Media Placement

for Pepsi Vanilla

Kathryn “Live Wire” Cantwell Jennifer “Twist” Mangalindan

IN THE BEGINNING…

COCA-COLA & PEPSI BUST BOTTLES

Goodbye, Blue.

PEPSI WILL RISE AGAIN

PEPSI VANILLAPEPSI VANILLAPEPSI VANILLA=Pepsi Vanilla+ PEPSI VANILLA !

(Well, It Worked For Coke)

CAN WE GET TO THE MEDIA ALREADY?

Point-Of-PurchaseInternet

Television

POP DON’T MEAN SODA

• Where to find these– Chain Supermarkets

– Drug Stores

– Gas Stations

– Consumer Department Stores

* Not all displays look like this one!

SURFIN’ THE PEPSI NET

AS SEEN ON TV

• Where to find these– Broadcast & Cable

• MTV Video Music Awards

• The Bachelor

• NFL Game Broadcasts

CALLING ALL PEPSI PEEPS

TARGET AUDIENCE16-24

Looking for something new, fresh, innovative

INTERNET TELEVISION

• TELEVISION– More Channels– Earlier Time Segments

• INTERNET– Expansion: Games, Music

RECOMMENDATIONS

Any Questions?Well, We Got A Few For You…

1. Why did Pepsi decide to “Go Vanilla”?

2. What role does the website play in Pepsi Vanilla’s brand character?

3. Which is Pepsi Vanilla’s Main Media Type?

4. What is the Pepsi Vanilla Tagline?