MEDIA KIT2017

WOMEN’S NETWORK

New Idea is the most successful women’s network in the market, delivering a

footprint of

Australia’s leading

4.7 millioneach month.

More women choose New Idea.

Frances Sheen Editor

New Idea is one of Australia's most iconic brands, and with good reason.

It's a brand that celebrates every area of a woman's life -and inspires her to make that life better.

Our content is built on four trusted pillars; celebrity news, real life stories, our

famous food and the dedicated content to lifestyle solutions.

We approach every section in the same way - to surprise, delight, inspire

and entertain.

We are the brand that gives you the insight and the knowledge to start

conversations, offers you time out from your hectic day and provides ideas

to make your life easier.

We help you be the best version of yourself you can possibly be.

Mind map

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ENGAGING Video

High ImpactDigital

NATIVE PLATFORMS

POWERFUL SOCIAL BRANDSFLAWSOME

NEW IDEA FOOD

SUCCESSFUL Brand Extensions

IMMERSIVE Print

SEVENPARTNERSHIPS

3,061,000READERSHIP(MONTHLY)

4.7MILLION

MONTHLY FOOTPRINT

1,585,943FACEBOOK

FANS/FOLLOWERS

337,000MONTHLY UNIQUE

AUDIENCE

61,818DAILY UNIQUE

BROWSERS

19,400 EDM

Source: emmaTM April 17, Nielsen DRM Apr 17, Market Intelligence, Social media stats as at 070617, People 14+;

Brand reach

Our audienceThe modern Australian Woman

CELEBRITY LOVE • She’s outgoing and Into the

celebrification of her life• More intereted in how she, her

home and her family looks• Likely to purchase more on beauty

& fashion.

LIFESTYLE INSPIRATION

• Looking for inspiration.• She buys into the package,• Justifying her purchase with the

longevity of great food and lifetstyle inspiration which lives on once the celebrity news has passed.

FOOD INSPIRATION

• 50% buy for the food• SEek ideas and easy solutions• Keen to feed the family with food

they’ll eat and love• Cooks from scratch• Tries new food

Source: social channels Nov 2014 - Nov 2016 duplicated fans and followers

HER 3 KEY MINDSETS

• Defined by herself first and foremost

• Focused on personal fulfillment

• Content connection: Beauty, Fashion & celebrity

WOMAN

MUM

• She takes pride in her family

• She wants the best for her children but is happy to

admit that everything is NOT perfect

• Content connection: Parenting, Food, Health

HOUSHOLD CEO

• She is the chief decision maker within the household

• She’s taking the reigns & managing the family “brand”

• She seeks solutions, great advice and achievable

trends. She values quality and is a savvy shopper.

• Content connection: Travel, Lifestyle & Finance

BRAND

ENTRY

POINTS

Audience engagement newidea.com.au

1st CELEB / ROYALS

4.79% Dating Services

4.02% Real estate for sale

3.96% Residential properties for sale

3.37% Employment

3.23% Travel: Hotel and accommodation

Top 5 sections

2nd NEWS

4th FOOD

Source: Google Analytics Jan – Jun 2017

3rd PARENTING

5th BEAUTY & HEALTH

Accessing the site

79% mobile

13%

8%

tablet

desktop

In-market interests

Users who are researching products and are

actively considering buying a service or

product

Loyal fan base + new users Audience is made up of 75% returning

visitors and 25% new visitors

average

time on

page 4.34

Busiest time on the site is 9pm

Monday evenings

6th TRAVEL

Content pillars

Celebrity & royals

Entertained by celebrity

while enjoying the escapism

it provides.

Food

Unsurpassed in family food our

highly regarded food

team are invested in

making her life easy but full of

flavour, our recipes work

and she knows it.

Parenting & family

As the only weekly brand that invest in regular family and parenting content; our

advice is sound and practical

with expert input.

Health

We focus on a holistic

approach to health. Our tips for her and her

family will always give them better

quality of life.

Stress Free

Ways to bring balance to her life. “Stress free”

environment offers her

solutions, that guarantee a less stressful

outcome for every area of

her life.

Beauty

From the latest in nail colour to the anti-ageing

solutions that our audiences try at home –

we offer a problem

solution style approach to our beauty

content.

Homes

Homes inspires audience to improve their

home and lifestyle each

season.

Fashion

Our fashion pages celebrate

the real Australian woman and

know that she is looking for on

trend practicality We celebrate her, her figure,

her budget and her age.

Travel

Travel content covers

experiences that are bucket list

worthy but they also have families and we explore

potential destinations in a

family-friendly way.

Calendar

JAN FEB MAR APR MAY JUNJUL AUG SEP OCT NOV DEC

Practical Parenting Special No. 3

•Your ultimate summer diet

•Alfresco Dining – BBQ special

Christmas Food Across all December Issues

•Christmas Gift Guides

•Party Special

Mindfulness special –stress free in 2018

•Back to School / Back to

Work

•Bringing home a Pet

New Year New You

•Horoscopes special

•Party Special

Wedding Issue

•Easter Special (2 issues)

•New Season fashion trends

•Healthy heart game plan

Awards Season

•Anti Ageing superhero's

•Kids Bedroom Refresh – new trends

Financial special – (EOFYS)

