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Media Literacy: The 21st Century Critical Thinking Skills All Students Need
Frank W. [email protected]
February 9, 2011
“pay no attention to that man behind the curtain”
MGM, 1939
www.frankwbaker.com
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What we’ll cover:• why media literacy is an important 21st
century skill
• how to integrate media literacy into your• how to integrate media literacy into your classroom instruction
• how to help students use critical thinking skills to analyze media
February 2011 March 2009
www.knightblog.org/digitalmedialitwww.knightblog.org/digitalmedialit
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Chapter 8Media Literacy
Greenwood Press Capstone Press
Question 1
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Question 2
What is media literacy?Please draft your own definition.
I don’t want the textbook definition.
I want to know what you think this phrase means.
Media Literacy is….
+
Analysis Production
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Media Literacy is….
….critical thinking about media messages.
“ concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques.
More specifically, it is education that aims to increase the students' understanding and enjoyment of
Media Literacy is….
the students understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality.
Media literacy also aims to provide students with the ability to create media products.”
Media Literacy Resource Guide, Ministry of Education Ontario, 1997
ANALYZE MEDIA CREATE MEDIAPRODUCTS
•Understand both how and why media messages are constructed, and for what purposes •Examine how individuals interpret messages differently, how values
•Understand and utilize the most appropriate media creation tools, characteristics and conventions
•Understand and effectively utilize the most appropriate expressionsmessages differently, how values
and points of view are included or excluded, and how media can influence beliefs and behaviors•Apply a fundamental understanding of the ethical/legal issues surrounding the access and
the most appropriate expressions and interpretations in diverse, multi –cultural environments
use of media
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Where does media literacyfit in teaching standards?fit in teaching standards?
Where does media literacyfit in teaching standards?
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ELA SOCIAL STUDIES
HEALTH ART
bias, parody,satire
informationaltexts; non print
t t
rise of mass media in US
food choice
tobacco &
visualliteracy
texts
persuasivetechniques
analyzinggenre; film
propaganda
role of media in political process
tobacco &alcohol
marketing
body image
sexual messages
media arts
A Media Literacy Framework
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ROAMING(is this about deer and antelope ?)
MORE BARS IN MORE PLACES(liquor businesses ?)
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The Language of Film
• Cameras (pan, tilt, truck, zoom, crane)• Lights• Audio (sound, music)
Edi i (di l i )• Editing (dissolve, cut, wipe)• Set Design• Costume• Acting: expressions; makeup
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Media Literacy= Critical Thinking
“At the heart of media literacy isthe principle of inquiry.”
Elizabeth ThomanCenter for Media Literacy
Techniques
• What techniques were used?
• Why were they used?
• How do they communicate the message?
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A Suggested ApproachVisual Literacy
(images)
Advertising Literacy(images + words)
Moving Images(video, film)
Visual Literacy
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October 6, 2009, Getty Images
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Source: Disney/Pixar, 2009
Compare/Contrast Covers
These are informational, as well as persuasive texts
“Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”
Jim Burke, fromThe English Teacher’s Companion
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AdvertisingLiteracy
• Slogan• Action; story• Color• POV• Power• Techniques of• Techniques ofpersuasion• Layout• Subtext• Eye Movement
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• Who created the ad?• What is the ad’s purpose?• What techniques grab
my attention?• Is anything omitted?y g• Who is the audience?• Where was the ad
published?
VoiceThread
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Be A Media Critic
http://www.knowitall.org/artopia/media/artcritic/critical/index.html
Advertising: Parody
Advertising: Parody
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Political Advertising
Producing PSAs
Watch it herehttp://themediaspot.org/videos/325
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"If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?"
Heidi Hayes JacobsApril 2004
Resource Recommendation
Resource Recommendation
videogame + curriculum
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The language of film
Warner Bros, 1943
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The filmmaking process
Script Storyboard ProductionScript Storyboard Production
Art of AdaptationFrom Page to Screen
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Resource Recommendation
Resource Recommendations
www.namle.net/conference
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Questions ?
Frank W. Bakerfb k 1346@ [email protected]
Media Literacy Clearinghousewww.frankwbaker.com
© 2011
© 2011 ASCD