media pack 2018 / 19 · and love of jewellery to editing our annual jewellery & watches...
TRANSCRIPT
![Page 1: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/1.jpg)
MEDIA PACK 2018 / 19
![Page 2: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/2.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
THE BEST OF BOTH WORLDS Country & Town House is the only monthly luxury
magazine to target affl uent ‘double lifers’, who enjoy the very best of country and city living. Celebrating the best of British lifestyle and luxury, it covers the fi nest houses,
interiors, arts and events, food and travel, fashion and style, as well as relevant features
and interviews.
DECEMBER 2016 £3.90
INTERVIEW
PLUS
THE BEST OF BOTH WORLDS
LIV TYLER
LuxuryThe PICASSO’S
MUSE
BRIT SENSATIONS James Norton and Vanessa Kirby
Meeting Sylvette
WOOF WOOF!
Our best evergift guide
SPELL BOUND
The magic ofjewellery
The all-American Anglophile talks Britain, beauty and Belstaff
DEC-Cover-V1.indd 2 02/12/2016 15:40
JULY 2016 £3.60THE BEST OF BOTH WORLDS
The model mother on style, beauty and juggling life
HEIDIKLUM
MADE BY CHELSY
Ms Davy’s new jewellery line
MADE FOR MUD
Why smallholdings are seducing city dwellers
FINE TIMESSimon de Burton’s watches special
SOLDIER ON How Harry
Parker turned tragedy into
triumph
FEBRUARY 2018 £3.90THE BEST OF BOTH WORLDS
NORTHERNLIGHTS
BACK ON THE BENCH Why Ed Vaizey’s happy where he is
Seeking Svalbard
THE PURSUIT OF EMPTINESS
Stephen Bayley on the death of ‘stuff’
Takes on David Bowie
Cover-V4.indd 2 04/01/2018 12:14
![Page 3: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/3.jpg)
COUNTRYANDTOWNHOUSE.CO.UK
IN PRINT
MOBILE AND TABLET
AUDIENCE
UK
Circulation 60,000 / Readership 150,000 WORLDWIDE
Circulation 80,000 / Readership 200,000 SOCIAL / ONLINE
Over 500,000 connections
PODCASTONLINE
![Page 4: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/4.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
LUXURY & LIFESTYLE Advertisers include Annoushka, Alexander McQueen, Asprey, Aston Martin, Audemars Piguet, Bentley, Boodles, Breitling, Burberry, Cartier, Chanel, Christie’s, Colefax & Fowler,
Dubarry, Ettinger, Graff, Harrods, Harry Winston, Hunter, Jaeger-LeCoultre, Linley, Mont Blanc, Nina Campbell, Patek Philippe, Piaget, Rolex, Savoir Beds, Smythson, Soane,
Sotheby’s, Tiffany, Vivienne Westwood, William & Son and Zenith.
DO U B LE PAG E SPRE ADS
Gatefold Cover £16,700
Inside Front Cover DPS £13,650
DPS 2 £11,550
DPS 3 £9,450
1st DPS after contents £7,000
DPS Advertorial (includes all in-house production) £7,600
Run of magazine DPS £5,400
FU LL PAG ES
Outside Back Cover £9,600
Right Facing Contents £7,000
1st Right Hand Page £5,250
2nd Right Hand Page £4,400
Run of magazine £3,300
Guaranteed position £3,800
FRACTIONAL ROM
Half Page £1,800
Quarter Page £1,150
Vertical Strip £1,400
I NSERTS
Loose inserts per 1,000 (minimum 5,000)
£80
![Page 5: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/5.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
GREAT BRITISH BRANDS Edited by one of the UK’s most iconic luxury commentators,
Lucia Van der Post, and featuring writers such as Alexandra Shulman, Simon de Burton, Dylan Jones, Fiona Duncan, Roger Scruton,
Stephen Bayley and Avril Groom, Great British Brands is a unique showcase of the very finest products and companies that the
UK has to offer, from art and culture, engineering, beauty, sports, fashion, hotels, design and technology to accessories, property,
watches and jewellery. It is a bible for the luxury industry also benefiting from a wider international distribution.
R ATE C ARD
Gatefold Cover £22,000
Inside Front Cover DPS £16,500
DPS Advetorial £7,800
Run of magazine DPS £7,300
Run of magazine Single Pafe £4,200
DE ADLI N ES
Booking Deadline Friday 5 October 2018
Published Friday 12 December 2018
BRANDSGREAT BRITISH
150British successstories
2018
GBB-Cover-V4.indd 1 04/01/2018 12:13
For more details please contact Julia Carrick OBE julia@countryand townhouse.co.uk
Published with the January issue of C&TH in December
![Page 6: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/6.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
GREAT BRITISH & IRISH HOTELS Editor Fiona Duncan uses her extensive experience and knowledge
of the UK’s luxury hotel market to curate Great British & Irish Hotels, a glossy annual directory, which showcases her personally curated selection of hotels we all want to stay in, found within the
key tourist hotspots of Devon & Cornwall, the West Country, Hampshire & the Isle of Wight, London, the Home Counties,
the Cotswolds, Wales & the Marches, East Anglia, Mid Country, The North, Scotland and Ireland.
