media-kit-mo-kansas-city

Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.

We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile integration, to improved business practices.

We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.

Kansas City2459 Summit Street / Kansas City, MO 64108 / 816.421.5720 / OUTFRONTmedia.com

Kansas City

Kansas CityLast Rev. 02/05/16

2459 Summit StreetKansas City, MO 64108(816) 421.5720 / OUTFRONTmedia.com

Why Go Out-of-Home?It’s Simple — That’s Where the People Are!According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily commute, on their lunch break and throughout shopping trips. Out-of-home is often the last message a consumer receives before making a service or buying decision.

Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the point-of-sale.

Why OUTFRONT Media?We deliver audience.Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently — more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refine our delivery.

We deliver service.We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the “after-sale,” following your program through to success.

We deliver America.Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban centers, rail displays in transportation systems that connect bedroom communities to commercial centers, high-impact digital billboards, or standard billboards on highways entering or leaving major cities, we have you covered.

Nearly three-quarters of outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home — all times when outdoor advertising has the opportunity to influence purchasing and service decisions.Source: Arbitron Out-of-Home Advertising Report, 2013

Why Now?Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice. We are always there and we are always on.

OOH advertising reaches almost the entire U.S. adult population each week.

Out

do

or

Co

mm

uter

s

Ped

estr

ians

Tele

visi

on

Rad

io

New

spap

er

Inte

rnet

96%

61%70%

95% 91%

71% 67%

100%

80%

60%

40%

20%

0%

Out-of-Home

Kansas City



National In-Car Study

2:072:00

1:00

0:00

2:523:00

Typical Weekday Typical Weekend0%

58%an event

75%

a store*

a restaurant*

a phone number

a website address

a radio tune-in

a TV show tune-in

58%

50%

26%

44%

28%

33%25% 50% 0%

public bus, not including a school bus?

50%

bus stop?

taxi cab?

59%

47%

38%

25% 100%75%

*and visited establishment

Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.Source: Arbitron National In-Car Study 2009

2:52

2:00

1:00

0

2:11

3:00

2003 2009

31% Increase

Sometimes34%

Most of the Time

28%

Each Time9%

Never11%

AlmostNever16%

0%

44%fast-food restaurant

75%

a sit-down restaurant

a grocery store

a drug store

a convenience store

a dept. store

a “Big Box” store

82%

22%

53%

32%

58%

63%

25% 50% 100%

31% Increase in time spent in-car.

18 1/2 Hours per week on the road! Billboards move consumers to action!**On a roadside billboard, have you ever learned of...

Buses & Shelters get attention!**At any time in the past 7 days have you noticed a...(total)

71% of travelers notice Billboard Ads.* Workers shop on their way home.**From work to...

How much time in hours or minutes do you spend combined, either driving or riding as a passenger in any vehicle, on a typical weekday/weekend?

Results displayed in hours: minutes

During our 2003 national in-car media survey, Arbitron found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday — a 31% increase.

Kansas City



Out-of-Home Creates Awareness!

Adults say that they’ve seen an OOH ad in the past month

7 outof 10

41%Say OOH is very, or somewhat likely, to influence a purchase.

Use mobile /social media to share information while viewing

Search the web as a direct result of seeing an ad.

And among those who have seen an OOH ad:

Are more likely to learn about the brand being advertised.

55%58%70%

Source: Touchpoints USA Billboard Study, 2012

Kansas City



Moving Consumers to Action!

Adults say that they’ve seen an OOH ad in the past month

7 outof 10

40%

And among those who have seen an OOH ad:

40% 39%40% viewed a

DIRECTIONAL adWATCHED a TV

program advertised

visited a RESTAURANT

advertised

TALKED about a product advertised

33%ATTENDED an event

advertised

29% 28%shopped a

SALE onlinethat week

26%visited a

WEBSITE thatwas advertised

26%IMMEDIATELY

visited business

18%CALLED

a phone numberadvertised

shopped a SALE in-store

that weekSource: Arbitron OOH Industry Report, 2013

Kansas City



OOH: A Return On Your Investment

The British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of out-of-home on sales results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix.

OO

H

RA

DIO

ON

LIN

E

$2.80

$2.50

$2.00

$1.50

$1.00

$.50

$-

$3.38$3.14

PR

INT

$2.41

TV

$2.43

$4.00

$3.50

$3.00

Sal

es R

OI

Using out-of-home in combination with other media improves the retention of a campaign’s advertising message. This works particularly well for television and online advertising.

Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers the same audience at significantly lower costs. Only radio comes anywhere close.

