctra Vrnarnty Ea. <; Yprnegjncd`, HA

Hctra Vrnarnty Ea. 9; Ymdt Dmoc Inty, SP

Idncet @csirnptnae

Iahpmey Avcrvncw; Jaue`c` ne =>6< ly Gcrhme nhhngrmet, Jrc`crnio @. Yibccds.

Yibccds usc` bns jnrst $966 ta hmoc m àwe pmyhcet ae m gcecrmd hcribme`nsc me` taad starc.

=>30 spartneg gaa`s wcrc m``c` ta scdcitnaes =>7< mdctbni me` idatbneg wms lcneg netraùic` ne

tbc praùit hnx. (Vcnsecr, <6=<) <0 starcs ta`my, \cea-Ypmros lcneg tbc dmrgcst sparts starc ne

tbc ward`. Yibccds ns m prnvmtcdy awec` lusnecss, wntb avcr 3,666 chpdayccs ne =6

eartbcre/Hn`wcstcre stmtcs. Wbmt hmocs Yibccds spcinmd ns tbc jmit tbmt tbcy imtcr ta mdhast mdd




< | V m g c

spartneg mitnvntncs, pravn`neg hnddnaes aj praùits jar tbc patcetnmd iustahcr„s ecc`s. Pbcnr jaius

ns ganeg lng? tbc starcs tbchscdvcs mrc jmr lnggcr tbme yaur mvcrmgc \CN ar Imlcdms. Yibccds

pravn`cs m bahcy imlne jccd wntb pdctbarm aj netcrmitnvc mitnvntncs me` harc praùit tbme aec ime

nhmgnec. Ydagme ns —Gcmrs. Vmssnae. Yparts.‘ (Yparts Nesngbt, <6=<)

Idncet Ajjcrneg; Yibccds dnocs ta ga mdd aut jar tbc iustahcr? ecwcr starcs bmvc lcce

oeawe ta bmvc Jcrrns Wbccds, sbaatneg gmddcrncs, autàar trmios, ju`gcry me` harc. Yibccds

imrrncs hast tbc emtnaemd lrme`s dnoc Enoc, Eartbjmic, Hnzuea, Se`crmrhaur, Iadahlnm, Gmrhne

me` cti. (Yibccds, <6=<) Ne rcgmr`s ta buetneg, Yibccds imrrncs mdd tbc dcm`neg lrme`s jrah

\chhnegtae, IZM(huzzdc dam`crs), \ugcr/struh, Lusbecdd siapcs, Wneibcstar mhhuentnae,

Vyra`cx, Barem`y, Imrlae Cxprcss (mrraws), Haka @ciay, Vrnha (gmhc imddneg), Lusbecdd

Lneaiudmrs. Pbcy mdsa ajjcr Gue Yhntbneg tcmhs mt mdd cxicpt 0 starcs. Gue rcstarmtnae scrvnics

ajjcrc` mt Yibccds mrc hctmd jnensbneg, gcecrmd sbatgue, me` rnjdc waro, trnggcr waro, huzzdcs

lrmocs me` Imha-`np. Yibccd mdsa bms m prnic hmtib iahhnthcet ae jnrcmrh me` cqunphcet.

Pmrgct Mu`nceic ibanic; Buetcrs

Netraùitnae; Hy rcscmrib sbaws tbmt tbc Buetneg iahhuenty waud` rcmddy iaeecit me`

lc `rmw ta Yibccds. Wntb nts scdcitnvc scrvnics, hmkar scdcitnae aj ntchs, me` jaius ae autàar

sparts, Yibccds hccts tbc ecc`s aj tbc patcetnmd buetneg iaesuhcr ms m aec-stap sbap jar

cvcrytbneg buetneg rcdmtc`. Yibccds lcneg m lnggcr starc tbme nts iahpctntars (Imlcdms, Ypart

Mutbarnty, & @nios), nt bausc harc cqunphcet me` oeawdc`gcmldc mssainmtcs. (Vcnsecr, <6=<)

Hy \cscmrib wndd sbaw tbc wmets, ecc`s, me` gamds aj tbc cvcry`my buetcr. Ms wcdd ms

n`cetnjy tbch usneg stmtnstnimd `mtm jrah tbc <6== S.Y. Icesus.




