Media Pitch:Dilraj, Tufan, Youssef, Sezgin

Story behind our artist Raj is a Hip Hop/RnB artist. He is an 18 year old male

who likes to go out and party and live life on the edge. He enjoys creating and performing music from the Hip/Hop and RnB genre as he has taken influence from Post Malone, Jeremih and Drake.

We chose this name because this is our artist’s actual name. This allows realism and shows that he is a real person and no one special. This allows the audience to relate to the artist because it is their real name and not a stage name, this makes the audience feel involved in his personal life. This makes the listeners see him as a friend because through his lyrics they will be able to see what type of person he is. It closes the gap between the audience and artist.

Our idea for our music video We aim to add narrative and performance

throughout our video. In the narrative we aim to use a younger version of our lead character and show him having fun and enjoying himself and the older version reminiscing and thinking back to the times when he was a young child with no worries/responsibilites.

We plan to film most of it outside in different unique locations.

Genre and why we chose it

Our genre is R&B and Hip Hop. We chose this because as young people we all listen to

this genre of music and enjoy it, also we feel we know a lot about it which then makes this task a lot more easier as we can nail the codes and conventions.

Also the combination of R&B and Hip Hop is unique which makes it stand out from the typical music videos.

We are going to follow this genre because as a group we feel we understand and can produce a music video that can fit into this genre.

The song we chose has a slow tempo which means we can set the video up in a slow paced to match.

What song we chose and why

We chose the song ‘Too Young’ by the artist Post Malone

We chose this because we enjoy the lyrics to the song

We chose this song because as a group, all four of us are able to connect with the style of the song and the lyrics are relatable

This song represents the entire modern RnB and Hip Hop genre, another artist that makes similar songs is PARTYNEXTDOOR

The music video has a meaning which we wish to portray in our video as Post Malone doesn’t do this

Who will we be using as our artist For our lead character we will need a male to

portray our artist, Our lead character will be acted by Dilraj Singh.

We will need an older male and a younger version of the character to portray the meaning of the song

To assist with the narrative, we aim to use a younger version of our lead actor to show how quickly a person can grow up and how they were once young and didn’t have to worry about anything and now he is a teenager about to enter adulthood and face the struggles of being independent.

What audience would we be appealing to Our target audience is young adults between the

ages 16-25. We have chosen this target audience because we can relate to this age group as we fit into this category. By choosing this target audience, it allows us to be free and be more edgy, this adds realism because we don’t have to sugar-coat anything to suit the younger viewers, we can allow the artist to be himself and be authentic.

Our secondary audience is adults (35+) as this creates a nostalgic feeling for the listener as it reminds them of when they were younger and how carefree they used to be before they grew up.

Our style (fashion and media image)

Our lead character is a young male in his late teens, he is fashionable and up to date with the latest trends. For example, latest clothing, jewellery, designer gear.

Our artist is known for his signature pose which will be performed throughout the video and on the album cover. Our fans will be able to connect with us when they see the pose as the pose will be iconic to the artist.

Our artist will be very dynamic as he will be living a similar life to his target audience, for example, going out partying and attracting females in his case.

How are we going to promote our artist We are going to promote the artist creating a music

video for him and also a digipak and website. Further more we are going to gain more of a following

by using different social media platforms to get recognition for our artist.

We were inspired by Stormzy because his career reached the stage it’s at because of social media and how he constantly interacted with his fan base.

We will heavily use social media sites such as Instagram, Facebook, Twitter and Soundcloud. This will allow us to give our artist the exposure he needs. Also we will use hashtags to get our artist trending and noticed. Further more we will create a YouTube channel consisting of future tracks from our artist.