JUST IMAGINE - JOSS LITTLER

By Joshua Jameson-Wallis, Elan Crocker and Suzanna

Littler

GENRE AND

CONVENTIONS• We feel the song we have chosen

is categorised under the Singer-

songwriter genre.

• The piece has been composed and

performed by the artist Joss Littler,

in which he provides the sole

accompaniment by playing the

guitar.

• There is an underlying message

which the artist expresses

throughout the song, which is the

hope of a world where essentially,

nothing bad occurs.

• Finally, there is definitely an

emphasis on the song itself and its

meaning rather than the

performance of it, which is an

aspect we aim to show through our

own music video.

STRANDS OF OUR MUSIC

VIDEO• Performance - At certain points in the video (guitar solo), the artist will be shown playing his

guitar, which will cut in and out of the narratives progression.

• Story - Our music video will begin with a narrative, which will continue to grow as the video

progresses. At times, this will be intercut with the artist performing, who is also the main

character in the plot.

• Dance - Regarding the scenes filmed at Primrose Hill and Camden Lock, we are

contemplating whether to choreograph some sort of slow dance arrangement, to accompany

the more cheerful choruses of the song.

• Animation - Considering the lyrics to our song contains a lot of powerful imagery, and the

tempo is very slow and lighthearted (reminiscent of Christmas), we could use animation to

intensify certain ideas, also increasing the bright/dark emotions felt during certain moments

within the music.

• Our targeted audience is between 13 - 25 because we feel that the iconic locations we are

shooting at will mostly appeal to these ages, but also because our artist is very young too,

now 15 years old. For these reasons, we believe that the music video will most likely have

the biggest impact upon this age range, furthermore leading to our artist gaining a following

which is centred around this age as well.

Location - We have chosen three main locations to film at, in order to accompany

the different sections of the song. The first is a dark room in Suzanna’s house, then

Primrose Hill and lastly Camden lock.

Casting - Despite the fact that our artist has matured in his age and voice, we think

he would still be the best choice for the lead role as he knows the lyrics already, and

can imagine what we are trying to create more easily, therefore providing a more

believable performance. As for the girl and other boy involved the camden scenes,

we plan to use members of Suzanna’s family who are the appropriate age, and

would suite the role well.

Mood Board

PLANNING SO FAR

INSPIRATION