media pack 2011 july
DESCRIPTION
The Other Side media pack for 2011 including updated webstats, distribution and more.TRANSCRIPT
The OTheR Side is a quarterly magazine celebrating London’s unique culture. Printed and distributed right across the city, we deliver the very best in
London-based content by fusing some of the Capital’s most talented writers with illustrators and photographers of the same calibre.
Our readers share a passion for London. The Other Side is a cultural insight like no other. it’s an offbeat insiders guide to the city and more importantly a starting
point for any savvy Londoner. it’s not just full of great content but also great offers and competitions with some of London’s best restaurants, bars and venues.
each issue has a central focus which we base the content around. This content runs alongside regular features that include music, art, film, food and more. You can find The Other Side in universities, bars, cafes, and venues through the city.
“One free magazine worth reading”
says Time Out
ReadeRShiPReach 50,000 Londoners (70% aged 20-34)
10,000 a5 printed copies (50 pages, perfect bound, matte stock)
diSTRibuTiOnDon’t Panic distribute the magazine across London,
placing the magazine in choice bars and shops, and hand delivering it at gigs and other big events.
(distributed seperately to Don’t Panic packs)
in PrinT Reading Between the Lines
Music, FiLM, Fashion, events
dancemagiccomedycircusbuskingtheatreburlesque
theperformance
issue
PLus:
London cuLtuRe Magazine
winteR 2010/11FRee
The Angel
walk of lifeby adam richmond
*Money’s tight, it’s getting hot and you can’t remember the last time you had a moment to reflect. On the tube I can only hang my head; buried in the dirty words of a tabloid hack; fingerprint smudges of the day, boring and sliding among the valleys of my skin, to remain a thick black smudge of lies caking my skin and weighing me down in an abrasive seat. There must be something else, a world outside of the dull rocking of the tube or the vague threat of the bus, free from awkward silence and the faces buried in the free papers. A world outside…
Walk out of Angel tube and don’t even consider walking up the becushioned swank of
Upper Street or near the standard fare shopping mall. Sure there is plenty to do up the Angel, but this is supposed to be invigorating and refreshing, so do yourself a favour, and stick a left.
Straight across the road and you can nip into one of London’s finest pubs, The Old Red Lion. Boasting a theatre upstairs that showcases an impressive array of plays, the pub itself has character and warmth in spades.
Back out, continue left down St John’s Street, veering right down Rosebery Avenue. Sadler’s Wells theatre and trees dappled with fairy lights greet you. Saunter along and Exmouth Market hails into view. This unassuming hub of activity boasts a solid set of kebab shops, various cafes, top of the class restaurant Moro and a smattering of ale houses, the best being The Wilmington Arms. Have something fancy. Or stick a Subway in your gob and get going.
At bottom of Rosebery Avenue you can choose to enjoy the artistic and cerebral delights of Magma, or the pound-in-a-pint glass strip joint The Griffin. Or maybe sample both – bury your face in a lush art magazine and then bury your face into the crotch of a traffiked sex worker (that nagging feeling might be guilt, arousal... or perhaps disgust). Suitably informed and dirtied it’s time to move on. Turn right up Theobald’s
Road and the rush of traffic and smog may sting your eyes, but you’re outside damn you. Feel free to nip right down Lambs Conduit Street (half way along Theobald’s) for a charming array of off-beat shops and The Perseverance pub, but if you want to get cracking stay the course and damn the consequences.
As you near Holborn you’ll walk past Fryer’s Delight, a top draw fish and chip shop and no mistake. Stay for a sit down fish supper, mushy peas and cup of builder’s tea, or just grab a bag of chips and battered sausage for the walk.
Hit Holborn and you may falter. The bottle neck by the tube is packed with the dragging mass of London’s worst – people going to and from work – take the edge off in the Princess Louise, a Samuel Smith’s pub – which means you can drink for under 2 quid a pint – and in some of the finest surroundings around.
