media pack 2016-17

MEDIA PACK 16/17

e: [email protected] w: angliastudent.com/advertise t: 01223 460008

Facts & Figures 03

About Us 04

Key Dates 05

Freshers Week 06 - 10

Welcome bags 07

Maps 07

Wall planners 08

Freshers guide 09

Welcome email 10

Cambridge Freshers Fair 11 - 13

Chelmsford Freshers Fair 14 - 15

Multimedia 16

Sponsorship & Onsite Stalls 17

Paper advertising 18

Booking form 19

CONTENTS

ARU Students’ Union | Media Pack 16/17

FACTS & FIGURES 03

Cambridge

International

Chelmsford

Home / EU

Peterborough

18-21

26+

22-25

AGE

INTERNATIONAL

Female

Male

GENDER

CAMPUS

TOTAL NUMBER OF STUDENTS = 17,827

MODE OF STUDY

Full Time

Part Time

Other


Anglia Ruskin University is one of the largest universities in the East of England and boasts over 39,400 students across the globe. Advertising through ARU Students’ Union offers your business the opportunity to potentially reach students on ARU’s core campuses in Cambridge, Chelmsford and Peterborough.

Our students invest a huge amount into the local economy each year, making them a key demographic to advertise your business to. We work with a wide range of clients, big and small, national and local. Our experience will enable you to reach our students in variety of unique and effective ways and we will tailor packages to meet your needs.

With campuses and trained staff based in Cambridge, Chelmsford and Peterborough we can provide your business or organisation with a direct link to our students in a way that suits your needs.

As an organisation, ARU Students’ Union funds and manages societies, volunteering opportunities, welfare campaigns, retail outlets, bars and entertainments including the annual Summer Ball. There are sponsorship opportunities for each, as well as more traditional forms of advertising such as online, leaflets and posters.

We are confident that we are able to assist you with meeting your marketing needs, and we have the means to link you directly with our students.

Our primary function is to enhance the student experience. As a not-for profit-charity all income raised from marketing goes to essential services for students making sure we offer the necessary support to enable our students to succeed.

ABOUT US 04


AUGUST New students look for accommodation

JANUARYStudent loan payments

ExamsSemester 2 wall planner distributed

Teaching starts

NOVEMBER

FEBRUARYRuskin Refresh

Student Volunteering WeekGlobal Week

Housing Fair MARCHExecutive officer elections

OCTOBERGraduation ceremonies

DECEMBERStudents head home for Christmas

Festive events

MAYExams

Made a Difference AwardsSummer Ball

APRILStudent loan payments

SU AwardsEaster holidays

Clubs and Societies Elections

JUNEEnd of semester

SEPTEMBERStart of academic year...Students arrive at University

Semester 1 wall planner distributedFreshers Fair, Chelmsford

Freshers Welcome Event, PeterboroughFreshers Fair, Cambridge

Student loan payments

KEY DATES 05


FRESHERS WEEK 06 In late September each year we have around 6,000 students joining us across the Cambridge, Chelmsford and Peterborough campuses.

As a welcome to our university and the cities we utilise a number of communication methods to introduce students to the products and services of the Students’ Union and our partners.

Student spending habits haven’t yet been developed, and they’re at their most receptive to new products and services in their first few weeks at university.

Your promotional material such as flyers, pens, bottle openers and fridge magnets could be included in our high quality welcome bags. We can offer you a link on the pre-arrival email, advertising in our fortnightly email newsletter, a printed advert or voucher in our Freshers Guide, or perhaps book a stall at our Fresher’s Fair so that your message reaches both new and returning students.

Your organisation can make a lasting impression and develop long term brand awareness. Our students are potential lifelong customers.


FRESHERS WEEK 06 Welcome BagsEach student receives a high quality 100% cotton printed welcome bag on arrival with lots of goodies including a wall planner, map and freshers guide. We can include flyers or branded goodies, making your business one of the first things our students see when they arrive at university.

Cambridge: £300 for 3250 bagsChelmsford: £175 for 1250 bagsPeterborough: £50 for 150 bagsCross Campus: £500 for 4650

Deadline for promotional items: 19th August

MapAnglia Ruskin Students’ Union produce a map of the local area for incoming students. Stay on the student agenda all year by placing an advert on the official Students’ Union Arrivals Map!

Advert Size: Landscape - Height 148mm x Width 105mm Cost: Early bird (valid until 22nd July) £100 Standard (valid froml 23rd July) £150 (Cambridge) £120 (Chelmsford)Artwork Deadline: 22nd July

Note: Please ensure artwork is sent in size specific PDF format with a 3mm bleed from

each side.

