media kit - lakeland boating · john allen’s wyndcrest, a 1928 24-foot purdy racer, was named...
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H U R O N | O N T A R I O | M I C H I G A N | E R I E | S U P E R I O R
MEDIA KITA guide for Great Lakes boating enthusiasts
With more than 10,000 miles of shoreline (equal to almost 44 percent of the earth’s circumference), the Great Lakes command a vast share of North America’s boating waters and is one of the world’s most popular, affluent and explored cruising grounds.
For 73 years, Lakeland Boating has covered this unique area. Our editorial content caters to the interests of freshwater boaters throughout the Great Lakes, as well as connecting waterways as far south as Florida, north to Ontario, west to Minnesota, and east to Quebec.
Our respected editorial package is a mix of Great Lakes travel destinations, personality profiles, boats, boating gear and accessories, boating lifestyle, waterfront living, cruising and more. Editorial departments highlight local news and events, boater education, maintenance tips, electronics, new products and boat tests appear monthly. We know Great Lakes boating.
2020 Display Advertising
2020 EDITORIAL THEMES & PORTS OF CALL*
JANUARYPLAN AHEAD
POC: Duluth, Minnesota/Superior, Wisconsin*January mails out in time for the Chicago, Cleveland, Milwaukee,
Toronto and Minneapolis boat shows.
FEBRUARYBOAT SHOWS
POC: Leamington, Ontario*February mails out in time for the: Grand Rapids, Miami
and Detroit boat shows.
MARCHOUTFITTING
POC: Parry Sound, Ontario*March mails out in time for the Palm Beach boat show.
APRILSPRING COMMISSIONING
POC: Ludington, Michigan
MAYSAFETY
POC: Port Clinton, Ohio
JUNECRUISING
POC: Saugatuck, Michigan*June mails out in time for the Bay Harbor and Manitowoc boat shows.
JULYSUMMER HOTSPOTS
POC: Rochester, New York
AUGUSTSMALL BOATS
POC: Grand Bend/Lampton Shores, Ontario*August mails out in time for the Cedar Point boat show.
SEPTEMBERDECOMMISSIONING
POC: Baraga/L’Anse, Michigan
OCTOBERDIY/RENOVATION
POC: Port Hope, Ontario*October mails out in time for the Ft. Lauderdale boat show.
NOVEMBER/DECEMBERBUYER’S GUIDE
POC: Tawas Bay, Michigan*Editorial calendar subject to change.Please direct editorial calendar questions to:
SHOW ISSUE!
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Editorial Calendar
Big FormatNobody gives you a larger slice of the Great Lakes market — literally — than Lakeland Boating. Our 8.75" x 10.75" format is bigger than other boating magazines. When it comes to staying power, bigger is definitely better. Research indicates that larger-format magazines enjoy a longer shelf life than their smaller counterparts. Occupying a coveted space on the coffee table long past the competition means greater visibility for your products.
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John N. Allen didn’t realize
it at the time, but his addiction
began in the 1960s when, as a
boy of 11 or 12, he worked for a
neighbor on a commercial fishing
boat in northern Wisconsin. Twice
a week they made the several-
hour drive from the Green Bay
area to the Eagle River Chain
of Lakes to harvest crabs to sell
at taverns and markets. While
tugging traps out of the water,
the youngster remembers being
awed by the lakefront mansions
and wealthy vacationers spending
carefree summer days cruising
on beautiful boats — gleaming
mahogany boats, trimmed with
shiny chrome, powered by engines
with a distinctive rumble.
“Those boats represented
something extraordinary —
exceptional,” Allen recalls. The
now president, CEO and sole
principal of Industrial Equities LLP
in Minneapolis took a circuitous
route from captivated kid to
respected owner of 25 prized
classic wooden boats. More than a
collector, he’s known as a passionate
promoter of the history and culture
of antique vessels. “I’m a brown
boat addict,” he admits.