9 | V m g c

Vsyibagrmpbni Cdchcets aj Buetcrs

Wbndc rcscmribneg, N jaue` hmey jcmturcs ne hmgmznecs sbawimsneg tbc gmhc ar tbc

buetc` ms m scesc aj buetneg. Jar cxmhpdc, ne aednec buetneg hmgmznecs dnoc Buetneg Nddustrmtc`,

aec tbc jnrst tbnegs yau scc ns tbc menhmd? tbc prnzc nj yau wndd. (Hass, <6=9) Lng gmhc dnoc cdo,

`ccr, me` cvce lcmrs wms m iahhae tbchc mhaeg tbc buetneg hmgmznecs iavcrs, usneg tbc

patcetnmd prnzc ta iaeecit ta nts mu`nceic aj buetcrs. N mdsa taao tnhc aut ta netcrvncw m

praidmnhc` buetcr wba hmtibcs dcm`neg `chagrmpbnis. Vraj. Kmhcs Wmdocr V.B.@., me mvn`

buetcr me` aut`aarshce mt tbc mgc aj 36, pravn`c` nesngbt ae tbc netcrcst aj buetneg. —Pruc, nt ns

mlaut tbc buet lut, tbc sainmd mspcit ns trudy nhpartmet. Ea aec gacs buetneg mdaec.‘ Vrajcssar

Wmdocr cxpdmnes, —Buetneg ns sahctbneg tbmt N `n` wntb hy jmtbcr, me` nj bc ecvcr taao hc

buetneg, N„` pralmldy ecvcr buet.‘ Wntb tbns nejarhmtnae N mssuhc tbmt buetcrs apcrmtc sainmd

wntb atbcr buetcrs jar pdmeec` trnps me` cvcets aj buetneg. Vrajcssar Wmdocr gacs ae ta smy,

—Hc, hy `ag, me` hy lu``y wba uscs mdd bns vmimtnae `mys kust ta buet wntb hc ae cvcry Jrn`my?

spce` baurs autsn`c tryneg imtib sahctbneg lut mdsa bmvneg m gaa` dmugb.‘. N mdsa taao tnhc ta

netcrvncw meatbcr mvn` buetcr, gnvneg hc harc nesngbt ta tbc nhpartmeic aj buetneg. \addme`

Hmrtne, meatbcr stmjj pcrsae mt Eartbwcst Hnssaurn Ytmtc Senvcrsnty bm` tbns smy mlaut buetneg,

—Buetneg ns m trm`ntnae sbmrc` wntb meicstars aj tbc buhme rmic jar tbausme`s aj ycmrs. Pbc

iaeecitnae wntb Bnstary ns wbmt hmocs buetneg suib me nhpartmet sondd ta dcmre me` sbmrc…‘

Jrah aur cxibmegc N imhc ta tbc rcsudt tbmt trm`ntnae mspcit ta buetneg. Buetcr bmvc m scesc aj

prn`c tbmt tbcnr eat aedy imrry ae hmylc m jmhndy trm`ntnae lut m buhme trm`ntnae tbmt pravn`cs tbc

udtnhmtc ibmddcegc? usneg pmtnceic, wnt, me` wcmpaes ta cmt. Ne iaeidusnae, tbc tbrcc hmkar

netcrcsts aj buetcrs ns tbc rcwmr` aj lcneg buetcr, tbc sainmd mthaspbcrc, me` tbc `ccp raatc`

trm`ntnae.




0 | V m g c

@chagrmpbni Cdchcets aj Buetcrs;

Buetcrs mrc spartspcrsaes, sahc lcneg dnicesc` me` atbcr wba mrc eat usneg ntch suib ms

mribcry, huzzdcdam`crs, me` cti. Ne <6==, =9.7 hnddnae pcapdc wcet aut buetneg ne tbc SY

spce`neg $99.7 Lnddnae ne tbmt ycmr. Aj tbasc =9.7 hnddnae pcapdc, ==.: hnddnae buetcrs wcrc smn`

ta bmvc buetc` lng gmhc (@ccr, cdo, haasc & cti.). (Ycrvnic, <6==) 2>% aj tbc tatmd papudmtnae

aj buetcrs ne <6== wms hmdc me` >0% aj tbch lcneg wbntc. Pbc hmkarnty aj buetcrs ne <6== wcrc

lctwcce tbc mgcs aj 03- 30 wntb <9% aj tbc tatmd papudmtnae. Pbc hmkarnty bauscbad` ycmrdy

neiahcs aj buetcrs ne <6=< wcrc lctwcce $73,666 me` $>>,>>> wntb >% aj tbc tatmd papudmtnae.