R ATE C ARD
Gatefold Cover £16,700
Inside Front Cover DPS £13,650
Run of magazine DPS £5,400
Run of magazine Single Page £3,300
Half Page £1,800
Quarter Page £1,150
Outside Back Cover £9,600
Inside Back Cover £6,000
Hotel Directory & Online Listing £1,800
DE ADLI N ES
Booking Deadline Wednesday 16 May 2018
Published Friday 8 June 2018 Published with the July issue of C&TH
![Page 7: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/7.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
PROPERTYAdvertisers include Ayrton Wylie, Cadogan, Cheffi ns, Grosvenor, Hamptons International, Humberts, Knight Frank, Marsh & Parsons,
Russell Simpson, Savills, Sotheby’s, Spencers New Forest, Strutt & Parker, Wetherell and Winkworth.
RATE CARD
Full Page £700
For more details please contact Gemma Cowley on 020 7384 9011 or email [email protected]
Testimonials
STRUTT & PARKER
Last month we sold two of our loveliest houses as a direct result of buyers seeing them in Country & Town House. One at £1.85m and another at £10m. We love the magazine.
CHEFFINS
As a direct result of the magazine two London parties arranged a viewing and both made an off er. A sale was agreed to one of the parties and contracts exchanged and completed soon after.
SAVILLS
At Savills we are proud to advertise our clients properties in Country & Town House as it’s both a top end magazine but also has articles that appeal to all interests.
![Page 8: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/8.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
SCHOOL HOUSE School House is the UK’s largest guide to independent education. Edited by Annabel Heseltine, the biannual magazine and directory
features contributors including Rachel Johnson, Barnaby Lenon, Cristina Odone and Yasmin Alibhai-Brown. School House is an
indispensible resource for parents, providing them with the latest educational news and a tailor-made guide to the very best London
and country schools.
DE ADLI N ES
Issue Booking Published
March Wed 10 Jan 2018 Fri 2 Feb 2018
October Wed 15 Aug 2018 Fri 7 Sept 2018
Schools wishing to appear in the directory are offered a range of advertising options. Each featured school also benefits from a free listing in the regional guide, which gives details of open days.
For lifestyle brands wishing to target affluent London parents in an educational environment, display advertising at the front of each issue is also available.School House Magazines’s website (schoolhousemagazine.co.uk) will also carries key information on every participating school, as well as allowing them to update the website with regular school news features.
For more details please contact Camilla van Praagh on 020 7384 9023 or email [email protected]
DO U B LE PAG E SPRE ADS
Gatefold Cover £15,900
Inside Front Cover DPS £13,000
Run of magazine DPS £5,150
Run of magazine Single Page £3,100
Half Page £1,750
Quarter Page £1,100
Outside Back Cover £9,150
Inside Back Cover £5,750
School Directory & Online Listing £2,200
Published with the March & October issues of C&TH
![Page 9: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/9.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
JEWELLERY & WACTHES Avril Groom is an authority on high jewellery. As a writer for
The Telegraph and FT How To Spend It, she brings her knowledge and love of jewellery to editing our annual Jewellery & Watches
supplement, out just in time for Christmas each year. She has also gathered the aristocracy of jewellery and watches journalism to
contribute, including Tim Barber, Annabel Davidson, Simon de Burton and Francesca Fearon.
R ATE C ARD
Gatefold Cover £16,700
Inside Front Cover Spread £13,650
DPS Advetorial (includes all in-house production) £7,600
ROM DPS £5,400
Outside Back Cover £9,600
Inside Back Cover £6,000
Full Page £3,300
Half Page £1,800
DE ADLI N ES
Booking Deadline Wednesday 12 September 2018
Published Friday 5 October 2018
Published with the November issue of C&TH
![Page 10: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/10.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
ON WATCH Featuring the latest news from the finest international watchmakers, plus features and interviews, On Watch, edited by Simon de Burton,
is a 40-page extended section dedicated entirely to the world’s most beautiful timepieces. Whether it’s meeting Cindy Crawford,
going behind the scenes at the UK’s fastest growing watch marque, Bremont, or learning your chronometer from your chronograph,
watch experts and ingénues alike will have plenty to discover.
R ATE C ARD
Gatefold Cover £16,700
Inside Front Cover Spread £13,650
DPS Advetorial (includes all in-house production) £7,500
ROM DPS £5,400
Outside Back Cover £9,600
Full Page £3,300
Half Page £1,800
DE ADLI N ES
Booking Deadline Wednesday 16 May 2018
Published Friday 8 June 2018
OnWatch
30 pagesdedicated to fine times
Published with the July issue of C&TH
![Page 11: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/11.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
BOSTON
BARCELONA
GENEVA
PARIS
MADRID
MONTREAL
AMSTERDAM
BRUSSELS
FRANKFURT
ISTANBUL
MOSCOW
MIAMI
VANCOUVER
WASHINGTON
CAPE TOWN
JOHANNESBURG
SAN FRANCISCO
SINGAPORE
BAHRAIN
HONG KONG
DUBAI
TOKYO
LAGOS
CIRCULATION
› UK & IrelandCountry & Town House is hand-delivered to Central London’s most affluent homes in Barnes, Battersea, Bayswater, Belgravia, Brook Green, Chelsea, Chiswick, Clapham, Coombe, Fulham, Holland Park, Kensington, Knightsbridge, Marylebone, Mayfair, Notting Hill, Pimlico, South Kensington, Wandsworth and Wimbledon, as well as being available from leading country and London estate agents. The magazine is also on sale in WHSmith, Waitrose, Marks & Spencer and 2,500 other retail outlets throughout the UK and Ireland. It is available at all leading estate agents nationwide, targeted five-star hotels, UK and worldwide first-class airline and private jet lounges.
