media kit - durability it’s your product demo, podcast, slide show or brand-identity spot, ......
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2015MEDIA KIT
DURABILITY DESIGN
BUILDING PERFORMANCE AND AESTHETICS
NEW IN 2015
» INCREASED CIRCULATION
» IMPROVED ONLINE USER EXPERIENCE
» EYE-CATCHING INTERACTIVE FEATURES
» ADDITIONAL LEAD GENERATION
» CUSTOMIZED AD OPPORTUNITIES
» NEW EDITORIAL FEATURES
» SOCIAL MEDIA INTEGRATION
DURABILITY + DESIGN | DURABILITYANDDESIGN.COM | 2015 MEDIA KIT 3
PROFESSIONAL SEGMENTS D+D MAGAZINE
D+D NEWS
TOTAL DISTRIBUTION
Facility Owners and Managers 5,000 10,000 15,000
Contractors, including General, Commercial, Residential, Industrial and other Specialty Contractors
15,500 20,000 35,500
Specifiers, including Architects, Spec Writers, Coatings Consultants, Interior Designers and Engineers
14,000 25,000 39,000
Suppliers, Distributors, Dealers and others
5,500 11,000 16,500
TOTAL 40,000 66,000 106,000
DISTRIBUTION*
POWERFUL 3-WAY COVERAGE OF THE ARCHITECTURAL COATINGS MARKET
Combined with D+D NEWS, our daily e-newsletter, and DurabilityandDesign.com, our content-rich website, D+D is the premier source for industry insight and technical information on architectural coatings, construction chemicals, and related finishing technologies.
THE RIGHT MIX
This year, DURABILITY + DESIGN introduces new, user-friendly features in an enhanced, digital-only format. With double the distribution, the magazine now reaches twice as many decision makers who want the latest on building performance and aesthetics.
*As of May 2015
DURABILITY + DESIGN | DURABILITYANDDESIGN.COM | 2015 MEDIA KIT4
TURN EMAIL ADDRESSES AND PHONE NUMBERS INTO HYPERLINKS Connect directly with our audience by adding email links like this:
Users on devices with mobile capability can dial your number with one tap.
NEW WAYS TO CONNECT WITH YOUR TARGET AUDIENCE
Customize your digital magazine ads with these interactive features.
MAKE YOUR ADS MORE EFFECTIVE WITH AUDIO, VIDEO AND SLIDE SHOWS How-to instructions, product image galleries, demos and other reader services call attention to your ad. Check out the next page for examples.
[email protected] +1-412-431-8300
USE ANIMATION TO LIVEN UP YOUR PROMOTION Moving text and graphics add energy and interest to your creative. Contact your sales rep for a demonstration of options.
CREATE MULTIPLE WEB LINKS IN ONE AD Turn text, photos, logos and graphics into hyperlinks that drive customers to your web, video, social media and event pages.
THE IMPACT OF SOUND AND MOVEMENTWhether it’s your product demo, podcast, slide show or brand-identity spot,
audio and video in your D+D ad can set you apart from the competition.
ADD A HYPERLINK TO YOUR WEBSITE⇡ EMBED A VIDEO
ADD AN AUDIO PLAYERADD A SLIDE SHOWADD A POP-UP VIDEO
These are just a few of the interactive features included FREE with your ad package! Contact your sales rep
and explore the possibilities with our in-house team.
6 DURABILITY + DESIGN | DURABILITYANDDESIGN.COM | 2015 MEDIA KIT
THE AUDIENCE YOU WANT — PACKED WITH PURCHASING INFLUENCEDURABILITY + DESIGN and D+D NEWS readers are buying, specifying and using products like yours every day. No other editorial package brings this unique group of decision makers together so effectively — making D+D essential to your marketing strategy.