(Ycrvnic, <6==)

Baw tbc tmrgct mdnges wntb Yibccds„ Ajjcrnegs

Wntb Yibccds vmst scdcitnae, mitnvc cevnraehcet, me` scdcit scrvnics, Yibccds hccts tbc

ecc` aj tbc tmrgct hmroct aj Buetcrs. Ms stmtc` mlavc, buetcrs davc tbc buetneg, Yibccds ajjcrs

tbc dmtcst me` dcm`neg cqunphcet ta mibncvc tbmt gdary. Yibccds scdd mdd tbc dcm`neg lrme`s aj

buetneg hmrocts ms stmtc` Idncet ajjcrneg (@cVmdhm, <6=<). Mdsa, Yibccds jurtbcr pravn`c ta tbc

sainmd mspcit wntb ne-starc mhcentncs dnoc tbc rcstmurmet, gue rmegcs, me` ju`gcry. (Yparts Nesngbt,

<6=<) Wbctbcr Buetcrs ns prcpmrneg jar m buet wntb bns jmhndy ar bns lu``ncs, Yibccds ajjcrs me

m``c` lcecjnt aj cetcrtmnehcet wbndc sbappneg. Dmstdy, Yibccds ajjcrs scrvnics spcinjnimddy ta tbc

buetcr. Jar cxmhpdc, Yibccds starcs bmvc Gueshntbneg tcmhs tbmt bcdp hmne me` rcstarc tbc gue

me` atbcr buetneg cqunphcet. (Yibccds, <6=<) Harcavcr Yibccds bmvc sbaatneg rmegcs ta tcst aut

rnjdcs, laws, me` huzzdc dam`crs. Yibccds pravn`cs m iahjartmldc cevnraehcet me` m`vmeic`

scrvnics jar eavnic buetcr me` cxpcrnceic` buetcrs mdnoc.

Gcagrmpbni Ibanic




3 | V m g c

Hctra Vrnarnty Ea. =; Hneecmpadns, HE

- Hneecmpadns ns tbc n`cmd pdmic ta stmrt lcimusc nt ns tbc icetrmd daimtnae jar 9 Yibccds

daimtnae ne C`ce Vmrnc (=7.: hndcs mwmy), Yt. Idau` (:3.7 hndcs mwmy), me` Hmeomta

(2<.= hndcs mwmy). Hneecmpadns miiar`neg ta tbc Y\@Y `mtm jar buetcrs bms 0<3,297

bauscbad` ar raugbdy =,6:0,3>< pcapdc tbmt mvn`dy buet. Aedy twa atbcr intncs dnst

bmvc harc bauscbad`s tbmt buet

Hctra Vrnarnty Ea. <; Yprnegjncd`, ND

- N lcdncvc Yprnegjncd` ns m bn``ce gch jar tbc buetneg hmroct. Yprnegjncd` hngbt eat

bmvc ms hmey bauscbad`s ms atbcr intncs dnstc` wntb ==3,:6> bauscbad`s ar raugbdy

<2>,6<9 pcapdc? lut nt tbc idascst Yibccds daimtnae ta tbc hast mitnvc rcgnae aj

buetneg tbc Cmstcre Yautb Icetrmd rcgnae miiar`neg ta tbc Icesus `mtm. Mdsa,

Yprnegjncd`, ND bms 0 buetneg iaevcetnaes ecmr nt tbns ycmr. Iaevcetnaes neidu`c,

Ibnimga Ypartshme Ybaw, @ccr Buetneg & Purocy Idmssni- Vcarnm, ND, Pbc

Ypartshme \circmtnaemd Cxpa- Dmoc aj tbc Azmros, me` Pbc 3

tb

meeumd Yprnegjncd`

Buet, Jnsb, me` Ywmp Buetneg lcecjnt.

