M E D I A K I T2 0 1 9

O u r e x p e rt i s e i s r u n n i n g . O u r b u s i n e s s is h e l p i n g.

Since 1984, Running Room’s founder, John Stanton, had a retail vision to more effectively help others who shared his passion for running. So he started his own specialty store to directly cater to the needs of experienced and aspiring runners. Through decades of exceptional customer care, Running Room has earned an unparalleled reputation as the authentic source for helping runners reach their personal fitness goals.

Today Running Room is North America’s largest runner and walker specialty chain with 100 locations in Canada and the United States. Millions of active lifestyle enthusiasts return to Running Room’s stores, websites, and training programs each year for the equipment and guidance they need to be successful. So helping is far more than Running Room’s mission— it is truly our business.

W e h av e t h e a b i l i t y

t o m e a n i n g f u l ly

as s i st a dv e rt i s e r s ,

s o w e w o u l d l i k e

t h e o p p o rt u n i t y t o

c o n n e ct w i t h y o u . . .

W e E n g ag e o u r C o m m u n i t y w i t h S u p p o rt.

John’s philosophy is “branding is bonding”—which is based on knowing

your area of expertise, knowing each related product and service, and

knowing the essential needs of each customer. Therefore, Running Room’s

“Service Teams” consist of experienced runners who intimately

understand the challenges that new and elite runners face. Through

candid consultation and physical diagnostics, they provide proper

equipment and trusted training advice that best suits each runner’s

unique requirements and objectives. By focusing on personalized

customer service and complementing that care with multiple layers

of accessible support, customers ultimately achieve their desired goals.

That success reinforces Running Room’s credibility and authenticity

while profoundly strengthening customer connections.

W e E n g ag e o u r C o m m u n i t y w i t h S u p p o rt.

R u n n i n g R o o m Ta r g e t P r o f i l e o f a R u n n e r37 m i l l i on

61% of runners are women

39% are men

34 m e d i a n a g e 85.1% a d va n c e d

e d u c at i o n

R u n n i n g R o o m C u st o m e r D e m o g r a p h i c s :male femaleAge

(Source: Running Room customer survey)

44% 56%

29% 71%

35% 65%

45% 55%

39% 61%

53% 47%

57% 43%

20 – 29

30 – 39

40 – 49

50– 59

60– 69

70+

0 0 – 19

Percent

12 %

17%

27%

26%

14%

3%

1%

The primary Running Room customers are women 25–54 years of age with a core age in the mid-30s.

Secondary and tertiary customers include adults aged 15–49, and adults aged 18–54 with both groups being significantly female skewed. (Source: Running Room customer survey).

The typical Running Room customer is well-educated and possesses an above average income. Our in-store customer interaction has taught us that they are deeply interested in a balanced lifestyle of health and sustainability. They are active consumers who are empowered by products and services that genuinely promote wellness. They tend to conscientiously make research-based decisions rather than spontaneous purchases.

C o m m u n i t y P r o f i l e :

earn above $75,000 annually

r u n n e r s i n N o rt h A m e r i c a

av e r a g e i n c o m e$ 62,100

I m pact f u l M e d i a

R u n C lu b S p o n s o r s h i pOpportunity for brand association with our popular free Run Club.

R u n n i n g R o o m M ag a z i n eNational distribution to over 100,000 adults across Canada.

D e d i c at e d B r a n d E - B l astReach a national database of over 140,000 running enthusiasts.

W e b A d C a m pa i g n sDigital advertising opportunity across Running Room’s website.

S o c i a l M e d i aOver 147,000 dedicated followers over four different social media platforms.

W e b s i t e Au d i e n c eOver 407,000 unique visitors per month.

W e b s i t e Au d i e n c eIt’s all about tapping into the right audience who are receptive to your

products and services. Running Room delivers that audience. Running

Room sites attract people interested in sport and well-being. They come

to our site for information, advice, discussion, purchasing, training

program instruction and event information.