Allen, 64, grew up in Suamico,
just north of Green Bay, the second
oldest of six children. His dad
was a school teacher; his mom,
a beauty with “Miss Green Bay”
among her pageant titles. At
Northland College in Ashland,
Wisconsin, Allen studied social
and political sciences and history,
graduated Magna Cum Laude,
and went on to earn his J.D. at
Mitchell Hamline School of Law
in Minneapolis. While working
as a top producer for Coldwell
Banker Commercial Real Estate
Services, Allen launched his
privately held commercial real
estate investment, development
and management firm; his Windsor
Development company focuses
on residential projects. Allen and
his wife, Rebecca, have five adult
children and live in Naples, Florida,
while maintaining a residence
and businesses in Minnesota. In
addition to Industrial Equities,
Allen owns the Bar Harbor Supper
Club, a Gull Lake landmark that
opened in 1938 as a casino, which
he revived in 2012 due to his
“brown boat disease.”
SURF & TURF COLLECTIONBefore boats, Allen collected cars.
He bought a 1946 Ford Woody
Deluxe, followed by several more
Woody wagons and convertibles.
But the vehicles began to look
the same to him. On meeting
Minnesotan Lee Anderson — one
of the premier classic boat
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hooked onMahogany
BROWN BOAT COLLECTOR SHARES HIS PASSION.
photos by Dane Anderson
story by Kath Usitalo
LAKELANDBOATING.COM | MARCH 2019 45 44 MARCH 2019 | LAKELANDBOATING.COM
John Allen’s Wyndcrest, a 1928 24-foot Purdy Racer, was named Best of Show 2018 at the
Antique Wooden Boat Show in Hessel, Michigan.
Fort Mahogany, which displays Allen’s classic car and boat collection, hosts gatherings of wooden boat enthusiasts, as well as a variety of charity events.
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the Mystiqueof Manistique
Looking for a welcoming Lake Michigan
destination that’s got sandy beaches, an
up-to-date marina, plenty to see, do, shop,
eat and sip within a short walk of the dock
— plus natural and historical wonders to
explore? There’s an app for that.
By Kath Usitalo
PORT OF CALL
LAKELANDBOATING.COM | SEPTEMBER 2019 47
46 SEPTEMBER 2019 | LAKELANDBOATING.COM
SHORELEAVEBY JANE AMMESON
It started with a building.“When we moved here four years ago, we saw this old
place and wanted to save it,” says Lauren Stanton-Sharar,
a former morning news anchor at WZZM News where
she was on the air for 18 years. Lauren is explaining why
she and her husband, John Sharar, bought the two-
story building in Saugatuck, Michigan, that sits on the
Kalamazoo River at the bend where Water Street turns
into Lucy Street. Once used by the State of Michigan’s
Department of Natural Resources for studies on invasive
species, the wood building — now appropriately called
The Old Boat House — had stood empty for a decade.
“After we bought it, we needed to figure out what to
do with it,” John says, who, until the retro boat craze hit
him hard, was a national sales manager at an industrial
distribution company. Once the couple owned the building, they needed boats. And
not just any old boats. The two wanted a great on-the-water,
one-of-a-kind way for people to view Saugatuck’s spectacular
waterfront in style. And what could be more stylish than Jet
Age classic runabouts — the perfect throwback to the cool
cars of the 1950s with their automotive details?
The result was Retro Boat Rentals, a collection of 12- to
14-foot Jet Agers (they were also known as atomic boats back
then) that come in a variety of jellybean colors, including
robin’s egg blue, fire engine red, aquamarine and pink.
Some sprout tailfins (think your grandmother’s 1957 Capri
Sedan — the one she drove wearing white gloves and pearls
on her way to play bridge), while others have lustrous flat
tops, cool auto-style headlamps, chrome details and quarter
cabins. Their sleek open seating areas incorporate the colors
of the boat’s exterior with bands of white.
The boats simply move forward and back so there’s no tricky
maneuvering. They putt along at 4 mph, which is a fine speed
as it both complies with the no-wake zone requirements and
allows boaters enough time to cruise the entire Saugatuck
riverfront from cove to cove, which can be accomplished in
a 90-minute rental. Three-hour trips are available as well.
“Anyone can drive them,” Lauren says, “and that was
our plan.”To name all the boats in the fleet, the couple looked to
the ’50s for inspiration. “We literally went through lists of the most popular
women’s names of that era,” Lauren says.
