media kit - texas nursery & landscape association · 2018-11-30 · rates: tnla non- exclusive...

Branding Opportunities For Your Business

Media Kit

DEMOGRAPHICS & DISTRIBUTION:

Advertising in TNLA’s publications will help your company reach it’s target audience and make impactful brand

impressions, leading to a higher return-on-investment.

page 2

300,000+ Impressions Yearly:TNLA Green – Over 10,000 impressions through physical distribution, additional 10,000 impressions

digitally. Membership Directory & Buyers’ Guide – Over 6,000 impressions through mailings and handouts.

TNLA Website Advertising – Over 163,000 page views.

Green Matters E-Newsletter – Over 200,000 digital impressions.

Allow TNLA to tailor an advertising package to meet your needs. Contact TNLA at [email protected] or at 972-782-9841 for

one-on-one branding assistance.

ENGAGED AUDIENCE:

Grower31%

Landscape 32%

Supplier 28%

Retail9%

Out Of State17%

Rio Grande Valley 3%

San Antonio

10%

West Texas 4% Austin

11%

Fort Worth

11%

Dallas17%

East Texas 6%

Houston 21%

Distribution Channels:• Over 1,200 TNLA Members and theiremployees (Member segments include:Landscapers, Growers, Retail Garden

Centers and Suppliers)

• Green Industry company owners

• Managers

• Buyers

• Sales staff

• Government agency leaders

• Elected officials

• Horticulture students and educators

• Over 700 TNLA Certified Professionals

• 5,000 + Nursery/Landscape EXPO attendees

• 500 + Participants at Trade Showsand Conferences TNLA takes part in

throughout the year

page 3

TNLA Green magazine connects brands to the Green Industry’s most influential audience

– Leaders with decision making authorityand buying power who are shaping business

strategy and driving the Industry forward.

GREEN INDUSTRY FOCUSED CONTENT:

TNLA Green magazine covers current Industry trends impacting the way you do business today, helping to inform you and your peers of current

issues, hot topics, best practices and game-changing research and technology.

FLOWING DESIGN & DYNAMIC STORYTELLING LAYOUT:

The magazine provides concisely written articles providing you with to-the-point Industry details and

information relevant to TNLA’s growing Membership.

CIRCULATION:On a bi-monthly basis TNLA Green is printed,

mailed and emailed to over 2,000 TNLA Members and Green Industry subscribers. The digital version of the magazine is also available online, at www.

TNLAonline.org, and is fully interactive allowing your ads further traction to be clicked on and redirected to

your company’s website.

SPECIAL EDITIONS:The Special Editions of TNLA Green allow you to be seen among your competitors and the by the rest of the Industry. Get a head start in building your brand

prior to the Nursery/Landscape EXPO by being seen in the Special Edition in July dedicated to EXPO’s

pre-show promotion and also the Special Edition of TNLA Green sent after the show capturing post show

experiences & highlights at EXPO.

Official Publication of the

What TNLA Membership Looks Like in 2017

PAGE 6

2015 Economic Impact Report

PAGE 31

Notes from SFA Gardens: How to Re-Wild an Urban Gardenpage 39

New Certified Professionals

page 44

TNLA Events to Kick Off the Yearpage 45

STARTING ON PAGE 9

JANUARY/FEBRUARY 2017

Rates: TNLA Non- Exclusive Branding Opportunities: Member MemberOutside back cover $1,850 $2,220

Inside covers $1,650 $1,980

Centerfold spread $2,400 $2,880

Two-page spread $2,200 $2,640

Belly Band $2,500 $3,000

Poly-bag Loose Insert* $1,250 $1,400

* Advertiser provides letter-sized or smaller page to be included in thepoly-bag. May be cardstock. Subject to postal regulation approval.

