media kit pies 2013
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Media Kit PIES 2013TRANSCRIPT
Property Investment Exhibition and Seminar (PIE+S) is a fresh concept designed to bridge the gap between
property-related investment opportunities and Hong Kong’s investors and international property purchasers.
Historically, if you wanted to try to drive sales for a real estate project you were faced with two limited options:
About pie+s
A fresh and exciting approach to marketing property, targeting high net worth property investors
1. Hold your own event - The costs of venue rental and advertising to promote the
event often being prohibitive and attendance in no way guaranteed.
2. Join an industry event - Squeezed shoulder to shoulder with dozens (or hundreds)
of your competitors in a impersonal exhibition hall, often attended more by the
curious public than serious buyers.
PIE+S provides the real estate industry with a welcome new option – a fully
integrated, targeted marketing platform that brings qualified investors to a unique
environment in order to drive sales.
PIE+S creates a relaxed and luxurious environment to showcase the world’s most desirable property investment
opportunities. PIE+S also invites partners to present the key benefits of their projects through VIP seminars which
run throughout the event.
PIE+S invites selected luxury brands to join the event in order to create an additional attraction for high net worth
guests. The addition of this lifestyle element sets PIE+S apart from any other marketing platform and helps to create
a unique atmosphere.
the format
PIE+S draws upon the extensive intelligence and research capabilities of parent company INFO/NATION as well as
the unique membership bases of LOFT and Millionaireasia to identify and invite a targeted audience of qualified high
net worth investors. The focus of PIE+S events is quality, true of guests as well as invited partners.
the GUeStS
PIE+S has a commitment to showcasing only the most compelling investment opportunities. Understanding the
investment appetite of our guests allows us to create the best match between partners and investors for maximum
results. PIE+S selects only non-competing projects for each event, to maximise results for partners.
the PARtNeRS
The most compelling international property investment opportunities - hand-picked
PIE+S puts the projects and partners at the centre of its marketing strategy. Each partner receives editorial and
advertising in Millionaireasia, LOFT and a dedicated PIE+S e-newsletter as an intrinsic part of their involvement in
PIE+S. All of this ensures that the projects get maximum exposure to potential investors and genuinely interested
investors attend the events.
MARKETING SUPPORT
Extensive pre and post event marketing support helps partners to drive sales
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Samujanain Koh Samui
Perched on an incredible oceanfront hillside leading to its own secluded beach, Samujana is Koh Samui’s premier villa estate. Ideally located a few minutes from famed Chaweng and Choeng Mon beaches and ten minutes from the international airport, Samujana also enjoys 270-degree unobstructed views over The Gulf of Thailand. Amenities include designer kitchens, open-plan indoor/outdoor living areas, infinity pools, private cinemas, wine cellars, private gyms, poolside salas, and game rooms as well as a kids’ club, tennis court, spa and a 43’catamaran.
A limited number of resale villas are available from the completed Phase 1 while construction of Phase 2 will be finished by the end of 2013, including six bespoke villas still available to buyers.
Premier villa estate with private secluded beach
Situated in Koh Samui, the villa estate is only a few moments from Choeng Mon beach and ten minutes from the airport
There are a total of 27 villas across the two phases of the development
Villas feature four to eight rooms each with spectacular views of Ko Matlang Island
• Compelling investments – hand-picked • Limited partners, no competing projects • Fully integrated pre and post promotion • Qualified, pre-selected audience • Not open to the public – invitation only • Relaxed, luxurious setting (Guests stay 3+ hours on average)
Proven format for driving sales
PIE+S AT A GLANCE
16F Chao’s Building | 143-145 Bonham Strand | Sheung Wan | Hong KongTel +852 3620 3157 | Fax +852 2522 3068
[email protected] l www.pies-asia.com