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MEDIA KIT2016
MALAYSIA
When seekingthe very best life has to offer,
true connoisseurschoose Robb Report.
For more than 30 years, this distinctive magazine has captivated ultra-affluent readers, deliveringauthoritative coverage of the luxury market. Each month, Robb Report showcases prestige brands
that matter most to a sophisticated readership, offering uncommon insight, elegance and style.The magazine’s influence shines in signature issues such as Car of the Year, Best of the Best and
Ultimate Gift Guide – indispensable resources that draw widespread praise and high-profilepublicity for the featured products. Other editorial topics include fashion, real estate, travel,
private aviation, money, jewellery & watches, and home electronics.
Reaching the ultra-affluent around the world with editions in the USA, Russia, China, India, Spain, Brazil, UAE, Singapore, Vietnam, Malaysia, Thailand and Kazakhstan.
EDITORIALRobb Report’s editorial content
is produced and written by an expert team of editors and international contributors
who cover the luxury landscape from an insider’s point of view.
FRONTRUNNERS
A collection of awe-inspiring spreads showcasing products
that represent the best of industrial and aesthetic design.
PORTFOLIO
A fast-paced survey of the latest developments in
fashion, watches, jewellery, automobiles, money
and investment, home entertainment
and real estate, and more — from cutting-edge
innovations to the movers and shakers
shaping tomorrow’s world.
An editorial selection of the most important
and interesting launches in the luxury market.
GRAND OPENINGS
Robb Report looks at the most relevant events, shows and exhibitions
throughout the worlds of art and entertainment.
ART CALENDARProfiles of the best
products, events and destinations, and of
the people who wield influence, in the following
categories:Architecture, home design and real estate,
Art, antiques, collectiblesAutomobiles, motorcycles
Aviation, boatingEpicurean, wine, spirits, cigarsFashion, accessories, grooming
GolfHome electronics, personal technology
Jewellery, watchesMoney, investing and wealth management
Travel, resorts, hotels, spas
ROBB COLLECTIONSThe main feature of
each issue, researched and written by Robb Report’s
team of editors or renowned experts, discusses
the latest trends and developments surrounding
the topic of the month.
COVER STORY
The finest watches and latest
developments in horology.
TIMEDEPARTMENTS DEPARTMENTS DEPARTMENTS
News and experiences related to
luxury automobiles.
WHEELSThe rarest and best in
fashion, jewellery and accessories.
STYLE
DEPARTMENTS
DEPARTMENTS
DEPARTMENTS
DEPARTMENTS
Products and servicesassociated with yachting
and private aviation.
WINGS & WATERDEPARTMENTS
DEPARTMENTS
Exclusive and exotic destinations around the globe.
TRAVELProducts, events
and experiences related to fine dining.
SAVOUR
ROBB READERAdvice and expertise
on everything related to your money and wealth.
MONEYRobb Report profiles its
readers — real people, who stand for our values and reflect our audience.
An expert look at cutting-edge home technologies, interiors
and real estate.
HOME & REAL ESTATE
EDITORIALCALENDAR
Each month, Robb Report Malaysia devotes special attention to one or two main topics.
2016
APRIL 2016
WOMEN’S FASHION & JEWELLERY
JANUARY 2016
GLOBAL LUXURY
PROPERTIES& GOURMET
FEBRUARY 2016
MARCH 2016
Robb Report Malaysia highlights the most impressive jewellery collections from the world’s leading luxury brands and guides readers through the key women’s fashion trends
for the upcoming season.
Robb Report Malaysia showcases the most exciting and eagerly anticipated new offerings the world over from luxury’s most
esteemed brands. From the latest in watches, cars, fashion and jewellery to travel and design, this issue offers an insightful preview
of the best of what’s to come.
Robb Report Malaysia identifies the must-adds to your portfolio, from valuable assets to the most spectacular local
and international real estate. Plus, we delve into the culinary world’s latest and greatest: we interview star chefs, present key dining trends, and recommend the finest wines and liquors for
your table and cellar.
Robb Report Malaysia presents a first-hand account of the most exciting men’s fashion trends from the runways of Milan,
Paris, London and New York. Plus our annual report on the latest collections and novelties from Salon International de la Haute
Horlogerie (SIHH).
MEN’S FASHION& SIHH
INNOVATIONS & TECHNOLOGY
MAY 2016
JUNE 2016
MONEY & BASELWORLD
HAUTEHORLOGERIE
JULY 2016
IDEAL HOMES&ART
AUGUST 2016
The latest innovations and most ingenious creations from the spheres of watches, cars, fashion, homeware, audiovisual
entertainment and much more.
Robb Report Malaysia surveys the abundant investing options that are available, and offers our sophisticated readership expert
analysis and detailed financial insights on where to put their money. Plus our in-depth report from Baselworld: trend analysis, exclusive
interviews with industry leaders and more.
Robb Report Malaysia speaks to industry experts who provide insights into high watchmaking, advise on timepieces to collect and
forecast trends for the year ahead.
Robb Report Malaysia spotlights the creme de la creme of interior design, and curates a collection of the most lustworthy accoutrements for the stylish home. This issue also highlights exquisite private art collections, dissects key art world trends,
uncovers new talent and offers tips on art investment.