•Flu Proof your winter

•Fab after 40

Sleep Better Tonight

•De-clutter special

•Father’s Day

Beauty Special

•Halloween

•Finance Special

•Spring Racing

Dry July

•Practical Parenting

Special No. 2

•False eyelash special

Outsmart anyallergy

•Change your life in

15 mins

Mother’s Day

•Look Younger Special

•Auto special

•Happy Healthy Kids

Print rates – FY 18

AD SIZE CASUAL 15% discount

30%discount

40% discount

50% discount

55%discount

60% discount

DOUBLE PAGE

SPREAD (DPS) $ 50,710 $ 43,103 $ 35,497 $ 30,426 $ 25,355 $ 22,819 $20,284

FULL PAGE (FPC) $ 25,355 $ 21,550 $ 17,750 $ 15,213 $ 12,670 $ 11,410 $ 10,140

HALF PAGE (HP) $ 17,750 $ 15,090 $ 12,425 $ 10,650 $ 8,875 $ 7,990 $ 7,100

THIRD PAGE (TP) $13,945 $ 11,855 $ 9,760 $ 8,370 $ 6,975 $ 6,275 $ 5,580

Please note, cancellation deadline is four weeks prior to booking deadlines.

Print deadlines– FY 18

COVER DATE2

JAN

9

JAN

16

JAN

23

JAN

30

JAN6 FEB

13

FEB

20

FEB

27

FEB

6

MAR

13

MAR

20

MAR

27

MAR

3

APR

10

APR

17

APR

24

APR

1

MAY

8

MAY

15

MAY

22

MAY

29

MAY

5

JUN

12

JUN

19

JUN

ON SALE DATE19

DEC

2

JAN

9

JAN

16

JAN

23

JAN

30

JAN6 FEB

13

FEB

20

FEB

27

FEB

6

MAR

13

MAR

20

MAR

27

MAR

3

APR

10

APR

17

APR

24

APR

1

MAY

8

MAY

15

MAY

22

MAY

29

MAY

5

JUN

12

JUN

BOOKING

DEADLINE

21

NO

V

5

DEC

5

DEC

5

DEC

2

JAN

9

JAN

16

JAN

23

JAN

30

JAN6 FEB

13

FEB

20

FEB

27

FEB

6

MAR

13

MAR

20

MAR

27

MAR

3

APR

6

APR

17

APR

24

APR

1

MAY

8

MAY

15

MAY

22

MAY

PDF MATERIAL

DEADLINE

28

NO

V

12

DEC

12

DEC

12

DEC

9

JAN

16

JAN

23

JAN

30

JAN6 FEB

13

FEB

20

FEB

27

FEB

6

MAR

13

MAR

20

MAR

27

MAR

3

APR

6

APR

17

APR

24

APR

1

MAY

8

MAY

15

MAY

22

MAY

29

MAY

COVER DATE26

JUN

3

JUL

10

JUL

17

JUL

24

JUL

31

JUL

7

AUG

14

AUG

21

AUG

28

AUG4 SEP

11

SEP

25

SEP

2

OCT

9

OCT

16

OCT

23

OCT

30

OCT

6

NOV

13

NOV

20

NOV

27

NOV

4

DEC

11

DEC

18

DEC

ON SALE

DATE

19

JUN

26

JUN3 JUL

10

JUL

17

JUL

24

JUL

31

JUL

7

AUG

14

AUG

21

AUG

28

AUG4 SEP

11

SEP

25

SEP

2

OCT

9

OCT

16

OCT

23

ICT

30

OCT

6

NOV

13

NOV

20

NOV

27

NOV

4

DEC

11

DEC

BOOKING

DEADLINE

29

MAY

5

JUN

12

JUN

19

JUN

26

JUN

3

JUL

10

JUL

17

JUL

24

JUL

31

JUL

7

AUG

14

AUG

21

AUG

28

AUG4 SEP

11

SEP

25

SEP

2

OCT

9

OCT

16

OCT

23

ICT

30

OCT

6

NOV

13

NOV

20

NOV

PDF

MATERIAL

DEADLINE

5

JUN

12

JUN

19

JUN

26

JUN

3

JUL

10

JUL

17

JUL

24

JUL

31

JUL

7

AUG

14

AUG

21

AUG

28

AUG4 SEP

11

SEP

25

SEP

2

OCT

9

OCT

16

OCT

23

ICT

30

OCT

6

NOV

13

NOV

20

NOV

27

NOV

Digital Rates & Deadlines

RATES (EX GST) DISPLAY

MEDIA VIDEO SOCIAL & PAID CONTENT

Homepage buyout – Med

Rec with Skins (1 week)$3,000

Run of Site – Med Rec $40 CPM

Run of site – Med Rec with

Leaderboard Roadblock $60 CPM

Run of Site – Rich Media From $60 CPM

15” In Feed Video $60 CPM

30” In Feed Video $70 CPM

Pac Video Ad – Med Rec $60 CPM

Shoppable Video $100 CPM

Commissioned Content From $4,650

Advertorial Content From $3,150

Social Integration From $1,200

Social Video From $3,120

DEADLINES• Standard display/simple rich media: 5 business days prior to live date• Complex rich media: 10 business days prior to live date• Paid Content: 4-6 weeks prior to live date• Integration: 4 weeks prior to live date• For anything outside of the above, contact your Client Services Manager

AD SPECIFICATIONS• Please refer to

http://www.pacificmags.com.au/info/information/Pacific_Ad_Specs.pdffor creative specifications

• Ads must conform to specifications outlined. • Elements not meeting specifications will need to be revised, which may

delay the launch date.