Here are a few examples of what they came up with: Gidget
is a pink Glastron; Dottie, a Dorsett Catalina; Ruby, a Bell Boy
Banshee; and June is a turquoise 1960 Crownline. Oh, and
by the way, Glastron is the only manufacturer still in business
today — another aspect that makes these boats exceptional.
Boat quest
Early on, John thought about using wooden boats in their
quest to give an authentic and special water experience;
however, that wasn’t practical because of the boats’ laborious
upkeep. Then they discovered the early fiberglass marvels.
“I didn’t know about these kinds of boats before,” he
says, noting their criteria for selecting a boat follows certain
parameters. “They have to have been manufactured between
1955 to 1963 because that’s the era when these boats were
most unique. That was the real Jet Age of boats when they
had such characteristics as fins, taillights and headlights.”
Often the manufacturers were small, their designers a
combination of artists, boating and auto enthusiasts, and
mechanical engineers. As boat makers consolidated, many
of these manufacturers went out of business.
“High production, fewer styles,” John says, summarizing
what happened.Talking to John about their boats is to get a history
lesson in what some refer to as the “Golden Age of Boats.”
“The Dorsett Catalina was designed by Raymond Loewy,”
he says about the French-born industrial designer who
designed not only boats but also the U.S. Mail and TWA
icons; packaging for Lucky Strike; Studebaker’s Avanti
and Champion (talk about cool cars) models; Coco-Cola
machines; the paint scheme for Air Force 1; as well as
several planes and railroad engines.
The Retro Boat Rental’s boats come from a variety of places:
Hidden away in old barns, on Craigslist and eBay, and through
other vintage boat enthusiasts. Once the boats arrive, besides
doing any necessary repairs, John converts their old gas motors
to cheaper, more environmentally friendly electric motors.
“That way they’re quieter, easier to use and more reliable,”
Lauren says. “Our customers can just hop aboard. They
feel comfortable driving them even if they’ve never been
on a boat before.”After the successful test run of their first retro boat in February
2017 on the mostly frozen Kalamazoo River, they were ready to
go. The first year went so well that the couple quit their day jobs.
Now they not only run the Saugatuck location, they also lease
the boats to operators in South Haven, Milwaukee and Chicago.
The Old Boat House
The Old Boat House building has been totally remodeled
and now has a bar, kitchen, eating area, gleaming hardwood
floors and large, open indoor space that can be rented for
corporate events and get-togethers. The wall art is nautical,
such as old boat engines and vintage advertisements for the
boats available for rent. A retro boat is perched in the open
loft above the main floor bar.Lauren says that people often rent several boats or
even the entire fleet to take out together and stop here
afterward for food and a drink. Food options include a
variety of different SausageTucks, their signature dish
of locally smoked sausages tucked inside an artisan bun.
Varieties include German-style with sauerkraut and Dijon
mustard; Mexican with queso cheese, jalapeno slices,
cilantro and diced tomatoes; and Californian with avocado,
jalapeno slices, cilantro and diced tomatoes. Other edibles
include smoked whitefish dip, a selection of charcuterie
options and sandwiches. Eat indoors or sit underneath
one of the red-striped umbrellas on the large outdoor
deck overlooking the river. Want to arrive at the uber-popular Red Dock Café,
Saugatuck’s answer to Key West, in a manner Hemingway
would admire? Call ahead and reserve one of the docks the
couple owns there, but be sure to rent one of Retro Boat
Rental’s red boats to keep with the theme.
What you need to know
Retro Boats Rentals are $115 for 90 minutes and $230 for
three hours for two people. Additional passengers are $10
each; kids 16 and under ride free. You can also rent one of
two Donut Boats named Sprinkles and Glazed. No, you don’t
eat them; instead, these bright orange electric vessels (think
life rings on steroids) topped with matching umbrellas, a
table and a circle of seats are available to rent as well.
No outside beverages, food or coolers are allowed on any
of the boats. Alcohol must be purchased at The Old Boat
House. Retro Boat Rentals will provide coolers and ice, and
offer a wide variety of beverages, including bottles of wine,
domestic and craft beers, non-alcoholic drinks, mixed drinks
in cans and even champagne. Snacks are also available.