Unique Vistors: 407,000 per month

Number of Visits: 375,000+ visits per month

Page Views (Google Analytics): 1.1 million per month

Ad Impressions (Ad sense by Google): 5.2 million

W e b s i t e Stat i st i c s

Cover Image

CostSize

1632 x 1224 px $10,000/week

Mosaic #1 597 x 800 px $7,500/week

Mosaic #2 421 x 527 px $5,000/week

Mosaic #3 687 x 251 px $5,000/week

Mosaic #4 332 x 525 px $5,000/week

Mosaic #5 332 x 251 px $3,000/week

Cover image receives

50,000+ 15%impressions per week Click Through Rate

Click Through Ratecomes from mobile

50%Click Through Rate

comes from desktop

30%Click Through Ratecomes from tablet

20%

D e d i c at e d B r a n d E - B l ast sE-Blasts are quickly proving themselves to be one of Running Room’s most effective advertising mediums. Direct to our current, opt-in database of over 140,000 individuals, E-Blasts are HTML-formatted messages that reach active Running Room customers.

To most effectively utilize this medium, we limit dedicated E-Blasts to one paid/sponsored product-based message each week. A Full-Body Email Blast features your message.

An E-Blast Banner will be added to the bottom of a Running Room E-Blast. An E-Blast creative is 1000x250 pixels. This is roughly 1/5 the size of a full-body branded E-Blast.

E - B l ast B a n n e r

Opened by mobile device58%

Average Open Rate22%

Opened by desktop42%

140,000Contacts in our database.

Over

Average Click Through Rate5.65%

W e b A d C a m pa i g nWe provide you with access to the collected statistics of your ad campaign where you can get a monthly, weekly or even daily update on your ad. You can compare the amount of times your ad has been viewed to how many times it has been selected. Reports are exported as CSV for use in a spreadsheet.

Ad Design Specifications All banners must be supplied via e-mail at a resolution of 72 ppi and saved for web with a file size of 40K or less for Standard Banners and 35K for Event Banners. We currently accept banners in JPEG or GIF formats. Running Room can create banners with a fee of $65.00 per hour. All changes are subject to a $65.00 per hour fee.

R e p o rt i n g S a m p l eWe use Double Click for Publishers to serve ads.Third party ad tags are accepted.No 4th party tags accepted.

R i c h M e d i a S u p p o rtTraditional image, HTML and JavaScript ad formats.Integrated Flash support.All other media formats supported as HTML banner ads.Support for 3rd Party Ad tags available.

Ta r g e t i n gGeo-targeting: Country, City, US Area Code, Postal/Zip Code, Continent, Region.Contextual targeting.

Size

Page Viewed

# of Ad ViewsUp to 200,000 impressions

# of Ad ViewsUp to 400,000 impressions

CPM (Cost per thousand ad views)

A d R e q u i r e m e n t s a n d R at e sBig BoxLeaderboard

728x90 px

Events, Training

$15.00/CPM

$10.00/CPMUp to 200,000 impressions

300x250 px

Events

$30.00/CPM

$20.00/CPMUp to 800,000 impressions

Mobile Leaderboard

480x75 px & 320x50 px

Events, Training

-

-

Technical Specifications

27k +followers

113k +likes

14k +followers

3k +followers

Social Media Statistics

S o c i a l M e d i a P l at f o r m sRunning Room’s community focus persists online through its various social media platforms. Sponsored content leverages the Running Room brand to better convey a trusted message. Advertisers can best reach Running Room’s loyal audience with positive, running related messaging. Potential customers reached on each platform can be increased by including a boosting budget with each post. This will help expand your reach to active people across the country.

A d R e q u i r e m e n t s a n d R at e s

Facebook

Twitter

Suggested Word Count File TypeSize

1200x628 px

1024x512 px

1080x1020 px

250-500 word count

140 character count

250 word count

jpg, pdf, gif

jpg, pdf, gif

jpg, pdf, gif

Cost

$1000.00 (includes all social media forms)

Instagram

(Inquire about cost to boost Facebook and Instagram posts.)