TNLA Member Non-MemberFull-Color B&W Full-Color B&W

Full Page $1,550 – $1,720 –

2/3 Page $1,500 $800 $1,660 $960

1/2 Island $1,350 $650 $1,480 $780

1/2 Page $1,300 $600 $1,420 $720

1/3 Page $1,250 $550 $1,300 $660

1/4 Page $1,200 $500 $1,300 $600

1/6 Page $1,150 $450 $1,240 $540

1/8 Page $1,050 $350 $1,120 $420

Classifieds** $49 $61

**Classified Ads have a 75 word limit.

DISCOUNTS: A 10% discount will be given when signing up to place ads in six consecutive issues.

AD SPECIFICATIONS: All type and other essential material should be held at least 1/4 in. (6 mm) from trim edges.

PRINT MATERIALS:Allfilesmustbehigh-resolution,CMYKimages, at 300 DPI at 100%. Press-ready PDFs with embedded fonts are the preferred medium for advertiser-supplied materials.

NOTE: Advertiser must provide multimedia and print ready artwork.

MEDIA CONTACT: • Kristie Thymes Call: 972-782-9841Fax 972-692-8138 • [email protected]

Nursery, landscape, and other professionals subscribe to TNLA Green,

the Official Publication of the Texas Nursery & Landscape Association.

page 4

Sizes:

Full

Full PageBleed: 8.75” x 11.25”

Trim: 8.5” x 11”Safety: 7.5” x 10”

(w x h)

1/2vert.

1/2 vert.3.375” x 9.5”

(w x h)

1/4

1/4 page3.375” x 4.625”

(w x h)

1/2 island4.625” x 7”

(w x h)

1/2 island



Centerfold spread $3,600 $4,320


Belly Band $3,700 $4,400


* Advertiser provides letter-sized or smaller page to be included in the poly-bag. May be cardstock. Subject to postal regulation approval.


Full Page $1,975 – $2,230 –

2/3 Page $1,900 $1,200 $2,140 $1,440

1/2 Island $1,675 $975 $1,900 $1,200

1/2 Page $1,600 $900 $1,780 $1,080

1/3 Page $1,525 $825 $1,690 $990

1/4 Page $1,450 $750 $1,600 $900

1/6 Page $1,375 $675 $1,510 $810

1/8 Page $1,225 $525 $1,330 $630

Classifieds** $49 $61

**Classified Ads have a 75 word max.




MEDIA CONTACT: Kristie Thymes Call: 972-782-9841Fax 972-692-8138• [email protected]

TNLA Green Special Edition – July July’s Special Edition focuses pre-show offerings at the Nursery/Landscape EXPO. Ads in this special double issue are available at EXPO to reach more than 5,000 Exhibitors and Tradeshow Attendees!

page 5

Belly Band & Poly-Bag Insert Now Available!

2/3

1/3 horiz.

1/3 vert.

1/2 horiz.

1/8

1/6

2/3 page4.625” x 9.5”(w x h)

1/3 vert.2.125”x 9.5”(w x h)

1/3 horiz.4.625”x 4.625”(w x h)

1/6 page2.125”x 4.625”(w x h)

1/8 page3.375”x 2.125”(w x h)

1/2 horiz.7”x 4.625”(w x h)

Offering year round branding opportunities

2019 EDITORIAL CALENDAR:

January/FebruaryFOCUS: Texas Excellence In Landscaping award

winners and Economic Impact Report ARTWORK NEEDED: November 29, 2018

March/AprilFOCUS: Pest & Disease

ARTWORK NEEDED: January 25, 2019

May/JuneFOCUS: Year in Review & Business Solutions

ARTWORK NEEDED: March 29, 2019

July/August IssueSPECIAL EDITION

FOCUS: Nursery/Landscape EXPO pre-show outlook ARTWORK NEEDED: May 24, 2019

September/October FOCUS: Post EXPO Wrap Up Report

ARTWORK NEEDED: July 26, 2019

November/December FOCUS: Legislative and Regulatory Updates from across this state and overview from the Texas Legislative Session

and Introduction of TNLA’s new TNLA State Board of Director ARTWORK NEEDED: September 27, 2019

dates may be subject to change.

