media kit paris select english
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Editions Schin83, rue Chardon Lagache - 75016 Paris
Tél : +33 (0)1 42 24 18 18
Media Kit 2014-2015
paris select
media kit 2014
For ten years, the Parisian publishing house SCHIN offers a set of stylized and contemporary media, dedicated to the universe of luxury in Paris.
Intended for the high-end tourism, the Paris Select magazines are an essential communication tool for luxury brands and Parisian establishments.
Designed to arouse the interest of its readers interested by a elegant Paris, Paris Select reveals the trendiest spots of fashion, luxury shopping, gastronomy, culture and journeys.
Recognizable by its original illustrations, Paris Select seduces french and international tourist by the diversity of its editorial content.
Paris Select’s different media are considered today as the most qualitative tools to conquer the market of high-end tourists.
conceptan editorial line dedicated
to luxury tourism
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The luxury hotels in Paris form a powerful and reliable diffusion circuit. Obligatory passage for tourists with a strong purchasing power, 130 4-5 starred hotels constitute the distribution network of the Paris Select magazines. To be effective, it requires a true expertise. 10 years of experience and of regularity have strengthened our collaboration with the greatest Parisian hotels. The Paris Select magazines benefit of a strategic and privileged location. They are all present in each room and reception. More than 695 000 copies of Paris Select are supplied to the hotels every year.
A tARGeteD DIStRIBUtIon impact the tourism market
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Convincing numbers :
32.3 million tourists in Paris, including 15.5 million foreigners.
The share of sales generated by foreign tourists on Parisian points of sale is in constant progress. On the contrary, the share of sales of Parisian and French clientele is subject to fluctuations with a clear downward trend in 2013.
Domains bounds to luxury tourism are doing well:
The luxury hotel business displays a record activity in 2012 with 212 billions of profits. It appears to be the same of jewelery, matchmaking, fashion, beauty, gastronomy. All these corpora-tions consider the foreign customers essential to the progress of their Parisian points of sale.
In the ranking of consumers of luxury goods, we find the Enligh tourists on top of it, then the Chinese customers and after that the Russian, the Japanese, the Brazilian and the tourists from the Middle East.
IMpAct oF toURISM in the luxury field
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Paris Select Book is a full-sized luxury magazine published in a fully bilingual form (French – English). Its has the specificity to be located in the hotel rooms. Attentive to the world of luxury in Paris, its editorial line covers four major axes : shopping, gastronomy, culture and travels.
Shopping Seven districts symbolize the luxury shopping in Paris : the rue du Faubourg Saint-Hono-ré, the rue Saint-Honoré, the avenue Montaigne, the Champs-Elysées, the Opéra Vendôme, Saint-Germain-des-Prés and the Marais. Each area is introduced by a stylized street map, followed by a selection of trendy spots and pages destined to products placements. The shopping part is mostly dedicated to fashion, jewelery, watchmaking and beauty.
Gastronomy The tourist are proposed a selection of typically Parisian sorted restaurants. Some are tra-ditional, some on the spot. The categories are : chic tables, the restaurant of your desires, the taste of goods meats, flavors of the world, Italian cuisine, exotic cooking...
Culture This folder offers a selection of unusual places to discover and the essential monuments to visit in paris.
TravelsRelated to the luxury universe, a selection of exceptional hotel that could seduce the high-end tourists is written down, as an invitation to discover our planet.
Characteristic of the book :Large format : 22 x 29,7 cmPremium quality : soft touch coverHotel Distribution : 19 838 roomsMarch publication : draw 50,000 copies November publication - Special luxury issue : draw 25,000 copies
ADApteD SUppoRtS 1 - pReMIUM FoRMAt MAGAZIne : pARIS Select Book
FRench/enGlISh
75 000 copies/year Biannual publication
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FRench / enGlISh - chIneSe - RUSSIAn - poRtUGUeSe - ARABIc - JApAneSe620 000 copies/year Biannual publication
RussianFrench-english
Middle east ( arabic)brazilian (Portuguese) JaPanese
chinese (Mandarin)
2 - tRAVel SIZe MAGAZIne : the pARIS Select pocket GUIDe
200,000 copies / yearrelease from March to september
100 000 copies / yearrelease from april to october
80,000 copies / yearrelease from april to october
80 000 exemplaires/anrelease from april to october
80 000 exemplaires/anrelease from april to october
80 000 exemplaires/anrelease from april to october
The Paris Select Pocket Guide has the specificity to be placed at the concierge or reception. It’s size is its major asset. Designed for travel, its ergonomics format gives it a certain interest: that to be consulted throughout the stay. Its editorial line, faithfull to the Paris Select spirit, focuses on shopping, gastronomy and culture.Seduced by its chic and complete content, the customers consult it outside the hotel to discover the interresting parts of the capital.The Paris Select Pocket Guide is published in 6 versions:
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Website
bilingual oFF-line aPPlication
neWsletter
social netWorKs
Paris Select’s weekly newsletter is sent to over 90,000 Premium contacts. it insures the relay over trends luxury by thematics: fashion, art, attractions, food, travel ...
