media kit creative branding solutions
TRANSCRIPT
Media KitCreative Branding Solutions
What is Brazen Careerist, Inc?
Brazen Careerist, Inc. is a company that builds online communities. Our largest and most successful communities are BrazenCareerist.com and Penelope Trunk’s blog.
BrazenCareerist.com is the #1 social network for Generation Y (Mashable). Thousands of young professionals visit every day to network with peers, find jobs and connect with brands.
Members of BrazenCareerist.com are social media power users. They can be found on their personal blogs, Twitter and other niche communities, but they come to BrazenCareerist.com to talk about their careers.
Penelope Trunk’s blog is the #1 career advice blog online. Penelope Trunk is a published author, syndicated columnist, keynote speaker and entrepreneur.
Penelope Trunk’s Blog
What people are saying about Brazen Careerist ...
Twitter meets Facebook meets LinkedIn meets Gen Y ... and it’s about time.
A professional network that realizes you’re more than just a resume.
Twitter meets Facebook meets LinkedIn
Brazen Careerist makes professional networking less painful.
One of our favorite Generation-Y websites.
Penelope Trunk’sBlog
100K visitors/month
300K page views/month
64% 36%
U.S. 9,085
Global 31,345
230K visitors/month
500K page views/month
57% 43%
U.S. 9,003
Global 30,913
Check out our numbers ...
Exclusive Webcasts & Sponsorships
Sponsor community webcasts to place your brand in front of a young, targeted audience.
Includes:• Brand mention by presenter during the webcast• A topic that is in sync with your branding goals• Exclusive advertising on webcast page• Brand mention in blog post and email promotions
Reach: 100K+ via Twitter 45K+ blog subscribers
We also do exclusive webcasts for companies and organizations who want to educate their teams about our space.
Popular topics:• How to recruit and retain Generation Y• How to leverage social media for your business• The top social media mistakes that brands make• Popular social media myths debunked
Brands that we’ve presented to include ...
Premium Branding Real Estate
Brazen Careerist offers brands premium real estate where conversations are happening. That means that visitors are spending more time on each page than your normal website.
Benefits include:• Real estate on 700+ networks of young professionals• ... on 10K+ blog posts per month• ... on every community profile page
Penelope Trunk hosts the #1 career advice blog online. Her blog drives 230K visitors per month. We give brands the opportunity to be a part of that
Benefits include:• Premium real estate on every website page• Conversational marketing opportunities
Conversational Marketing on BrazenCareerist.com
We offer brands the opportunity to share ideas with our community through blog posts. This is not only a place to promote products and services, but also an opportunity to show our members that your brand is a thought leader.
What you’ll get:• Unlimited blog posts in your brands ‘Zone’• A place to talk about relevant topics with our members• Support from our social media gurus when writing posts
Sponsored Community Posts: We also offer brands blog series sponsorships. Our team of social media gurus will help you determine a relevant topic, then find bloggers in our community to contribute the content.
What you’ll get:• At least 15 blog posts from our community each month• Recognition for sponsoring the contest in each post• Promotion of the blog series in our community newsletter
Brands that have used conversational marketing:
Brands that have used conversational marketing:
Conversational Marketing on Penelope Trunk’s blog
Penelope Trunk hosts the most popular career-advice blog online. We have a proven track record of helping brands spread their messages through sponsored blog posts.
Effective campaign ideas:• Q&A with a member of your organization’s team• Reviews of a product or service offering• Promotional offerings to blog readers• Contests around your product or service
Contest Sponsorships
Twitter Contests are a great way to create viral buzz around your brand. In November, 2009 we launched a contest where we asked our members to tell us about brands they follow.
Favorites include:
Wouldn’t it be nice to be mentioned here, too?
As a sponsor of one of our contests, your brand will be recognized in all blog posts, newsletters and tweets that promote the contest. You will also have the opportunity to connect with contest participants when they participate. The nature of our social-media-based contests allow these conversations to occur.
Blog and Video Contests are also available for brands that want to make a deeper connection with our members. These contests typically run anywhere from 3-6 weeks and can be tailored to fit your branding goals. Please inquire about about the blog and video contests we are currently working on. They may be a perfect fit for your brand!
Sponsored Events
Brands that we’ve partied with:
Join the party!
With established online networks in nearly all U.S. cities, Brazen Careerist has a proven track record for helping young professionals bring online connections offline. Our sponsored events in major cities are a great way for your brand to interact with members of our community in a targeted region.
When brands take the time to talk to our members in person, we don’t even have to ask them to blog about you, they do it willingly.
What can we do for your brand?
• Blog posts and newsletter outreach before and after events, including mention of your brand as a sponsor• Interviews with members of our community during the event, talking about a topic of your choice• Panel discussions about a topic of your choice• Keynote speeches for your company/organization
Corporate Branding Pages
Corporate Branding Pages give organizations the opportunity to own controlled real estate on Brazen Careerist. Pages give brands access to share job openings, exclusive offers and company news with our members.
Includes:• Direct mail to all of your followers• Unlimited job postings• Complete control over page content• Support from our social media gurus
When brands purchase our Corporate Branding Pages, we offer an array of advertising opportunities to them. Including ...
• Location-based newsletters to promote jobs• Premium ad space above the scroll• Sponsored blog posts from your organization• Sponsored webinars for your organization’s members
Brands who have used our Corporate Branding tools:
Brands We’ve Worked With ...
