media kit - trade me audience · media kit april 2019 200+ data personas 2.5m opted in members rich...
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Media KitApril 2019
200+ data personas 2.5m opted in members Rich 1st-party data
Digital Product of the year IABNZ, 2018
Kiwis trust us.In fact, we are the 3rd most influential New Zealand brand. (Ipsos, 2017)
Trade Me is NZ’s largest shopping site.With over 2.5 million opted in buyers and sellers.
Our data tells a billion stories.We know our audiences and can help you generate their awareness, create their interest and capture their intent.
Our audience
1.7 millionactive members
2.5 millionopted-in members
58 millionsessions per month
7.8 millionlistings
8000+total categories (28 main)
53% vs 47%male vs female members
Tuesdaybusiest day
17purchases per year
41average age
Google Analytics, February - April 2018
168,000DIYers
284,000Property Buyers
520,200Car Buyers
705,000SMEs
275,000Farmers
173,000New & Expecting Parents
Data Management Platform, Trade Me member data May 2019
56%Mobile7:35 mins duration
44%Desktop11:13 mins duration
Sessions Cross-device usage
Google Analytics, average of February - April 2018
30.4%Use both desktop & mobile
Our verticals
Property
1.1 million active users28 million page views
APP USERS
234,703 iOS
192,419 Android
Google Analytics, average of February - April 2019
3.1 million homepage views
Desktop
Motors
1.1 million active users47 million page views
APP USERS
262,417 iOS
216,638 Android
Google Analytics, average of February - April 2019
2.9 million homepage views
Desktop
Marketplace
2.1 million active users95 million page views
APP USERS
497,273 iOS
405,762 Android
Google Analytics, average of February - April 2019
1.4 million homepage views
Desktop
Jobs
415,500 active users7.6 million page views
APP USERS
110,207 iOS
108,294 Android
Google Analytics, average of February - April 2019
1.2 million homepage views
Desktop
Targeting
Smarter data solutionsCustomise our targeting solutions to meet your goals
Gender, age, bank provider, mobile phone provider, location (address, not IP), postcode, household, deprivation index.
Create your own custom built persona based on insights tailored to your needs and our first party data building blocks.
Target our members demonstrating the strongest intent to purchase: those who have added an item to their watchlist from a specified category.
Member Profile
Custom Audiences
WatchlistTargeting
Mobile
Keywords
Category
Retargeting
Make your brand a seamless part of the mobile shopping journey. Placements in web and app.
Searches on Trade Me illustrate our members’ purchasing intentions. We offer placements in search results and product listing pages.
We have over 400 categories across our verticals and sub-categories. Placements in category home pages and search results.
Keep your brand front and center and bring “window shoppers” back when they're ready to buy.
Data frommember profiles
EG: Under 40 years old,
Onsite Interest & intent indicators
Watchlisting property for sale,
Other variables
Time period (last 90 days),
PersonasOver 100 predefined audiences like: Farmers, Young Families, Pet Lovers and DIYers.
A persona.
First-home buyers
+ =+
=
Apartment Buyers
Lifestyle Property
Looking to Build
Commercial Property
First Home Buyers
Next Home Buyers
Property Investors
Property Buyers
Renters
Rental Intent
Property Movers
Property Personas
Car Buyers
Boy Racers
Used Car Buyers
New Car Buyers
Electric vehicles
High End Car Brands
Luxury Cars
Bikers
Boaties
Urban Utes
Caravaners
Hybrid & ElectricVehicle Interest
SUV, ute, hatchback, station wagon & 4WD Vehicle Preferences
Car Buyer Personas
Life Stages
Flatties
Rural Youth
Young Males
Young Females
Bridal Party
Young Families
Lifestyles
Affluent
Wealthy
Rural
Rural Women
Chinese LanguagePreference
New & Expecting Parents
Retirement Planner
Retiring
Retired
SMESMEs
Trade Me Business
Trade Me Agents
Tradies
Ramping Business
Home & Living Home Interiors
DIYers
BBQ Buffs
Garden Oasis
Man Cave
Food Lovers
FarmingFarmers
Dairy Farmers
Farm Vehicles
Beef Farmers
Sheep Farmers
Hobby & interestAutomotive Tinkerers
Campers
Fashion & Beauty
Gamers
Holiday Makers
Sports & recreationAdventure Sports
Campers
Watersports
Fitness Fanatics
Golfers
Musicians
Pet Lovers
Tech Heads
Creative Spirits
Horse Mad
Hunter Gatherer
Sports Fans
Team Sports
Yoga & Pilates
Snow Experiences
Ad placements
Nat
ive
+ Content-relevant placement means higher engagement+ Product available on the Yellow app and desktop
+ Ad matches site layout, fonts and graphics
Hom
epag
e
MRec or Half-page300x250 or 300x600
+ Premium homepage placements sit above the fold
+ 13.3 million page views each month
Google Analytics, August-October 2018
Mot
ors
Banner728x90
MRec300x250
Skyscraper160x600
Wallpaper1906x1000
Banner728x90
MRec or Half-page300x250 or 300x600
Home Page
Listing Page
Prop
erty
Home Page
Listing Page
Wallpaper1906x1000
Billboard970x250
Banner728x90
MRec or Half-page300x250 or 300x600
Prop
erty Skyscraper
160x600
In-search Display640x200
In Search Results
Jobs Banner
728x90
MRec300x250
Banner728x90
MRec300x250
Home Page
Listing Page
Mar
ketp
lace
Banner728x90
MRec300x250
Banner728x90
MRec300x250
Home Page
Listing Page
Right audience,Right time.
Your audience lives here. We’re here to help you reach them.
Get in touch with us