FRESHERS WEEK 07


*Please note that all rates are subject to VAT

Wall PlannersEach year we print and distribute two wall planners, in September for semester one and in January for semester two. Students actively seek out the wall planner to keep up with essential social events. The wall planners cover the entire academic year and includes all ARU Students’ Union events, both on and off campus

Before our students arrive in their new accommodation, our semester one wall planner will be on display in each room of Anglia Ruskin University owned and affiliated halls of residence.

Being a sponsor of the wall planner will provide you with a great head start in reaching your message across to our students in the comfort of their ‘new home’. Wall planners will also be handed out at key events, such as our Freshers Fair. Semester two wall planners are distributed during Re-Fresher events and from the Students’ Union office.

Advertising on the wall planner will provide your business with a strong initial impact, with the option of promoting student days/dates/events on the planner specific to your business.

Cambridge (1500 wall planners): £600 Chelmsford (800 wall planners): £400

Artwork Deadline: 22nd July

FRESHERS WEEK 08



Freshers GuideOur campus specific Freshers Guide will provide your company/business with a unique opportunity to promote exclusive offers directly to our student population. With 4500 being printed our staff will ensure each new student receives this essential guide.

There are two advertising options available:

1) In the centre of the guide there are perforated double sided discount vouchers; this will promote your business and include a logo and promotion details on one side with terms and conditions on the rear. The voucher will be A7 in size (74mm x W 105mm with a 3mm bleed on each side)

2) Throughout the guide we have 8 spaces available for full colour A6 advertisements, plus the back cover itself (H 148mm x W 105mm with+ 3mm bleed on each side).

Discount Voucher A6 Advertisement Back Cover

Cambridge, 3500 printed £225 £300 £400

Chelmsford, 1000 printed £100 £150 £225

Cross Campus, 4500 printed £300 £425 £600

Deadline: 22nd July*Please note that all rates are subject to VAT

FRESHERS WEEK 09


Welcome EmailAnglia Ruskin Students’ Union introduces itself to new students with a digital mail out in early September before they arrive on campus. This is delivered to up to 6000 Freshers. It is an ideal opportunity for advertisers who are keen to promote their products and services to students before the competition.

Cost: £500Dimensions: 600px by 150pxDeadline: 31st August

FRESHERS WEEK 10



*stalls are provided on a first booked first served basis. If you prefer a particular location or require electricity please state at the time of booking.

Your chance to engage with 5000+ students in one day.

Held off site at Kelsey Kerridge Sports Centre, this event sees over 5000 students and is spread across 2 floors.The Sports Hall has a vibrant fun atmosphere with a quick pace and loud music.

Fenners Gallery provides a more relaxed space where students can pause and talk to stall holders and is where the iconic poster sale takes place.

Both locations offer your business with the perfect opportunity to engage with our students.

Freshers Fair Stalls:

Early Bird (until 22nd July) Standard (from 23rd July 2016)

Charity £80 £100

Local £300 £320

National £500 £520

Premium £600 £620

CAMBRIDGE FRESHERS FAIR 11



Kelsey Kerridge Sports Centre: Sports Hall

Dominoes

Sales

Sales with electricity

Active Anglia

Clubs and Socs

Clubs and Socs with electricity

ARU Students’ Union

Charity

Entrance / Exit

Balcony

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Kelsey Kerridge Sports Centre: Fenners Gallery

Sales

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Active Anglia

Clubs and Socs

Clubs and Socs with electricity


Charity

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POSTER SALE



*stalls are provided on a first booked first served basis. If you prefer a particular location or require electricity please state at the time of booking.

Your chance to engage with 1500+ students in one day. Held in a marquee on campus, the Freshers Fair takes the form of a market with a stall for each attending party.

Freshers Fair Stalls:

Early Bird (until 22nd July) Standard (from 23rd July 2016)

Charity £80 £100

Local £200 £220

National £300 £320

Please note that all rates are subject to VAT

CHELMSFORD FRESHERS FAIR 14



Marquee

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Wheelchair Access / Fire Exit

Sales

Active Anglia

Clubs and Socs


Charity

CHELMSFORD FRESHERS FAIR 15


Email NewsletterSent out to around to 8,000 students every fortnight, the newsletter is a great way to advertise to all our students. Your advertisement can include information about your company, an image and links to your website. The width of the artwork should be 500 pixels and the height no more than 300 pixels.Cost: £200 per edition

WebsiteOur website, www.angliastudent.com, is used by prospective students as well as current students. Last academic year saw over 200,000 visitors and over 1 million page views. Banners give you a visual opportunity to promote and attract students to your services through url linking.Cost: Small Banner (w 450 x h 75 pixels) £150 per calendar month

SubTV ChelmsfordTwo plasma screens located in the heart of the Student Lounge/Bar at our Chelmsford Campus will provide your company with a multimedia platform in the heart of our students’ social life. Advertisements will be displayed every hour.Cost: £150 for 1 week £300 for 1 month

Cambridge Portrait Digital PanelDigital portrait panel with 6-sheets (10 second intervals) located outside the busy Students’ Union office. This is an effective way to advertise with either a still image or 10 second video.Dimensions: 1080px by 1920pxCost: £300 for two weeks

MULTIMEDIA 16



EventsAnglia Ruskin Students’ Union run a variety of events throughout the year and we are always looking for sponsorship support. The events range from large one off events such as the annual summer ball through to regular club nights and smaller bespoke activities within the university.

