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2 HSW Media Pack 2011
Health & Safety at Work
EDITORIAL OVERVIEW
At Health and Safety at Work (HSW) we pride ourselves on giving safety professionals the information they need to discharge their duty of care for workers and the public. Our success in doing that is refl ected in the factthat HSW has more paying subscribers than any otherUK health and safety magazine.
Every month in print and daily on healthandsafetyatwork.com we report on legal casesand political and regulatory developments to keep ourreaders the best informed in the profession.
Out in-depth feature articles draw on privileged access to the though leaders in health and safety and the organisations at the cutting edge of best practice. Whether it’s analysis of HSE programmes, updates onlegal developments and technologies, or case studies on leading employers who have cut accident rates, HSW keeps practitioners in the loop.
Our features aim to push readers responsible for procuring training and protective equipment towardsthe upper end of the market by providing guidance on how to assess prospective suppliers and how to be a good client.
Louis WustemannManaging Editor
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2011 Features
2011 FEATURES
In 2011 HSW will be covering the following areas as features within the publication. Please speak to your sales contact for more details.
• January – Training Provider Guide, Asbestos,Decontamination/Dust Control
• February – Fire, Noise Monitoring
• March – Sandown Preview, Gloves
• April – Working at Heights, Lone Workers
• May – Career & Development, Emergency Rescue, Stress Management
• June – Expo Preview, Eye Care
• July – OHSAS 18001, Driving
• August – Training Supplement
• September – Edinburgh Preview, Manual Handling, Software, Containment of Hazardous Chemicals/ Spill Containment
• October – Bolton Preview, Ergonomics
• November – PPE
• December – Construction, Drugs & Alcohol
FOCUS ONRegular themed sections group articles focusingon topics of particular importance to health andsafety professionals, such as work at height,personal protective equipment and training andcommunications.
SITE SPECIFICSA regular feature summaries the free guidanceavailable on the internet on major health andsafety topics such as slips and trips or asbestosmanagement.
NEBOSH DIPLOMA GUIDESOur bi-monthly National Diploma revision series inassociation with NEBOSH gives students a quick guide to a key topic on the syllabus and other readersa reminder of basic good practice in a specifi c area of safety management.
TRAINING AND EVENTSA round up of courses, conferences and trade shows across the UK.
REVIEWSIndependent experts rate the latest books, trainingDVDs and software.
CAREER PATHA monthly interview with a successful safetyprofessional about their CV, with advice forpractitioners closer to the start of their careers in health and safety.
SUPPLIER CASE STUDIESOn healthandsafetyatwork.com we provide ashowcase for suppliers to show in detail how theirproduct or service has helped one or more customersimprove their health adn safety management, withoutthe restrictions on length or supplier impartiality thatapply to the magazine editorial.
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Profi le
OUR READERS
OUR READERSHIP Readership of Health and Safety at Work (HSW) is trulykcomprehensive. It is read in all industries, all over the UK, by large and small companies alike. The editorial covers the market and is valued by our readership, with 81% of readers agreeing that they would recommend HSW to a colleague.
HSW has an audited circulation of 23,051 (abc Jan-Dec 08) and with a pass on readership of 2.72, each issue of HSW is read by over 60,000 health and safety professionals, 72% of which consider HSW to be the most interesting and useful health and safety publication, with the average length of subscription being almost 4 years.
With HSW, you can reach into the industry whereothers can’t. HSW is the offi cial magazine of theIIRSM and distribute to all of their members. 34% of HSW readers are members of IOSH. With this level of professional readership, advertising in HSW needs to be an essential part of your media mix.
“16 FOR THE PRICE OF 1” On average, HSW readers keep each copy for 16 months, ensuring that your advertisement stayscurrent and that your investment continues to provide leads.
