media management workshop by opentext and skillz middle east

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@MESkillz #OTMediaManagementWORKSHOP Dieter Hovorka CTO/ Skillz Middle East Jean- Baptiste Adet OpenText EMEA

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Page 1: Media Management Workshop by OpenText and Skillz Middle East

@MESkillz # OTMediaManagementWORKSHOP

Dieter Hovorka CTO/ Skillz Middle East Jean- Baptiste Adet OpenText EMEA

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Agenda

Success stories – Learn from leading global brands

Project value - Identify the return on your investment

Refreshment break

A day in the life of a Marketing Executive – Demo

Major trends and future requirements

Lunch

Page 3: Media Management Workshop by OpenText and Skillz Middle East

Success stories Learn from leading global brands

Page 4: Media Management Workshop by OpenText and Skillz Middle East
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Electronic Arts

Ensure user adoption across the company

Remove silos created by various departments

Keep track of the latest version

Publish to multiple channels YouTube Website Origin (E-commerce)

Page 6: Media Management Workshop by OpenText and Skillz Middle East

With over 70 million assets managed in the DAM today, Getty Images ingests over 20,000 photos daily. Good metadata and search become imperative to find the one in a million asset!

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Getty Images

• gettyimages.com: • 174974 images and 5100 videos of Dubai

• Help customers find the right asset amongst so many of them, using filters and suggestions

• Manage copyrights • Purchase assets in a few clicks

Page 8: Media Management Workshop by OpenText and Skillz Middle East

The world's largest cosmetics company, with brands such as Lancôme, Redken, Garnier, Maybelline needed a worldwide central repository for agencies and for commerce

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L’Oreal

More than 25 brands belong to the L’Oreal group US brands : Redken, Kiehl’s, Maybellline Asian brands : Shu uemura, Yue Sai European brand : L’Oreal, Lancôme, Yves Saint Laurent, etc.

Distribution of brands may be global or restricted to a subset of regions

Key objectives Brand Asset Management for localized campaigns E-commerce and commerce through retailers

Page 10: Media Management Workshop by OpenText and Skillz Middle East

An unmistakable brand… McDonald’s has chosen OpenText Media Management as its global brand repository, supporting over 100,000 users running from within the OpenText Cloud.

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Growing collection and distribution of assets Self Order Kiosks

Games, augmented reality

Company website Graphic buttons

Mobile applications

Page 12: Media Management Workshop by OpenText and Skillz Middle East

Project value Identify the return on your investment

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Benefits of Media Management I my DAM

Where, where where ?

It takes me 90 min to find the right Photo

It takes me only 10 sec to find the right Photo or Video with the right content.

I MANAGE MY BRAND IN A CENTRAL REPOSITORY

I HAVE TOO MANY STORAGE AND SILOS

10 people search for me over 3 hours

Everyone can find quick and easy the right photo

We save up to $ 1,000,000 per year on license costs and copyright costs

We spend $ 5,100,000 annual to produce and reproduce assets

IT saves 50% on storage and supporting various formats.

We spend 290,000 hours to reformat photos and graphics

Sharing assets across departments is easy and saves $ 500,000 on courier costs

We spend $ 1,700,000 annual to reproduce videos and media

I have no control over my shared media, we can not say where they are

We spend $ 1,000,000 on violating copyrights

Our delivery is manual, complex and costly.

We manage our external partners with an easy electronic delivery and controlled access.

We manage over 10,000,000 digital assets

We spend over 63,000 hours per year to manage our media

We still outsource 50% of our efforts to manage digital assets.

ROI in 18 months

Annual

savings of $ 7,000,000

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Local Implementation Profile • Operating over 12 countries • Managing 120 brands • 2 new projects per week • 30 different business verticals • Marketing department 8 organizations • 68 media agencies across the globe

• 30 years of legacy • 2000 CD’s • 200 DVD’s • 200 Video tapes • 100,000 printed photos • 30 external HD • 10 different network shares

• $ 300,000 spend on Violating copyrights on photos annually • $ 700,000 on reproducing Videos and graphics annually

Implementation • Internal approval Workflow • Controlled access • Central Repository • Backlog importing • 3 Central Media Assets Controller • Business owners Dictionary

• OT Internal portal with iPad support • OT External portal for Agencies and Photographers • OT Managed File Transfer for sharing