Walk-ins are welcome; in fact, Lauren says that many
people discover the business just by walking by. But your
best bet is to call ahead and make a reservation.
And for those with a canine crewmember, Jane, a 1958
Geneva, is the only boat that’s currently dog-friendly.
For more information or reservations, call 616-405-6688
or visit RETROBOATRENTALS.COM. H
Retro Boat RentalsRetro boats take us back to the Jet Age in historic Saugatuck, Michigan.
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LAKELANDBOATING.COM | SEPTEMBER 2019 23
22 SEPTEMBER 2019 | LAKELANDBOATING.COM
Thumbs Up!From a swinging bridge,
underwater shipwreck preserve and the state’s oldest hardware
store to festivals, fireworks and old-fashioned fun, Michigan’s Thumb region of Lexington and Port Sanilac beckons boaters.
BY SUSAN R. POLLACK
PORT OF CALL
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Port Sanilac Antique Boat & Vintage Show
Downtown Lexington
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Port Sanilac
Lexington
Pontiac
Flint
52 APRIL 2019 | LAKELANDBOATING.COM
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BOAT TEST
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FORTY-FOOT SPORTS CROSSOVER SATISFIES EVERY FAMILY MEMBER’S MUST-HAVES.BY MARSHALL BRODIE
Formula400 SSC
A ctive boating families want to maximize their limited boating time but sometimes that can be difficult. What if you want to overnight with your family for one or two nights because that’s all the time you get off from work? Or what if your teenage children ask to bring a group of friends to hangout and sunbathe for a day? What if the weather turns less than ideal? Do you need an express cruiser or perhaps do you need a bowrider?
This is where a versatile, multi-purpose vessel may be the ideal solution. Such is the impetus for Formula’s new 400 SSC (Super Sport Crossover), an emerging new breed of boat that follows in the footsteps of the 430 SSC. The 400 SSC — with an open
bow cockpit, aft deck lounge and spacious below-decks cabin — gives boaters the best of all worlds.
Rare featuresFormula realized that customers were asking for something other than an express cruiser or a big center console with an under-console cabin. Based on this feedback, Formula created the Crossover series, which has become a big hit. The Formula 400 SSC is sporty, comfortable and amenity rich. The single-level deck is nearly 37 feet long and includes two seating areas, the bow cockpit and aft lounge, which Formula has labeled SmartZones. Formula describes them as being separate areas for differing activities while
also encouraging connectivity among guests. Passage fore and aft is unimpeded and makes socializing natural. The surprisingly large cabin below includes a convertible dinette/sleeping berth, plus an aft stateroom bed, private head compartment and entertainment galley with sink and microwave. The bow cockpit is a rare feature in a 40-foot sport boat that greatly expands the usability of the 400 SSC as a day cruiser. This area features wraparound seating for multiple lounging options, and twin motorized tables can be raised or lowered individually at the push of a button for dining or to create a lounge when cushions are added. For a break from the sun’s rays, there’s an optional bow sun shade that’s easy to assemble.
LAKELANDBOATING.COM | MARCH 2019 37
36 MARCH 2019 | LAKELANDBOATING.COM
SHORELEAVEBY CRAIG RITCHIE
Following more than 13 years of planning, approvals and construction, a new lakeside complex built around
a 1,000-slip marina has quickly become a favorite among boaters on Ontario’s historic Trent-Severn Waterway.
Located on the western shore of Lake Simcoe, less than an hour north of Toronto, the $25 million Friday Harbour Marina is the core of a $1.5 billion luxury resort consisting of nearly 2,000 townhomes and condominiums, a championship 18-hole golf course, an upscale retail complex, high-end restaurants and more — all overlooking the lake’s calming water. Its opulent luxury and extensive facilities make Friday Harbour an ideal destination, whether it’s a short stop while traveling between Lakes Huron and Ontario on the Trent-Severn Waterway, or as a permanent summer retreat. With residential units ranging from affordable condominiums to luxurious dockside residences, it’s a development that’s made for boaters.
Built on the site of the former Big Bay Point Marina, the massive 600-acre luxury resort represents an engineering milestone. Its peaceful, natural-looking lagoons are entirely man-made, as the former marina basin was sealed from the
lake, drained and excavated to create the new deep-water yacht basin that stands today. As the water was pumped out from the old marina property, more than 9,000 fish representing 30 different species were captured alive by hand and returned to Lake Simcoe unharmed.