SEPTEMBER 2016
BESTOF THE BEST
BESPOKEOCTOBER 2016
NOVEMBER 2016
ULTIMATEGIFT GUIDE
DECEMBER 2016
Robb Report Malaysia puts together an exquisite collection comprising the cream of the luxury crop: from the most coveted
automobiles and intricate timepieces to opulent hotels, and much more. This issue is not about the finer things in life – it’s about
the finest.
The most discerning appreciate one-of-a-kind items that are tailored to meet their fine standards. Robb Report Malaysia
gathers the brands, people and services offering the most exquisite workmanship and the best experiences.
Whether it’s a short breather between meetings or a relaxing vacation, every second of your free time is precious. Get the
most out of it with Robb Report Malaysia’s guide to the must-have products, accessories and insider experiences to help you
unwind, intelligently.
Conquer Christmas with Robb Report Malaysia’s Ultimate Gift Guide, which offers a highly curated collection of extraordinary
items and experiences, all of which have been exclusively crafted for our readers in partnership with the world’s top luxury brands.
SMART LEISURE& TIME
EDITORIAL CALENDAR & DEADLINES2016
Booking Deadline Ad Material Deadline
30 Nov 2015 07 Dec 2015 04 Jan 2016 11 Jan 2016 28 Jan 2016 04 Feb 2016 07 Mar 2016 14 Mar 2016 04 Apr 2016 11 Apr 2016 03 May 2016 10 May 2016 06 Jun 2016 13 Jun 2016 04 Jul 2016 12 Jul 2016 04 Aug 2016 12 Aug 2016 01 Sept 2016 08 Sept 2016 04 Oct 2016 11 Oct 2016 04 Nov 2016 11 Nov 2016
Year Month Issue
2016 January Global Luxury February Properties & Gourmet March Men’s Fashion & SIHH April Women’s Fashion & Jewellery May Innovations & Technology June Money & Baselworld July Ideal Homes & Art August Haute Horlogerie September Best of the Best October Bespoke November Smart Leisure & Time December Ultimate Gift Guide
1 , 2 0 0copies via first-class and business-class lounges at Kuala Lumpur International Airport (KLIA)
1 ,0 0 0copies via golf clubs in Malaysia
3,0 0 0 copies via newsstands and bookshops in Malaysia
2 , 5 0 0subscriptions to VIP banking clients and elite condominiums
1 , 5 0 0copies via selected five-star hotels in Malaysia
1 , 2 5 0copies via editorial subscriptions
5 5 0 copies via international direct mail
DISTRIBUTIONP R I N T R U N
1 1 ,0 0 0copies
F R E Q U E N C Y1 2
issues per year
M O N T H LY D I S T R I B U T I O NWe do not work blindly,
we know exactly who our readers are and where to reach them.
The typical Robb Report readers are:18-34. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%35-49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50%50+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37%Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60%Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40%Married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75%
H I G H - N E T- WO R T H S U B S C R I B E R SRobb Report subscribers are well-educated, ultra-affluent leaders.
E D UC AT I O NAttended College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94%Postgraduate Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34%
E M P LOY M E N TProfessional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86%Owner, Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56%Self-employed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39%
I N CO M E (IN USA) Average Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,375,000Households with an annual income of $100,000+ . . . . . . . . . . . . . . . . . 93%Households with an annual income of $500,000+ . . . . . . . . . . . . . . . . .51%
A S S E T S (IN USA) Average Household Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,738,000Assets with a net worth of $1,000,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80%Assets with a net worth of $5,000,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
S E C U R I T I E S (IN USA)Average Value of Household Securities . . . . . . . . . . . . . . . . . . . . . .$3,612,000Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000,000+ . . . . . . . . . . . . . . 47%
R E A L E S TAT E VA LU E (IN USA)Average Value of Primary Residence . . . . . . . . . . . . . . . . . . . . . . . . $1,923,000Average Value of Other Real Estate Owned . . . . . . . . . . . . . . $4,374,000Primary Residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000,000+ . . . . . . . . . . . . . . 56%Other Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000,000+ . . . . . . . . . . . . . . 68%
For many premium and luxury advertisers looking to market their products and services to their target
audience Robb Report is one of the most trusted and effective marketing tools.
A DEDICATED, INVOLVED READERSHIP
DEMOGRAPHICS
1st Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
MYR 14,800
WITH HOUSEHOLD INCOMES SUBSTANTIALLY ABOVE
AVERAGE, ROBB REPORT READERS REPRESENT AN INCOMPARABLE
CONCENTRATION OF BUYING POWER THAT TRANSLATES INTO A CORRESPONDING
VOLUME OF SPENDING IN ALL LUXURY CATEGORIES, FROM PRIVATE AVIATION
TO SUMPTUOUS RESIDENCES, FROM EXOTIC TRAVEL TO SUPERCARS, HOME THEATRES, AND THE WORLD’S MOST EXQUISITE FASHIONS, DECOR,
JEWELLERY AND COLLECTIBLES.
S I N G L E PAG E SSingle page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MYR 6,500Premium position page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MYR 7,200Contents, Editor’s Letter, Masthead
IBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MYR 7,200
OBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MYR 18,000
Special AD Section TBD
ALL RATES ARE IN MALAYSIAN RINGGIT AND DO NOT INCLUDE GST.
S P R E A D SInside front cover spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MYR 16,4001st Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .MYR 14,8002nd Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MYR 12,6003rd Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MYR 10,700Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .MYR 10,000
RATES 2016
ADVERTISERSTHESE BRANDS ADVERTISE
IN THE INTERNATIONAL EDITIONS OF ROBB REPORT