M ag a z i n e C i r c u l at i o n

The authentic “straight goods without gloss” publication featuring running-related advice from respected instructors, stories on notable and aspiring runners, upcoming races, and new products.

Standard print options exist + in-magazine sampling potential.

P u b l i s h i n g R at e s & C a l e n d a r D e s i g n S p e c i f i c at i o n s

since Running Room magazine started

out as a single page newsletter.

100,000to adults across Canada.

30years

Rates

Full Page

DPS

Half Page

Quarter Page

Footer

Back Outside Cover

Inside Front Cover

8 Page Signature

Unit 2x 6x1x

$7,000

$10,000

$4,000

$3,000

$1,000

$9,500

$9,500

$35,000

$6,000

$8,000

$3,500

$2,000

$750

$9,000

$9,000

-

$5,000

$7,000

$2,750

$1,500

$500

$7,000

$7,000

-

publications a year.

A current distribution of

5,000additional views with our on-line magazine.

R u n n i n g R o o m M ag a z i n e

19 September/October 201818 September/October 2018

brought to you byTRAINING

Kris

ti Yo

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I love running. During a regular week, I run for a total of three or four hours, even after a few years of marathon training and intensive hiking forced me to ease off for the sake of my knees. But if you told this to anyone who knew me in high school or even in the first few years of university, they’d be shocked. I was the student who dropped Phys.Ed. after grade 10 because it was lowering my average. So, how did I go from avoiding exercise at all costs to running a marathon? It all comes down to why I run.

I run for my 10-year-old self, who never got over the embarrassment of being unable to complete a one-mile challenge without having to walk part of the way.

I run for my 17-year-old self, whose half-hearted attempts to train for rugby by running during lunch faltered after realizing just how much I sweat during cardio.

I run for my 19-year-old self, whose year in residence and three years working in a cafeteria might have led to gaining a little more than the “freshman fifteen.”

I run for my 22-year-old self, who was too cheap to pay for a gym membership and decided if I was going to live in Vancouver, I may as well get used to running outdoors, rain or shine.

I run for my 23-year-old self, who experienced the joy of racing with hundreds of other runners during my first 10K.

I run for my 25-year-old self, whose marathon training removed all remaining embarrassment over being a sweaty, red-faced, barely-limping-along mess in public.

Finally, I run for my 27-year-old self, who craves the amazing peace of mind that comes from running through a rainforest on a spring day. I know that when I need a complete mental break or a way to jumpstart my brain, all I have to do is put on some running shoes and head out the door. RR

Why I Runby Stefanie Novakowski

by John Stanton

WHY RUN?

“I run to meditate. I run because I never thought I could when I was younger. I also run because it gives me an excuse to own crazy coloured sneakers.”- Lisa L.

“To push the arbitrary boundaries you’ve unconsciously set for yourself.”- Trevor F.

“I run for mindfulness, healthy living, and because there are so many that cannot run. I appreciate every day that I am able to get out there and enjoy the benefits of running!”- Amy C.

“It has changed my ability to think positively, keeps me healthy and has pushed me to new and unexpected limits.”- Cynthia L.

“Running makes me a better person: happy, organized, energized, helpful to others, wanting to do good in the world. Without running, my mood suffers greatly.”- Vanessa W.

“I run to remind myself just what my body is capable of. I’m not built ‘like a runner’ but I run anyway and am grateful for every day that I can.”- Shari S.

Running, at any age and any pace, can have a dramatic and positive effect on multiple areas of your life.

Consider this my one-page sales pitch for running.

Physical and Health BenefitsIt is well known that running makes your body healthier, enhancing your overall fitness, wellness and longevity. Running improves endurance while building stronger muscles, bones and joints. Appropriately challenging your cardiovascular system will result in better heart health and a lower risk of many health problems. Running can help you achieve or maintain a healthy weight, as it burns fat and raises your metabolic rate. Following a running program can also lead to making healthier food choices, as you begin to perceive yourself as an athlete who needs top-quality fuel.