These fish are now welcome to return and enjoy the all-new yacht basin, with its 2.8 miles of meandering waterfront rimmed by stately homes and an inviting boardwalk that connects residents to all the action. Created with an eye to ecological sustainability, the marina includes more than 30 unique structures designed to provide a spawning and nursery habitat for fish, frogs and other shoreline wildlife — just one of many elements that put Friday Harbour in a class of its own.
A marina like none otherWhen it’s fully completed, the Friday Harbour Marina will become Canada’s largest freshwater boating facility, with more than 1,000 full-service slips spread over 42 acres. The marina was designed by Applied Technology Management (ATM), creators of numerous large-scale waterfront developments worldwide, including the spectacular Palm Jumeirah in Dubai. The facility conforms to Clean Marine ecological standards, with accommodations for vessels more than 100 feet in length.
“At Friday Harbour we want to accommodate all boaters,” says ATM Founder and Chairman Ed Modzelewski. “We’re going to see boats from small fishing vessels that are there for the day to mid-size cruisers stopping by for dinner to large yachts coming from afar, cruising Ontario’s historic Trent-Severn system. We want this place to be a destination unto itself.”
For those who still don’t have a boat of their own, multi-line dealer Pride Marine Group, with 14 locations across Ontario, has signed an agreement to become the exclusive on-site boat dealership, offering sales of both new and brokerage craft, as well as watercraft rentals, service and off-season storage.
Luxurious indulgencesOverlooking the marina, the Lake Club at Friday Harbour is planned as a private retreat where residents can lounge in the pool or hot tub and sip on something refreshing while letting every care float away. Plans for the Lake Club
include an on-site Wellness Center and spa, along with a state-of-the-art fitness center.
Luxurious indulgence also applies to dining out. Restaurant choices at Friday Harbour include the Beach Club Window for casual fare; Fishbone, serving seafood with a Portuguese flair; and coming soon, Avenue Cibi En Vini, with a mouth-watering Italian menu. Of course, there’s also an on-site Starbucks.
Prefer to create your own masterpiece? FH Fine Foods on the boardwalk is a gourmet grocer offering the finest in fresh produce, meat, fish, cheese, baked goods, prepared foods and specialty products not normally found within steps of a major marina. An LCBO outlet opening in spring 2019 will make refreshing the wine fridge easier than ever!
Dryland distractionsTo keep all that gourmet fare from going straight to the waistline, Friday Harbour has been carefully designed with a vast range of onshore recreational opportunities, making it an ideal escape for anyone looking to get off the boat and stretch those legs. About one-third of the 600-acre site has been set aside as the Nature Preserve for wildlife, bisected by a 4.5-mile network of trails for walking, cycling or an early morning run.
After a refreshing stroll to get the blood moving, try your hand at Friday Harbour’s 18-hole championship golf course, The Nest Golf Club. A challenging par-72 course designed by Doug Carrick, The Nest offers an intriguing challenge to golfers of all abilities, with its dips, hollows, water features and sand traps. More than 170,000 truckloads of earth were dug up and shifted around to create The Nest, ensuring that even the most skilled golfers find it a delightful challenge. An on-site practice facility — including a driving range, a putting green and a short game area with two large practice bunkers — help prepare golfers for their day on the links.
In addition to golf, Friday Harbour offers bicycle rentals (allowing visitors to explore the surrounding countryside), basketball courts, beach volleyball courts and kayak/canoe rentals for those who care to explore the waters and enjoy more intimate perspectives. Regular activities scheduled throughout the summer ensure there’s always something going on.
With so much to offer, the toughest part about any visit to Friday Harbour Resort is getting back in the boat and saying goodbye. Perhaps that’s why so many boaters are taking the plunge and scooping up their own little piece of paradise in the middle of Ontario’s boating playground. With its easy access to Lakes Huron and Ontario via the Trent-Severn Waterway, it’s little wonder that Friday Harbour has become a clear favorite with boaters across the Great Lakes. H
Friday Harbour ResortOntario’s latest marina development sets a new standard for lakeside living.
