Media OwnershipTina Hartnell

Major companies – Production

Advantages Advanced special

effects Big famous actors Lots of extras Controlled public

places Big budgets Stunt doubles Expensive vehicles

Independent companies – Production

Advantages Advanced special

effects Big famous actors Lots of extras Controlled public

places Big budgets Stunt doubles Expensive vehicles

Skyfall

Sony and MGM produced Skyfall Sony is able to use its status as a big

company. It used a broad appeal and blanket

advertising. They had more power than small

companies and could get viral marketing. They were able to use synergy and cross

media convergence a lot easier than for small companies.

Ill manors facts

Crime drama Written and directed by Plan B Eight main characters Everyone is fighting for respect Ultra-realistic gritty picture of the world Trailer was first released on the Guardians website on the 3rd of

may 2012 Film poster was first unveiled by Empire magazines website on

8th May. Premiere was 30th may 2012 at the Empire cinema in Leicester

square. The album for the film was released on the 25th of March 2012

which is before the release of the film so would have advertised the film and worked up a craze for it before it was even released.

Skyfall facts

Twenty third Bond film Made by Eon Productions Distributed by MGM and Sony pictures entertainment. Sony worked along side the creators of the Bond films and

created a special Skyfall edition of the phone which is called the Bond phone - synergy.

MGM and Sony use cross media convergence and synergy in order to enhance the profits made from each.

On the Sony Bond lifestyle website is shows props from the film such as products available including cufflinks, watches, cars, food and drink, clothing etc.

Cross media convergence is also shown in them having a website which contains a magazine.

By filming in forty world wide countries the film created a worldwide audience, for example by filming in Shanghai thy created a huge Chinese audience.

Comparison of Ill manors and Skyfall

They are both British films but Ill manors is more ‘British’ than Skyfall as it deals with social issues and themes relating to British society. It was also funded and filmed in Britain.

They both had strong opening weekends at the box office.

They both have a high profile musician linked with the film whose music was released close to the film release date.

Comparison of Ill manors and Skyfall

They are both different genres. Skyfall is an Action/adventure and Ill manors us a gritty social realist drama.

Skyfall and media ownership Sony and MGM produced ‘Skyfall’ and

Sony is a large international conglomerate.

With distribution, Sony can use its status as a conglomerate. It had a very broad appeal and blanket advertising and publicity were used.

It can use Synergy – Tom Ford clothes, CD, Omega watches, Aston Martin cars, Coca-Cola, Jewelry from Swarovski.

Skyfall and media ownership

Can use viral marketing, Videos with trailers of the film. Extended film clips and exclusives

that go into the movie plot and locations.

There were wallpapers, Facebook cover photos, twitter skins.

Stills from the film can be found in the gallery.

Ill Manors and Media ownership

Unknown cast and low production values

It is not a conglomerate so cannot with stand losses.

Had to be financed by Film London, BBC films and was supported by skill set and the UK film council.

Advertising campaign had to be aimed at a very specific audience.