› Overseas In addition to the highly targeted AB UK distribution, certain supplements and special issues will benefit from a high volume international circulation into BA First Class lounges worldwide, together with Cathay Pacific, Singapore Airlines, Emirates, American Airlines and United Airlines. As a result Great British & Irish Hotels will be available to AB International travellers coming into the UK in First Class and private jet lounges worldwide from cities including Amsterdam, Bahrain, Barcelona, Boston, Brussels, Cape Town, Chicago, Dubai, Frankfurt, Geneva, Hong Kong, Istanbul, Johannesburg, Lagos, Madrid, Miami, Montreal, Moscow, Paris, San Francisco, Singapore, Tokyo, Vancouver and Washington.
61% FEMALE 39% MALE
90% ABA B
99% ABC1A B C 1
CIRCULATION
![Page 12: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/12.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
PRODUCTION SCHEDULE 2018 / 19
ISSUE TITLEMAIN THEME
BOOKING DEADLINE
ARTWORK DEADLINE
ON SALE
March C&TH School House * Travel
Wed 24 Jan Wed 17 Jan
Fri 26 Jan Fri 19 Jan Wed 14 Feb
April C&TH Design Wed 21 Feb Fri 23 Feb Wed 14 March
May C&TH Wellbeing & Spa Wed 21 Mar Fri 23 Mar Wed 11 April
JuneC&TH Country & Town Interiors *
Art Wed 18 April Wed 28 Mar
Fri 20 Apr Wed 4 Apr Wed 9 May
July C&TH Watches Wed 23 May Fri 25 May Wed 13 June
AugustC&TH Great British & Irish Hotels *
Speed Wed 20 June Wed 13 June
Fri 22 June Fri 15 June Wed 11 July
September C&TH Country Sports Wed 18 July Fri 20 July Wed 8 Aug
October C&TH School House * Interiors Wed 22 Aug
Wed 15 AugFri 24 Aug Fri 17 Aug We 12 Sept
NovemberC&TH Jewellery & Watches *
Gentleman’s Wed 19 Sept Wed 12 Sept
Fri 21 Sept Fri 14 Sept Wed 10 Oct
December C&TH Luxury Wed 24 Oct Fri 26 Oct Wed 14 Nov
January 2019C&TH Great British Brands *
Investment Wed 21 Nov Wed 5 Oct
Fri 23 Nov Fri 26 Oct Wed 12 Dec
February 2019 C&TH Gentleman’s Wed 12 Dec Fri 14 Dec Wed 9 Jan
* Supplement published with Country & Town House
![Page 13: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/13.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
MAGAZINE ADVERTISEMENTS Advertisers include Annoushka, Alexander McQueen, Asprey, Aston Martin,
All artwork should be supplied to pass4press PDF specifications. Further information and settings can be downloaded from the web address below:
www.ppa.co.uk/all-about-magazines/production/pass4press
When creating PDF files please apply cropmarks, 3mm bleed and embedd fonts. All images incorporated within the advert should be high resolution (300
dpi) and CMYK or Greyscale colour mode, not RGB. The colour profile is Europe ISO Coated FOGRA 27 or FOGRA 39.
ADVERT S IZE
TR I M ( HxW )
B LEED ( H X W )
Double Page 298 x 450 mm 304 x 456 mm
Full Page 298 x 225 mm 304 x 231 mm
Half Page Vertical 263 x 95.5 mm
Half Page Horizontal 129.5 x 195 mm
Quarter Page 129.5 95.5 mm
MAXIMUM INSERT SIZE
(H) 270 mm (W) 200 mm
INSERTS
ONLINE ADVERTISEMENTSBAN N ER T YPE
H EIG HT WIDTHFILE FORMAT
Billboard 250 pixels 970 pixels Animated GIF (3 loops or 15 seconds) or static JPEG
Colour Mode: RGBImage Quality: 72dpiMax File Size: 40kb
Vertical Skyscraper 90 pixels 728 pixels
Double Skyscrapers 300 pixels 600 pixels
MPUs 300 pixels 250 pixels
![Page 14: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/14.jpg)
COUNTRYANDTOWNHOUSE.CO.UK
regulation black costumes are at odds with their glossy and coruscatingly stellar reputation. Visitors throng to the Blavatnik Building. They walk up and down the stairs, they breathe the air of art. Perhaps they are elevated by the experience.
But, most of all, they like going to the viewing gallery at the top of the building and taking in a vista of the City bracketed by Norman Foster’s hitherto wobbling bridge and Christopher Wren’s indestructibly secure cathedral. But they are looking out, not in. Tate Modern, you see, has no art worthy of the name to fill its new Blavatnik Building. But few visitors seem to care.
