Skate

Life

By Sam

Shaw

MY PITCH.

“You have been commissioned by the northernecho to produce a new magazine or newspaperproduct. Your product could be in any style orgenre but it must be self financed through salesor advertising. You must also product yourmagazine for a specified audience segmentwithin the 16-25 age group.

”

HOW I WILL MEET THIS BRIEF To successfully meet my brief I have: • Created a magazine to appeal to a C2DE

audience in order to try and reach out to a younger audience and expand the current range of readers The Northern Echo have.

• Created a budget magazine so that it won’t set back The Northern Echo financially, or the readers for that matter, using up and coming journalists to promote youth working.

• Created a magazine of the ‘Skate’, as well as the ‘Youth Culture’ genre, targeting people ages 16-24 to unlock different lifestyles to young people.

• Chosen a magazine which is commercially viable and exploits a gap in the market for it’s genre.

• Created a magazine that is self financed using sales and charging for advertising inside.

WHY SKATING

• I have skated for a number of years

• benefits of the lifestyle • I am passionate about

skating as a culture • I can understand the

misconceptions of skateboarding

• gap in the market in • Encourage interaction

AUDIENCE PROFILE• The tribes that would fit into my

audience profile would be somewhat of a combination of skaters, young alternatives, creatives and urban artists.

• My audience age range would be 16-24 and hold a mixed, but predominantly male audience.

• C2DE socioeconomic status • The education status of my

audience will range from a high school diploma level to a university degree level.

• Usually low income, if any at all, with lots of students living off student finance.

• Buying behaviors of other magazine’s include music magazines such as NME or Rolling Stone, average spending: £0 - £2.50 (approximately)

FACTORS FOR CONSIDERATION /Secondary Audience:

My Secondary audience includes people around my primary audience and The Northern Echo readrers.• Parents, brothers, sisters, friends, as well as other skateboarders

and generally creative people• To keep my secondary audience satisfied, I must: - Have no nudity - Have no inappropriate or negatively influential content.- Create articles which are appreciated, respected and understood

by the skateboarding community as the focus of the magazine is about their culture.

- Try to minimalize the amount of taboo language I use.

FACTORS FOR CONSIDERATION //

Constraints – The IPSO (Independent Press Standards Organization)

The IPSO carries out regulation of magazine publications in the aim to protect the welfare of the public. The Editors’ codes of practice has 16 categories of rules labeled as ‘clauses’ which if breeched result in an appropriate punishment.

I need to ensure that I do not breech any of these clauses and approach the possibility of encountering them in an appropriate way.

FACTORS FOR CONSIDERATION ///

1. 2.3.4.5.

I will always seek request conformation from models & parents or guardiansof the models if the age of them were to come into play before photographing them. I will obtain permission from the holder of information that I gather to use to ensure I do not encounter any copyright infringements .

I will carry out my interviews auditorily, record them, then create a transcript of the interview to guarantee accuracy in my articles.

All images will be taken by myself without using sources such as the internet in order to protect myself against copyright infringement.

I will make sure that I check with the individual(s) with which my story concerns that my content is okay to publish with them before I do so.

GENRE RESEARCH – FRONT COVER

GENRE RESEARCH - COVER

Young models

Active imagery.

Minimalistic layout & imagery of

skating environment

Stylish mix of upper and lower case font

Generally consistent color scheme

GENRE RESEARCH: DPS

Refined use of color in text

Mixture of serif/sans-serif

fonts

Organized layout of imagery and

text

Lengthy paragraphs of

text

Contrast in effects used in imagery.

Image heavy.

HOW WILL I IMPLEMENT THIS I will make sure that I follow guidelines that I set myself based on what my target audience like in a magazine which I know from audience research. I aim to: • Use a diverse range of imagery and image effects, making sure

that my articles are either a 50:50 ratio between images and text, or image heavy.

• Use a mix of active and passive imagery, contrasting between the effects I use to make my images appear the way I want them too.

• Use a combination of Sans-Serif and Serif fonts to achieve the design I want too, as well as using a variation of colloquial, taboo, and emotive language in my articles.

• Use young models of either sex in order to keep my audience broad in the niche I have selected.

• Have a minimalistic layout for my magazine cover to place focus on the imagery rather than to overelaborate on the content of the magazine.

MOCK UP PROCESS

Mock up 1 with quotes

• Nicely organised layout

• Good use of effects on imagery

• Nicely spread out paragraphs and lengths

• Good use of colour to highlight different questions in an interview article

• Nice use of different fonts to differ from questions and answers.

• Could use more colour

on the page. • Could use more active imagery

MOCK UP PROCESS

Mock up 2 with quotes

• Good structure, having a dominant image.

• Nice, evenly spaced paragraphs

• Nice use of space having text in the corners to illustrate details of article.

• Good use of effects blurring the skateboarders in the image to show the pace of movement.

• Good use of emotive language in article.

• Could use more effects on image to make it more aesthetically pleasing.

• Could use more colour

HOW I WILL APPLY THESE COMMENTS I will deeply consider the comments made by my peers in order to see what they like about my mock up magazines as well as what they think could be improved.

• Ensure I include enough colour to make the magazine look nicer to the eye

• Include lots of imagery to illustrate what the article is talking about whether it’s passive or active imagery.

• Use effects on my images to make them more appealing

• Make sure there is enough text in my articles so that the reader is consistently entertained by my images as well as the text.

MY IDEA – SKATE LIFEFRONT COVERCONTENTSDPS 1 – INTERVIEWDPS - REVIEW

FRONT COVER FLAT PLAN

CONTENTS

DPS 1

DPS 2

DPS 3

BRANDINGI will do certain things to brand my magazine so that it is noticeable from a glance, as well as to keep a consistent theme that my audience will appreicate reading regularly.

• I will construct creative layouts of my articles in terms of their layout, • I will make my articles image heavy in terms of image:text ratio • I will make sure that my colour use is dynamic and not too consistent,

using a range of colours to show the different feeling s I am aiming to portray in my articles

• I will use a combinations of Serif and Sans Serif fonts to highlight the creative nature of my magazine

• I will consistently use the same masthead of my magazine the same on all issues I produce.

• I will use both active and passive imagery throughout my magazine, and keep the front cover minimalistic in terms of text to put the focus on the imagery of my magazine

HOW MUCH SPENDSCOMMERICAL VIABILITY

HOW MUCH PROFIT

THANKS ANY QUESTION