$50.00

$20.00

$10.00

$0

$40.00

$30.00

Shelte

r

Poster

Bullet

in

Network

Spot

Searc

h Site

s

Portal S

ites

Gener

al Cont

ent

Busin

ess C

onten

t

Spot TV -

Early

Eve.

Network

TV -

Prime

Spot TV -

News

Spot TV -

Prime

Network

Inte

rconn

ect

Zoned S

pot

Newsw

eekli

es

Men’s

Inte

rest

Wom

en’s

Fash

ion

Busin

ess

Daily

Busin

ess

Newspapers

Magazines

CableBroadcast

Online

RadioOOH

Television

Internet

2

18

10

8

6

4

0

16

14

12

Mes

sag

e D

ecay

Rat

e (D

ays)

Without OOH With OOH

Source: OAAA.org, 2013

It’s Simple — That’s Where the People Are!

Kansas City



Increase Your Reach!

Source: Touchpoints USA Billboard Study, 2012

According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio.

Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.

+18% +45% +68%+212%

+316%

TV Radio Web Social Mobile App

250

200

150

100

50

350

300

400

Search Facebook Twitter

61

180

98

294

61

174

98

311

63

15495

350

Television

Radio

Newspaper/Magazine

Out-of-Home

Source: Arbitron OOH Industry Report, 2013

Kansas City



Top 50 Market CoverageMarket

CBSAPopulation Age 18 +

Bulletins/Walls

Posters/Jr. Posters

Commuter Rail/ Subway

BusesStreet

FurnitureWrapped

MediaLifestyleCenters

New York, NY /15,542,241

• • • • • • • • • •North Jersey & Central Jersey • • • • • •Los Angeles-Long Beach, CA 10,097,604 • • • • • • • • • • •Chicago, IL-IN-WI 7,240,935 • • • • • •Dallas-Ft. Worth-Arlington, TX 5,021,427 • • • •Philadelphia, PA-NJ-DE-MD /

4,685,125• • • • •

South Jersey • •Miami-Ft. Lauderdale, FL 4,630,257 • • • • • • • • • • • •Houston-The Woodlands, TX 4,618,841 • •Washington, DC-VA-MD-WV 4,586,521 • • • • • • • •Atlanta, GA 4,151,743 • • • • • • • • •Boston-Cambridge-Newton, MA-NH 3,719,611 • • • • •San Francisco /

3,581,937

• • • • • • • •Oakland / • • • • •San Jose, CA • • • •Detroit-Warren-Dearborn, MI 3,304,083 • • • • •Phoenix-Mesa-Scottsdale, AZ 3,291,338 • • • • • • •Riverside, CA 3,198,983 • •Seattle-Tacoma-Bellevue, WA 2,801,694 •Minneapolis - St. Paul, MN 2,619,027 • • • • • • • •San Diego-Carlsbad, CA 2,482,234 • •Tampa-St. Petersburg (Sarasota), FL 2,295,936 • • •Baltimore-Columbia-Towson, MD 2,160,112 •St. Louis, MO-IL 2,154,121 • • • •Denver-Aurora-Lakewood, CO 2,048,026 • • • •Pittsburgh, PA 1,903,671 •Portland-Vancouver, OR-WA 1,787,126 •

• indicates OUTFRONT media available • indicates new VW media available • indicates digital media available

Kansas City



Top 50 Market CoverageMarket

CBSAPopulation Age 18 +

Bulletins/Walls

Posters/ Jr. Posters

Commuter Rai/Subway

BusesStreet

FurnitureWrapped

MediaLifestyle Centers

Orlando-Kissimmee-Sanford, FL 1,761,904 • • •

Charlotte-Concord, NC-SC 1,755,360 •

San Antonio-New Braunfels, TX 1,693,865 •

Sacramento-Roseville, CA 1,692,858 • • • •

Cincinnati, OH-KY-IN 1,618,382 •

Cleveland-Elyria,OH 1,600,000 •

Kansas City, MO-KS 1,542,644 • • •

Las Vegas-Henderson-Paradise, NV 1,534,839 • • • • • •

Columbus, OH 1,493,736 • • •

San Jose-Sunnyvale, CA 1,471,292 • • •

Indianapolis-Carmel-Anderson, IN 1,458,887 • •

Austin-Round Rock, TX 1,432,156

Nashville-Davidson, TN 1,342,734 • •

Virginia Beach, VA-NC 1,326,944 •

Providence-Warwick, RI-MA 1,269,798 •

Milwaukee-Waukesha, WI 1,196,260 •

Jacksonville, FL 1,074,558 • •

Memphis, TN-MS-AR 1,005,686 • •

Oklahoma City, OK 994,106

Louisville, KY-IN 968,041 • • • •

Richmond, VA 965,375 •

New Orleans-Metairie, LA 960,471 • • • •

Hartford-West Hartford, CT 957,210 • • • •

Raleigh, NC 908,951 •

Buffalo-Cheektowaga, NY 899,003

Birmingham-Hoover, AL 873,778

Rochester, NY 849,624 •

• indicates OUTFRONT media available • indicates new VW media available • indicates digital media available