TNLA MEMBERSHIP DIRECTORY & BUYERS’ GUIDE

Focus: Spiraled bound guide with TNLA member product and service listings,

printed annually

Artwork Needed: October 25, 2019

TNLAONLINE.ORG ADVERTISEMENT

Focus: TNLA’s official Website available 24/7 Artwork Needed: one week prior to

ad placement start date

GREEN MATTERS TNLA E-NEWSLETTER ADVERTISING

Focus: Weekly e-newsletter focused onGreen Industry news and updates

Artwork Needed: one week prior to ad placement start date

page 7

Mem

bership Directory and Buyers’ Guide

2016-2017T e x a s N u r s e r y & L a N D s c a p e a s s o c i a T i o N

outside front cover

Official Publication of the

Imported Fire Ant Detection and Management

PAGE 6

Using Natural Enemies to Manage Greenhouse PestsPAGE 16

Would it Affect Bees?page 23

Bayou View the National Champ?page 25

Crapemyrtle Bark Scale Updatepage 27

CEU Quizpage 36

Weather is Key for Trees

STARTING ON PAGE 12

MARCH/APRIL 2017

Many of the trees were uprooted and many that stood strong had their bark scoured off by the water and debris.

Damage from Memorial Day flooding of Blanco River in Wimberley, TX

Distribution Channels:• Over 1,200 TNLA Members and their employees(Member segments include: Landscapes, Growers,

Retail Garden Centers and Suppliers)

• 5,000+ Nursery/Landscape EXPOparticipants

• 700+ TNLA Certified Professionals including:TCLA, TCNP, TCWSP, TCLP & TMCNP

• 500+ Participants at the wide range ofTrade Shows and Conferences TNLA travels

to throughout the year

Sizes:TNLA MEMBER INSPIRATION RESOURCE:This publication is inspired with TNLA Members in mind. Produced annually the spiral bound TNLA Membership Directory & Buyers’ Guide helps you reference important

informationandfindtheindustry’smosttrustedandprofessional suppliers.

EASY TO USE FEATURES HELPING TO GROW YOUR BUSINESS:

Spiral bound • Laminated tab section dividersMore than 4,800 listings • Over 560 product categories

Texas growers maps • Greenline product listingsHardline product listings • Business services listings

Government agencies • Cross reference indices

CIRCULATION:TNLA Membership Directory & Buyers’ Guide is printed and mailed to over 2,000 TNLA Member companies andTNLACertifiedProfessionals.Thisisa“musthave”

reference intended to be kept throughout the year, resulting in higher than average readership. There is

bonus distribution at Industry leading trade shows and conferences TNLA participates in throughout the year.

page 8

TNLA MembershipDirectory & Buyers’ Guide

Full

Full pageBleed: 8.75” x 11.25”

Trim: 8.5” x 11”Safety: 7.5” x 10”

(w x h)

1/2vert.

1/2 vert.3.375” x 9.5”

(w x h)

1/4

1/4 page3.375” x 4.625”

(w x h)

1/2 island4.625” x 7”

(w x h)

1/2 island



Tab Divider Page $2,300 $2,750



* Advertiser provides letter-sized or smaller page to be included in the poly-bag. May be cardstock. Subject to postal regulation approval.


Full Page $2,100 -- $2,350 --

2/3 Page $1,900 $1,200 $2,150 $1,450

1/2 Island $1,700 $1,000 $1,950 $1,250

1/2 Page $1,550 $850 $1,750 $1,050

1/3 Page $1,350 $650 $1,550 $850

1/4 Page $1,250 $550 $1,450 $750

1/6 Page $1,175 $475 $1,300 $600

1/8 Page $1,050 $350 $1,175 $475




MEDIA CONTACT: Kristie Thymes Call: 972-782-9841Fax 972-692-8138 • [email protected]

No other industry publication in Texas provides growers, retailers, suppliers and landscapers with information as comprehensive as the TNLA Membership Directory & Buyers’ Guide. This guide will help you stay informed and be inspired in an ever-changing industry offering a wide

range of products and service listings. As an Advertiser you will be directly connected to the Texas Nursery & Landscape Association’s actively engaged Members, TNLA Certified

Professionals and key decision makers.

page 9

2/3

1/3 horiz.

