media kit fÊte/ life - fete press · media kit fÊte/ life what s ifÊte/life? / fête/life is an...

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MEDIA KIT FÊTE / LIFE WHAT IS FÊTE/LIFE? / fête/life is an independent, Australian, printed magazine with a minimalist and monochromatic aesthetic. fête/life adds time and value to readers’ lives by advocating the virtues of simple living and an appreciate of products that consider both form and function… THE SOLUTION TO A SIMPLE, MEANINGFUL, WELL-DESIGNED LIFE FETEPRESS.COM.AU OCTOBER / TWO THOUSAND AND SEVENTEEN

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Page 1: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

M E D I A K I T

F Ê T E / LIF Ew h A T I s F Ê T E / L I F E ? / fête/life is an independent, Australian, printed magazine with a minimalist and monochromatic aesthetic. fête/life adds time and value to readers’ lives by advocating the virtues of simple living and an

appreciate of products that consider both form and function…

T h E s O L U T I O N T O A s I M P L E , M E A N I N G F U L , w E L L - D E s I G N E D L I F E

F E T E P R E s s . C O M . A U

O C T O B E R / T W O T H O U S A N D A N D S E V E N T E E N

Page 2: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E

w h A T I s F Ê T E / L I F E ? /

fête/life is an independent, Australian printed magazine with a minimalist and monochromatic aesthetic.

fête/life adds time and value to readers’ lives by advocating the virtues of simple living and an appreciate of products that consider both form and function…

F Ê T E / L I F E R E A D E R s T R U s T O U R j U D G E M E N T /

fête/life empowers readers to buy well and live simply.

98% of readers visit a website after seeing in an issue of fête/life. 76% of readers have already purchased something they have seen in fête/life.

Page 3: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E

s T A T E - b A s E D A 5 b O O K L E T I N s E R T /

fête/life offers a range of state-based advertising options, printed in an A5-sized booklet, which is then inserted into magazines distributed in that state.

A 5 B O O K L E T I N S E R T D O U B L E P A G E A D O P T I O N

A 5 B O O K L E T I N S E R T Q & A F O R M A T

A 5 B O O K L E T I N S E R T P R O D U C T F O R M A T N O . 0 2

A 5 B O O K L E T I N S E R T P R O D U C T F O R M A T N O . 0 1

A 5 B O O K L E T I N S E R T Q U A R T E R P A G E O P T I O N

F E T E / L I F E I S A 4 S I Z E

Page 4: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E

D I G I T A L P A C K A G E / $ 1 2 0 0 + G s T

fête/life magazine is the go-to destination for solutions to a simple, meaningful, well-designed life. Between issues, readers just can’t get enough! The fête/life digital platform keeps them connected on a regular basis through weekly blog entries, daily Instagram updates and weekly EDMs delivered straight to an ever-growing subscriber community. fête/life aligns with like-minded brands, delivering content the audience appreciates, across a variety of digital platforms.

- 1 x Instagram Post- 1 x EDM / Digital Newsletter- 1 x Journal/Blog Post

I N s T A G R A M P O s T /

Subtle in delivery, advertiser posts fit seamlessly into the fête/life curated feed, enjoyed by over 30K highly engaged fête/life followers. All creative is handled in-house to maximise engagement between fête/life followers and like-minded brands.

Standalone Instagram cost / $550+gst

L I F E S T Y L E O P T I O N P R O D U C T O P T I O N P R O D U C T O P T I O N

Page 5: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E

E D M / D I G I T A L N E w s L E T T E R / $ 5 5 0 + G s T

fête/life readers wait for their weekly fête fix! fête/life EDMs deliver favourite finds, giveaways or information on exciting new brands keeping the fête/life community engaged and motivated between each issue. These weekly EDMs drive the subscriber base to the fête website where they will find engaging content, time and money saving ideas as well as informative stories to help readers find a sense of calm and clarity in all that they do.

Standalone EDM cost / $550+gst

L I F E S T Y L E O P T I O N P R O D U C T O P T I O N

Page 6: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E

j O U R N A L /

The fête/life website journal offers readers an insight into how advertiser products can add value to their lives. Inspiring stories including expert tips and solutions, along with carefully curated imagery, align brands to inspire the fête community.

Page 7: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E

w h O I s R E A D I N G F Ê T E / L I F E ? /A R C h I T E C T S

G R A P h I C D E S I G N E R S

h O M E M A K E R S

I N S T A G R A M M E R S

I N T E R I O R D E S I G N E R S

L I F E C O A C h E S

M I N I M A L I S T S

P h O T O G R A P h E R S

P R O F E S S I O N A L S

R E N O v A T O R S

S T Y L I S T S …

D E M O G R A P h I C s /

98% of fête/life readers are female and 80% are over 30 years old. They are mature, settled, educated, working, house-proud, have a disposable income and are interested in health, well-being and the latest design and interiors directions.