INDUSTRY SECTOR
Other 5%
Voluntary sector/housing association/NGO 5%
Generalmanufacturing/ engineering 28%
Public sector/ central/ local government/t/health/education 16%
Construction/ property 16%
Retail/wholesale/distribution 10%
Leisure/tourism 3%
Telecoms/communications 1% Business
services 2%
Media/ entertainment 2%
Finance/banking/ insurance 3%
Pharmaceuticals/ healthcare 4% IT services 1%
Food/drink/ tobacco 5%
COMPANY SIZE
Up to 299 employees 58%300+employees 42%
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North 24%
NATIONAL COVERAGE
Rest of UK 19% London/SE 26%
Mids/SW 28%
PROFILE
OUR READERSHIP Our readership covers all levels in the industry, and are dedicated to their profession, with an average of sevenyears experience in Health and Safety.
Occupationalhealth adviser 1.4%
Health and safety assistant 4%
Health and safety adviser15.8%
Health and safety manager 22.3%
Health and safety offi cer 10%
Health, safety andquality manager 1.7%Director of health
and safety 2.9%
Health and safety consultant 4.3%
Head of health and safety 3.2%
Health, safety and environmentmanager 5.4%
Occupationalhealthmanager 0.3%
Risk manager 0.6%
79% of readers have looked at a company’s website after seeing an advertisement in HSW.
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healthandsafetyatwork.com healthandsafetyatwork.com is the editorial site for HSW magazine, and is the most used health andsafety news website, with around 18,000 uniquevisitors and 60,000 page impressions a month (fi gures for March 2010). it provides updated news andanalysis, and gives users the opportunity to engage with the wider H&S community through online forums, blogs and podcasts.
Maximise your market exposure with one of our print and online advertising packages.
E-NEWSLETTER Each week, we send over 20,000 H&S professionals the latest breaking news, details of the most recent prosecutions and links to in-depth features fromhealthandsafetyatwork.com in our E-newsletter. Promotional opportunities are available. For more information and to book please contact us on 020 8212 1984.
DIGITAL MEDIA
Readers spend an average of over 37 minutes reading each issue of HSW.
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XXXXXXXXADVERTISING RATES
4 ColourDPS £3,190
Full page £1,755
Half page £1,190
Quarter page £775
MULTIPLE-BOOKING DISCOUNTS
3 or more 5% discount
6 or more 10% discount
12 or more 15% discount
INSERTS5 grams £1,150
10 grams £1,620
15 grams £2,070
20 grams £2,670
ONLINE
healthandsafetyatwork.com
Sponsorship of a section(banners, buttons andcase studies) £1,075 per month
Main banners £540 per month
Button £280 per month
Case study £615 per month
DISPLAY ONLINE MECHANICAL DATA Main banner 468 x 60 pixels
Button 120 x 90 pixels
E-NEWSLETTER Promotion spots £615 per week
Main banners £540 per month
Buttons £280 per month
Bespoke e-newsletter £1,230 per week
Display Advertising Rates
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FORMAT
Digital Data, high resolution CMYK PDF with all fontsembedded sent via email.
PDF’s to be supplied CMYK with all fonts embedded. Please ensure that black text is supplied out of black only and NOT CMYK. If you supply your copy in PDFformat, please be aware that we will treat this as fi nal, complete artwork and will therefore not supply a proof for approval.
DIMENSIONS
Double page spread Type 270 mm x 425 mm
Trim 297 mm x 450 mm
Bleed 303 mm x 465 mm
Full page Type 270 mm x 200 mm
Trim 297 mm x 225 mm
Bleed 303 mm x 231 mm
Half page Horizontal 130 mm x 200 mm
Vertical 270 mm x 97 mm
Quarter page Horizontal 62 mm x 200 mm
Vertical 130 mm x 97 mm
MECHANICAL DATA
Mechanical Data
Contact details Sophie WrightGroup Advertising ManagerE: [email protected] T: +44 (0)20 8212 1913
Jodie FletcherSales ExecutiveE: jodie.fl [email protected]: +44 (0)20 8212 1989F: +44 (0)20 8212 1970
CANCELLATION DATE
Mono: 6 weeks prior to publicationColour: 8 weeks prior to publication
PUBLISHED
Mid-month
COPY DEADLINE
Please call for details.