These two absurdities are eloquent of the changing nature of museums: people are less interested in looking at, examining and meditating on stuff. Instead, they are entirely happy with an undemanding (and literally vacuous) ‘visitor experience’ which ambitious, art-branded architecture provides. Culture (of a sort) may be acquired by visiting an empty space rather than by interrogating objects and images.
The elimination of stuff may be the most compelling psychological and philosophical reality of our historical moment. It goes beyond Kensington and Bankside. Nordstrom is a Seattle-based department store with 349 luxury links in its chain, spreading across the United States. Recently, it opened its first shop with nothing at all inside it. Instead, shoppers arrive, chill out, order a drink and peruse an online catalogue, ordering up for home delivery. Nordstrom saves on the costs of managing inventory, while customers can go shopping in their head while enjoying a craft beer.
TOP AND BOTTOM: Tate Modern’s Blavatnik Building encourages people to look out at the view not in at the art, thinks Stephen Bayley
PH
OT
OS
: © G
AR
ET
H G
AR
DN
ER
; © G
RA
VIT
Y R
OA
D; ©
IWA
N B
AA
N
As a consumer experience, it is one of detachment and conceptualisation rather than engagement and contact. This is the more significant as department stores and museums both emerged in the middle of the 19th century and with very similar purposes: the adoration of stuff. The only difference was in the one, the world was displayed for edification, in the other for consumption. But that was then and this is now.
The single greatest influence on the disappearance of stuff has been the smartphone. In the last decade, the know-all in your pocket has eliminated not only landlines, but hi-fi, encyclopaedias, still cameras, movie cameras, typewriters, radios and pornography, while its close relation – the tablet – has made television ‘sets’ all but redundant. Soon, smartphones will usurp many
of the old-fashioned museum’s roles. What’s the Design Museum for when you can point your phone at an object and it will tell you what it is, what people think about it and where to buy it?
So remarkable is the disappearance of stuff, you could not make Mad Men today. Not just because the apex-predator adman with his martini thirst is extinct, but because the gorgeous furniture and accessories which made Matt Weiner’s
February 2018 | COUNTRYANDTOWNHOUSE.CO.UK | 73
P00-Stephen-Bayley.indd 73 20/12/2017 14:34
BRANDSGREAT BRITISH
150British successstories
2018
GBB-Cover-V4.indd 1 04/01/2018 12:13
360°
MAGA ZINE TABLET MOBILE SOCIAL
regulation black costumes are at odds with their glossy and coruscatingly stellar reputation. Visitors throng to the Blavatnik Building. They walk up and down the stairs, they breathe the air of art. Perhaps they are elevated by the experience.
But, most of all, they like going to the viewing gallery at the top of the building and taking in a vista of the City bracketed by Norman Foster’s hitherto wobbling bridge and Christopher Wren’s indestructibly secure cathedral. But they are looking out, not in. Tate Modern, you see, has no art worthy of the name to fill its new Blavatnik Building. But few visitors seem to care.
These two absurdities are eloquent of the changing nature of museums: people are less interested in looking at, examining and meditating on stuff. Instead, they are entirely happy with an undemanding (and literally vacuous) ‘visitor experience’ which ambitious, art-branded architecture provides. Culture (of a sort) may be acquired by visiting an empty space rather than by interrogating objects and images.
The elimination of stuff may be the most compelling psychological and philosophical reality of our historical moment. It goes beyond Kensington and Bankside. Nordstrom is a Seattle-based department store with 349 luxury links in its chain, spreading across the United States. Recently, it opened its first shop with nothing at all inside it. Instead, shoppers arrive, chill out, order a drink and peruse an online catalogue, ordering up for home delivery. Nordstrom saves on the costs of managing inventory, while customers can go shopping in their head while enjoying a craft beer.
But Pawson was a curious choice as the designer of a museum since his aesthetic is all about getting rid of stuff, not putting it on display. When you can strip back no further, he is happy. Collections, however, disturb him. I followed some tourists into the building and overheard, ‘Ees vair nice. But where ees museum?’ The Design Museum is empty. If some see this as a metaphor about design itself, then maybe some are very perceptive indeed.
Then there is Herzog & de Meuron’s Blavatnik Building extension of Tate Modern on Bankside, which opened in May last year. It is an irrational, fractalised look-at-me structure by a Swiss architectural pair whose
‘When you get there, there’s no there there.’ This was Gertrude Stein’s wittily damning indictment of California’s featureless Oakland, a city of 420,000 souls.
But the same judgement applies to two of London’s most recent and remarkable cultural attractions. The Design Museum opened in Kensington in 2016, in an ambitiously (some say overly so) re-purposed Commonwealth Institute, a fondly remembered fifties landmark fallen into desuetude and redundancy. Exhibitions about groundnut cultivation in Ghana did not long survive The Swinging Sixties.
Famous for its ambitious (but useless) hyperbolic paraboloid roof (which somehow conveyed the naïve optimism of its imperial day), the building has been extensively evacuated and buffed up by John Pawson, an architect rightly famous for his majestic treatment of light and space. A poet of emptiness, you might say.