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BOAT TEST
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FOUR WINNSHD 240 SURF
A true crossover for on-the-water fun.BY ALAN WENDT
LAKELANDBOATING.COM | AUGUST 2019 41
40 AUGUST 2019 | LAKELANDBOATING.COM
SPECIFICATIONSLOA: 32'9"
Beam: 11'
Draft: 2'7"/4'3"
Weight: 10,927 lbs.
Fuel Capacity: 2 x 106 gals.
Water Capacity: 42 gals.
Power: 2 x Mercury Verado V8 300-hp
Base Price: Contact dealer
BENETEAU.COM
DEALERSBoisvert Marine
Centerpointe Yacht Services
Hutchinson’s Boat Works
Maple City Marine, LTD
Port Sanilac Marina
SkipperBud’s
Beneteau Flyer 32The best of both worlds.
With her eye-catching naval architecture by Beneteau Power and the striking interior by Style & Design,
the new Beneteau Flyer 32 presents herself as an exciting, innovative and visionary boat that will fulfill the needs for a wide variety of owners.
“The whole emphasis on the Flyer 32 is to make it more than a dayboat,” says Don Smith, sales manager for Beneteau’s outboard division. “This design is the bridge to an express cruiser.”
Step aboard via the swim platform’s starboard-side safety gate and you’re greeted by wide-open spaces designed for comfort and enjoyment. The roomy cockpit area features a wraparound couch with an accompanying table. There is a deck galley to starboard offering a refrigerator, sink, twin burners, oven, storage below and a small countertop sitting right behind the helm. The helm itself — well-laid-out for both form and function — has a copilot seat and a comfortable double seat to port.
“Sociability is a key component and was in sharp focus in the exterior layout design,” Smith adds.
With access forward by way of the port side — a design feature
that supplies more space to the bow entertainment area — the bow seating/sunpad offers an exciting place to relax at anchor.
“While not sacrificing any of her dayboat amenities, the Flyer 32 also presents an interior with all the comfort for extended times away from home,” Smith says.
With accommodations for four in two cabins, one forward and one amidships, you and your guests can spend the evening on the hook or at the dock after a day’s cruise. With ample storage areas and cabinets, you can take whatever you need along and still have plenty of room for all your gear.
Choosing from an extensive list of optional equipment, such as air conditioning, fiberglass hardtop, teak decking and depending on your power choices Mercury DTS controls or Joystick Piloting you can customize your Flyer 32 to your individual needs. With her patented AIRSTEP hull design for the running surface, your performance, safety and comfort come standard.
“The Flyer series are known as dayboats, and with this boat, the blend of dayboat and express cruiser is complete,” Smith concludes. H
BOAT SPOTLIGHTBY KEN KREISLER
30 SEPTEMBER 2019 | LAKELANDBOATING.COM
SPECIFICATIONSSPARK/SPARK TRIXX
Rider Capacity: 2-3/2-3
Weight: 405 lbs./422 lbs.
Fuel Capacity: 7.9 gals./7.9 gals.
Engine: Rotax 900 ACE/Rotax 900 HO ACE
Base Price: $5,399/$7,499
SEA-DOO.COM
DEALERS J&J Sales
Port Clinton/Huron, OHPOWERSPORTS360.COM
Nielsen Power SportsLake Villa, IL
NIELSENS.COM
Village Motor SportsHolland, MI
VMSHOLLAND.COM
Sea-Doo Rec LiteTwo models that make for affordable family fun.
I was leading a flotilla of about 40 Sea Rays to Presque Isle in one of the worst summer fogs in memory. At idle speed,
the sound of ship’s bells clanging and slip assignment chatter with the harbormaster on the VHF was suddenly broken by laughter from the waterline. We were surrounded by dozens of Sea-Doo’s arriving at the exact same moment. The group, part of an annual Great Lakes Harbor Hop, had no radar or chartplotters but plenty of eager riders out for an adventure.