1/3 vert.

1/2 horiz.

1/8

1/6

2/3 page4.625” x 9.5”(w x h)

1/3 vert.2.125”x 9.5”(w x h)

1/3 horiz.4.625”x 4.625”(w x h)

1/6 page2.125”x 4.625”(w x h)

1/8 page3.375”x 2.125”(w x h)

1/2 horiz.7”x 4.625”(w x h)

See how Bandit of Texas Can Build Your Bottom Line!

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Quietaire’s Stainless Steel Evaporative Cooling System:No sump required.Replacementcooling padsalso available.

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RELIABLEVENTILATION EQUIPMENT Family-Owned Since 1937

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www.quietaire.com [email protected] Fax 713-228-9425505 North Hutcheson Houston, TX 77003

Call your sales representative today or visit www.harrells.com

For more than 20 years, earth-friendly POLYON® from Harrell’s has been America’s premier controlled-release fertilizer for the nursery and greenhouse industry. Industry proven, grower trusted. Used with confidence for its predictable performance and labor-saving benefits. If you’re ready to improve your bottom-line results, no fertilizer feeds your success like POLYON®.

Controlled-Release Fertilizer

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Emma SmithRicky SmithCharles SodekBrandon SorensonManuel SotoBryan SparksKim SpearmanBilly Joe SpringfieldValerie SquiresDonald SteeleKim Stewart BiasSlade StricklandChristi StrombergFrancisco Suarez-PellaCharles SudduthJanet SuedmeierCharles SwindallTaylor TateEd TavenderJason TaylorJohn TaylorSpencer TaylorRebecca D. ThomasHeather Thormahlen-MokikPaul TomasoWilliam TotschBobby TrevinoSherrie TurnerMichael VaderRene VidesFederico G. VillamayorO. Noel Noel VillarrealYvette Waala

Donna WadeCharles WaltonLouis WarrenKatherine WeaverRandy WeaverMelanie WelchWilliam WelchT. Dian WhaleyDawn WheelerKathryn WhiteArchie WhittVirginia WilliamsShawn WilliamsonAnne O. WiseAlan Martin WolfeBrian WolterLarry Darnell WoodsGail WrightTrey WyattMichael YelvertonJanie Ysquierdo

TCWSP Michael BrownKirt FaulknerRonald HillBen PamplinJon S. RichardsonSlade StricklandJames TheissMike Yelverton

TMCNPTeresa Cay AbramsKerry Ben AgeeLee AlexanderLynne AlexanderCindy AllenRobert AlvaradoLeslie ArnoldCarol BaileyCliff BakerDebbie BanfieldPatty BanzhafJennifer Lynn BartaMark BaxmannMichael E. BeckerHeather M. BernierKris BitnerWilber BlazJoyce BlockJ.Camille BorowiakJoshua BrackenMichael H. BrackenEvan BradyCharles BrittonPatricia Brock

Glenn BrooksTracy BryantDonna BuchananAmy BucknerGerald ButlerMichael Wayne CarterMark ChambleeSharon CochranDebora Gayle CocoPaula CostaCarl David CoveyTrena CullinsBeth DahmanAnne DaleonNelson DardenAnita DarlingMichael J. DarrMonique K. DarwinCindy DavisSusan DavisTony DerrickKenneth DossettCarol DreyerRalph EdgeJim C. EstillC. Scott EvansCheryl FarmerVictor FlahertyElliot FlintMelissa FreiEdward GalindoJames GillSteve Goode

Brian GoodmanStephen GreerLisa Adams GroveKurt GruhlkeyJuan GuerraC. Bryan GuthalsCharlton GuthalsVirginia HaapojaMason A. HairstonRonald HallJames HardenJoe HardenWayne HarrellDonna HarrisGene HarrisKyle HawkinsNicholas HoelscherMark Allen HoffmanJustin HofmeisterMark HollJames Boone HolladayAllison HousleyKenneth HowardWilliam HutsonDebra JacksonJanet JeffersonKay JenkinsBarry Andrew JohnsonJoseph JohnsonEdward M. JordanReo Kataoka, Jr.Robert D. KeelerLeslie Keen

