media pack
TRANSCRIPT
Media Pack
The reader for this
magazine is much
older than I
thought they
would be aiming
at. As the majority
of its readers are
college
graduates, this
means they are
over the age of
17. I thought that
the style of the
magazine suited a
younger audience
but it obviously
attracts a different
age group due to
the overall
content.
I didn’t expect
71% of it’s readers
to be between the
ages of 25-54 as I
think the
magazine is suited
more to
teenagers.
This information included in the
media pack also shows that the magazine targets people of a average income. This tells me that my
magazine will probably be aimed at the same group of people, but at a younger age. So their parents
would be purchasing the magazine for them, but they would still be coming from a middle class background
where it wouldn’t be a stretch to buy the magazine.
Although this magazine has a different age group target than mine, I think they are similar with the content and therefore I can use it as a guide to who I need to attract and the type of information to include.
It also contains information about:
Their 2011 schedule, this shows people when the
closing dates and due dates for applying for
advertisements are. It lets people know that they
are organised and know what they are doing,
and is helpful for themselves as it lets them keep
up to date.
It has information about mechanical
requirements, this tells you about the
type of files they can use within the
magazine, and also the format of them.
It says what will result in the best
resolution photos and designs. And also
how to submit the adverts when you
want to. All of the information included
makes it easier for the companies to
place adverts in the magazine, which
means they are getting more money
through doing so.
I think this media pack is reasonably small
and doesn’t include as many pages of
information as others might, as it is only 7
pages.
Another thing included in the
media pack is a page dedicated to ‘advertising terms & conditions’. This will be there to help and provide information for
those people or businesses that wish to use the magazine to promote their products. It tells them what the rates
are and how they can go about getting their adverts into it. It also tells them how often the magazine is distributed and to where, this lets them
know how much their advert may be seen and if it is worth doing it.
The design of the
media pack is very
basic, it is laid out in
columns, of which
make it look
sophisticated. It
contains a lot of
text that is in a
simple font. There
are barely any
colours used, other
than the green that
is within the
‘Billboard’ logo.
This is effective as it
is not meant to be
attractive, it is just
meant to be
helpful. I think it is
good that it sticks
to the same colour
scheme though.
There is more
information about
the adverts that you
can place within the
magazine. This page
shows the page
dimensions which
can be helpful to
those who want to
know for any reason.
They are displayed
in a simple way with
diagrams that show
the space, then the
dimensions are
placed underneath,
it is clear and easy
to understand.
I think they have
done this as the
bigger space you
want, the more you
will have to pay for
it. As it means they
will have less space
for their own
content.
The editorial
highlights show what the main focus are of the magazine in certain time periods. This gives a clear plan of what
the contents of the magazine will be so you know what to expect, it also lets them stick to a plan so that they include everything they wish to within
2011. I think this is a very good idea as they may have planned it so that the focus in certain months fits the time of year,
which will attract a bigger audience.