Sea-Doo has for years turned dreams of family fun on the water into reality. This year, its Rec Lite family of watercraft (including the SPARK and SPARK TRIXX models) continues to innovate with new features like a revolutionary Bluetooth-compatible audio system that brings powerful and accessible sound to the water. The 50-watt, waterproof option easily mounts to both the Sea-Doo SPARK and SPARK TRIXX models, is portable for moving to the beach, dock or cabin, and has an amazing battery life of 24 hours at 50% of its power.
Designed for two or three riders, the Sea-Doo SPARK is affordable, fuel efficient and easy to tow with even a small car. For first-time boaters, the scratch- and impact-resistant, lightweight
Polytec Hull material is designed to withstand unintentional bumps that occur around docks. The watercraft boasts some meaningful technology like Intelligent Throttle Control, a closed-loop cooling system and a multifunctional gauge.
The Sea-Doo SPARK 2-UP has two engine choices: A 60-hp Rotax 900 ACE or, for a few dollars more, the 90-hp Rotax 900 HO ACE. The larger engine is what you’ll find on the SPARK 3-UP, delivering a top-speed of close to 50 mph and capable of towing passengers on a tube, waterskis and wakeboard.
For those who like trick riding or competitive events, check out the SPARK TRIXX 3-UP. This PWC lets riders pull off freestyle tricks such 180-degree hops and tail-stands with ease. An adjustable handlebar, angled foot supports and extended range variable trim system make this model the most versatile entry-level watercraft in Sea Doo’s history. Colors include Orange Crush/Chili Pepper and Jalapeno/Pear.
These PWC models have a variety of options that help keep the price low. One option worthy of consideration is the Intelligent Brake and Reverse known as iBR. Brakes are a good thing — especially for new drivers. H
BOAT SPOTLIGHTBY ALAN WENDT
LAKELANDBOATING.COM | AUGUST 2019 35
Largest Boating Market
Big MarketLakeland Boating focuses on the territory in and around the Great Lakes. We know where to go, what to do and what kind of gear and equipment will get you there.
The Great Lakes region is the largest boating market in the country. Our region once again ranked No. 1 in boat registrations in 2018, accounting for 27.5% of the nation’s total, up from 27.3% in 2017.
The region also has the most boats per
capita, with one registered boat for every 6.3 households for the 15th consecutive year.* Three of the Great Lakes states, Minnesota, Michigan and Wisconsin, ranked in the top five for number of boats registered in 2018: Minnesota accounts for 6.9% of all boats registered; Michigan accounts for 6.7%; and Wisconsin accounts for 5.1%.
Great Lakes boaters spend big, too: Four out of the top 10 boating-related spending states are Great Lakes states. These include Michigan, Minnesota, Wisconsin and New York. In total, the region spent more than $4.4 billion on new powerboats, engines, trailers and accessories in 2018.
U.S. Regional Boat Registrations, 2018*
*2018 NMMA Recreational Boating Statistical Abstract
GREAT LAKES27.5%
Gulf Coast10.4%
Pacific9.7%
SouthAtlantic
18.3%
MidAtlantic
6.4%
NorthAtlantic
9%
U.S. Territories.2%
Inland18.5%
THE AmazingGREAT LAKES REGION
$4.4 billionspent on newpowerboats,outboard engines,trailers and accessories
53 GREAT LAKESstates ranked in
top fiveof boats registered
Most Boats Per Capita(1 boat per6.3 households)
#1 in BoaterRegistrations
27.5%
Manitowoc Boat Show to go along with Bay Harbor.
Boost your exposure on our website,lakelandboating.com
Complete your advertising campaign with our
weekly e-newsletter
Weekly e-Newsletter AdvertisingWebsite Advertising
Target boaters who want to read about boats! Advertising in our e-newsletter is an easy and affordable way to reach those who have specifically requested to hear from us every week. It is a terrific enhancement to your ad in our print edition, or as a standalone way to drive our readers to your website.
You can run your ad once or in every newsletter, in one of three positions. If you don’t have a digital ad to fit our specs, we can build one for you. First come, first serve.
Our e-newsletter goes out every Monday, your ad is due the Friday before. Please include the URL you’d like your ad to link to.
InteriorSkyscraper
TOP:160 x 600
pixels
$150/mo.
InteriorSkyscraper BOTTOM:
160 x 600 pixels
$100/mo.
