Program Advertising

2014-2015 Season

Photo by Denise Cerniglia

P RO GR AM AD VE R TI S I NG PAGE 2

Company Overview

Carolina Ballet was launched as a fully professional company with the Ballet’s inaugural season opening in the fall of 1998.

To date the company has presented over 700 performances to more than half a million audience members, not including the audiences reached through educational programs.

Carolina Ballet’s education programs reach an average of 10,000 children across the state of North Carolina every year.

The Wall Street Journal named Carolina Ballet one of the top arts organizations outside of New York City.

Photo by Armes Photography

PAGE 3 P RO GR AM AD VE R TI S I NG

Distribution Programs will be distributed at over 70 performances during our 2014-2015 season

Potential audience of over 90,000

Season runs September 2014-May 2015

Full season contract includes ad in Nutcracker programs with up to a 35% discount

Audience-our patrons actively read their programs to review the ballet summaries and learn more about the cast of dancers at each performance

2014-2015 Season

Fall Firebird Dracula Nutcracker

Spring Four Temperaments Master Composers Swan Lake Cinderella

Demographics

Are college graduates Live in the Triangle area Have an income over $75,000

Education Geography Income

P RO GR AM AD VE R TI S I NG PAGE 4

Advertising Sizes

Full Page

4 1/2” x 7 1/2 “

1/2 Page Vertical

1/2 Page Horizontal

4 1/2” x 3 5/8”

1/4 Page Horizontal

1/4 Page Vertical

Photo by Tim Lytvinenko

Placement Requests Fixed Position: There is a $200 fee to request a fixed position in the program (i.e next to dancer profiles). Semi-Fixed Position: There is a $100 fee to request a semi-fixed position (i.e. right hand page of program). Note: these requests will be accepted based on availability and processed on a first come; first served basis.

2 1/8” x 7 1/2”

2 1/8” x 3 5/8” 4 1/2” x 1 3/4”

PAGE 5 P RO GR AM AD VE R TI S I NG

Full Season B&W Price 4-Color Price

1/4 Page $1,600 $2,100 _

Full Page $3,100 $3,600

Nutcracker Only B&W Price 4-Color Price

1/4 Page $1,000 $1,250 _

Full Page $2,000 $2,250

“In a short period, Weiss has molded Carolina Ballet into a mid-sized classical troupe capable of outshining bigger-budget companies and of producing first-rate productions of repertoire

and streamlined full-length ballets with superior dancers.”

Joseph Carmen, Dance Magazine, November 2006

Price Points

1/2 Page $2,100 $2,600 _

1/2 Page $1,500 $1,750 _

Continued...

P RO GR AM AD VE R TI S I NG PAGE 6

“Sit down, dance buffs, because I’ve got news for you: The best full-evening story ballets of the past quarter-century are currently being choreographed right here in the Barbecue Belt by Robert Weiss, artistic director of Carolina Ballet.” Terry Teachout, Washington Post, May 2000

Fall Season B&W Price 4-Color Price

1/4 Page $550 $700 _

Full Page $1,050 $1,200

Spring Season B&W Price 4-Color Price

1/4 Page $1,000 $1,300 _

Full Page $1,900 $2,200

1/2 Page $1,300 $1,600 _

1/2 Page $700 $850 _

Photo by Roy Black III

Visit our website: http://www.carolinaballet.com/

Or check out our YouTube channel:

http://www.youtube.com/user/CBcarolinaballet

Photos and Artwork should be scanned full size at 300dpi for photos and 1200dpi for line art and saved in TIFF or EPS formats. Use Postscript fonts. Be sure to include both the printer font and the screen font.

Ads that do not fit these requirements will be returned to client for correction or assessed a correction fee of $75/hour. File may be sent on a Mac formatted CD-ROM by mail or sent by email to Marianna Blizzard. See back page for contact information.

Please note, if referencing Carolina Ballet in your ad, use “Carolina Ballet,” NOT “The Carolina Ballet.” Thank you.

PAGE 7 P RO GR AM AD VE R TI S I NG

Graphic Design Information

Advertisements are due August 15th, 2014. Carolina Ballet’s graphics department can design your ad for a fee of $75/hr (Usually 2-4 hours). Logos (as a slick or a computer file), photos and text must be provided. Please contact graphics@carolinaballet.com for more information. Acceptable ad formats include: Adobe InDesign CS4 or earlier, Adobe Photoshop CS4 or earlier, Adobe Illustrator CS4 or earlier, TIFF or EPS file, or Adobe Acrobat PDF file with all fonts embedded.

Photo by Chris Walt Photography

Photo by Chris Walt Photography

For additional information,

contact: Marianna Blizzard

Phone: 919-747-8468

Email: mblizzard@carolinaballet.com

3401-131 Atlantic Avenue, Raleigh, NC 27604