46% 52% 70% 81% 77% 56% 82% 50% 83% 56% 59% 90% 54% 60% 67%
Air/Vapor BarriersAnti-Graffiti Coatings
Anticorrosive CoatingsConcrete Floor Coatings
Concrete SealersDecorative Finishes
Exterior Wall CoatingsFire-Resistive Coatings
Interior Wall/Ceiling CoatingsPaint Removal & Surface Prep Equipment
Paint Application ToolsPrimers
Roof CoatingsWaterproofing
Wood Coatings
Facility Owners and Managers
Contractors: General, Commercial, Residential, Industrial and other Specialty Contractors
AUDIENCE PURCHASING PROFILEDURABILITY + DESIGN readers are involved in the purchase and/or specification of:
Specifiers: Architects, Spec Writers, Coatings Consultants, Interior Designers and Engineers
Suppliers, Distributors, Dealers and others
DYNAMIC CONTENT THAT FOSTERS READER LOYALTYDURABILITY + DESIGN subscribers count on us for balanced and reliable coverage in these key categories.
Coatings Technology: Research and development in high-performance coatings; case studies in the use of materials; failure analyses; and guides to specifying generic coating types
Building Envelope: Air barriers; reflective roof and wall coatings and systems; water-proofing; moisture remediation; and more
Maintenance and Renovation: Curtain wall restoration; façade maintenance; preser-vation techniques and standards; and more
Good Technical Practice: Selection/specification of coatings, related materials and finishes; surface preparation; application; and quality control
Decorative Finishes: Decorative concrete treatments and specialty materials and techniques employed by decorative artisans
Color and Design: Issues of aesthetics; the commercial value of color; and the function of colors in architectural spaces
COMMERCIAL SECTORS COVERED IN D+D» Health Care» Education» Government» Office Towers» Sports Arenas, Stadiums» Retail» Hospitality» Places of Worship» Museums» Multi-Family Residential
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curtain wall metal: prep + protect
dry enough? eliminating excess moisture in the slab
Coatings on Concrete
MAY 2015 • VOL. 4 • NO. 5
DURABILITY DESIGN
DURABILITY + DESIGN | DURABILITYANDDESIGN.COM | 2015 MEDIA KIT
‘‘ I love learning about the unique challenges many case studies show.’’ TOMMY JOHNSON, OWNER, JHC
MAY
Concrete Moisture Remediation
Surface Prep
Coatings for Curtain Wall Metals
Decorative Concrete
Closing: April 6 » Ads Due: April 21
JUNE COATING FAILURES & SOLUTIONS
Color in Commercial Spaces
Fire-Resistive Coatings
Concrete Repair
Polyurea Technology
Closing: May 4 » Ads Due: May 19
JULY CONTRACTOR DIRECTORY
Building Envelope/Air Barriers
Reflective Coatings
Waterproof Membranes for Green Roofs
Concrete Surface Prep
Closing: June 8 » Ads Due: June 23
AUGUST
Standards and Certifications for Green Coatings
Antimicrobial Coatings
Decorative Concrete
Specifying for CHPs (collaborative high-performing schools)
Closing: July 6 » Ads Due: July 21
MAGAZINE EDITORIAL CALENDARMay – December 2015 (updated February 2015)
SEPTEMBER 2016 COATINGS & EQUIPMENT BUYING GUIDE
Specifying Coatings
Coatings for Health Care Facilities
Moisture Mitigation
Concrete Repair
Closing: Aug. 3 » Ads Due: Aug. 18
OCTOBER
2016 Color Trends
Saving Landmark Structures
Coatings for Metal Roofs
Wall Systems
Closing: Sept. 8 » Ads Due: Sept. 22
NOVEMBER CONCRETE: AESTHETICS & PERFORMANCE
Decorative and Functional Considerations for Concrete Floors and Decks
Repair and Maintenance of Concrete and Masonry Walls
Polishing and Staining Concrete
Anti-Graffiti Coatings for Concrete
Closing: Oct. 5 » Ads Due: Oct. 20
DECEMBER SSPC SHOW ISSUE
Surface Prep
Quality Control
Coatings for Steel
Roof Systems
Closing: Nov. 9 » Ads Due: Nov. 24
DURABILITY + DESIGN | DURABILITYANDDESIGN.COM | 2015 MEDIA KIT8
Contact your sales rep for info about our planned presence at upcoming trade shows.