Pawson was introduced to the Cistercian monasteries of the Var by the romantic traveller Bruce Chatwin and routinely pays tribute to their beautiful austerity, also admired by Le Corbusier. This ‘architecture of truth’ he has achieved in Kensington: out goes the clutter, in comes the space. The circulation of The Design Museum is elegantly conceived. Indeed, people gasp. It is vaut le voyage, in itself.
FROM TOP: The importance (and emptiness) of space: architect John Pawson designed the new-look Design Museum, formerly the Commonwealth Institute in Kensington
PH
OT
OS
: © G
AR
ET
H G
AR
DN
ER
; © G
RA
VIT
Y R
OA
D; ©
IWA
N B
AA
N
72 | COUNTRYANDTOWNHOUSE.CO.UK | February 2018
P00-Stephen-Bayley.indd 72 20/12/2017 14:34
FEBRUARY 2018 £3.90THE BEST OF BOTH WORLDS
NORTHERNLIGHTS
BACK ON THE BENCH Why Ed Vaizey’s happy where he is
Seeking Svalbard
THE PURSUIT OF EMPTINESS
Stephen Bayley on the death of ‘stuff’
Takes on David Bowie
Cover-V4.indd 2 04/01/2018 12:14
DIG ITAL SOLUTIONS& NATIVE ADVERTIS ING
Winter calls for velvet and corduroy, says Martha Ward
COUNTRY TOWN
MATERIAL ASSETS
Ralph Lauren Purple Labelralphlauren.co.uk
S T Y L E
Brooks Brothers Corduroy cap, £115.
brooksbrothers.com
Carhartt Oakland trousers,
£85. carhartt-wip.com
Scotch and Soda Velvet jumper,
£110. scotch-soda.com
Prada Hooded cotton- corduroy fi eld jacket, £1,805.
matches fashion.com
Sies Marjan Velvet-corduroy
shirt, £490. matchesfashion.com
Oliver Spencer Shearling trimmed
corduroy jacket, £320. mrporter.com
Gucci Velvet bag, £1,790. mrporter.com
Givenchy Suede trainers, £395. brownsfashion.com
Brunello Cucinelli Corduroy
trousers, £530. shop.brunello cucinelli.com
Sir Plus Nehru jacket,
£265. sirplus.co.uk
Dunhill Double breasted velvet blazer, £990. mrporter.com
Kent & Curwen Corduroy jacket, £475. kentandcurwen.com
Herschel Supply CoGrove extra-small
velvet backpack, £80. selfridges.com
Cos Corduroy tie, £25.
cosstores.com
Brooks BrothersCorduroy shirt, £115. brooksbrothers.com
Jimmy Choo Woven velvet slippers, £450. jimmychoo.com
26 | COUNTRYANDTOWNHOUSE.CO.UK | February 2018
UP FRONT
P00-Upfront-2.indd 26 20/12/2017 13:48
ONLINE DISPL AY
VIDEOPODCAST & E VENTS
![Page 15: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/15.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
BRANDSGREAT BRITISH
150British successstories
2018
![Page 16: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/16.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
WHAT’S ON
AU DI EN C E STATIST IC S
AB profi le 90%
ABC1 profi le 99%
Median age 39
Female 60%
Male 40%
Facebook 4,500
Twitter 19,500
Instagram 30,000
150kPVS
90kUSERS
The ultimate guide to events, culture and travel in London and the country – the inside scoop, the niche, the out of
the ordinary and off the beaten track.
WHAT’S ON
![Page 17: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/17.jpg)
COUNTRYANDTOWNHOUSE.CO.UK
DESKTOP VERSION
CULTURE FOOD & DRINK TRAVEL SPORTING STYLE COMPETITIONS C&TH LIFE
![Page 18: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/18.jpg)
COUNTRYANDTOWNHOUSE.CO.UK
MOBILE VERSION
CULTURE FOOD & DRINK TRAVEL SPORTING STYLE COMPETITIONS C&TH LIFE
STYLE
CULTURE
FOOD & DRINK
INTERIORS
PROPERTY
TRAVEL TRAVEL
NEWS
GUIDES
COMPETITIONS
C&TH LIFE
![Page 19: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/19.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
› SECTION SPONSORSHIPS & WEEKLY PRICING STRUCTURES
- Homepage takeover— £2,500- Style section— £2,000
- Culture section— £2,000- Travel section— £2,000
- Sporting section— £2,000- Full-site sponsorship— £7,000
- Formats available— Leaderboard, Billboard, Double MPU, MPU
DISPLAY ADVERTISING
![Page 20: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/20.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
› Aligned around 12 major events in each month of the year (e.g. Chelsea Flower Show, Hay Festival) - Online Advertorial— £1,500
- Competitions— £1,750- Sponsored Competitions— £2,500- Native Advertising Campaign—
Costed on case-by-case basis Starting price £2,500
- Native Advertising Units— Bespoke advertising campaign
to support custom solution, £2,500
NATIVE CONTENT, CUSTOM SOLUTIONS
AND ONLINE ADVERTORIAL
ALEXANDRA SHULMAN, GREAT BRITISH BRANDS
Everybody knows that physical experiences are where the consumer pound is going-festivals, concerts, theatre, talks-and the stores provide a
venue where the brands can tell their story.
