By Seb Willis

MEDIA PITCH

THE BRIEF

“ You have been commissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style, or gender, but it must be self financed through sales or advertising. You must also product your magazine for a specific

audience segment within the 16-25 age group. ”

HOW AM I GOING TO MEET THIS BRIEF?

To meet this brief, I will have to complete the following objectives:

Ensure product is commercially viable, and self financed.

Target Audience:

16-25 year old

70% Male

30% Female

WHY HEALTH AND FITNESS?

TAILORING MY MAGAZINE TO MY PRIMARY AUDIENCE’S NEEDS

• Heavy image to text ratio.

• Ensure the content is useful, factual, and interesting.

• Use fonts and colours that my target audience would be attracted by.

• Advertise products that my target audience will be interested in.

• Use the ‘window to the future self’ on the front cover.

GENRE RESEARCHThe following are all examples of the main competing magazines in the health and fitness magazine industry.

GENRE RESEARCH (ANALYSED)

Model is someone the target audience would aspire to look like

Main sell line is themed around the model

Uses the same colour scheme throughout the whole front cover

MOCK UP VERSION 1

“I especially like the fonts used in this DPS, it is very basic, however very effective.”

This is my first mock up that I designed, here is a few bits of feedback I got on this product:

MOCK UP 1 FEEDBACK

“The colour scheme on the first layout suits the article a lot more as the blue and white show the article is about being clean and eating fresh and healthy.”“The shadowing on the images

really make them stand out, this gives a good bold feel to the images as the rest of the DPS is very light”

“I like the images, however the spacing is a bit too much, you should have blown up a large image and covered half a page for example”.

MAGAZINE IDEAS (PER PAGE)

Front cover:

• Clean and simple

• Bold fonts (big noodle titling, american purpose)

• Sans Serif

• Very active

MAGAZINE IDEAS (PER PAGE)

Contents page

• Clean

• Well spaced out

• Takes up one page

• Images down the right, Text down the left

MAGAZINE IDEAS (PER PAGE)

1st DPS – Eat Clean, Get Lean

I will use the feedback based off my mock up of this article to correct the negative feedback that I got in the mock up testing. Which in this case, will be:

• Spacing out text

• Blowing up one image to cover most of a page

• Clean colours with connotations to text (light blues, whites, light reds)

• Clean basic fonts (century gothic)

MAGAZINE IDEAS (PER PAGE)2nd DPS – 5 Exercises to get a V shaped body

This article will be mostly in second person as it is an informational article informing people

• Detailed information as its an informative article

• Images spread out and information underneath off them with information explaining how to do the specific movements in the image

• Bold fonts for titles and subheadings

MAGAZINE IDEAS (PER PAGE)3rd DPS – The truth about performance enhancing drugs

• Harsh colours as its serious topic red, black, white

• Formal language tone

• Harsh fonts for titles (Edmundsbury)

FINAL DECISIONS FOR PRODUCT

• 12 PAGE PRODUCT

• PAPER SIZE: A4

• PRICE: FREE AS IT IS A SUPPLEMENT

• ADVERTS: 30%

• DISTRIBUTE APPROX 40,000 COPIES.

ADVERTISING INCOME

TOTAL ADVERTISING INCOME: £4100

PERSONNEL COSTS

TOTAL PERSONNEL COSTS: £1203.30

EQUIPMENT EXPENDITURETRAVEL : £7.29

CAMERA:£68.00

STUDIO SPACE RENTAL: £75.00

FLASH LIGHTING EQUIPMENT: £60.00

Total Equipment Expenditure: £210.36

PRINTING COSTS

£5646

TOTAL INCOME

£4100

TOTAL EXPENDITURE

£7059.66

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-£2959.66

NET PROFIT

ARE THEREANY QUESTIONS?