Hctra Vrnarnty Ea. 9; Ymdt Dmoc Inty, SP

- Ymdt Dmoc Inty lcneg =:.9 hndcs jrah tbc Yibccds Yme`y, SP daimtnae waud` lc hy

dmst n`cmd daimtnae. Ymdt Dmoc Inty bms m iudturc aj lng gmhc buetneg, wntb lcmrs,

metcdapc, me` `ccr lcneg m stmpdc ne tbns buetneg iahhuenty. Pbc inty ntscdj basts

<=6,363 bauscbad`s tbmt mvn`dy wbnib ns harc tbme mdd tbc atbcr hctra daimtnaes aj

Yibccds starcs lcsn`cs Hneecmpadns. Dmstdy, Ymdt Dmoc Inty ns mdsa tbc <6=9 bast aj tbc

Wcstcre Buetneg & Iaescrvmtnae Cxpa, me` tbc sciae` idasc daimtnae ta tbc lnggcst




: | V m g c

buetneg cxpa Pbc Emtnaemd Ybaatneg Ypart Jaue`mtnae„s Ybat sbaw ne Dms Zcgms,

EZ.

Yibccds Hc`nm Vdme

Netra`uitnae;

Pbns hc`nm pdme lcst sunts Yibccds jar nts jaius wms ta impturc tbc daimd hmrocts tbmt

Yibccds apcrmtcs ne, ms wcdd ms pravn`c harc lrme` emhc rciagentnae emtnaewn`c. Pbc hc`nm

vcbnidcs tbmt wcrc ibasce eat aedy rcmib tbc tmrgct mu`nceic aj buetcrs, nt m`vcrtnscs mt ocy `mtcs

tbraugbaut tbc ycmr jar Buetcrs.

Hc`nm Pypc Vrnarntncs;

Aur Vrnarnty wbce hmoneg tbns pdme wms Ecwspmpcrs. Ecwspmpcrs pravn`c` me mvceuc ta

rcmib daimd hmrocts `nrcitdy ne cvcry inty m`vcrtnsc` me` mrc tbc hast iaesnstcetdy vncwc` hc`nm

ly aur `chagrmpbni aj Buetcrs? Wbntc Hmdcs mgc 03-30. Mdsa, hmey stmtcs me` buetneg graue`s

`nsmddaw buetneg `urneg Yue`mys, gnvneg us m spcinjni hc`nm ta rcmib Buetcrs ae tbcnr ajj-`mys.

Ytnioneg ta tbc n`cm aj impturneg daimd hmrocts jrah iahpctntars, aur sciae`mry prnarnty lcimhc

\m`na. \m`na bms tbc mlndnty ta m`vcrtnsc spcinjnimddy ne cvcry inty tmrgctc`. Jurtbcrharc, usneg

strmtcgni tnhc sdats, wc bapc ta imtib tbc cmrdy hareneg Buetcrs me` iahhutcrs lcjarc mrrnvneg

ta tbcnr `cstnemtnaes.

Ypcinjni Hc`nm Ibanics;

Hmgmznec Ibanics;




7 | V m g c

- Mhcrnime Buetcr Hmgmznec Ns wn`cdy rciagenzc` emtnaemd hmgmznec tbmt bad`s

iaetcsts, jcmturcs, me` Mrtnidcs jar Mdd buetcrs mdnoc. M`vcrtnsneg ae tbc <e` Iavcr aj

tbc hmgmznec mddaws Yibccds ta lc scce jnrst mhaeg m`vcrtnscrs me` rcmib Buetcrs

- Buetneg Hmgmznec Ns m `cicet snzc hmgmznec, hm`c jar Buetcr gnvneg tnps, trnios me`

grcmt `cstnemtnaes mirass tbc iauetry jar buetneg. M`vcrtnsneg ae tbc <e` Iavcr aj tbc

hmgmznec mddaws Yibccds ta lc scce jnrst mhaeg m`vcrtnscrs me` rcmib Buetcrs

- @ccr& @ccr Buetneg Hmgmznec Ns m shmdd hmgmznec tmrgctneg spcinjnimddy `ccr

buetcrs. Nt ns aec tbc jcw hmgmznecs tbmt spcinmdnzc ne m spcinjni buet hmoneg nt ocy ta

rcmibneg mdd typcs aj Buetcrs. Ne ar`cr jar Yibccds ta lc rciagenzc` mhaeg tbcsc

buetcrs wc `cin`c` ta m`vcrtnsc ae tbc <e` iavcr.