Kansas City



Kansas City OverviewThe Kansas City Metropolitain area is located in the heartland of the country and covers both the states of Missouri and Kansas. Major companies such as H&R Block, Hallmark and Sprint have their world headquarters located in Kansas City. The city is growing at a rapid pace with the expansion of downtown which includes major developments like the One Light Luxury Apartments and the Streetcar System that is now being put into place. As the “city of fountains” Kansas City is also known for its unique blend of history, culture, and of course barbecue!

Deliver your message to the masses where they shop, eat and gather with a variety of Kansas City outdoor advertising solutions provided by OUTFRONT Media. Reach busy commuters everywhere from key highways and intersections to primary and secondary roadways with high impact Kansas City static or digital billboard options. Other levels of Kansas City signage are available, such as posters, which are highly effective to target your demographic and influence purchasing decisions.

When you opt for billboards in Kansas City or other out-of-home media with OUTFRONT Media, you are certain to attract attention from your key audience and create buzz for your brand.

Market Demographics:CBSA Population (18+ KC Metro): 1,831,737Median Household Income: $58,317College Educated (4+ yrs): 31%White Collar Occupation: 59.7%Blue Collar Occupation: 30.8%

Race & Ethnicity: White: 73.9% Asian: 2.4% AA/B: 11.7% Other: 2.2% Hispanic: 9.8%

Source: Census Data - Cass, Clay, Jackson, Johnson, Platte and Wyandotte Counties, 2013 Update

Available Products:

Market In Motion:Drove alone to any place (wk): 92.1%Traveled 200+ miles (wk): 32.4%Spent 30+ minutes traveling to work one way: 12.8%Walked 3+ miles town/city (wk): 17.7%

Source: Scarborough Research 2013, Kansas City CBSA, Release 1-12 month study

• Digital Bulletins 10 Faces (8 spots per face)• Static Bulletins 320 Faces• Posters 489 Faces• Jr. Posters 297 Faces • Trivisions 3 Faces (3 spots per face)• Tall Wall 1 Face

Kansas City



Points of Interest

Entertainment & Local Events:The Kansas City ZooHarrahs CasinoArgosy CasinoIsle of Capri CasinoAmeristar CasinoHollywood CasinoWorlds of Fun & Oceans of FunSchlitterbahn WaterparkBoulevard BreweryThe American RoyalKansas City Renaissance Festival Plaza Art Fair

Cultural Destinations:Nelson Atkins Museum of ArtKemper Museum of Contemporary Art & DesignThe Kauffman Center of Performing ArtsTruman Presidential Museum & LibraryCrossroads Art District 18th & Vine Historic DistrictUnion StationWWI Memorial / Liberty MemorialAmerican Jazz MuseumNegro Leagues MuseumSteamboat Arabia Museum

Major Headquarters:SprintRussell StoversHallmarkH&R BlockCernerGoogle Fiber

Professional Sports Teams:Kansas City Royals - MLBKansas City Chiefs - NFLSporting KC - MLSKansas Speedway - NASCAR

Colleges/Universities:University of Kansas City MissouriUniversity of Kansas - Edwards CampusBaker UniversityPark UniversityRockhurst UniversityAvila UniversityWilliam Jewel College

Shopping & Nightlife:Crown CenterCountry Club PlazaWestportPower & Light DistrictThe LegendsTown Center PlazaZona Rosa Shopping Center

Convention Centers:Kansas City Convention CenterBarney Allis PlazaOverland Park Convention CenterThe Sprint Center

Kansas City



• LED Display Size: 14’H x 48’W

• Spot Length: :10 seconds

Coverage:See next page for complete coverage

Product Information:

Digital Bulletins

What advertising opportunities are on digital bulletins?These bright and bold digitals allow an advertiser to display their ad for a “spot” — 10 seconds on a 80 second loop length. With messages that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely.

How can the digital bulletins connect with consumers?Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests, giveaways. Keep consumers updated in real time on digital bulletins.

Why are digital bulletins valuable to advertisers?Advertising with one of our digital bulletins is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital bulletins allows the advertiser to change copy within minutes without any printing or installation costs.