Daniel KeithRachelle KempBarbara KiddGregory S. KilpinTodd KinneyJon KlementPaul KubiakTerry Allan LearVicky LindseyWayne LittleFrank MahyJuan MaldonadoRyan E. MartinStephen MartinKay MatlockKaren Elizabeth MaxwellGlynda Gayle McBrideCarla McCabeLisa McCainMike Patrick McGonigleSteven McLaughlinTom McLaughlinLance McMeansSara J. McMillanMark McNabbChuck Alan McNeelyBill McNeeseMegan E. McNeeseDenise MetzgerBrandon MihelichShane L. MontgomerySteven MooreJenny Moots-Begnaud

Advertise With TNLA Online Today At www.tnlaonline.orgTake advantage of the website’s

163,000 annual visits! Book your banner ad today.

YOU CHOOSE THE LIFECYCLE OF YOUR AD! By advertising online with TNLA you can expect to gain

brand impressions easily by providing your ad and letting TNLA’s thousands of weekly online viewers click directly to

your company’s website.

TNLA’S WEBSITE IS THE GO-TO RESOURCE FOR GREEN INDUSTRY PROFESSIONALS:

TNLA’s website provides a one-stop-shop for all things Green Industry related. Viewers are able to quickly

search for member products and services, learn about current Industry Legislative and Regulatory issues,

gain updates on TNLA Member resources, events and Region meetings, source top-notch Industry education

andcertifications,viewdigitalTNLApublications,post jobs and review resumes, seek out TNLA’s highest

ranking award winning leaders and check out the latest innovation in designs with TNLA’s winners of the Texas Excellence in Landscape Awards. The bonus with TNLA’s online advertising is being able to provide you with a trackable report on how many times your ad is

shown on the screen and clicked on!

USER FRIENDLY WEBSITE OFFERING UNIQUE FEATURES:

TNLA recently launched an updated website encompassing a refreshed and more modern look. The

user-friendly website navigation allows users to search for a product or company, all with the click of a button.

24/7 WEBSITE AD IMPRESSIONS: TNLA’s website is visited annually by more than 163,000 viewers. Advertisers can receive analytic reports calculating on-the-spot click rates for ads.

Sizes:Leaderboard: 728 X 90 px

Medium Rectangle: 300 X 250 px (not available on home page)

Leaderboard

Medium Square

Advertise With TNLA Online Today At www.tnlaonline.org

Rates: Includes Digital Banner Ads on the Home Page,

Member/Product Search Page and Events Page:1 Month $450

6 Months $2,400

1 Year $4,200

SPECS: Digital ads available on Three Pages for Maximum Impressions: Home Page, Member/Product Search and Events.

DISCOUNTS: TNLA Members receive a 10% discount on

rates listed for website advertisements!NOTE: Advertiser must provide artwork and hyperlink for Ad Placement.

MEDIA CONTACT: Kristie Thymes Call: 972-782-9841

Fax 972-692-8138 • [email protected]

ViewerProfile:• TNLA members, TNLA Certified Professionals,

TNLA’s Endorsed Service Providers and TNLA PAC

• Green Industry Owners, Managersand Sales Executives

• Growers

• Retailers, Merchandisers and Buyers

• Lawn and Garden Centers

• Landscapers Including: lawn and landscapeprofessionals, landscape architects, irrigation

professionals, educational facility maintenance, golf course maintenance and parks and

recreation Maintenance professionals

• Suppliers of plants and hardgoods

• Builders including general contractors

• Arborists

• Green Industry Media

• Government and Legislative Officials

• University and High School Educators

• Students (High School and College)

• Scholarship seekers and winners

Online advertisers have found success in placing their ads in a three month block interval.

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Rates:

Per Banner Ad

Weekly Rate $100

DISCOUNTS: TNLA Members receive a 10% discount on prices listed for TNLA Green Matters advertisements!

NOTES: E-newsletter open rates and advertisement click-rates are available for each TNLA Green Matters!