![Page 21: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/21.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
SOCIAL MEDIA
› FACEBOOK- Exclusive video content,
targeted- Targeted & boosted posts
to accompany commercialcampaigns & native content-Sharing relevant brandscontent
› INSTAGRAM- Property and interiors
focused -What’s On Instagram to
launch to cover events,content
› TWITTER- Events news, story links
and brand personalitydevelopment
› EMAIL MARKETING & SOCIAL MEDIA
- Sponsored newsletter— £2,000
- Solus newsletter— £1,000- Sponsored Instagram
post— £750- Sponsored Instagram,
Twitter & Facebook— £1,500
› WEEKLY NEWSLETTER- 5 things to do this weekend
CULTURE FOOD & DRINK TRAVEL SPORTING STYLE COMPETITIONS C&TH LIFE
![Page 22: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/22.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
WHAT’S ON? WEEKLY PODCAST
› What’s on in the UK? Take audio tours of the latest exhibitions, festivals, eat at the latest restaurants and take walking tours around the UK without leaving
your house.
› Sponsorship starting price £2,500
D OW N LOA D G U I D E S
![Page 23: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/23.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
ADVERTISING FORMAT & SIZES
Billboards 970 x 250 pixels
Leaderboards 728 x 90 pixels
Double Skyscrapers 600 x 300 pixels
MPU’s 300 x 250 pixels
› VIDEO- Placed within editorial content
- Non intrusive examples- Bold, beautiful and high impact
![Page 24: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/24.jpg)
COUNTRYANDTOWNHOUSE.CO.UK
ELIZABETH HURLEY
I adore Country & Town House, primarily because it’s where I fi rst saw the advertisement for the house I bought in Herefordshire. It’s a beautiful glossy magazine.
TESTIMONIALS
Country & Town House
YASMIN LE BON
I can’t wait to look at Country & Town House every month, it feels like having a really rewarding chat with a friend you admire and want to be like, while totally satisfying my need for fashion, design and property, never too much, just really interesting moments presented in a beautiful but approachable manner.
STRUTT & PARKER
Last month we sold two of our loveliest houses as a direct result of buyers seeing them in Country & Town House. One at £1.85m and another at £10m. We love the magazine.
ANNOUSHKA
We have seen a signifi cant response in our London stores as a direct result of advertising in Country & Town House.
JOSEPHINE HOME
We love Country & Town House magazine. Thanks to its top-notch editing and spectacular features, it attracts the type of reader who encapsulates our target market, which is why we advertise with C&TH month after month.
TAYLOR HOWES DESIGN
Country & Town House is certainly one of my top magazines and has a great balance of everything I want to read about. As someone who is fortunate to have a home in both the country and town it is essential reading.
RACHEL JOHNSON
Just to say what fun the mag C&TH is – my husband and I were fi ghting over it. Glossy contributors, really good content and nicer to look at than House & Garden.
Great British & Irish Hotels
The Pigs and Lime Wood have been proud to be a part of C&TH’s Great British & Irish Hotels over the past few years. Our brand has been showcased perfectly alongside the other brands that the guide has chosen to work with. The editorial is always spot on and images used make each hotel look stylish and inviting.ROBIN HUTSON, CEO OF THE PIGS AND LIME WOOD
PAULA FITZHERBERT, MAYBOURNE HOTEL GROUP
We have long been supporters of C&TH and their guides, and fi rmly believe C&TH fl ies the fl ag for the true best of British, and has established a voice of authority in the luxury marketplace.
Great British Brands
CHARBONNEL ET WALKER
The Great British Brands magazine is beautiful and brilliant.
HAMILTON & INCHES
Great British Brands 2017 is an absolute delight, very proud to be a part of it. Please pass on my thanks to Julia Carrick.
![Page 25: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/25.jpg)
COUNTRYANDTOWNHOUSE.CO.UKCOUNTRYANDTOWNHOUSE.CO.UK
1 DEFINITIONS• (a) the “Advertiser” means the person or entity booking advertising space in Country & Town House (C&TH) or any Country & Town House publication, whether an advertising agency, brand owner or whomsoever.• (b) “Advertising Copy” means the advertising and promotional content (including any Sales Promotions as defined below) requested by the Advertiser to be published by C&TH in one or more of its Publications.• (c) “ C&TH” means Country & Town House Limited of Studio 2, Chelsea Gate Studios, 115 Harwood Road, London SW6 4QL• (d) “ C&TH Publication” means any of the magazine titles published by C&TH from time-to-time.• (e) “Digital Versions” means any C&TH Publication as made available in an electronic format compatible with one or more handheld or tablet end-user devices (such as, without limitation, Kindles and iPads).• (f) “Premium” and “Premium Plus” advertising options means in relation to “Premium” including but not limited to scrolling advertisements, slide shows and 30 second videos and “Premium Plus” including but not limited to photo explorer, photo 360 and 60 second video.• (g) “Production Work” means any and all artwork, sketches, layouts, mock-ups, graphics, photography, processing or other work, work product, services and service product that the Advertiser may request C&TH to perform or provide from time-to-time.• (h) the “Publication Date” means, in relation to each version of a C&TH Publication (print, Digital and PDF) the date(s) on which the relevant version comes on sale in the United Kingdom.• (i) “PDF Versions” means any C&TH Publication as made available in a “static format” digital magazine issue (e.g. on Zinio, LeKiosk etc.).• (j) “Press Date” means C&TH’s various deadline(s) for receipt of any Advertiser’s Advertising Copy, as the same may be notified by C&TH to the Advertiser in respect of each instance of publication of such Advertising Copy in a conventional, print-media C&TH Publication, a Digital Version or a PDF Version.• (k) “Rates” means C&TH’s costs and charges for the publication of Advertising Copy in C&TH Publications, as evidenced in the C&TH Rate Card in force at the relevant time, but not including any additional fees and costs for any Production Work as described in Section 2(b) below which shall be payable in addition to the Rates.• (l) “Rate Card” means the table of C&TH Rates for the publication of Advertising Copy in C&TH Publications • (m) “Technical Specifications” means C&TH technical requirements for Advertising Copy provided by or on behalf of Advertisers from time-to- time.