Almost 70% have an annual household income of more than $100,000. 40% of these have more than $150,000 and 17% have more than $200,000.

F Ê T E / L I F E R E A D E R s M A K E M I N D F U L P U R C h A s E s /

Over 70% of fête/life readers own their own home or are actively looking to buy. A quarter are renovating or about to renovate. Over 90% spend regularly on decorating or updating their interiors with a quarter spending over $600 per issue.

Page 8: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E

F Ê T E / L I F E O N L I N E /

fête/life can be found on Pinterest, Instagram and Facebook, sharing the vision with an existing networkd of dedicated followers. fête/life is a coveted title with highly-engaged, active social media followers offering advertisers an additional avenue for editorial exposure and promotion.

R E A D E R S h I P P E R I S S U E / 5 0 , 0 0 0

w E B S I T E h I T S P E R M O N T h / 8 0 0 , 0 0 0 ( N E w w E B S I T E L A U N C h I N G S O O N )

P I N T E R E S T . C O M / F E T E M A G A Z I N E / 4 , 0 0 0 F O L L O w E R S

F A C E B O O K . C O M / F E T E P R E S S / 6 , 8 0 0 F O L L O w E R S

I N S T A G R A M . C O M / F E T E M A G A Z I N E / 3 0 , 0 0 0 F O L L O w E R S

D I G I T A L N E w S L E T T E R / 4 , 5 0 0 S U B S C R I B E R S

Page 9: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E

w h E R E y O U w I L L F I N D F Ê T E / L I F E /

fête/life has a highly-targeted distribution throughout newsagents and airports in Australia with a select number distributed in New Zealand. In addition to this, fête/life has a strong subscriber base with 15% of our total sales allocated to subscriptions – above the industry average.

fête/life is also available in digital format making it highly accessible and widely available to an unlimited, worldwide audience.

fête/life is passionate about spreading the ‘simple living’ message and has built a strong network of like-minded retail outlets and specialty store stockists.

F Ê T E / L I F E A D v E R T I s I N G C O N C E P T /

The fête/life minimalist ad design presents brands in a new way that opens them up to untapped markets. Collaborations with like-minded businesses are key to providing fête/life readers with resources to achieve the ultimate goal of ‘simple living’.

In line with this refined direction, there are opportunities for businesses with aligned core values to become fête/life supporters.

F I N D O U T M O R E /

We would love to talk to you about how we might work together with you. Please feel free to contact Annabelle Kerslake at [email protected] or 0418 826 671.

F Ê T E P R E s s /

A N N A B E L L E K E R S L A K E

A N N A B E L L E @ F E T E P R E S S . C O M . A U

M O B I L E 0 4 1 8 8 2 6 6 7 1

j A N E C A M E R O N

j A N E @ F E T E P R E S S . C O M . A U

M O B I L E 0 4 1 1 1 1 7 3 7 8

F E T E P R E S S

P O B O x 2 7 6 B A L h A N N A h S A 5 2 4 2

I N F O @ F E T E P R E S S . C O M . A U

F E T E P R E S S . C O M . A U

Page 10: MEDIA KIT FÊTE/ LIFE - Fete Press · MEDIA KIT FÊTE/ LIFE whAT s IFÊTE/LIFE? / fête/life is an independent, Australian, printed ... EDM / DIGITAL NEwsLETTER / $550+GsT ... has