COMMUNICATION : - banners- sponsored articles
COMMUNICATION ACTIONS :- SEO- Opening of the application page.- Push sent in real time on mobile, informing tourists about current events: special sales, products launches, shops opening...
The www.parisselectbook.com site gives a certain visibility to luxury events, culture and travel.
The Paris Select application offers a selection of addresses in the fields of luxury shopping, art, beauty and gastronomy.Rated 12 on the Apple Store for its design and ergonomics (average score of applications 6/8 ), it has all the useful informations tourists could need. Offline, it does not incur any additional costs for the foreign users.
COMMUNICATION : - Avertising inserts on the front page- Sponsored Articles- Products launchings- Digital contests
3 - ApplIcAtIon - WeBSIte - neWSletteR - SocIAl netWoRkS
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ADVeRtISeRS
HEDGREN STORE 49 Rue Cambon, 75001 PARIS www.hedgren.com | facebook.com/Hedgren.Bags
KammiE clutchInner City collection
1 9 R U E D E L A PA I X - 7 5 0 0 2 PA R I ST É L : + 3 3 ( 0 ) 1 4 4 7 1 9 8 94
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LE CAP
w w w.lecap -par i s .com
7 boulevard R aspai l - 75007 PARIS - 01 45 48 54 024 rue Chabaud - 06400 CANNES - 04 83 44 18 89
Centre commercial One Nation - 09 67 44 90 471 avenue du Président Kennedy - 78340 Les Clayes sous Bois
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www.sothys.com
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Parisian stores : 1 rue du 29 Juillet – 75001 PARIS
25 rue Vieille du Temple – 75004 PARIS
BRILLIANT SKELETON NORTHERN LIGHTSExclusive Jacob & Co. Skeleton Manual Winding JCAM01 Caliber
Visible Balance at 6 O’clock; Pavé Set with 360 Diamonds
j a c o b a n d c o . c o m
19, RUE DE LA PAIX 75002 PARISTél.: 01 44 71 98 94 – www.waskoll.com
Official exclusive agent
SLutens_LesParfums_138x175_ParisSelect_Pocket.indd 1 24/02/14 15:24
WELCOME DESK - TOURIST TAX REFUND - FASHION SHOWS -PRIVILEGED WELCOME & VIP SERVICE - GOURMET STORE & RESTAURANTS
BUREAU D’ACCUEIL - DÉTAXE - DÉFILÉS DE MODE PRIVÉS -ACCUEIL PRIVILÉGIÉ & SERVICE VIP - ALIMENTATION DE LUXE & RESTAURANTS
40, BD HAUSSMANN - 75009 PARIS - MÉTRO CHAUSSÉE D’ANTIN LA FAYETTE
Open Monday through Saturday from 9.30 AM to 8 PM - Late opening every Thursday until 9 PMOuvert de 9h30 à 20h du lundi au samedi - Nocturne jusqu’à 21h le jeudi
Tél : +33 (0)1 42 82 36 40 - haussmann.galerieslafayette.com/en/ - *Le grand magasin capitale de la mode
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PARIS SELECT 2014.indd 1 20/01/14 11:05
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ADVeRtISeRS
18, avenue du Président Kennedy - Paris 16èmeRéservation : 01 42 88 27 95
www.aux3nagas.com
Aux Trois NagasRestaurant Gastronomique Thaïlandais
RESTAURANT SELECT
R E S T A U R A N T
19, Place des Vosges - 75004 ParisTél. : 01 42 78 44 64
RESTAURANT SELECT
LA REVUE DU PLUS CÉLÈBRECABARET DU MONDE !DINER ET REVUE À 19H À PARTIR DE 185 €REVUE À 21H ET À 23H : 112 €
MONTMARTRE82, BLD DE CLICHY - 75018 PARISTEL : 33(0)1 53 09 82 82
EXPERIENCE THE MOST FAMOUSCABARET IN THE WORLD !
DINNER & SHOW AT 7PM FROM €185SHOW AT 9PM & 11PM : €112
WWW.MOULIN-ROUGE.COMFACEBOOK.COM/LEMOULINROUGEOFFICIEL©
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M° Miromesnil - St-Philippe du Roule 158, bd Haussmann - Paris 8e
01 45 62 11 59ev. d. 10 am - 6 pm
12 rue de Presbourg 75116 PARIS
Tel : +33(0)1 45 00 78 70
Bar - Club - Restaurant
188 bis rue de Rivoli - Paris 1er
Réservation : 06 77 07 77 07www.gioiarestaurant.com
“ The finest italian restaurant in Paris ” Herald Tribune
13, av. du Président Wilson, Paris 16e01 47 23 54 01M° Iéna, Alma MarceauTlj sauf mardi 12h - 00hEv. d. except Tues 12am to midnight
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www.chateauversailles.fr
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PARFUMS / BeAUté / BIeN-etRePERFUMS / BEAUTY / WELL-BEING
Annick Goutal p15-25-177Body Relax p35-176Christian Louis p133-167Instants Ultimes p73-171Royal thai Spa p97-177
ARtS
Acabas p134-174Château de Versailles p113Diana Di Collorado Mels p45-175Galerie Furstenberg p119-175Village Suisse p111-174
SeRVICeS
Cars Air-France p101
188 bis rue de Rivoli - Paris 1er
Réservation : 06 77 07 77 07www.gioiarestaurant.com
“ Paris Famous Club ”
SELECT NIGHTLIFE
1291
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TAX REFUND
Welcome to Paris
Enjoy your shopping in Paris & ask for your Tax Refund form
Get it stamped by customs at the Roissy CDG or Orly airports
Claim your Tax Refund back in cash at Travelex stores and get 0% commission* when you exchange in your home currency
*Rates are displayed with margin. Banque Travelex SA – RCS Nanterre B 389 585 233 – 92100, Boulogne-Billancourt, France.