2 RATES & COSTS• (a) Rates are quoted in the Rate Card exclusive of VAT and may be increased at any time upon 3 months’ written notice, “written notice” for these purposes to include notice posted on this web page as part of these Terms & Conditions.• (b) In addition to the Rates, if the Advertiser requires any Production Work to be performed by C&TH, it will pay C&TH for the same at the cost quoted by C&TH at the time of request, plus any applicable VAT or other sales tax at the prevailing rate.• (c) All rights, including all copyright, in any Production Work performed by C&TH will vest in C&TH and the Advertiser may use the same solely for the limited purpose of publishing the associated Advertising Copy in the relevant C&TH Publications pursuant and subject to these Terms and Conditions. Where an Advertiser wishes to receive an assignment of rights in any Production Work then the same shall be subject to the written agreement of C&TH (which it may grant or withhold in its absolute discretion and which may include the agreement of any further terms).
3 ORDERS• (a) Agents must disclose the name of their principals and nature of the advertised goods, services, Sales Promotions and Advertising Copy at time of booking. Any incomplete or misleading disclosure or failure fully to disclose, or any non-compliance of any matter with applicable regulation, entitles C&TH to reject or cancel the order.• (b) The C&TH Rate Card is not an offer to contract. A contract between C&TH and the Advertiser (and C&TH’s obligation to publish any Advertising Copy on these Terms & Conditions) arises only upon and subject to C&TH’s acceptance of the Advertiser’s order.
• (c) Cancellations cannot be accepted from Advertisers within 2 months of the Publication Date of the conventional, print-media C&TH Publication. Orders for Advertising Copy comprising covers, Sales Promotions and advertorials are non-cancellable.• (d) Orders for next to or facing editorial positions can only be accepted subject to availability at the time of going to press.• (e) It is the Advertiser’s responsibility to notify C&TH within 7 days of receipt of C&TH’s written acceptance of the Advertiser’s order for the publication of its Advertising Copy if the booking details set out in C&TH’s acceptance confirmation are incorrect.• (f) Advertisers are required to specify, in their orders, which C&TH Publications (and which digital versions) they wish their Advertising Copy to appear in. Where a C&TH Publication is published in both Digital and PDF Versions, C&TH will, unless notified otherwise by the Advertiser, publish the Advertising Copy in all of the Digital Versions and PDF Versions of the relevant C&TH Publication, to all of the compatible end-user devices. The Advertiser may, if it so specifies in its order to C&TH, elect not to have its Advertising Copy published in the PDF Version of the relevant C&TH Publication, but in this regard the Advertiser acknowledges that this ‘opt-out’ will be universal in respect of all PDF Versions across all end-user devices.
4 COPY ARTWORK AND MATERIALS
(I) PRINT ADVERTISING COPY• (a) All Advertising Copy (which must be in the form of PDF files and digital proofs) provided by or on behalf of the Advertiser to C&TH must comply with C&TH’s Technical Specifications. C&TH may reject for publication any Advertising Copy which is not compliant with the Technical Specifications.• (b) The technical compliance of Advertising Copy provided by the Advertiser to C&TH for publication in Digital Versions remains the responsibility of the Advertiser. C&TH accepts no responsibility and will have no liability to the Advertiser for any of the consequences (including the state of the resulting published Advertising Copy) where any materials provided to C&TH do not comply with the Technical Specifications.• (c) If the Advertiser does not provide a PDF file and digital proof of the relevant Advertising Copy by the Press Date C&TH is entitled (but not obliged) to re-publish any previous Advertising Copy previously published in the relevant C&TH Publication.• (d) C&TH will be under no obligation to review or make corrections to any pre- or post-publication Advertising Copy.