Sponsorship can be via financial donations or through the supply of services such as food venders, activities, technical services or any other skills or services.

Give It A GoGive It A Go is all about trying something new, something the students might never have done before or something they never thought they would. Give It A Go’s (GIAG’s) are one off or limited number activities and trips the Students’ Union put on throughout the year. Previous activities have ranged from learning sign language to rock climbing, cheese & wine tasting and website development, along with trips to Brighton, London, Thorpe Park and West End shows.

If you have a service and feel our students could ‘Give It A Go’, we will be happy to promote your service to our students via website, leaflets, email and posters.

Meet students face to face and promote your business by booking a day on one of our campuses!

Cambridge CampusCost: Local companies & organisations £125 National companies & organisations £200

Chelmsford CampusCost: Local companies & organisations £100 National companies & organisations £175


SPONSORSHIP 17

ONSITE STALLS


Leafleting on Campus and PostersIf you want to distribute leaflets or samples but don’t need a stand on campus then a simple leafleting or poster campaign is likely to be the best option.Our friendly and professional staff can distribute around 500 items per day. Our staff use their excellent knowledge of the campus to select the best areas for distribution at different times of the day.

Placed in the busiest locations within Anglia Ruskin University, posters are a simple, but successful way to reinforce your message to the student market!With several posters you can re-enforce the same message at a number of locations across the University. We control a large number of poster sites around both the university buildings and student halls on both campuses.

Cost: Leafleting (per 1000) £150 Posters (30 x A3) £50 per month

Leafleting to Halls of Residence (Cambridge only)Door-drops provide advertisers with a great opportunity to promote to students in the comfort of their ‘new home’.Students are certain to see the promotion, and this is reflected in the excellent response rates achieved.

Coverage: 1000 roomsCost: £225

PAPER ADVERTISING 18


How to bookEither complete the booking form below, tick the options you are interested in, and return it to: Sarah Blackford, Anglia Ruskin Students’ Union, Cambridge, CB1 1PTOr complete the on-line booking form: www.angliastudent.com/advertise

Additional OptionsWe are happy to discuss your ideas for ways in which to personalise your marketing to our students. Significant discounts are available for long term package deals.

ContactSarah Blackford Sales and Marketing Coordinator t: 01223 460008 / e: [email protected] / w: angliastudent.com/advertise/

Please Complete:Company Name: _______________________________________________________________________________________ Charity Registration No. (if applicable) _________________________

Business Address: ________________________________________________________________________________________________________________________ Post Code: _________________

Contact Name: ___________________________________________Contact email: _____________________________________________ Purchase Order no (if applicable): __________________

Invoice Address (if different from above): ___________________________________________________________________________________________________ Post Code: _________________

*This is not confirmation of your booking which can only be made when a confirmation document has been agreed, signed and received by Anglia Ruskin Students’ Union and full payment has been made.*Anglia Ruskin Students’ Union have the right to refuse advertising requests if they are deemed to be in conflict with the charitable status aims and objectives.*No companies including bars/clubs will be promoted without prior agreement.*Please note that all rates are subject to VAT.

FRESHERS WEEKThere are only a limited of advertising opportunities. If you are interested in advertising during this key time please return this booking form as soon as possible to avoid disappointment. Please tick boxes to state your selections.

Freshers Guide Cambridge

Chelmsford

Cross Campus

Chelmsford Freshers Fair Charity

Local

National

Premium

Cambridge Freshers Fair Charity

Local

National

Premium

Welcome Bags Cambridge

Chelmsford

Peterborough

All Campuses

Map Advert Cambridge Chelmsford

Onsite Stalls Cambridge Chelmsford

Sponsorship Events Give It A GoMultimedia Email Newsletter Website SubTV (Chelmsford) Digital Screen (Cambridge)

Signature:___________________________________________________________________________ Date:_______________________________________________________________________

Paper Advertising Leafleting on Campus Poster Campaign Door Drop (Cambridge)

Wall Planner Cambridge Chelmsford Other Welcome Email

Discount Voucher A6 Advert Back Cover

BOOKING FORM


e: [email protected]: angliastudent.com

t: 01223 460008

media pack 2016-17

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