- Luio Hmstcrs Ns m hmgmznec tbmt imtcrs harc ta tbc prajcssnaemd Buetcr me` Lng

Gmhc Buetneg. Wc jcdt nt wms ocy ne iavcr latb dcnsurcdy buetneg ms wcdd ms mvn`

prajcssnaemd buetneg wbce sprcm` tbc emhc aj Yibccds. Pbc <e` Iavcr pravn`cs tbc

lcst ibmeic aj lcneg scce ly tbcsc buetcrs.

- Law Buetcrs Ne aur gamd aj m`vcrtnsneg ta mdd typcs aj Buetneg, Law Buetcrs pravn`cs

m wmy ta rcmib tbasc wba mrc spcinjnimddy netcrcstc` ne tbc Law & Mrraw ne wbnib

Yibccds cxtcesnvcdy scdds. M`vcrtnsneg ae tbc <e` Iavcr gnvcs us miicss ta Law

Buetcrs hmoneg tbch mdsa oeawe jar tbcnr pra`uit rcdmtc` ta Law me` Mrraws

Ecwspmpcr Ibanics;

-Pbc Ymdt Dmoc Prnluec & @cscrt Hareneg Ecws Ns tbc twa dcm`neg ecwspmpcrs ne Ymdt

Dmoc Inty. M`vcrtnsc ne latb pravn`c m iast-smvneg prnic rmtbcr tbme latb scpmrmtcdy.

M`vcrtnsneg ae Yue`mys pravn`cs hmxnhuh inriudmtnae aj tbc hmgmznecs. Wc jcdt tbmt

tbraugb tbc ue`crstme`neg aj Buetcrs tbmt m`vcrtnsneg ne tbc spart scitnae waud` lc tbc




2 | V m g c

hast iahhae pdmic jar Buetcrs ta rcm` ar daao mt. Mdsa, wc rueeneg judd pmgc

m`vcrtnschcet ta sbaw tbc lng pcrsaemddy aj Yibccds me` m`vcrtnsc lnggcr tbme aur

iahpctntars.

-Ytmr Prnluec Ns eat aedy tbc dcm`neg ecwspmpcrs ne Hneecmpadns, HE lut mdsa tbc 3tb

dmrgcst Yue`my c`ntnae prnet ne tbc Emtnae wntb m patcetnmd aj rcmibneg m tatmd mu`nceic aj

<,:76,666 rcm`crs. Wntb Yibccds Daimtnaes ne tbc 9 ecmrly intncs nt wms me cmsy `cinsnae

ta m`vcrtnsc m ¸ pmgc ta smvc iast lut ta mdsa lc lng ceaugb tbmt Yibccds ime lc scce

cmsndy.

-Yt. Idau` Ns tbc daimd pmpcr jar ecmrly inty Yt. Idau`, HE wbnib basts m Yibccds daimtnae

starc. M`vcrtnsneg tbraugbaut tbc wcco gnvcs Yibccds m ibmeic ta sbawimsc mey spcinmd

prahatnaes ar `cmd tbmt iaud` gct me c`gc avcr tbc iahpctntnae. Ly sbawneg tbc judd pmgc

m` ne tbc Yparts scitnae Buetcrs bmvc m ibmeic ta lciahc jmhndnmr wntb tbc starc wbndc

dcnsurcdy ibcioneg latb tbc daimd spart siarcs me` emtnae aecs taa.

-Yprnegjncd` Ecw Dcm`cr Ns tbc dcm`neg Ecwspmpcr aj Yprnegjncd`, ND. Ly rueeneg m `mndy

m`vcrtnschcet ne tbc sparts scitnaes, daimds wndd tbc lcst ibmeic aj vncwneg tbc

m`vcrtnschcet wbce jaddawneg ae daimd siarcs, cspcinmddy `urneg Bngb sibaad sparts

scmsaes.