Find Travelex Tax Refund stores
Place des Vosges
www.carette-paris.com
4, place du Trocadéro Paris 16 • Tél. 01 47 27 98 85 • Ouvert tous les jours de 7h à minuit25, place des Vosges Paris 3 • Tél. 01 48 87 94 07 • Ouvert tous les jours de 7h30 à 23h30
Salon de thé - Pâtisseries - Restaurant
Pour votre santé, mangez au moins 5 fruits et légumes par jour - www.mangerbouger.fr
17 bld Exelmans - Paris 16ème - Réservations : 01 46 47 80 08voiturier midi et soir - valet parking lunch and dinner
www.iannello.fr
Ristorante italianofine italian restaurant
81 Bd Gouvion Saint-Cyr, 75017 PariSréServation : 01 40 68 30 40 - maChereettendre.fr
L e r e n d e z - v o u S d e S a m o u r e u x … d e L a v i a n d e !
L e S P L u S B e L L e S P i è C e S d u B o u C h e r S u B L i m é e S Pa r u n e S é L e C t i o n d e 3 0 v i n S a u v e r r e e t d e S a C C o m Pa G n e m e n t S e t S a u C e S 1 0 0 % f a i t S m a i S o n
formuLe PièCe de Bœuf du jour + entrée ou deSSert + Café et verre de vin : 35€
RESTAURANT SELECT
144, ave des Champs-Élysées Paris 8ème
tél. : 01 43 59 68 69
1, rue Gozlin Paris 6ème
tél. : 01 43 54 94 78
25, rue Quentin Bauchart Paris 8ème
tél. : 01 47 23 60 26
Italian Restaurant
VESUVIO
RESTAURANT SELECT
SELECT NIGHTLIFE
Harry’s Bar
Ressentez l’ambiance des bars new-yorkais: boiseries, piano-bar, lumières tamisées et plongez-vous dans l’atmosphère si chère aux artistes comme Ernest Hemingway ou Coco Chanel. Recommandation spéciale pour le Bloody Mary et le Blue Lagoon, cocktails qui ont fait la réputation de l’établissement.
Harry’s New York Bar stands for American casual elegance : wood panelling, piano-bar, subdued lighting. Discover an inspiring atmosphere for artists such as Ernest Hemingway and Coco Chanel. Enjoy legendary cocktails Bloody Mary, Blue Lagoon.
New York Bar Paris since 19115 Rue Daunou, 75002 Paris - Tél : 01 42 61 71 14
93
LES PRODUITS DU TERROIRLOCAL PRODUCTS
RESTAURANT SELECT
Métro St Lazare / Madeleine 29 rue de l’Arcade - 75008 Paris
Tél. : 01 42 65 43 68
Foie gras, cassoulet, salades géantes
Foie gras, cassoulet, giant saladsAuthentic French Southwest Cooking
Authentique Cuisine du Sud Ouest
RESTAURANT SELECT
SELECT NIGHTLIFE
RESTAURANT SELECT
RESTAURANT LE LOUCHEBEMETIENNE JOJOT
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Digital files to provide - High resolution PDF, CMYK, 300 DPI at actual size 5mm
internal & external bleed areaFormats
- Paris Select Book1 page : L 220 mm x H 297 mm
Double page : L 440 mm x H 297 mm- Paris Select Pocket Guide
1 page : L 138 mm x H 175 mmDouble page : L 276 mm x H 175 mm
Locking up dates- Paris Select Book
biannual publication : Marchbusiness : January 20technical : February 6
- Paris Select Book Special Luxury biannual date : novembre
business : Octobre 20technical : Octobre 30
- Paris Select Book Pocket GuideFrench / English
biannual date : March to Septemberbusiness : January 20 -10 July technical : February 6 -15 July
- Paris Select Book Pocket GuideChinese, Russian, Arabic, Portuguese
biannual publication: April to October business : March 1 - May 7
technical : March 6 - September 10
Mobile Application - Details for visualiPad : 768 x 560px - 72 dpi - RGB iPhone : 640 x 368px - 72 dpi - RGB - Visual interstitial iPad : 768 x 1024 px - 72 dpi - RGB iPhone : 640 x 960px - 72 dpi - RGB
WebsiteAdvertising Inset : 800 x 800px Sponsored article : 2500 characters
NewsletterAdvertising Inset : 600 x 120px Sponsored article : 2500 characters
Print technical standards
technical standards digital
technIcAl StAnDARDS
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