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BLEEDS: Because this publication is digital-only, bleeds need not be included.
SAFETY: To avoid obscuring critical content, designers should NOT place type within .75" (72 px) of the gutter at the very top or bottom of the ad, where navigational arrows will appear.
FORMAT: Supply ads in a press-quality (300 dpi) PDF format with fonts embedded. Note that all color will be converted to RGB for online viewing.
MEDIA: A file of up to 5 MB may be sent as an attachment via email to your sales rep. The file must be stuffed or zipped to ensure file integrity. For larger files, an FTP address is available on request.
SEND TO: [email protected]
AD PRODUCTION/CREATION: Available at additional cost. Call your sales rep for quotes.
SPONSOR AD FACES ISSUE INTRO PAGE
SPON-SOR AD
2-PAGE SPREAD (FULL SCREEN,
DESKTOP)
1/2 HORIZ
1/2 VERT
SIZES: These sizes are optimal for screen dimensions and are not proportionate to standard print ads.
1/2 Vertical: 2.7"(259 px) w x 8.25" (792 px) h
1/2 Horizontal: 5.85" (562 px) w x 4.125" (396 px) h
Full Page: 5.85" (562 px) w x 8.25" (792 px) h
2-Page Spread: 11.7" (1123 px) w x 8.25" (792 px) h
Sponsor Ad (faces issue intro): 400 x 400 px
SPONSOR AD
FULL PAGE(FULL
SCREEN, TABLET)
MAGAZINE DISPLAY AD SPECIFICATIONS
Durability + Design Magazine
Display Ads Build your brand with a powerful visual message in our interactive magazine, optimized for desktop and tablet.
Sponsorship Ad This premium ad position faces the magazine’s introductory page and offers exceptional exposure.
D+D Buying Guide Sponsorships
Enjoy premier ad placement within a specific subject category in one of our digital guides. View guides.
D+D Buying Guide Enhanced Listings
Make sure your product or service stands out with priority placement in online search results.
D+D News e-Newsletter
Front-Page Ads Reach 66,000 industry professionals with an interactive web ad on our daily e-newsletter. You'll get detailed weekly traffic reports, so you'll know who is clicking your ad and how it’s performing.
THE TOTAL PACKAGETake advantage of our comprehensive advertising opportunities to reach and retain your target audience.
To develop custom advertising concepts,
ask your sales rep for a consultation with
our creative team. Additional rates apply.
DURABILITY + DESIGN | DURABILITYANDDESIGN.COM | 2015 MEDIA KIT10
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DurabilityandDesign.com Website
Content Category Sponsorship
A top ad spot in one of our six editorial subject categories positions your brand next to relevant content on our website — where the audience you want to reach is sure to see it. You'll also get priority placement in buying guides and search results, as well as real-time sales leads with enhanced company contact information. Categories available for sponsorship include: Coatings Technology, Maintenance and Renovation, Building Envelope, Good Technical Practice, Decorative Finishes, and Color and Design
Interactive Ad Package
Your digital ad will be displayed alongside relevant editorial content, with priority placement in buying guides and search results. Get real-time sales leads with enhanced company contact information. See ad samples on this web page.
Custom e-Blasts Send your custom message to a specific segment of our audience. List choices include: Architects, Specifiers, Consultants; Commercial Facility Owners; Commercial Contractors; Residential Contractors
Video Advertising Educate and engage viewers with dynamic video ads. See an example of a video ad package, featuring banner ads and video pre-roll, shown on our sister website, paintsquare.com.
Classified Ads with Access to Résumés
Advertise job openings or post items for sale in our online Classifieds section. For rates and information, contact Lauren Skrainy, 1-800-837-8303 x143 or [email protected].