-Pbc Jrcc Vrcss Ne iaekueitnae wntb tbc Yprnegjncd` Ecws Dcm`cr, Pbc Jrcc Vrcss ime

suppdchcet impturneg tbc buetneg hmroct ne Yprnegjncd` ND mrcm ly mdsa rueeneg judd pmgc

m`s ne tbc sparts scitnae.

\m`na Ibanic




> | V m g c

- O]]D-JH Ns aec aj tbc tap 3 rmtc` rm`na stmtnaes ne Hneecmpadns. Ly M`vcrtnsneg ne

tbc MH wc bapc ta impturc tbc tmrgct mu`nceic lcjarc tbcy ga buetneg ar ga ta waro.

Mdsa, tbc rm`na stmtnae pdmys eatbneg lut Idmssni Bnts wbnib waud` imtcr ta tbc

`chagrmpbni nejarhmtnae tbmt wms jaue` ae Buetcrs.

- O]\Y-JH Meatbcr bngbdy rmtc` sbaw ne Hneecmpadns stnios ta tbc tbchc aj impturneg

tbc daimd hmroct. Ly m`vcrtnsneg ne tbc VH wc bapc ta rcmib tbc tmrgct ùrneg buetneg

scssnae uewne`neg. Pbns stmtnae pdmys aedy Idmssni \aio wbnib mdsa imtcrs ta tbc

`chagrmpbni nejarhmtnae tbmt wms jaue` ae Buetcrs.

-

OYD-MH Ns m bngbdy rmtc` Ecws Pmdo stmtnae spcmoneg tbc iurrcet tbc cvcets. Wntb

gue dmws me` rcstrnitnaes lcneg ne tbc ecws dmtcdy daimd Buetcrs ime lc m`vcrtnsc` ta

ae tbcnr hareneg iahhutc wbndc tryneg ta bcmr tbc dmtcst ecws.

- OYJN-JH Ns eatcwartby stmtnae ne Ymdt Dmoc Inty. Ly m`vcrtnsneg ne tbc VH wc bapc

ta rcmib m hmturc mu`nceic ùrneg buetneg scssnaes me` lrcmos wbce pdmyneg tbcnr

Mùdt Iaetchparmry

- WHM^-MH Ns m Ecws/ Pmdo rm`na ne Yprnegjncd`, ND. Wc pdme ae M`vcrtnsneg ùrneg

tbc MH ta imtib aur tmrgct mu`nceic ne iahhutc ta cntbcr waro ar buetneg graue`s.

Pbns stmtnae wms mdsa ibasce jar nt waud` rcmib hmturc mu`nceic.

- WJHL-MH Ns m Yparts \m`na sbaw ne Yprnegjncd`, ND. Ly m`vcrtnsneg tbraugb tbns

stmtnae ne tbc MH wc bapc suppdchcet aur atbcr m`vcrtnschcets ne rcmibneg m hmturc

hmdc mu`nceic ùrneg tbcnr hareneg iahhutc ta cntbcr waro ar buetneg.

PZ Ibanics;

- Wnd` Autàars Ns imldc sbaw tbmt sbaws tbc buetneg trnmds & trapbncs aj basts Kmy &

Wymtt Grcgary. Pbns sbaw buets cvcrytbneg jrah `ccr ta hngrmtary lnr`s ae tbc




=6 | V m g c

autàars ibmeecd. Pbns sbaw waud` pcrjcitdy mdnge wntb mdd buetcrs mdnoc ne tbc tmrgct

hmroct ms tbc bast trmvcd mirass mdd rcgnae aj tbc iauetry jar tbc smoc aj buetneg.

- Pbc Mhcrnime Autàarshme Ns meatbcr imldc sbaws tbmt sbaws tbc lcst aj buetneg

mraue` tbc iauetry. Pbns sbaw cspcinmddy mdnges wntb buetcr jar tbcy pravn c

prajcssnaemd m`vnic ae praùit, tnps, me` buetneg rcscrvcs.

Wclsntc Ibanics;

- Jncd` & Ytrcmh Ns me aednec autàar hmgmznec bastneg mrtnidcs ae jnsbneg me`

buetneg. Wc ibaasc ta m`vcrtnsc mlaut twnic m haetb lcimusc Jncd` & Ytrcmh

iavcrs cvcrytbneg jrah buetneg ta rmjtneg. Ly m`vcrtnsneg tbns wmy N ime cesurc

tbmt tbc lmeecr m` ime dnec up wntb m rcicet mrtnidc ae buetneg.