Runners will tell you that it feels great to be fatigued after a challenging workout. They tend to sleep better at night and have more energy during the day. Nothing personal against running on a treadmill or indoor track, but one of the greatest perks of running is getting outside and feeling the fresh air in your lungs. The sensory experience of running outdoors—the sun, the breeze, the natural surroundings—is hard to beat.

A Psychological BoostRunning is self-care at its best. It relieves stress by providing a chance to get away from it all, to decompress, meditate, reflect and gain new perspective. A “runner’s high” can come in many forms—happiness, clear-headedness, mindfulness, and gratitude. Running frees the mind, cleanses the soul and helps you be present in the moment. The “me time” that running provides can also be useful for thinking through a tough problem or making plans for the future.

Running is a recognized and valued tool in the field of mental health. In general, it leaves people with a positive outlook; more specifically, it can help individuals cope with depression and anxiety. Running can be a way to take control of your life, creating a positive habit that naturally builds its own momentum. Working toward a specific goal, such as a race or a certain distance, gives you a sense

of purpose. It is rewarding to push yourself and accomplish something new. Your self-esteem will rise as you feel yourself becoming stronger and running longer.

The Social ElementAn important reminder about running: you don’t have to do it alone. By recruiting a running buddy or joining a running group, you’ll meet like-minded people who have the same aspirations (and possibly the same rookie questions) as you. The training programs and Run Club outings offered at your local Running Room provide positive peer pressure and camaraderie. You’ll meet new friends, have interesting conversations on the run, and enjoy a post-run beverage together. You’ll be welcomed into a community of enthusiastic people, resulting in special memories and funny stories from your experiences.

Other BonusesSome runners thrive on the competitive aspect of entering a race and receiving a finisher’s medal as tangible proof of their accomplishment. If you sign up for a charity event, you can also feel good about supporting a worthwhile cause. If you prefer, you can treat yourself to a well-earned massage or some new running gear as a reward for your efforts. Those who enjoy using technology or owning the latest gadgets may be excited to track their progress on a GPS watch or smartphone app.

If you’re not quite sold on the idea of running, drop in to one of our locations and talk to a Running Room team member. They will listen to you, answer your questions and make suggestions. If you give it a try, you stand to experience all the benefits I have described. What will be your reason to run? RR

When I posted the question “Why run?” on Facebook, I received hundreds of responses. Here are just a few:

For more running commentary, questions and giveaways, follow me on Facebook at JohnStantonRunningRoom.

Reasons to Run

For Runners By Runners.

SEPT/OCT 2018

26 September/October 2018 27 September/October 2018

HEALTH

Kaih

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onai

Pho

togr

aphy Recipes

Our guest recipe contributor is Lisa Podlecki, a Registered Dietitian and

Sports Nutritionist in Edmonton. Lisa loves helping individuals meet their

nutrition goals in a healthy and sustainable way and regularly speaks at

Running Room training programs. For more information, visit her website

at www.oaktreenutrition.com.

Ingredients:1 egg2 tbsp. molasses1 cup buttermilk (or mix together 1 cup milk and 1 tbsp. vinegar)¼ cup oil1½ cups wheat bran¾ cup whole wheat flour1 tsp. baking soda¼ tsp. baking powder1/3 cup brown sugar½ cup dried fruit (i.e. raisins)

We all know the famous saying “breakfast is the most important

meal of the day” but sometimes life (or sleep) can get in the

way. We end up missing breakfast or grabbing something quick

that leaves us feeling tired or hungry an hour later. A homemade

muffin can be a handy, nutrient-packed option when you’re on

the go. Pair it with fruit, yogurt, cheese, peanut butter (my

favourite!) or a hard-boiled egg to make it a complete meal.

Bran Muffins

Preheat oven to 375°F. In a large bowl, mix together egg, molasses, buttermilk and oil. Add wheat bran, whole wheat flour, baking soda, baking powder, sugar and dried fruit. Stir until well mixed. Bake for 18 to 20 minutes until a toothpick comes out dry. Cool before serving. Makes 12 muffins.