DURABILITY + DESIGN | DURABILITYANDDESIGN.COM | 2015 MEDIA KIT12
Educational Sponsorships
Webinar Sponsorship
Connect with your target market through our webinar program, as we deliver pertinent technical information presented by industry experts. Get prominent acknowledgment as a sponsor in all webinar promotions, as well as at the beginning and end of both the live webinar and the recorded archival version. Sponsors can measure their impact with a full report that includes registration and attendance information.
Webinar types include Education Series Webinars, Industry Leader Webinars, and Product Profile Webinars. D+D can offer AIA CES on Education Series Webinars! View sample webinars.
D+D Editor's Choice E-Book Sponsorship
Downloadable e-resources, from technical content to directories and guides, offer a chance to connect with your target market all year long. Marketed for a year, e-books provide sponsors with logo visibility in promotions and a full page ad in the e-book. View sample e-books.
Sponsors also receive download reports for real-time sales leads. Sample topics include anti-graffiti coatings, decorative concrete treatments and air barrier technology.
Video Sponsorship Engage your audience with a high-visibility video sponsorship. Your animated pre-roll ad will be featured on the D+D video to give you measurable results. Visit the Video Learning Center.
Find all specifications for ads and sponsorships at DurabilityandDesign.com, including preparation info for web ads, e-blasts, video ads and webinars.
PHOTO CREDITS, ©ISTOCK.COM
COVER: RA-PHOTO
PAGE 2: VLADITTO
PAGE 4: ASISEEIT; MONKEYBUSINESSIMAGES
PAGE 5: FAZON1
PAGE 7: SHUTTERWORX
PAGE 8: COSMIN4000
PAGE 9: FRANCKREPORTER
PAGE 10: GRADYREESE; LOUDREDCREATIVE
PAGE 11: ELKOR
PAGE 12: PEOPLEIMAGES
PAGE 13: OJO_IMAGES; GEORIJEVIC
PAGE 14: COSMIN4000
TERMS & CONDITIONS
All advertising contract position clauses are treated as requests. Changes in editorial requirements may take precedence over fixed positioning. All copy is subject to approval of the Publisher. The Publisher reserves the right to reject or to cancel any advertisement at any time. See the D+D website for full Terms & Conditions.
‘‘ One of my favorite periodicals. Extremely educational. Hard not to read it cover to cover.’’DAVID S. KENYON,
PARSONS BRINCKERHOFF
13
PRODUCTION INQUIRIESDirector of Production OperationsMilissa Bogats, [email protected], 412-431-8304
ADVERTISING INQUIRIESAccount ManagersOwen McNamara, [email protected], 860-951-1710Larry Post, [email protected], 412-431-2056Bill Dey, [email protected], 732-856-4279
Classifieds Manager Lauren Skrainy, [email protected], 412-431-6114
Ad TraffickingLarinda Branch, [email protected], 412-431-8301Dawyn Branch, [email protected], 412-431-7918
EDITORIAL INQUIRIESEditor-in-Chief, Durability + Design MagazineAmy Woodall, [email protected], 412-697-0317
Editor-in-Chief, D+D News; Director of Digital Content, DurabilityandDesign.comMary Chollet, [email protected], 412-697-0183
Associate Editor, D+D NewsJill Speegle, [email protected], 412-432-0307
Vice President, Content, and Editorial DirectorPamela Simmons, [email protected], 412-432-0306
GENERAL INQUIRIES AND CUSTOM CREATIVEVice President, Group PublisherMarian Welsh, [email protected], 412-431-5823
Director of Product Development & MarketingAshley Pound, [email protected], 412-431-5367
TECHNOLOGY PUBLISHING CO.
2100 Wharton Street, Suite 310, Pittsburgh, PA 15203-1951, USAPH: 1-800-837-8303 x146 FX: 412-431-5428
DURABILITY DESIGN