- AutàarDnjc Ns meatbcr papudmr autàar aednec hmgmznec tbmt basts tnps ae buetneg

me` trmppneg menhmds. Wc ibasc ta m`vcrtnsc usneg m jdngbtneg strmtcgy ta pradaeg

tbc euhlcr aj lmeecr m`s tbraugb tbc 0 haetbs wbndc stndd bmvneg m prcsceic ae

tbc wclsntc.

- Vctcrsce„s Buetneg Ns me mdd-mraue` buetneg wclsntc wntb rcvncws, rcimps aj

iaevcetnaes me` prajcssnaemd buetneg m`vnic. Ly usneg tbc jdngbtneg strmtcgy wc

ime sprcm` tbc euhlcr aj nhprcssnaes avcr tbc 0 haetbs.

- Law Buetneg Ns m spcinmdnzc` wclsntc kust jar Law Buetcrs wntb praùit rcvncw,

me` vn`cas jar tbc tmrgct mu`nceic. Wc ibasc ta m`vcrtnsc ne tbc jnrst 9 haetbs

hastdy lcimusc Law buetneg scmsae ce` mraue` Eavchlcr ne hmey stmtcs.

- MribcryPmdo Ns meatbcr jmnrdy papudmr law sntc. Pbns sntc bms m gaa` lmdmeic aj

latb law buetneg me` mribcry jar tbasc wba mrc netcrcstc`. Ms wntb tbc Law

Buetcr sntc, wc ibasc ta m`vcrtnsc ne ne hastdy tbc jnrst 9 haetbs jar law scmsae




== | V m g c

iahcs ta me ce` ne hast stmtcs mraue` Eavchlcr dnhntneg tbc mhauet aj uenquc

vnsntars ta tbc sntc.

Gaagdc Ocywar`s

- Buetneg Ns tbc hmne ocywar` war` laugbt lcimusc tbmt ns tbc jaius aj mey buetcr.

Wbctbcr nt„s daaoneg up scmsaes, cqunphcet, nejarhmtnae, wc wmet Yibccds ta lc

mttmibc` ta tbc war` Buetneg.

- @ccr Buetneg Kust ta lc harc spcinjni ta Gaagdc, wc ibaasc tbns ocywar`. Vdus nt

m prctty papudmr scmrib mdrcm`y, wbnib gnvcs Yibccds m ibmeic ta lc scce harc

aednec.

- Law Buetneg Ytnioneg ta tbc tbchc aj rcmibneg mdd buetcrs, wc wmet Yibccds ta lc

mttmib ta tbns ocywar` ta sbawimsc tbcnr praùits rcdmtc` ta Law Buetneg

- Buetcrs Ns meatbcr ocywar` ta jurtbcr mttmib Yibccds emhc ne rcdmtnae ta Buetneg

jar patcetnmd iaesuhcrs

- Buetcr trnps Yibccds ime lc tbc aednec aec stap sbap jar tbcy ajjcr cvcrytbneg

ecc` jar mey buetneg trnp. Ly usneg tbns war`, wc jne` buetcrs wba mrc mdrcm`y

iahhnttc` ta m trnp me` hmylc ne ecc` aj suppdncs.

- Lng gmhc Buetneg ns m papudmr scmrib tbmt rcdmtcs ta buetneg ne gcecrmd wmy jar

buetcrs ime jne` mrtnidcs, tnps ar scmsae jar tbcnr stmtc.

- Huzzdcdam`crs mrc me mdtcremtnvc ta latb rnjdc me` law buetneg. Yibccds ajjcrs

hmey praùit aj huzzdcdam`crs ne wbnib tbc tmrgct ime bmvc m ibmeic cxpdarc

tbraugb tbcnr sntc.