MEDIA CONTACT: Kristie Thymes Call: 972-782-9841Fax 972-692-8138 • [email protected]

TNLA’s Green MattersGain Weekly Brand Recognition

In TNLA Green Matters E-Newsletter.

MORE LEADS. MORE BUSINESS.This e-newsletter features the week’s most important

Industry headlines, selected from hundreds of national business and Industry publications

WEEKLY E-NEWSLETTER AD IMPRESSIONS:TNLA’s Green Matters e-newsletter is sent out every Tuesday and is designed with an emphasis of highly

engaging clickable content. The e-newsletter focuses on ground breaking Industry news, trends, forecasts and innovations. Viewers are provided with information to gain a full perspective, helping to empower greater business strategies and purchase making decisions.

Distribution Channels:• 1,200+ TNLA Members and their employees

(Member segments include: Landscapers, Growers, Retail Garden Centers and Suppliers)

• 700+ TNLA Certified Professionals including:TCLA, TCNP, TCWSP, TCLP & TMCNP

• 3,500+ TNLA Partners and additionalsubscribers including but not limited to: Texas A&M AgriLife Extension Service, San Antonio

Livestock Show & Rodeo, AMVET, Green Industry Media, Government and Legislative

Officials, University and High School Educators and Students

Size & Placement Example:

580 x 105 px

580 x 105 px

page 12

Banner Ad

Banner Ad

BANNER AD PLACEMENT OPTIONS: Up to three placment positions available weekly on TNLA Green Matters

Texas Nursery & Landscape Association · 7730 South IH-35 · Austin, TX 78745-6698

TNLA Advertising · 972-782-9841 · FAX 972-692-8138 · [email protected]

2019 ADVERTISING INSERTION ORDER

___________________________________

Advertiser __________________________________ TNLA Member Yes No Membership Number _________________________

Billing Address______________________________________________________________________________________________

City __________________________________ State _______________________ Zip _______________________

Contact __________________________________________________________________________________________________________________

Publication Size/Color Rate Discount Subtotal Artwork Due

Date

Notes

TNLA Green Jan/Feb 2019 12/14/18

TNLA Green Mar/Apr 2019 01/25/19

TNLA Green May/Jun 2019 3/29/19

EXPO Edition TNLA Green July/Aug 2019 5/24/19

TNLA Green Sept/Oct 2019 7/26/19

TNLA Green Nov/Dec 2019 9/27/19

2019-2020 TNLA Membership

Directory & Buyers’ Guide

10/25/19

TNLA Website Digital Banner Ad

TNLA Green Matters—

Weekly E-Newsletter

2019 ADVERTISING COMMITMENT

CREDIT CARD PREPAYMENT **In order to abide by PCI Compliance Standards, we are no longer able to accept credit card payments

by fax, email, or mail. All credit card payments must be made by phone or online. (512) 579-3863. Thank you for your cooperation!

CONTRACT ACCEPTANCE TERMS

Prices are net of agency commission. Payment is due upon receipt of invoice. Past-due invoices subject to 2% service charge per month. Ads will be billed full payment unless cancellation

is received in writing before the advertising close date. Covers and Tabbed pages cannot be cancelled. No cancellations will be accepted after the closing date. If Advertiser cancels any

portion of a contract, such cancellation automatically nullifies any rate protection, membership pricing and/or contracting discounts. Publisher will run previously printed ads if new ad

material is not received by the material due date. Advertiser must obtain the appropriate permission to reproduce any photography, artwork, logos, designs, trade names and/or trade

service marks. Publisher will not be responsible or held liable for images or other printed matter that is obtained illegally. Advertiser indemnifies the Publisher against losses or liabilities

arising from this advertising. The Publisher assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar

Authorized Signature ______________________________________________________________ Date __________________

Print Name _________________________________________________________________________________________________

Please send this form to the Kristie Thymes at [email protected] or call 972-782-9841 for instructions.

Phone _________________________________ Fax _________________________________ Email ____________________________________

media kit - texas nursery & landscape association · 2018-11-30 · rates: tnla non- exclusive...

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