TOP 3 CHALLENGES 1. Searching 2. Reproduction / Copyright 3. Brand Management

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Identify DAM ROI

Cost savings Increased revenue

Enhanced brand image

Increased customer loyalty

Time to market

Operational efficiency

Enforce image rights

Reduced time to find assets

Avoid re-creation of content

Mitigate litigation costs

Consistent channels

Better customer insight

92% of DAM projects are

justified on cost savings

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Why DAM and not ECM or DMS

Unstructured but rich on information which is machine and human readable

Unstructured but only technical information which is machine readable, human can read (see) more

Documents Rich Media

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A day in the life of a Marketing Executive Solution in Action

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Independent review of DAM “OpenText offers a flexible platform with an impressive list of customer references. Accordingly, functionality is robust, with strengths in metadata, taxonomy, search, workflow, and globalization"

Forrester Wave – Digital Asset Management for Customer Experience Q4 2014

“Frost & Sullivan Lauds OpenText for Consistently Staying Ahead of the Product Development Curve in the Enterprise Digital Media Market”.

Frost & Sullivan 2013

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Analyst report – Real Story Group Q3 2015

Customer satisfaction - product

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Feature Overview

Plan • Budget • Task allocation • Review and

approvals • Calendar of

deliverables • Dashboards

Collect • Import • Ingest automation

• Bulk import • Adobe creative plugins

Manage • Metadata • Security • Thesaurus • Versioning • Asset linking • Automatic

indexing

Find • Keyword • Boolean • Facets • Multicriteria • Saved search • Sharing

Use • Workflows • Collaboration • Annotation • Enterprise

integration • Reporting

Distribute • Self service

portal • Transcode • MFT acceleration • FTP • Email • Packaging

Process Management and Orchestration

Page 21: Media Management Workshop by OpenText and Skillz Middle East

7 Major trends

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#1 Exponential production of Digital content

More and more Digital content being created every day

Content items are becoming bigger and bigger

New formats are introduced

The rise of Media content is the #1 reason for Digital content growth

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#2 Videos, videos, more videos

Videos are must-have for social ads

Forget HD and 4K… 10K and 15K are right around the corner

Yet how will you: Preview videos? Work with videos? Share videos? Distribute videos?

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#3 More channels to publish to, all must be in sync

Content needs to be ready for any channel TV ads Social networks Tablets Mobile Kiosks ATM Fridges …

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ADAPTIVE MEDIA DELIVERY

Dynamic media delivery services and integrated publishing of assets for adaptive and responsive multi-channel experiences.

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Adaptive Media Delivery • Deliver responsive images via URLs to WCM internet,

intranet pages and communications • Track delivery of assets • Caching and Life Cycle support

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#5 Personalization across channels

User experience

Localization

Topographic

Regional

Language

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#6 DAM becomes a marketing process

Plan Budget

Assign tasks and responsibilities List deliverables Define timelines

Automation

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#7 Analytics & big data

Better understand how assets are used

Track effectiveness of channels

Identify the most popular assets

Embedded analytics to track all actions in Media Management application and audit content creation, usage and other metrics. Delivers a complete view of customers and how they consume content for OTMM.

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OpenText Analytics in Media Management • In the Asset Details view, the

“Analytics” tab will display usage for that specific asset, Folders Using Asset, Number of Downloads, Number and Type of Access.

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OpenText Analytics in Media Management • A new “Analytics” tab will show

system usage analytics such as Top Search Keywords, Number of Searches by Date, Top Downloaded Assets.

Page 32: Media Management Workshop by OpenText and Skillz Middle East

In conclusion And call to action

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Why Skillz and OpenText

MANAGE USE

CREATE DELIVER

Digital Information Digital Content

Digital Tools Digital Channels

-Collecting -Tagging -Edit -Transcode -Format

- Search / Find - Edit - Revision - Index - Tagging - Secure - …

- Website - Apps - Print - Personalized - Topographic - Monetize

- proper size - proper resolution - archived - mobile & smart devices - …

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Call to action - Assessment offer

Only today from Skillz Middle East and OpenText

Half-day on site visit

Meet the users Creators Editors The internal client

Type of assets / formats / delivery

Deliver an assessment report

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Thank You Danke Merci

@MESkillz # OTMediaManagementWORKSHOP