(II) TABLET ADVERTISING COPY• (a) Advertising Copy intended for publication in Digital Versions must comply with the ‘Tablet Advertising Material Specifications’ section of the Technical Specifications. PDF Versions do not require compliance with any technical specifications other than the general Technical Specifications. C&TH may reject for publication any Advertising Copy which is not compliant with the Tablet Advertising Material Specifications.• (b) Advertisers may email C&TH for full details of C&TH’s technical requirements for Digital Versions and information about the Technical Specifications.• (c) The technical compliance of Advertising Copy provided by the Advertiser to C&TH for publication on the C&TH website and in Digital Versions remains the responsibility of the Advertiser. C&TH accepts no responsibility and shall have no liability to the Advertiser for any of the consequences (including the state of the published Advertising Copy) where any materials provided to C&TH do not comply with the ‘Tablet Advertising Material Specifications’ element of the Technical Specifications.• (d) If the Advertiser does not provide Advertising Copy compliant with this Section 4(ii) by the notified Press Date for the Digital Version C&TH is entitled (but not obliged) to re-publish any previous Advertising Copy previously published in the relevant Digital Version.• (e) For the avoidance of doubt, any links embedded in any Advertising Copy for any Digital Version will only be enabled when the relevant end- user device is connected to the Web via WiFi or 4G.
(III) GENERAL• (a) All Advertising Copy supplied by the Advertiser will be held by C&TH at the owner’s risk and must be insured against loss or damage and backup copies retained by the owner.
5 PAYMENT• (a) Payment is due on publication of the issue in which the advertisement appears.• (b) If payment is not made in full within 30 days of the date of C&TH’s invoice the Publisher reserves the right to suspend insertions. The Advertiser shall pay interest under The Late Payment of Commercial Debts (Interest) Act 1998, at 8% above Bank of England base rate.• (c) New Advertisers will be required to pay in advance for the first three insertions of Advertising Copy.
6 GENERAL• (a) The Advertiser accepts that the Advertiser is a principal in law and accordingly warrants that all Advertising Copy (and its constituent parts) when submitted to C&TH for production and upon publication will: (i) be neither defamatory nor obscene, and must comply in all respects with the requirements of the British Code of Advertising Practice and other relevant industry codes, and (ii) comply with and not contravene the requirements of (a) any Act of Parliament, statutory instrument, code of practice or regulation promulgated thereunder including any law of the European Community for the time being in force or applicable in the United Kingdom and (b) any acts, decrees, regulations or authorities in those markets in which the advertisement (and in particular comparative advertising) may be accessed: (iii) in the case of financial advertising comply with the Financial Services and Markets Act 2000 and other relevant statutes and regulations issued pursuant to statute or by any regulatory body: (iv) not breach any contract or infringe or violate any copyright, trademark or any other personal or proprietary right of any person or entity or render C&TH liable to any proceedings or liabilities whatsoever, wheresoever.• (b) Notwithstanding anything to the contrary set out herein, C&TH is entitled at its absolute discretion to reject or exclude any Advertising Copy submitted for publication notwithstanding: (i) C&TH’s previous acceptance of the relevant Advertiser’s order; and (ii) whether or not the relevant Advertising Copy has been previously accepted for publication or published previously.• (c) The Advertiser will indemnify C&TH fully in respect of any costs, claims, damages, losses or liabilities of any sort suffered or incurred by C&TH arising directly or indirectly from the production or publication of any Advertising Copy which is in breach of any of the warranties set out in Section 6(a) above.• (d) Any complaint concerning the production or publication of any Advertising Copy must be notified in writing to C&TH within 4 weeks of Publication Date.• (e) C&TH will exercise reasonable care in preparing and publishing Advertising Copy but if any Advertising Copy is not published in accordance with the booking confirmation issued by C&TH due to the act or omission of C&TH, C&TH’s maximum liability will be limited to the amount of any payment made for the relevant Advertising Copy. C&TH will not be liable in any manner to the Advertiser for any error, misprint or omission which does not materially detract from the look or meaning of any Advertising Copy nor will C&TH be liable to the Advertiser for any such error, misprint or omission to the extent attributable to the Advertiser’s non-compliance with these Terms and Conditions. C&TH may (subject to Section 6(b) above) at the Advertiser’s request carry further or corrective Advertising Copy of a similar type and standard to the Advertising Copy which has not been published in accordance with the booking confirmation issued by C&TH which will be the Advertiser’s sole and exclusive remedy.• (f) The Advertiser may not recharge a client for advertising space at an increased rate without C&TH’s written consent.• (g) For Advertising Copy including a Sales Promotion or a special offer the Advertiser must provide all details when placing its order.• (h) C&TH and the Advertiser warrant that they will observe their respective obligations under the Data Protection Act 1998 arising in connection with these Terms and Conditions.• (i) These Terms and Conditions will be construed under and governed by the law of England and the parties submit to the exclusive jurisdiction of the English Courts.
COUNTRY & TOWN HOUSEPRINT & DIGITAL ADVERTISING TERMS & CONDITIONS
![Page 26: MEDIA PACK 2018 / 19 · and love of jewellery to editing our annual Jewellery & Watches supplement, out just in time for Christmas each year. She has also gathered the aristocracy](https://reader033.vdocuments.us/reader033/viewer/2022050304/5f6c733e72bcb9573e021d6d/html5/thumbnails/26.jpg)
CONTACT USFor further information on advertising please call Maya Monro-Somerville on +44 (0)20 7384 9011
or email [email protected]
Studio 2, Chelsea Gate Studios, 115 Harwood Road, London, SW6 4QL
www.countryandtownhouse.co.uk