Media Literacy

Source: http://minimediaguy.org/wpcontent/uploads/2007/09/tn_head-case.jpg

What is most important for students to understand is that all media messages are constructed by people for a purpose… every message has a motive, and ascertaining what that motive is will help students become active, critical viewers.Re-published from Action! in the Classroom, by Daniel R. Greenwood, 2003, Roman & Littlefield, Publishers

Source: http://www.medialit.org/reading-room/five-key-questions-form-foundation-media-inquiry

Cyberwise http://www.cyberwise.org/CyberTool

s4Schools-StoreFinal.html

Media Literacy video Elementary school examples

Et tu, Time Magazine?

Assignment Compare the two magazines

› Answer the 5 questions about it› Compare and contrast among them

Examine together – Wisconsin teacher strike

Point of View

Source: Quickmeme http://www.quickmeme.com/meme/364jl5/

More Points of View

Source: Technology Bits Bites & Nibbles http://www.technologybitsbytesnibbles.info/archives/7059

Coverage of Wisconsin teacher strike

http://www.thenation.com/article/158961/wisconsin-teachers-students-face-uncertain-future

  http://www.huffingtonpost.com/2011/02/17/teach

ers-union-wisconsin-scott-walker_n_824888.html

  http://video.foxnews.com/v/4589002/wisconsin-te

achers-lead-students-in-anti-walker-chants (Bonus points for pointing out ironic statements)

  http://www.thedailyshow.com/watch/thu-march-3-

2011/crisis-in-the-dairyland---for-richer-and-poorer---teachers-and-wall-street

The Medium

What about the medium - Can that influence our perception of the message?

Image manipulation Video showing how images are

retouched http://www.youtube.com/watch?v=sz1

mo-If2UA&feature=related

Retouched photo

Source: The Impact of Retouched Photos on Body Image Disorders http://www.eatingdisordertreatment.net/eating-disorder-blog/the-impact-of-retouched-photos-on-body-image-disorders

More retouched photos http://theberry.com/2010/08/16/the-art-

of-retouching-20-photos/

Other Media Manipulation AdSense

› Google collects data for mining and resale › Examples: Amazon book recommendations, Facebook

ads

Subliminal Advertising› http://www.cbsnews.com/8301-505123_162-42750795/

the-10-best-subliminal-ads-ever-made/ › http://www.subliminal-messaging.com/visual-examples-

of-subliminal-messages/

Product Placementhttp://www.youtube.com/watch?v=wACBAu9coUU

And then there is outright lying

Helpful Resources Center for Media Literacy

http://www.medialit.org/

Cyberwise http://www.cyberwise.org/