F Ê T E / L I F E / R AT E C A R D

I s s U E N U M b E R / b O O K I N G / A R T w O R K / O N s A L E /

F E T E / L I F E I S S U E 2 5 / 0 1 . 0 2 . 1 8 0 1 . 0 2 . 1 8 0 1 . 0 3 . 1 8

F E T E / L I F E I S S U E 2 6 / 0 1 . 0 4 . 1 8 0 1 . 0 4 . 1 8 0 3 . 0 5 . 1 8

F E T E / L I F E I S S U E 2 7 / 0 1 . 0 6 . 1 8 0 1 . 0 6 . 1 8 0 5 . 0 7 . 1 8

F E T E / L I F E I S S U E 2 8 / 1 4 . 0 8 . 1 8 1 4 . 0 8 . 1 8 1 3 . 0 9 . 1 8

F E T E / L I F E I S S U E 2 9 / 0 1 . 1 1 . 1 8 0 1 . 1 1 . 1 8 0 4 . 1 2 . 1 8

F E T E / L I F E I S S U E 3 0 / 0 1 . 0 2 . 1 9 0 1 . 0 2 . 1 9 0 4 . 0 3 . 1 9

F Ê T E / L I F E A D v E R T I s I N G R A T E s / P E R I s s U E /

F U L L P A G E / T E x T + L O G O O N LY $ 1 , 5 0 0 + G S T

D O U B L E P A G E / T E x T + L O G O + I M A G E $ 2 , 9 5 0 + G S T

I N S I D E F R O N T C O v E R S P R E A D $ 4 , 2 0 0 + G S T

O U T S I D E B A C K C O v E R $ 3 , 0 0 0 + G S T

Discounts may apply for multiple bookings, please contact us for information.

F Ê T E / L I F E A D v E R T I s I N G R A T E s I N D I G I T A L I s s U E O N L y / P E R I s s U E /

F U L L P A G E / T E x T + L O G O O N LY $ 3 5 0 + G S T

s T A T E - b A s E D A D v E R T I s I N G A 5 b O O K L E T I N s E R T /

I N S I D E F R O N T C O v E R S P R E A D $ 1 , 5 0 0 + G S T

D O U B L E P A G E A D S P R E A D $ 9 5 0 + G S T

D O U B L E P A G E A D Q & A F O R M A T $ 1 , 0 0 0 + G S T

D O U B L E P A G E A D P R O D U C T F O R M A T N O . 1 $ 1 , 0 0 0 + G S T

D O U B L E P A G E A D P R O D U C T F O R M A T N O . 2 $ 1 , 0 0 0 + G S T

Q U A R T E R P A G E A D $ 3 5 0 + G S T

O U T S I D E B A C K C O v E R $ 1 , 2 0 0 + G S T

D I G I T A L R A T E s /

D I G I T A L P L A T F O R M P A C K A G E $ 1 , 2 0 0 + G S T E D M / I N S T A G R A M P O S T / B L O G P O S T S U B j E C T T O E D I T O R I A L D I S C R E T I O N

S T A N D A L O N E S O L U S E D M / $ 5 5 0 + G S T / 1 O F F D I G I T A L N E w S L E T T E R C L I E N T S U P P L I E D T E x T A N D I M A G E / S

S T A N D A L O N E I N S T A G R A M P O S T / $ 5 5 0 + G S T S U B j E C T T O E D I T O R I A L D I S C R E T I O N

I N s E R T R A T E s / P E R I s s U E

P R I N T E D L O O S E I N S E R T $ 1 , 0 0 0 + G S T / F U L L P R I N T R U N / P R I N T & D E S I G N C O S T S A D D I T I O N A L

P R I N T E D B O U N D I N S E R T S $ P O A

An insert must accompany an advertisement in the same issue.

A D v E R T O R I A L R A T E s / P E R I s s U E - A T E D I T O R I A L D I s C R E T I O N /

P A I D A D v E R T O R I A L / F U L L P A G E $ 3 , 5 0 0 + G S T

P A I D A D v E R T O R I A L / T w O P A G E S $ 6 , 0 0 0 + G S T

D E s I G N / P h O T O G R A P h y R A T E s /

P h O T O G R A P h Y / w h I T E B A C KG R O U N D $ 2 0 0 + G S T / U P T O 4 S h O T S

L I F E S T Y L E P h O T O G R A P h Y $ P O A

A D v E R T I s I N G A N D s T O C K I s T s /

To become a fête advertiser or stockist or to discuss editorial options please contact us…

E D I T O R I A L / A D v E R T I s I N G

A N N A B E L L E K E R S L A K E / 0 4 1 8 8 2 6 6 7 1

A N N A B E L L E @ F E T E P R E S S . C O M . A U

C R E A T I v E

j A N E C A M E R O N / 0 4 1 1 1 1 7 3 7 8

j A N E @ F E T E P R E S S . C O M . A U

R E T A I L s T O C K I s T E N q U I R I E s

R E B E C C A K I D M A N / 0 4 0 2 4 3 5 5 8 0

R E B E C C A @ F E T E P R E S S . C O M . A U

F E T E P R E S S

P O B O x 2 7 6 B A L h A N N A h S A 5 2 4 2

h E L L O @ F E T E P R E S S . C O M . A U

T E L E P h O N E 0 8 8 3 9 8 0 2 9 2

w w w . F E T E P R E S S . C O M . A U

w w w . I N S T A G R A M . C O M / F E T E M A G A Z I N E

w w w . P I N T E R E S T . C O M / F E T E P R E S S