CAN’T FIND WHEAT BRAN? Check the baking aisle of the grocery store or visit your local bulk-food store. With ingredients like butternut squash, blackberries, pecans and hints of maple,

this is the perfect meal to take you into fall. Prep the ingredients on the weekend

and you’ll be set for the week—if it lasts!

Maple Butternut Squash & Blackberry Salad

Dressing:2 tbsp. olive oil2 tbsp. balsamic vinegar1 tbsp. maple syrup1 tsp. Dijon mustard

Add all ingredients to a mason jar, cover with lid and shake.

Salad:Start with kale, lettuce, spinach or your choice of greens. Add roasted squash, pecans and seeds. Toss with dressing. Top with blackberries and goat cheese. Add meat or legumes (i.e. chickpeas or green lentils) for a source of protein. RR

Roasted pecans & seeds:1 cup raw pecans½ cup seeds (I used pumpkin seeds)1½ tbsp. maple syrup⅛ tsp. salt

Preheat oven to 400°F. Line baking sheet with foil and lightly spray with oil. Place all ingredients into a mixing bowl and stir until well coated. Spread out evenly on baking sheet and bake for 10 minutes. (Note: pecans and seeds can be baked at the same time as the butternut squash, if desired.)

Squash:1 medium butternut squash, cubed1½ tbsp. oilDash salt & pepperDash cinnamon (optional)

Preheat oven to 400°F. Line baking sheet with foil and lightly spray with oil. Remove skin from squash and dice into cubes. In a large mixing bowl, combine diced squash, oil, salt, pepper and cinnamon. Mix until well-coated and place on baking sheet. Bake for 25 minutes, flipping squash half way. Cool before adding to salad.

All Ads must be supplied via email or FTP, high resolution (300 dpi) PDF.

All digital files must be accompanied with a colour laser printout to ensure file is printing correctly.

All ads requiring alterations or changes are subject to a design fee of $65.00 per hour.

If ad does not meet design specifications and file requirements accuracy cannot be guaranteed.

The event has become the annual celebration of running. Most running events take place in the morning but ours begins when the sun is going down. Both a 5K and a 10K event across 6 cities, thousands of dedicated runners, and countless moments of achievements and celebration. The Ultra Night Run allows you to experience the ultimate night run that combines your fit life with your fun life. As we light up the night on an ULTRA-lit course with neon lights to guide your way, live DJs and bands to keep you moving. The culmination will be the ultimate in an ULTRA finish line – a post-race celebration.

The SHOPPERS LOVE. YOU. Run for Women is a Spring event series that includes a 10K, 5K and Little Steps 1K run/walk in support of women's mental health initiatives across Canada. In each city we partner with a unique charity and raise money to aid in funding mental health programs in that community. It is about encouraging people to talk about it. It is about coming together in each community and making a difference in the lives of women.

All participants receive a branded race shirt, finishers bracelet and the famous finishers “swag bag” filled with products donated by Shoppers Drug Mart partner brands.

17 Cities17 Unique Charities27,000 participants (projected in 2019) 100% of proceeds go to mental health programs in each community.

Opportunities for sponsors include National exposure on promotional material, On-site exposure on race day, Sampling to event participants, Association with a great event supporting a great cause. E v e n t s

Tim

Sno

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Celebrate 20 minutes of fitness with us at our Annual 20 Minute Challenge. This event celebrates Running Room’s anniversary with around 15,000 runners and walkers participating at Wednesday Run Club for fitness and fun. All participants receive a free 20 Minute Challenge hat.

20 Minute Challenge

S p o n s o r s h i p o p p o rt u n i t i e s a r e ava i l a b l e at h u n d r e d s o f ot h e r e v e n t s ac r o s s C a n a d a .

19 20

Taking part in 21 beautiful winter cities across Canada and the USA.

E v e n t s