Hc`nm Vdme Yibcùdc




=< | V m g c

- Wc ta m`vcrtnsc ne lctwcce tbc haetbs aj Mugust tbraugb Eavchlcr jar tbasc

jaur haetbs avcrdmp hmne buetneg scmsaes jar cmib hmroct. Jar nestmeic, Nddneans

Buetneg scmsae jar @ccr me` turocy stmrt Aitalcr =<- @cichlcr 7 miiar`neg ta

tbc stmtc wclsntc. Ms jar Hneecsatm, tbcnr buetneg scmsae jar `ccr, lcmr, shmdd

gmhc me` turocy stmrts Aitalcr =- Eavchlcr 96 miiar`neg ta tbcnr stmt wclsntc.

Dmstdy Stmb buetneg scmsae jar Cdo, `ccr, me` ldmio lcmr stmrts Kudy 2- Mugust 96

miiar`neg ta tbcnr stmtc wclsntc. Nj yau daao mt tbc sibc`udc jar latb daimd Hc`nms

rm`na me` ecwspmpcrs, wc ibasc ta spcinjnimddy m`vcrtnsc ganeg ne tbc scmsaes jar

tbasc pmrtniudmr stmtcs. Ly `aneg tbns wc ime cdnhnemtc iasts me` rcmib tbc tmrgct

mu`nceic mt tbc hast appartuec tnhc.

Kustnjnimtnae aj Haecy Ypcet

- Wc jccd tbmt tbc $=.2 hnddnae spcet ns cjjnincet lcimusc nt impturc tbc daimd hmrocts

jnrst. Aur m`vcrtnsneg strmtcgncs wndd hmoc nt bmr`cr ae iahpctntars tbmt apcrmtc ne

tbc smhc hctra mrcms ms Yibccds. Mdsa, tbc tnhneg aj aur m`vcrtnschcets sbaws me

ue`crstme`neg aj tbc tmrgct mu`nceic aj buetcrs, ms wcdd ms m dagnimd wmy ne

rcmibneg tbch. Dmstdy, wc hm`c surc tbmt wc bm` hc`nm tbmt laast tbc Yibccds

lrme` emtnaemddy mhaeg buetcrs hmoneg tbch jmhndnmr wntb mdd tbcy bmvc ta ajjcr,

bapcjuddy lrneg tbch ta tbc wclsntc me` cvce pctntnaeneg jar Yibccds ta cxpme` ta

tbcnr daimd hmroct.




=9 | V m g c

Waros Intc`

@cVmdhm, K. (<6=<, Jclumry <9). Pap Buetneg me` Ybaatneg Cqunphcet Lrme`s jar <6==.

\ctrncvc` Jclumry =0, <6=9, jrah Yautbwnio Mssainmtcs;

bttp;//www.sautbwniomssainmtcs.iah/ldag/<6=</6</<9/tap-buetneg-me`-sbaatneg-

cqunphcet-lrme`s-jar-<6==/

Hass, @. (<6=9, Kmeumry 7tb). : Pnps jar Dmtc Ycmsae Cdo Buetneg . \ctrncvc` Jclumry =0, <6=9,

jrah bttp;//www.buetnegnddustrmtc`.iah/; bttp;//www.buetnegnddustrmtc`.iah/

Vcnsecr, D. (<6=<, Hmy 9=st). YIBCCDY; Iaescrvmtnvc Iahpmey, Wnd` \n`c . \ctrncvc` Jclumry

=0, <6=9, jrah Ybappneg Icetcr Lusnecss;

bttp;//www.sbappnegicetcrlusnecss.iah/ne`cx.pbp1aptnae8iahQiaetcet&vncw8mrtnidc&

n`89:3;..

Yibccds. (<6=<). Mlaut Ss; Yibccds. \ctrncvc` Jclumry =0, <6=9, jrah Yibccds;

bttp;//www.sibccds.iah/sbap/ce/YibccdsMlautSsZncw1imtmdagN`8=663=&dmegN`8-

=&starcN`8=6=3=

Ycrvnic, S. J. (<6==). <6== Emtnaemd Yurvcy aj Jnsbneg, Buetneg, me` Wnd`dnjc-Mssainmtc`

\circmtnae. Wmsbnegtae @.I.; S.Y. Icesus Lcrcmu.

Yparts Nesngbt. (<6=<). Pbc Vawcr =< Yibccds Yparts. Yparts Nesngbt , :7-:2.

media plan final part 1

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