Media Literacy, Big Tobacco Media Literacy, Big Tobacco & Cultural Misrepresentation& Cultural Misrepresentation

Why Do We Need To Why Do We Need To Pay Attention?Pay Attention?

The

•E

What Is Media Literacy?What Is Media Literacy?

The Ability To :

•Access•Analyze•Evaluate

Communicate Print & Non-Print Tobacco Industry Messaging

The

•E

Why Is Being Why Is Being Knowledgeable Of Tobacco Knowledgeable Of Tobacco

& Media Important?& Media Important?

All Media is :•Carefully Carefully ProducedProduced•Edited•Designed

Construction

First Peoples Forms of CommunicationFirst Peoples Forms of Communication

Totem PolesTotem PolesEarth MoundsEarth MoundsBirchbark ScrollsBirchbark ScrollsWinter CountsWinter CountsRock and Cave WritingRock and Cave Writing

PictographPictograph

✴Painted Symbols Painted Symbols ✴Natural PigmentsNatural Pigments

Petroglyph

✴Carved Rock Symbol

✴Used as a form of communication

History of History of MediaMedia15th Century 15th Century John Gutenberg Invents Printing PressJohn Gutenberg Invents Printing Press 1704 1704 First Newsletter PublishedFirst Newsletter Published

Henry Henry