media kit - ricardo · media kit magazine 2013 . did you know television • on september 9th,...

MEDIA KIT magazine 2013

DID YOU KNOW

TELEVISION • On September 9th, 2013, Ricardo will begin his 12th season of 145 new shows on Radio-Canada French

Network. • September 16th, 2012, Ricardo was awarded the Gemini for Best Animation: magazine services, cultural. • Ricardo and Friends series continues on Food Network and on Global.

MAGAZINE • According to PMB (Spring 2013), 616,000 readers per issue, a raise up to 5,2% compare to Spring 2012. • According to W25-54, RICARDO is the most interesting magazine in Canada.

RADIO • Ricardo animated until recently LES MIDIS DE VÉRO, the most listened lunch show with Véronique Cloutier

on Rythme FM station in Quebec Province. We can now hear Ricardo on Thursday noon as a culinary collaborator.

INTERNET • Facebook confirms Ricardo’s popularity as THE MOST POPULAR CHEF IN CANADA with over 86,5600 fans. • RICARDO TV Show, is the 7 more important Twitter community in Canadian television.

OTHERS • His recent book La Mijoteuse is breaking records on the publishing market with more then 100,000 issues.

The English version will be available in Autumn 2013 by HarperCollins Publishers. •  In 2012, Ricardo received the Queen Elizabeth II Diamond Jubilee Medal on October 21st from the

Governor General of Canada. Ricardo received this honour for his involvement with La Tablée des Chefs and his work with underprivileged kids.

•  In 2009, the book «�Parce qu’on a tous de la visite�» was rewarded the GOLD AWARD in the Contest Canadian cookbook organized by Cuisine Canada and the University of Guelph and the BEST BOOK entertainment in French at the Gourmand World Cookbook Awards / Canadian.

• According to a Leger Marketing survey (April, 2010) with 1,500 Canadians (300 in Quebec), Ricardo is THE MOST POPULAR CANADIAN CHEF.

Source : PMB Spring 2013, French Quebec, Adults 18+ (Print Measurement Bureau)

72%

56%

71%

68%

36%

67%

54%

86%

…………………………………………………

RICARDO’S CLIENTS TARGETING PROFILE

MARY

• She is between 45-55 years old; • As she worked all her life, she can now spend more time to enjoy life in good company. The culinary art and the art of receiving are for her a way to acquire self-assurance;

• Her interests are: discovering new things and pursuing her creative interests

JENNIFER

• She is between 25-45 years old • She is in the most productive period of her career • She has pleasure working to accomplish personal achievement

• She has self-confidence and autonomy • Like other modern women, she is enthusiastic about new technologies

• Her most driving need is to be efficient in the kitchen

are women (i: 141)

are aged 25 to 54 (i: 56%)

are homeowners (i:

live as a couple (i: 111)

have children at home (i: 116)

have a household income of $50,000 or more (i: 115)

attended university (i: 122)

are the principal grocery shopper (i: 116)

Source : PMB Fall 2012, French Quebec, Adults 18+ (Print Measurement Bureau)

READERSHIP PROFILE:

A customer looking for cultural adventures, gastronomy, beauty, travel, sensitive about their health, who loves to decorate and entertain.

THE MAGAZINE HAS:

Ø  616,000 readers per issue, an increase of 5,2% over 2012

Ø  8 ISSUES PER YEAR, an average circulation of more then 115,000 copies each

Ø  More then 38,500 faithful subscribers

WHY ADVERTISE IN RICARDO MAGAZINE?

Ø  The readership comprises a highly desirable demographic-affluent urban homemakers

Ø  Superb photography and top-notch production values

Ø  Triple-tested recipes that work well and are referred to repeatedly-extended shelf life

Ø  Strong brand image-a powerful force in French Canada

Ø  RICARDO is Canada’s most popular cooking personality

………………………………………………………

Source : PMB Spring 2013, French Quebec, Adults 18+ (Print Measurement Bureau)

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•  RICARDO readers have an average household income that is 19% higher than the population


$81 349

$70 162

$77 738

$75 875

…………………………………………………………………………………………………….

•  RICARDO readers are employed in influential positions


111 120

126

166

…………………………………………………………………………………………………….

•  RICARDO readers are well educated principal grocery shoppers


122

151 157

116

…………………………………………………………………………………………………….

•  RICARDO readers car passionately about food •  They enjoy entertaining family and friends and shopping for the perfect

ingredients


131 149

173

128

153

…………………………………………………..…………………………………. PUBLISHING SCHEDULE 2013-2014*

*Dates are subject to change

Ø  Images must be CMYK and include no Pantone colours

Ø  Minimum resolution for files is 300 dpi

Ø  Position trimmarks beyond the bleed (by 12 points)

Ø  Reversed text must be no smaller than 7 points

Production contacts:

Anouk Lebrun Malbeuf [email protected]

CONTACT …………………………………………………………………………………

Do not hesitate to contact us for more information.

Montreal Head office MANON BEAUDRY Sales and Marketing Director [email protected] 450 465-4500 (206) ANOUK LEBRUN MALBEUF Account executive and sales and marketing coordinator [email protected] 450 465-4500 (246) NATHALIE RHO Account executive [email protected] 450 465-4500 (207) ISRAËL BRAIS Account executive [email protected] 450 465-4500 (219)

Toronto office ANNE WARING Sales Manager [email protected] 416 652-9038 (21)

media kit - ricardo · media kit magazine 2013 . did you know television • on september 9th,...

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