Down the solid greys of Kingsway, the towering buildings may seem oppressive, but follow their lines to the blue sky and soon you’ll be at Aldwych and the Strand. Feel free to take in a show at this point, but if you have any sense you’ll keep going onto Waterloo Bridge (the best bridge in London – go on, tell me I’m wrong). To the right the government shenanigans, Big Ben and the Millennium Wheel all hove into view. Left the Oxo Tower and the Southbank.
Cross the river and hang your hat at the BFI, NFT, or even the Tate Modern. If you’re lucky the secondhand book fair will be on under the bridge. Wander down the river, pick a pub and drink to the dirty blue Thames.
*
The SouThbAnk››
“Creating something of better quality for commuters”
The Guardian
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Our online version of the mag had nearly one million page views in 2010.
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Full Page £500
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raTes
MURDER ON THE STANDON EXPRESSA delightful boutique festival with an ear for talent.”–Observer
6-8th august 2010 / standon, hertfordshire / www.standon-calling.com
at
16th Century Manor House Location i swimming pool i Bars open all-hours
On-site nightclub i boutique camping i Gourmet street food
salena godden’s book club boutique i Interactive theatre swing lessons i Burlesque life drawing i rockaoke
BUENA VISTA SOCIAL CLUB®
ORQUESTA
FEATURING OMARA PORTUONDO
Etienne De Crecy
presents beats ’n’cubes (new live show)
LIARSstaRring
EFTERKLANG GILLES PETERSON
THE MAGIC NUMBERSTHESE NEW PURITANS | A HAWK AND A HACKSAW | FUCKED UP | FILTHY DUKES i PANTHA DU PRINCE
EDDY TEMPLE-MORRIS | CASIOKIDS | PHENOMENAL HANDCLAP BAND i ESBEN AND THE WITCH i THE PHANTOM BAND
DAVE HASLAM | GOLD PANDA | DELOREAN i FOOL’S GOLD i JOE GIDEON AND THE SHARK | JAGZ KOONER
ANNA CALVI i ERLAND AND THE CARNIVAL i JESCA HOOP | SUMMER CAMP | THE RUBY SUNS i THE MEGAPHONIC THRIFT
FACTORY FLOOR i PLANTS AND ANIMALS i GABBY YOUNG AND OTHER ANIMALS | BO NINGEN | EGYPTIAN HIP HOP
NORTH ATLANTIC OSCILLATION | CLOCK OPERA | RUMOUR SAID FIRE | RADIOPROOF i SILVER COLUMNS
TOM RAVENSCROFT | ANTHONY JOSEPH AND THE SPASM BAND i REVERE | DELIRIUM TREMENS | THE SOUND OF RUM
DRY THE RIVER | PICA PICA | WHITE HEAT DJs i MIKE DIVER AND COLIN ROBERTS | THE FABULOUS PENETRATORS
GOD DON’T LIKE IT i TIM FANUCCI | FRAN AND JOSH | YEARNER BABIES | CANTMIXWONTMIXSHOULDNTMIXDONTMIX
THE VIOLET MAY | MR FOGG | TRISTRAM
CASS ART gifT vouCheRS
Now AvAilAble iN A limiTed ediTioN
box SeT (iNCludeS fRee gifT*)
viSiT ANy CASS ART SToRe
iSliNgToN | hAmpSTeAd | Soho | KeNSiNgToN | ChARiNg CRoSS
www.CASSART.Co.uK
*Subject to availability
Are you an aspiring journalist interested in issues facing the developing world?This is your chance to become one of the 16 finalists taken out on an assignment to Africa or Asia to write a feature that will be published in special Guardian supplements later this year. Entry deadline: 13 June 2011 guardian.co.uk/journalismcompetitionFollow us on Twitter @Journalism_Comp or find us on Facebook under The Guardian International Development Journalism CompetitionSupported by a consortium of NGOs led by Marie Stopes International, including: CARE International UK, The David Rattray Memorial Trust (UK), Direct Relief International, FHI, International Childcare Trust, Malaria Consortium, Plan UK and Syngenta Foundation for Sustainable Agriculture
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