Dynamic. Relevant. Impact.

Kansas CityDigital Bulletins


Coverage

Copyright 2015, The Nielsen Company | Prepared by OUTFRONT Media (As of 10/16/2015)


Kansas City



Product Information:• 14’H x 48’W• Extensions available in some areas.


What advertising opportunities are on static bulletins?Brands are built on our roadways with buzzworthy advertising on static bulletins. Bulletins are the perfect way to stay in the mind of consumers. Static billboards help consumers find businesses, and help businesses find customers.

How can static bulletins connect with consumers?Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Month long presence and tremendous visibility in high traffic areas impact commuters on the go and influences purchase decisions

Why are static bulletins valuable to advertisers?Your message generates ultimate brand awareness. Static bulletins offer a vibrant creative canvas to make a major splash in the Kansas City market that is sure to catch the attention of daily commuters.

Exposure. Presence. Impressions.

Static Bulletins

Kansas CityStatic Bulletins


Coverage

Copyright 2015, The Nielsen Company | Prepared by OUTFRONT Media

2459 Summit Street,Kansas City, MO 64108(816)421.5720 / OUTFRONTmedia.com

Kansas City



Product Information:• 10.5'H x 22.8'W


What advertising opportunities are on eco posters?Posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic. Achieve dramatic large-scale impact and frequency with multiple units strategically located to maximize your advertising potential. Eco posters are a perfect media option for both local and retail advertisers.

How can eco posters connect with consumers?Neighborhood coverage makes posters the ideal point of purchase media. Demographic-specific locations bring your ad directly to your target audience. Targeted programs include upscale showings, general market, ethnic and individual locations.

Why are eco posters valuable to advertisers?These big, bold and environmentally friendly boards are visually superior to traditional 30-sheet posters — regardless of weather conditions. Posters are seamless, guaranteeing consistent color tone across the surface of the board.

Visible. Bright. Green.

Eco Posters

Kansas CityEco Posters


Coverage


2459 Summit Street,Kansas City, MO 64108(816) 421.5720 / OUTFRONTmedia.com

Kansas City



Product Information:• 6' H x 12' W


Junior Posters

What advertising opportunities are on junior posters?Located along primary and secondary roadways in urban Kansas City, junior posters are highly visible to both pedestrian and vehicular traffic. This media format offers advertisers deep neighborhood penetration that will speak directly to your demographic in one of the most cost efficient ways.

How can junior posters connect with consumers?Their smaller canvas allows these signs to be placed in local neighborhoods where bulletins and posters are zoned out.

Why are junior posters valuable to advertisers?Junior posters offer point-of-purchase opportunities and is a great medium for local businesses to drive traffic to their stores. Junior posters can target neighborhoods, shops and ethnic areas.

Localized. Direct. Vibrant.

Kansas CityJunior Posters


Coverage


2459 Summit StreetKansas City, MO 64108(816) 421.5720 / outfrontmedia.com

Kansas City



Product Information:• 14’H X 48’W


Trivisions

What are trivisions?Create huge awareness by rotating three different messages on one structure. Trivisions offer an aggressive attitude promoting products in vivid, high-resolution graphics.

How can trivisions connect with consumers?The power of motion helps attract to your ad, making a definitive lasting impression on passersby.

Why are trivsions valuable to advertisers?Trivisions attract attention and are located in the most sought after areas of Kansas City. These ads can help distinguish a board as a landmark unit. Trivisions are a great way to get your message or multiple messages in front of consumers.

Multiple Messaging. Interesting.

Kansas CityTrivisions


Coverage

Copyright 2015, The Nielsen Company | Prepared by OUTFRONT Media (As of 10/1/2015)

2459 Summit Street,Kansas City, MO 64108(816) 421.5720 / OUTFRONTmedia.com

Kansas City



Product Information:• 90'H x 90'W

Coverage:Downtown Kansas City

Wall

What are advertising opportunities of a wall?The 90' x 90' wall is located in downtown Kansas City's Crossroads Art District which includes entertainment, shopping, and dining. The large scale wall is visible from a great distance to both pedestrain and vehicular traffic.

How can a wall connect with consumers?Unique, larger than life creative opportunities can be achieved by utilizing this high impact wall. An advertiser is sure to stay top of mind and create buzz with the endless creative options it offers.

Why is a wall valuable to advertisers?This great location is sure to connect with many targeted demographics. The wall is perfect to spread your message in a BIG way.

Exposure. Impact. Impressions.

Kansas CityWall


Coverage



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