Interior Page Leaderboard:728 x 90 pixels; $200/mo.
eNewsletter Top:728 x 90 pixels; $300/week
eNewsletter Middle728 x 90 pixels; $250/week
eNewsletter Bottom728 x 90 pixels; $200/week
Ask about custom multimedia packages!
HomepageSquare:
300 x 250 pixels$225/mo.
Homepage Leaderboard:468 x 60 pixels; $250/mo.
1550 Sherman Ave., Suite 313Evanston, IL 60201
LAKELANDBOATING.COM
DISPLAY SALESMark Conway
Deadlines, Rates & Technical Specifications
n PUBLICATION SIZE Live area: 8.5 x 10.5 in. Trim: 8.75 in. (width) x 10.75 in. (height) Bleed: 9 x 11 in.
n You may materials on disk, but we prefer email or electronic file transfer. Send to Lakeland Boating Production Department, 1555 Sherman Ave., Suite 313, Evanston, IL 60201. Please enclose a copy of the insertion order with your disk. This should include: Company name, contact information, ad size, date of insertion, and any specifications, such as preferred placement. A hard copy proof should be included with electronic files. NOTE: All electronic data will be held only one year from date of last insertion
n ACCEPTABLE FILE FORMATSThe following digital file types are considered optimal:1. PDF/X-1A: 2001, press ready. All final files
must be press quality, 300 dpi, CYMK, with all fonts embedded. Please, NO RGB/SPOT PMS COLORS! All logos and images placed in your ad must meet these specifications.
2. JPG files are acceptable, and should be 100% of ad size, 300 dpi.
3. Color proofs are accepted, but not required.4. For full-page files, please include the bleed only, 9 x
11 inches—NO CROP OR REGISTRATION MARKS.
n INK SPECIFICATIONS: 4-color process, NO RGB/SPOT/PMS!
n PRINTING METHOD: Web offset
n BINDING SPECIFICATIONS: Perfect bound; jog to foot
n CONTRACT AND COPY REGULATIONSContracts must be bona fide and specify a contract year and the number of insertions to be used. Only one advertiser can reserve space in each contract.
The publisher reserves the right to reject all advertising copy that, at his discretion, is deemed objectionable, misleading, not in the best interests of the reader and/or contrary to federal and state regulations, whether or not the ad had previously been accepted and/or published.
All advertisements are accepted and published by the publisher on representation that the advertiser and/or advertising agency are properly authorized to publish the entire contents and subject matter thereof. It is understood that the advertiser and/or advertising agency will indemnify and hold the publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement.
The publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with the provisions of this rate card. All verbal instructions regarding contracts or insertions must be confirmed in writing.
2020 DEADLINES* ISSUE AD CLOSING MATERIALS DUE MAILS
January 11/19 11/22 12/9 February 12/13 12/18 1/8 March 1/21 1/24 2/10 April 2/19 2/24 3/10 May 3/19 3/24 4/8 June 4/21 4/24 5/11 July 5/20 5/22 6/9 August 6/18 6/23 7/9 September 7/21 7/24 8/10 October 8/20 8/27 9/10 Nov./Dec. 10/8 10/13 10/28
2020 DISPLAY RATES (NET)* PAGE SIZE 1x 3x 6x 11x
Full page $4,095 $3,885 $3,675 $3,415 2/3 page $3,600 $3,420 $3,235 $3,005 1/2 page $3,170 $3,010 $2,845 $2,645 1/3 page $2,920 $2,765 $2,620 $2,430 1/4 page $2,625 $2,488 $2,355 $2,185
AD SIZES
4.75 x 9.625 3.75 x 9.625V 1/2
4.75 x 6.875ISL 1/2
7.75 x 4.625 H 1/2
2.375 x 9.625V 1/3
5 x 4.625SQ 1/3
3.75 x 4.6251/4
9 x 11 bleed8.75 x 10.75 trim
8.5 x 10.5 live area
FULL Please direct production questions to Christy Bauhs at 312-276-0610, ext. 24; [email protected]
1550 Sherman Ave., Suite 313, Evanston, IL 60201 LAKELANDBOATING.COM
* Subject to change
V 2/3
DISPLAY SALESMark Conway