1. EVERYBODY READS! Starting fromBefore Christ periodto learnto understandLiteracy

2. Educated people do read in betweenthe linesBUT 3. HOW TO READ MEDIA?Media Literacy(de-code media) 4. Tv Reporters, columnists andjournalists should be EXTRA carefulwhat they WRITEwhat they BROADCASTwhat they SAYand most importantly;HOW to say and deliver the MESSAGE 5. Because there is an audience outtherewho RECEIVES and takes yourmessage SERIOUSLY 6. The right kind of media literacy ensuresthe audience/reader toThink criticallyParticipate actively andcommentGet the right kind ofinformation 7. How can the right kind of MEDIALITERACY be accomplished? 8. A person who literatesMedia 9. Media ChannelsNewspapersMagazinesDigital mediaSocial mediaBlogsTelevision 10. ASK these questions in order tomake news, write commentaries orcover stories:Where ?When ?Who ?What ?How ? 11. A piece of news on a digital newspaper 12. With Social MediaSharing starts !!!Audience is not passiveanymore, they become activeand takes the valid content intoconsideration AND SHARE withothersOR audience themselves becomecontent providers ! 13. Lets now look at the MEDIASpendings last year in Turkey 14. TOTAL(first half)$ 1330,48 billionNewspapers 1.012,14 TLOutdoor 328,08 TLRadio 129,80 TLCinema 54,15 TLDigital 421,15 TLTV 2.605,84 TL 15. There is a triangular relationship inbetween these three establishments:AgencyClientMedia 16. 1- Audience demographics2- Studying the audience/social differencesAre the most important parts of medialiteracy; because who understands what?is what we should aim to understand. 17. The difference between 2 differentexamples of News spread managementA case from the Newsrooms death newsVSA very recent case on Mehmet Ali Birandsdeath news example 18. Video 1: 19. Sharing news on social media makesit easier to reach the audienceAND.The target audience is well shapedon social media, because we canmeasureanalyze the demographics 20. 140journos case 21. People who literate (mean) mediacan as well becomeSelf-Media 22. A new horizon, a concept we shouldall pay attention toas the media sector professionalsCompetition arisesCitizen Journalism 23. The citizen journalists areObjectiveInstantShort message transmittersParticipantBecause